Transformers Company News on Seibertron.com

"Roll Out in Prime Style" Promotional Campaign

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• Limited Edition Transformers T-shirt
• Special Edition KREON
• $5.00 Off Coupon for Future Purchases

TRANSFORMERS Gift Pack consists of one (1) limited edition TRANSFORMERS Dark of the Moon T-shirt (ARV $10.99), one (1) special edition KREON TRANSFORMERS figure (ARV $4.99) and one (1) $5.00 off coupon good through 1/31/2012 for future TRANSFORMERS toys purchase. Terms and Conditions: Offer ends 10/20/2011. Offer valid only in the USA. Void where prohibited. Allow 6-8 weeks to receive Gift Pack by mail. Gift Pack value $20.98. Visit www.TRANSFORMERSPrimeStyle.com for offer form and details. Copyright 2011 Hasbro. All Rights Reserved.

**WIN A RIDE TO SCHOOL PRIZE DETAILS: Grand Prize winner will get a ride to school in BUMBLEBEE (ARV $2,000). $1,000 worth of toys consists of Basic Human Alliance figures (ARV $9.99), Human Alliance (ARV $29.99),(2) Cyberverse Action Sets (ARV $29.98), 3-D Sneak Peek OP Commander (ARV $7.99), Activators (ARV $7.99), (2) Robo Fighters (ARV $19.98), Go-Bots figures (ARV $9.99), (2) Bash Bots figures (ARV $29.98), (2) Revving Robots (ARV $39.98), (2) Feature 3D Mask figures (ARV $19.98), Energon Shock Sword (ARV $14.99), Basic Costume figures (ARV $19.99), (4) Cyberverse Commander figures (ARV $31.96), (OPTIMUS PRIME w/Jet pack SENTINEL PRIME w/Sword and Shield MEGATRON w/Cannon IRONHIDE w/Blasters), (7) Cyberverse Legion Figures (ARV $34.93), (BUMBLEBEE BARRICADE CRANKCASE (Decept. Enforcer #1 SUV) AUTOBOT TOPSPIN (Spons. Car #2 Clean mode) AUTOBOT SKIDS SIDESWIPE MUDFLAP), Mech Tech Deluxe ARV $11.99, = ARV $ 119.90 (BUMBLEBEE, AUTOBOT RATCHET, STARSCREAM, AUTOBOT SKIDS, ROADBUSTER ('Sponsored Car #1), CRANKCASE ('Decepticon Enforcer #1), SIDESWIPE, JOLT, AUTOBOT TOPSPIN (Sponsored Car #2), BARRICADE), Mech Tech Voyager ARV $19.99, = $59.97 (MEGATRON, IRONHIDE, OPTIMUS PRIME), Mech Tech Leader ARV $39.99 = $119.97 (BUMBLEBEE, Firetruck, IRONHIDE).

$20 for $20 PROMOTION TERMS AND CONDITIONS: Offer valid 8/17/11 through 10/20/11. Original store-identified cash register receipt(s), or, for online purchases invoice(s) AND packing slip(s) dated 7/25/11 through 9/30/11 showing purchase of at least $20* of TRANSFORMERS Dark of the Moon toys must be submitted with completed offer form. Request must be postmarked by 10/31/11 and received by 11/15/11. *Purchase total excludes sales tax. Allow 6 - 8 weeks following receipt of submission for verification and postal mail delivery of your TRANSFORMERS Prime Pack. Pack consists of one (1) limited edition TRANSFORMERS Dark of the Moon t-shirt (approx. retail value $9.99), one (1) special edition KREON TRANSFORMERS figure (approx. retail value $4.99), and one (1) $5.00 off coupon good through 1/31/2012 for future purchases of TRANSFORMERS Dark of the Moon toys. Approximate retail value of kit is $19.98. T-shirt size and style may vary and are subject to available inventory. Please go to http://www.rebate-zone.com/hasbro for information and inquiries. Receipt(s), invoice(s) and packing slip(s) may not be copied, traded or sold. Offer valid only for the person who purchased the product(s) at retail or online. Limit five (5) offer requests per family, household or address. Requests not complying with all terms of this offer will not be fulfilled and will not be acknowledged or returned. This offer may not be combined with any other offer. Duplicate or mechanically reproduced requests, requests with computer-printed address labels or requests from P.O. Boxes and/or from clubs, groups, or organizations will not be honored, acknowledged or returned. Any actual or attempted fraud or other unlawful act in connection with this offer will be prosecuted to the full extent of the law. Not responsible for lost, late, incomplete, illegible, postage-due or misdirected requests. The right to confirm identity of the sender and validity of receipt is reserved. This offer may not be published in any refunding magazine, website or elsewhere without the written permission of Hasbro, Inc. Offer only valid in the USA. Void where taxed, restricted or prohibited by law. HASBRO, KRE-O, KREON, TRANSFORMERS and DARK OF THE MOON are trademarks of Hasbro © 2011 Hasbro. All Rights Reserved. © 2011 Paramount Pictures Corporation.

Transformers Kre-O Konquest Online Game

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"Transformers One" Trademark Update: A New TV Series?

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Entertainment services, namely, the production and distribution of motion pictures; entertainment services, namely, ongoing television programs and an animated television series all in the field of children's entertainment

SDCC 2011 Coverage: Hasbro / IDW Transformers panel

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• The new Transformers editor Carlos Guzman recapped that the ongoing Transformers series bi-weekly for the Chaos Theory arc in #22 & 23 with James Roberts & Alex Milne
• #24 will being Mike Costa, James Roberts, & Livio Ramondelli Chaos arc will have the Transformers going back to Cybertron “where things get crazy.”
• #25 will be the Police Action arc with Mike Costa and Brandon
• IDW revealed that #125 is the total of all the IDW Transformers comics published. They revealed the issue will be titled The Death of Optimus Prime, which shocked the crowd.
• IDW also announced a digital exclusive comic called Autocracy, which will be an 8 page comic released bi-weekly, written by Flint Dille, Chris Mowry, and Livio Ramondelli.
• IDW announced after #125, there will be two brand new ongoings. Transformers: Robots in Disguise by John Barber and Transformers: More Than Meets the Eye by James Roberts. These will not be a series reboot and will pick up after the events of Chaos.
• Mike Costa’s run will come to an end with Chaos. Everything he’s been building to will culminate with this arc. This was the story he had to tell and it was time to hand off the Transformers to new creative teams. He however, will stay on Cobra.
• On the GI Joe front the biggest announcement was after the Cobra Civil War there will be an arc called Cobra Command, featuring the first mission by the new (still yet to be revealed) Cobra Commander.
• During the panel, IDW also announced they have the Magic: The Gathering license and will make comics with the franchise in the future.
• In regards to Transformers #81, Chris Ryall said that there wasn’t enough interest to pursue it. During BotCon, he did a poll with the attendees. Fans seemed to want more Animated comics as opposed to following up with the Marvel run.
• At the very end of the panel, Chris Ryall pulled the rug out from under us and showed us the last slide. “FURMAN & WILDMAN. TRANSFORMERS #81. 2012.” The room went CRAZY. Ryall said that they’ve been listening to fans on Twitter and fan polls, fan petitions and are giving us what we want. The plan is to publish #81 through #100, wrapping up everything Simon Furman had planned.
• I asked the panel about #125. Will Bumblebee become a Prime? Mike Costa said, “I can’t answer that, senator.” (It’s this fan’s hope Bumblebee becomes a Prime!) Ryall did say that they have big plans for the character.
• A fan asked if there are plans to wrap up the Dreamwave storylines. Another fan screamed, “Boo!” The room laughed and the panel said there were no plans.
• Ryall teased that there are plans for a Transformers/GI Joe crossover
  

Official Hasbro SDCC Press Release

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Hasbro to Showcase Its Iconic Pop-Culture Brands at San Diego Comic-Con

New KRE-O Brand Construction Sets Join Hasbro Entertainment Classics Including TRANSFORMERS, G.I. JOE, MY LITTLE PONY & More at Premier Fan Destination
Comic-Con 2011

PAWTUCKET, R.I.--(BUSINESS WIRE)--With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. (NASDAQ: HAS) returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and “larger than life” statues from its powerhouse G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS product lines in its booth (#3213), Hasbro will offer fans an inside look into the breadth of many of these brands throughout the weekend with a variety of panels, autograph sessions and access to brand stewards, designers and more.

“San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties”

“San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” said John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”

Making its first San Diego Comic-Con appearance in 2011 is Hasbro’s new KRE-O brand, bringing action and adventure to the construction toy category. At launch and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters. Comic-Con attendees will want to keep an eye out for roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP” deco not available in stores (while supplies last).

Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s 2011 lineup of panels and autograph sessions follows:

• Hasbro TRANSFORMERS Brand Panel: Thursday, July 21 from 2:30 - 3:30 PM in Room 24ABC
  
• Hasbro Studios “The Making of ‘Transformers Prime’” Panel: Thursday, July 21 from 3:30 - 4:30 PM in Room 24ABC
  
• Hasbro STAR WARS Panel: Friday, July 22 from 11:00am-12:00pm in Room 7AB
  
• “Evolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from 5:30-6:30 PM in Room 8
  
• Hasbro MARVEL Panel: Saturday, July 23 from 2:00 - 3:00 PM in Room 9
  
• As a special experience for STAR WARS fans, Hasbro will welcome Dave Filoni, Supervising Director of the hit television series STAR WARS: THE CLONE WARS for an autograph signing session on Saturday, July 23 from 2:00-3:00pm in the STAR WARS action figure section of the Hasbro booth #3213. Mr. Filoni will be signing a special edition STAR WARS: THE CLONE WARS poster he designed specifically for this autograph session, free for fans. *** A ticket will be required to participate in the autograph session. Hasbro will distribute tickets on a first come, first serve basis Saturday morning beginning at 9:30am in the Hasbro booth #3213 (while supplies last).***

Hasbro’s presence at the convention will be rounded out by the highly anticipated HasbroToyShop.com special edition San Diego Comic-Con collectibles available at the HasbroToyShop booth (#3329) and in limited quantities, after Comic Con, at http://www.HasbroToyShop.com. The complete list of 2011 special edition items follow:

G.I. JOE 3.75" ZARANA SPECIAL EDITION FIGURE
(Ages: 4 & up; Approximate Retail Price: $14.99 each)
The Dreadnoks get even more dreadful as ZARTAN’S sister, ZARANA, becomes the latest G.I. JOE Comic-Con special edition figure…in two different styles! The primary figure features the mistress of disguise’s classic look, with pink top, pink hair and a classic-style buzzsaw weapon. The variant figure (sold separately) depicts the character in her “Cold Slither” rock band disguise—black Cold Slither shirt and black hair—and also comes with the buzzsaw weapon.

G.I. JOE SKY STRIKER VEHICLE WITH STARSCREAM DECO AND 3.75" COBRA COMMANDER SPECIAL EDITION FIGURE
(Ages: 4 & up; Approximate Retail Price: $49.99 each)
The worlds of G.I. JOE and TRANSFORMERS collide in toy form. The new G,I, JOE: SKY STRIKER jet receives a custom make-over to become the vehicle form of legendary DECEPTICON STARSCREAM. The COBRA COMMANDER figure, which can fit in the cockpit of the jet, features the classic character in a flight suit and comes with a custom Walther P38 pistol - well known to TRANSFORMERS fans as the alt-mode of DECEPTICON leader MEGATRON!

INDIANA JONES “LOST WAVE” SPECIAL EDITION COLLECTOR’S PACK
(Ages 4 & up; Approximate Retail Price: $64.99)
Just in time for the 30th anniversary of Raiders of the Lost Ark, Hasbro excavates an entire “lost wave” of the fan-favorite 2008 INDIANA JONES line as a Comic-Con special edition Collector’s Pack! Each pack includes INDY IN GERMAN DISGUISE (with rocket launcher), SAPITO (with torch and backpack), CLASSIC INDY (with pistol, Idol, sandbag, torch and logo base), MARION (with snakes and torch), GERMAN MECHANIC (with removable hat and wrench) and TOHT (with medallion, hot poker, removable overcoat and alternate “melting” head). Complete your INDIANA JONES collection with this collectable box set featuring six individually carded toys!

NERF N-STRIKE TRANSFORMERS BARRICADE OPTIMUS PRIME RV-10 Blaster
(Ages 6 years & up; Approx. Retail Price: $24.99)
Introducing the special edition NERF N-STRIKE TRANSFORMERS BARRICADE OPTIMUS PRIME RV-10 blaster, a motorized, semi-auto NERF blaster with revolving dart barrel that holds up to 10 whistle darts. The blaster features an exclusive new deco with TRANSFORMERS detailing, styled after the OPTIMUS PRIME character. The NERF N-STRIKE TRANSFORMERS BARRICADE OPTIMUS PRIME RV-10 blaster is compatible with the NERF Tactical Rail System and accessories (each sold separately). Requires three “AA” batteries; not included.

MARVEL MINI MUGGS THE AVENGERS SPECIAL EDITION COLLECTOR’S PACK
(Ages: 3 & up; Approximate Retail Price: $34.99 each)
MINI MUGGS, Assemble! The Marvel universe gets its first set of ultra-hip vinyl MINI MUGGS as Earth’s Mightiest Heroes get remade from “100% recycled awesome”. HULK, THOR, IRON MAN and CAPTAIN AMERICA are each included as MINI MUGGS, with a MIGHTY MUGG-sized GIANT MAN literally bursting out of the special edition packaging!

MARVEL UNIVERSE 16” SPECIAL EDITION SENTINEL FIGURE
(Ages 4 and up; Approximate Retail Price $59.99)
The bane of mutantkind is now a red-hot Comic-Con special edition figure! Hot on the heels of 2010’s wildly popular MARVEL UNIVERSE 19” GALACTUS FIGURE, fans at Comic-Con will be the first to be able to purchase this MARVEL UNIVERSE 17” SENTINEL FIGURE, featuring a variety of lights and sounds and packaged on a giant blister card! Both the blister card and its special edition outer box are adorned with one-of-a-kind artwork by Joe Quesada, Marvel Comics’ chief creative officer.

MARVEL MIGHTY MUGGS SPIDER-MAN SPECIAL EDITION FIGURE
(Ages: 6 & up; Approximate Retail Price: $15.99 each)
Your friendly neighborhood SPIDER-MAN is back, as a cool and collectible MIGHTY MUGGS figure! This special edition figure features a removable soft goods mask with a Peter Parker paint deco underneath, and is highlighted in premium commemorative foil packaging.

MARVEL LEGENDS THOR SPECIAL EDITION FIGURE
(Ages: 4 & up; Approximate Retail Price: $24.99 each)
Celebrate the return of the fan-favorite MARVEL LEGENDS toy line in 2012 with this limited-edition preview figure. THOR, the mighty AVENGER is featured in his latest comics-accurate costume in the classic 6-inch MARVEL LEGENDS scale, and in a premium package shaped like his hammer, MJOLNIR.

MY LITTLE PONY 2011 Special Edition Pony
(Ages 3 and up; Approximate Retail Price $14.99)
The popular special edition MY LITTLE PONY figure, available each year at San Diego Comic-Con, will be showing fans a more mysterious side of the MY LITTLE PONY brand in 2011. This special edition, translucent pony figure is decorated with playful gothic details and a few ghoulish graphics, featuring beautifully rooted hair in shades of fuchsia and magenta. Look closely – can you spot a hidden “M” “L” and “P” in the details? The pony is housed in a vibrant package with two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the box, showing off every goth detail of the black and purple figure. Fans can get a first look at this HasbroToyShop.com exclusive when it launches at San Diego Comic-Con 2011!

STAR WARS VINTAGE REVENGE OF THE JEDI SPECIAL EDITION DEATH STAR COLLECTOR’S PACK
(Ages 4 & up; Approximate Retail Price: $129.99)
Revenge is finally served in this incredible package of 12 figures and two exclusive mini-figures, all on highly collectible Revenge of the Jedi packaging! This Comic-Con special edition figure is the only place to get all 12 short-packed STAR WARS VINTAGE figures in one place, all individually carded with packaging that pays tribute to Kenner’s classic “lost” Revenge of the Jedi backing cards, which bore the original name of Episode VI. In addition, this special DEATH STAR collector’s pack will be the only place to get SALACIOUS CRUMB and the MOUSE DROID on Vintage Revenge of the Jedi mini-backing cards. The other figures included are LUKE SKYWALKER, HAN SOLO, R2-D2, DARTH VADER, B-WING PILOT, ADMIRAL ACKBAR, BOBA FETT, ENDOR REBEL TROOPER, STORMTROOPER, WICKET THE EWOK, PRINCESS LEIA and TIE-FIGHTER PILOT.

TRANSFORMERS: DARK OF THE MOON SPECIAL EDITION ULTIMATE OPTIMUS PRIME FIGURE
(Ages: 5 & up; Approximate Retail Price: $79.99)
Fans will have their first chance to get their hands on the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure at Comic-Con, with a special edition foil-wrapped, slide-out package and customizable sticker sheet. This special edition ULTIMATE OPTIMUS PRIME will be the only way to get the figure displayed in vehicle and trailer mode; the trailer doubles as a weapons arsenal and is an integral part of the figure's converting play pattern. The MECHTECH ULTIMATE OPTIMUS PRIME figure features lights, launching projectiles, electronic battle sounds and phrases and three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, also converts into a "mech suit" that OPTIMUS PRIME shows off when it's time to rumble.

TRANSFORMERS PRIME OPTIMUS PRIME FIRST EDITION FIGURE
(Ages: 5 & up; Approximate Retail Price: $19.99)
With the mainline series not available until later in 2011, be among the first to get an action figure based on the style of The Hub's hit animated series, TRANSFORMERS PRIME with this special edition figure. This deluxe class OPTIMUS PRIME figure converts from robot to truck mode and features a premium deco only available in this special edition Comic-Con figure. And, in true TRANSFORMERS fashion, the “Matrix of Leadership” packaging in which the figure is housed ‘converts’ into a wearable piece!

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

Session schedule subject to change without notice.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

Hasbro Profits Up: DOTM Main Reason

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--Net revenues for the second quarter 2011 grew 23% to $908.5 million compared to $737.8 million for the second quarter 2010; foreign exchange had a positive $35.8 million impact on second quarter 2011 revenues;

--Net earnings increased to $58.1 million, or $0.42 per diluted share, compared to $43.6 million or $0.29 per diluted share in 2010;

--Second quarter 2011 net earnings include a favorable tax adjustment of $20.5 million, or $0.15 per diluted share, and pre-tax expense of $13.1 million, or $0.06 per diluted share, related to costs associated with establishing a Center of Excellence for Hasbro Games in Rhode Island;

--International segment revenues grew 43% to $374.5 million with growth in every major geographic region; U.S. & Canada segment revenues were up 14% to $505.0 million;

--Boys product category revenues nearly doubled, increasing 96% to $460.4 million;

--Repurchased 2.4 million shares of common stock at a total cost of $112.0 million.

IDW Publishing to provide digital copies of print comics purchased

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Reprolabels update: G1 Trypticon, DOTM Roadbuster, and more

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Hasbro Unveils TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

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Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Exclusive Collection Designed by New Era, Oakley*, Zazzle*

And Red Monkey Designs to Launch at Retail This Month

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced the launch of the TF3 CREW Series, a “behind-the-scenes” apparel and accessories collection designed for TRANSFORMERS fans and inspired by the gear worn on the set of the Transformers: Dark of the Moon movie. The exclusive collection, created by New Era, Oakley, Zazzle and Red Monkey Designs, will be showcased in New Era’s flagship SoHo store on Monday, June 27, 2011.

“Our CREW series offers consumers a chance to feel like a member of the TRANSFORMERS production team, with hip and edgy product inspired by film as well as the movie makers’ on-set gear”

“Our CREW series offers consumers a chance to feel like a member of the TRANSFORMERS production team, with hip and edgy product inspired by film as well as the movie makers’ on-set gear," said Simon Waters, SVP, Global Brand Licensing and Publishing, Hasbro. “New Era is a premium lifestyle brand and we’re thrilled to be able to launch the TF3 CREW Series at their SoHo store.”

About TF3 CREW Series

As part of the TF3 CREW Series, New Era will offer exclusive caps, inspired by those worn on set. The collection is designed to appeal to fans of both the New Era and TRANSFORMERS brands. The caps will be sold exclusively at New Era retail locations and will be available to purchase for the first time at the June 27 event.

For those seeking a balance of fashion and function, Hasbro and Oakley are in the process of entering a license under which Oakley will to bring to market TF3 CREW Series 3-D sunglasses mirroring the technical eyewear worn by the editors and crew who developed Transformers: Dark of the Moon 3-D special effects. The “More Than Meets the Eye” 3-D shades will be available at Oakley retail stores, http://www.Oakley.com and through additional authorized Oakley dealers.

Further rounding out the TF3 CREW Series, Red Monkey Designs is set to unveil an edgy line which includes cuffs, belt buckles and watches based on the film’s remarkable imagery – from early renderings and blueprints to set designs and locations. Using elements like brushed metal, wood inlay and embossed leather, Red Monkey Designs pays tribute to the art of film-making. Items will be available in specialty and Red Monkey Design’s online boutique.

Hasbro and Zazzle, Inc. are in the process of entering a license under which Zazzle will bring to market products featuring one of two signature graphics from pop culture artist, and TRANSFORMERS fan, Les Schettkoe. Saluting OPTIMUS PRIME and BUMBLEBEE, Schettkoe drew his inspiration from concept art and brand iconography. Consumers can customize tees, iPod® and iPad™ cases – and even skateboards, with Schettkoe’s film-inspired renderings.

The TF3 CREW Series carries an approximate retail price of $25 to $250 and includes nearly 30 items.

About the event

On Monday, June 27 from 6-8 p.m., Hasbro will launch its CREW Series at New Era’s SoHo store (9 East 4th Street, NY, NY) with music, give-aways, special guests and the chance to win an ultimate prize pack…two tickets to the New York premier of the new Paramount Pictures film Transformers: Dark of the Moon taking place in New York on June 28.

In addition to fun give-aways and prize packs, the first 100 guests will receive AMC movie passes redeemable for Transformers: Dark of the Moon movie tickets.

Visit http://www.neweracap.com/TF3legal for the Official Rules.

About “Transformers: Dark of the Moon”

When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand. “Transformers: Dark of the Moon” is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. It opens worldwide beginning June 29th.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

© 2011 Paramount Pictures Corporation. All rights reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.

© 2011 Hasbro. All Rights Reserved.

About Hasbro

Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

*Editors’ Note: Deals noted with an asterisk are agreements reached in principle, with binding written agreements to be negotiated.

ILM and Hasbro Say "Thanks" to Director Michael Bay

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