Transformers Company News on Seibertron.com

Transformers: Earth Wars - Space Ape Founders Interview: Windblade, Slipstream, Gameplay

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The studio [Space Ape Games] has, so far, made its name as something of a specialist in what its founders call 'build and battlers', the mid-core asynchronous multiplayer genre established to such great success by Supercell and Clash of Clans. It's already had two successes in the genre: Samurai Siege and Rival Kingdoms, but now Earner and Hade are looking to take the next step with the attachment of a globally recognised IP in the shifting shape of Hasbro's Transformers for its new game Earth Wars.

"I guess you could say it's the modern take on classic Transformers, where the characters are bigger, chunkier and more colourful, rather than the [Michael] Bay-style, which uses more organic characters," says product owner Chris White when I ask if they're tying Earth Wars to the Bay-directed films. "It works very well for us because they're very readable when they're small."

[...]

"Talking to a lot of the Transformer fans we have over the course of development, it's amazing how many of them haven't played any games in this genre before," says White. "Whereas you'd expect everyone to have played Clash of Clans, they actually haven't, so we're introducing them to the genre for the first time. One really interesting thing we saw during development, when we were getting Transformers fans in, is that, as a developer you've obviously seen a lot of games, a lot of tutorials. You start to think that everyone must know how this works, that you need to teach the player something different. Actually, there's tons of Transformers fans out there that don't know the mechanics of the genre, or indeed any game.

"It's easy to be cynical, having played tons of games in the genre and developed a few of them, but then you realise that maybe in some areas you've actually gone a little too far with the innovation and you need to dial it back a bit and give people something they're more familiar with."

[...]

"Transformers is huge in Asia," Earner corrects me. "We have the rights to launch the game globally, we secured the rights via Takara to introduce the game to Japan, which is the only territory where Hasbro doesn't have the rights, but there's a long and productive relationship between the two. So it's not so much that we don't have plans for Asia, it's that Asia requires an extra amount of detail. We won't go live in those countries on day one because we want to put real time into it.

"A pleasant surprise for me, having spent a week in China last year: we always knew that China had become excited about what we call 'Bay-led' Transformers. Bay-led is a country or person whose introduction to the brand comes from the recent films. France is Bay-led, believe it or not, as is China. We suspected that, as a result they might not recognise some of the characters, such as Grimlock. But the mid-core player on the coast of China is also male, 28-45. They know this stuff and they love it, so we're extremely optimistic about it, but like you say, they're a different market, you can't just come at it straight."

Activision and Platinum Games' Transformers: Devastation - Press Release

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ACTIVISION PUBLISHING, INC. LAUNCHES PLATINUMGAMES’ EARTH-SHATTERING ACTION-BRAWLER: TRANSFORMERS: DEVASTATION

SANTA MONICA, Calif. – Oct. 6, 2015 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today released TRANSFORMERS: Devastation. This new third-person action-brawler rolls into battle with Hasbro’s classic Generations designs and developer PlatinumGames’ renowned flair for slick visuals and free-flowing, high-speed combat.

TRANSFORMERS: Devastation moves at a breakneck pace: rocket through danger in vehicle mode before bursting into robot mode to unleash a barrage of close-quarters combos and blaster fire. Tackle the game’s gripping single-player campaign and 50 highly challenging bonus missions with any of five playable heroes – OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, WHEELJACK and GRIMLOCK. Each of these characters can be evolved with new abilities, unique talents and more than 150 upgradeable weapons.

Brought to life with bold, cel-shaded artwork, TRANSFORMERS: Devastation features legendary TRANSFORMERS voice actors like Dan Gilvezan as BUMBLEBEE, Frank Welker as MEGATRON and SOUNDWAVE, Michael Bell as SIDESWIPE, Gregg Berger as GRIMLOCK, and Peter Cullen as OPTIMUS PRIME. As the fates of Earth and Cybertron collide, the noble AUTOBOTS must face off against the DECEPTICONS’ most ruthless champions in an original adventure from veteran TRANSFORMERS writer Andy Schmidt that expands the series’ ongoing Combiner Wars story arc.

TRANSFORMERS: Devastation is now available for MSRP $49.99 on the PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, Xbox 360, and Windows PC via Steam. It is rated T (Teen) by the ESRB. For more information, please visit www.TransformersGame.com and www.facebook.com/TransformersGame.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com, or by following @Activision.

About PlatinumGames Inc.

PlatinumGames Inc. is an independent entertainment developer based in Osaka, Japan, dedicated to making high-quality, next-generation games for a variety of hardware platforms. Under the slogan “Taking on the World as the Representative of Japan,” PlatinumGames works hard to deliver fresh surprises and new experiences to gamers all over the world. Official website: www.platinumgames.com.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

©2015 Activision Publishing, Inc. All rights reserved. "PlayStation" and "PS3" are registered trademarks. "PS4" is a trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the property of their respective owners.

SDCC 2015 Hasbro Transformers Panel Summary

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Transformers Combiner Wars
Hasbro showed a general Combiner Wars trailer that used clips from Devastation game and IDW motion comics.

Combiner Wars idea originated with FOC Bruticus.
Devastator being released in DeNA Battle Tactics

Transformers Devastation to be released on October 6th, 2015.

Something starts to "cyberform" parts of Earth, humans don't like that, Autobots head to city to investigate cyberforming, points to Megatron. Hasbro stressed the importance of having character arc, Optimus Prime has emotional struggle in game, lots of easter eggs for fans!
Peter Cullen as Optimus, Frank Welker as Megatron, Greg Berger as Grimlock. Greg showed up on panel and did some Grimlock voices, too.

Combiner Wars Products
One pack sets .... COMBINER WARS SERIES PACK
G2 SUPERION - As we have already seen earlier.
G2 MENASOR
Victorion - Also seen earlier, right here.
Also revealed was Scattershot, who forms torso for Betatron - another name change from Hasbro, unfortunately.

Exclusives

Platinum Blaster and Perceptor set - Exclusive to Target
Platinum Trypticon - Exclusive to Target

Masterpiece Bluestreak - Exclusive to TRU
Masterpiece Starscream - Exclusive to TRU, available 10/1


No plans for Beast combiners yet, nor are there any for Dinobots.

And what about Deluxe Groove, you might ask? A clear, non-committal 'we'll see'.

New Gallery: SDCC 2015 Transformers (and More) Hasbro Exclusives Official Images

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TRANSFORMERS GENERATIONS: COMBINER WARS COMBINER HUNTERS Action Figure Collection

(Ages 8 years & up/Approx. Retail Price: $74.99/Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

Your favorite female Autobots from the COMBINER WARS take up arms and become COMBINER HUNTERS in pursuit of the ultimate DECEPTICON COMBINER — DEVASTATOR! This special edition set includes Deluxe scale figures of WINDBLADE, ARCEE, and CHROMIA figures, each featuring exclusive decos and COMBINER HUNTER weapons. Fans will also receive a Hasbro SDCC exclusive cover edition of IDW Publishing’s TRANSFORMERS: COMBINER HUNTERS #1 as a free gift with each Hasbro Toy Shop purchase at Comic-Con International that includes TRANSFORMERS GENERATIONS: COMBINER WARS items. Following the convention, a limited number of action figure sets will be available on HasbroToyShop.com.

TRANSFORMERS: GENERATIONS COMBINER WARS DEVASTATOR Special Edition Action Figure

(Ages 8 years & up/Approx. Retail Price: $179.99/Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

Be the first to get your hands on Hasbro’s largest TRANSFORMERS GENERATIONS: COMBINER WARS figure! This massive set features six Voyager scale figures packed out in their combined DEVASTATOR mode in an exclusive window box display with a unique CONSTRUCTICON theme. This Special Edition of DEVASTATOR also features a brand new head sculpt and an exclusive deco featuring vac-metal parts! Fans will also receive a Hasbro SDCC exclusive cover edition of IDW

KRE-O TRANSFORMERS KREON CLASS OF 1985 30-Pack

(Ages 6 years & up/Approx. Retail Price: $59.99/Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)
Go back to the…uh, past with this amazing set of retro TRANSFORMERS KREON figures celebrating the radical year 1985! Like last year’s special edition KREON CLASS OF 1984 Yearbook celebrating the 30th anniversary of the debut of the TRANSFORMERS brand, the “new wave” KRE-O TRANSFORMERS KREON CLASS of 1985 set features 30 amazing TRANSFORMERS characters, all of whom debuted in 1985’s second season of the TRANSFORMERS animated series! Features fan-favorite characters like DEVASTATOR, GRIMLOCK, and OMEGA SUPREME, as well as the KREON debut of ASTROTRAIN, BOMBSHELL, JETFIRE and more! Plus, get the figures ready for their laser-background yearbook photos with awesome ’80s KREON accessories like a denim jacket, custom feathered hairdo and a prophetic Sports Almanac! Following the convention, a limited number will be available on HasbroToyShop.com.

Cybertron Kreon Class of '85
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Alpha Trion - 800th Year Senior
Astrotrain - Designated Driver
Beachcomber - Most Likely To Grow Totally Organic Energon
Blaster - Most Popular
Blitzwing - Class Jock/President, Chess Club
Insecticon Bombshell - Best At Convincing Someone Else To Do His Homework
Autobot Cosmos - Most Out There
Devastator - One-Bot Entourage
Dirge - Most Likely To Be Found Wandering The Woods Wearing A Hockey Mask
Autobot Grapple - Most Artistic
Grimlock - Me Best Looking
Hoist - Most Helpful
Inferno - Class Hottie
Jetfire - The Brain
Kickback - Best Break Dancer
Omega Supreme - The Athlete
Autobot Powerglide - Will Do Anything On A Dare
Ramjet - Best Headbutt
Red Alert - The Basket Case
Autobot Seaspray - Class Castaway
Autobot Skids - Most Thoughtful
Slog - Most Likely To Lose A Spelling Bee By Misspelling "Bee"
Dinobot Slug - The Criminal
Smokescreen - Most Likely To Copy Your Homework
Snarl - Most Likely To Skip Class
Strafe - Most Likely To Have His Identify Stolen
Thrust - Class Loudmouth
Topspin - Most Likely To Make Like A Tree And Get Out Of Here
Autobot Tracks - Most Worried About This Superlative Messing Up His Paint Job
Warpath - Loves The Smell Of Cryo-Shells In The Morning

Toy Fair US 2015 Coverage Robots in Disguise Product Descriptions and New Images

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TRANSFORMERS: ROBOTS IN DISGUISE – 2015 PRODUCT DESCRIPTIONS



New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of
wild and dangerous DECEPTICONS!

The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include:
BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons
or more!

TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as
they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)

Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the
action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold
separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure's chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don't come any bigger than BUMBLEBEE, and BUMBLEBEE figures don't come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it's in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don't just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

Press Release - Cartoon Network Acquires Global Rights to Transformers: Robots In Disguise

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CARTOON NETWORK ACQUIRES GLOBAL RIGHTS TO HASBRO STUDIOS’ NEWEST SERIES, TRANSFORMERS: ROBOTS IN DISGUISE

Next Series in Beloved Franchise to Air on Cartoon Network Channels in Europe, Latin America, Asia, Africa and the Middle East Following Earlier U.S. Deal

Los Angeles, Jan. 13, 2015 – Cartoon Network has acquired the global rights to start airing the brand new series, TRANSFORMERS: Robots in Disguise, beginning in 2015. The agreement follows Cartoon Network’s previous U.S. deal for the show with Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). Stephen Davis, Chief Content Officer of Hasbro, Inc., made the announcement today.

“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” Davis said. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise on Cartoon Network around the globe, from hubs in the U.S. and Europe to Latin America, Asia, the Middle East and Africa.

Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, added, “Cartoon Network makes a tremendous launch pad for TRANSFORMERS: Robots in Disguise. Complemented by additional Turner channels, Cartoon Network provides the ideal fit across the board for our series, reaching a core demographic of boys 6-11 and kids of all ages.”

The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and overly excited mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

The highly innovative TRANSFORMERS franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); as well as gaming; apps; publishing; transmedia events; toys, games and licensing.

Hasbro Toy Shop Free Shipping on Hot Holiday Toys, including Transformers

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Hasbro NYCC Party Galleries: Combiner Wars, Robots In Disguise, Kre-o, and Angry Birds

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NYCC 2014 Coverage - Kre-O Robots In Disguise Official Images And Descriptions

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KRE-O TRANSFORMERS ROBOTS IN DISGUISE 2014 PRODUCT DESCRIPTIONS

KRE-O TRANSFORMERS ROBOTS IN DISGUISE KREON WARRIORS Blind Bag Assortment
(Ages: 6 & up/Available: Spring 2015)
Build your KREON Warrior army with legendary Transformers characters! Each KRE-O TRANSFORMERS KREON WARRIOR figure is a Transformers robot disguised as a legendary warrior of days past and comes with major weaponry for hardcore combat. Get characters like SAMURAI OPTIMUS PRIME and GLADIATOR BUMBLEBEE (each figure sold separately) and let the battle begin!



KRE-O TRANSFORMERS: ROBOTS IN DISGUISE CUSTOM KREONS Assortment
(Ages 6 & up/Available: Spring 2015)
Collect your favorite TRANSFORMERS characters in KREON form, then customize them your way! Each KRE-O TRANSFORMERS CUSTOM KREON set comes with one iconic TRANSFORMERS KREON character from the new animated series TRANSFORMERS: ROBOTS IN DISGUISE with more than 20 additional parts, including pieces with premium metallic deco! Choose from characters like OPTIMUS PRIME, BUMBLEBEE, GRIMLOCK and STEELJAW, each sold separately.



KRE-O TRANSFORMERS KREON BATTLE CHANGERS Assortment
(Ages 6 & up/Available: Spring 2015)
Build an awesome KREON figure in 1 of 2 modes with these sets based on classic TRANSFORMERS characters! You can use the pieces in these sets to build a KREON figure in robot mode, then convert the figure to vehicle mode without taking it apart! Choose from OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and GRIMLOCK, each sold separately.







KRE-O TRANSFORMERS KREON BATTLE CHANGERS VS. PACK Assortment
(Ages 6 & up/Available: Spring 2015)
Build two awesome KREON figures in 1 of 2 modes then have them face off with these sets based on classic TRANSFORMERS characters! You can use the pieces in these sets to build two KREON figures in robot mode, then convert the figures to vehicle mode without taking them apart! Choose from OPTIMUS PRIME VS. MEGATRON and RATCHET VS. SOUNDWAVE, each sold separately.




KRE-O TRANSFORMERS: ROBOTS IN DISGUISE OPTIMUS PRIME BEAST BLASTER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build the OPTIMUS PRIME truck with secret reveal missile launcher and dual cannons that flip down for battle with the DECEPTICON hovercraft. Comes with OPTIMUS PRIME KREON and DECEPTICON FRACTURE, AIRAZOR and DIVEBOMB KREONS and one CAPTURE POD. Contains 247 pieces.



KRE-O TRANSFORMERS: ROBOTS IN DISGUISE UNDERBITE JET PACK TAKEDOWN Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build the terrifying UNDERBITE DECEPTICON BEAST with claws, a chomping jaw and a powerful missile launcher, plus an OPTIMUS PRIME KREON with Jetpack and dual missile launchers. Comes with OPTIMUS PRIME KREON and DECEPTICON UNDERBITE and PED KREONS and one CAPTURE POD. Contains 189 pieces.



KRE-O TRANSFORMERS: ROBOTS IN DISGUISE BUMBLEBEE DISC DEMOLISHER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build your own BUMBLEBEE armored sports car with dual cannons and a secret reveal plasma disc blaster! Comes with BUMBLEBEE KREON and DECEPTICON CLAMPDOWN and BISK KREONS and one CAPTURE POD. Contains 186 pieces.



KRE-O TRANSFORMERS: ROBOTS IN DISGUISE STRONGARM CAPTURE CRUISER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build this awesome Capture Cruiser vehicle with 2 front cannons and a capture claw. Comes with STRONGARM and SPRINGLOAD KREONS and one CAPTURE POD. Contains 105 pieces.



KRE-O TRANSFORMERS: ROBOTS IN DISGUISE SIDESWIPE ROADWAY RUNDOWN Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build this awesome SIDESWIPE sportscar with 2 front cannons and a capture claw. Comes with SIDESWIPE and HAMMERSTRIKE KREONS and one CAPTURE POD. Contains 98 pieces.

NYCC 2014 Coverage - Official Angry Birds Transformers Toys Descriptions and Product Images

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ANGRY BIRDS TRANSFORMERS TELEPODS 2014 PRODUCT DESCRIPTIONS

Autobirds, ‘roll out!’ The epic battle for Piggy Island has begun as two of the world’s largest and most popular entertainment brands join together to create the all-new ANGRY BIRDS TRANSFORMERS franchise. This Fall, the fast-paced, flying adventures of ANGRY BIRDS is combined with the iconic TRANSFORMERS characters to present ANGRY BIRDS TRANSFORMERS TELEPODS, a high-octane digital and physical play experience featuring iconic TRANSFORMERS characters in ANGRY BIRDS form.

When the mysterious Egg Spark lands on Piggy Island, RED BIRD becomes OPTIMUS PRIME Bird, CHUCK (YELLOW BIRD) becomes BUMBLEBEE Bird, and a whole new environment filled with TRANSFORMERS-inspired vehicles, rivalries, and raceways appears. The ANGRY BIRDS TRANSFORMERS lineup and TELEPODS gaming platform, powered by Retoy, offers fans ‘MORE THAN MEETS THE EYE’ with three different ways to play. Launch TELEPODS figures in vehicle mode for awesome races, convert them into robot mode to reenact classic TRANSFORMERS battles, or teleport figures straight into the ANGRY BIRDS TRANSFORMERS app from Rovio Entertainment to unlock additional characters and special powers.

The 2014 ANGRY BIRDS TRANSFORMERS line includes the following items available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com:

ANGRY BIRDS TRANSFORMERS TELEPODS Racer Packs
(Ages 5 years & up/Players: 1+/Available: Fall 2014)
Rev up those engines and get ready to race into action. Kids can play with each ANGRY BIRDS TRANSFORMERS TELEPODS figure in either vehicle or robot mode or place them onto the TELEPODS base to teleport characters into the app for a digital ANGRY BIRDS TRANSFORMERS adventure! Set includes one ANGRY BIRD TRANSFORMERS TELEPODS figure and one TELEPODS base. Six different TELEPODS figures to collect. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS Battle Packs
(Ages 5 years & up/ Players: 1+/ Fall 2014)
TRANSFORMERS battles TELEPODS to life! ANGRY BIRDS TRANSFORMERS TELEPODS Battle Packs include two TELEPODS figures based on classic TRANSFORMERS hero/villain matchups and one TELEPODS base. Pit the greatest Autobird and Deceptihog rivalries against one another in real life or place them on the TELEPODS base, one at a time, to teleport them into the app and bring the battle onto the screen. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS Energon Racers Pack
(Ages 5 years & up/ Players: 1+/ Fall 2014)
Kids can amp up their ANGRY BIRDS TRANSFORMERS TELEPODS collection with the Energon Racers Pack. The five different TELEPODS figures, including Energon OPTIMUS PRIME Bird, Energon GRIMLOCK Bird, Energon GALVATRON Pig, Energon STARSCREAM Pig, and Energon SOUNDWAVE Pig, all feature an exclusive Energon translucent deco. Burn some rubber in vehicle form or convert TELEPODS figures into robot mode for a second way to battle. For more action, place figures, one at a time, onto the TELEPODS base, teleport them into the ANGRY BIRDS TRANSFORMERS app, and unlock special powers and unique ways to play with new characters. Energron Racers Pack includes one TELEPODS base and five TELEPODS figures. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS OPTIMUS PRIME Bird Raceway
(Ages 5 years & up/ Players: 1+/ Fall 2014)
On your mark, get set, race! Bring the action of the new ANGRY BIRDS TRANSFORMERS app from Rovio to life with the ANGRY BIRDS TRANSFORMERS TELEPODS OPTIMUS PRIME Bird Raceway. Launch OPTIMUS PRIME Bird against Ultimate MEGATRON Pig to see who can get to the finish line first. The winner converts the giant OPTIMUS PRIME Bird on the track set, while the loser crashes into OPTIMUS’ giant fist! When the race is over, kids can turn their figures from racecar to robot in one simple step allowing for bird battles in bot or vehicle form. For more action, place figures, one at a time, onto the TELEPODS base, teleport them into the ANGRY BIRDS TRANSFORMERS app, and unlock special powers and unique ways to play with new characters. Set includes one OPTIMUS PRIME Bird Raceway set, two TELEPODS figures, one mini STARSCREAM figure, two launchers, and one TELEPODS base. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

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