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As Hasbro's "16 Weeks of Cyber Sweeps" enters it's third week, the official website has been updated with a new promo video. For further details and to enter the "16 Weeks of Cyber Sweeps" click here!
The site will also be launching several 3D games in the coming months:
Go dig those 3-D glasses that came with your DOTM Preview Cyberverse Optimus Prime out of the closet. Hasbro has updated the Mechtech 3D Toy Viewer on their Official Transformers Toy Website with this week's entry, Deluxe MechTech Bumblebee. We also get a snazzy new render of DOTM Bumblebee on the homepage.
Following in the footsteps of Pokemon and Magic: The Gathering a new Trading Card Game has been announced in Japan based around the Transformers live-action movies! As can be seen here the game will include various gameplays mechanics such as energon cubes for attacking and a transforming gimmick. The card will also feature brand new artwork.
HASBRO DELIVERS “16 WEEKS OF CYBER SWEEPS” TO TRANSFORMERS FANS
Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D “Cyber Sweeps” Promotion
PAWTUCKET, RI – MARCH 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” event, a 16-week-long consumer promotion. Leading up to the worldwide release of the new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON, on Friday, July 1, fans will have the opportunity to win grand prizes each week varying from Hasbro TRANSFORMERS toy packages to a family trip for four to the star-studded U.S. premiere of the movie -the first-ever TRANSFORMERS film in 3D. To enter, fans can visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
The winner of the TRANSFORMERS: DARK OF THE MOON U.S. movie premiere tickets will be announced in a commercial that will air on Saturday, April 2 during Nickelodeon’s 2011 Kids’ Choice Awards, of which Hasbro is a presenting sponsor. The “TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps” website features unique TRANSFORMERS content, games and trivia in a “MORE THAN MEETS THE EYE” 3D experience. There will be a new prize and chance to win each week.
To help kick off the 16 week countdown to the movie, a Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is now available at retail locations nationwide. In addition to being the first figure in the TRANSFORMERS: DARK OF THE MOON line to hit shelves, the OPTIMUS PRIME CYBERVERSE CLASS figure comes packaged with a pair of 3D glasses featuring OPTIMUS PRIME styling that will enable fans to see 3D content on the official TRANSFORMERS website (http://WWW.TRANSFORMERS.COM) as well as the promotional website (http://WWW.TRANSFORMERSCYBERSWEEPS.COM). The Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Preview Pack is for ages 5 and up and retails for approximately $7.99. Fans can expect more TRANSFORMERS: DARK OF THE MOON products to hit shelves the week of May 16, 2011.
The “TRANSFORMERS: DARK OF THE MOON Sixteen Weeks of Cyber Sweeps” promotion is open to U.S. residents (void in Alaska, Hawaii and Puerto Rico) ages 8-15 during weeks 1, 2 and 16, ages 6-15 during weeks 3 through 15 and ends on July 2, 2011. No purchase is necessary to enter. For more information about the promotion, visit http://WWW.TRANSFORMERSCYBERSWEEPS.COM.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT
TO CREATE NEW TRANSFORMERS ONLINE GAME
Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012
PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.
Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”
About TRANSFORMERS
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.
Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com
In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.
Here's a further update to yesterday's story regarding the 3-D DOTM content on Hasbro's Official Transformers Website. They will be using it as a vehicle to show off their upcoming Transformers DOTM figures. Today they added an Anaglyph 3-D image of DOTM Voyager Optimus Prime. The feature also allows users to view the figure in both robot and vehicle modes complete with transforming sound effects. They will be revealing a new figure every week!
Need another reason to go hunt down that Transformers DOTM Preview Figure that appeared last week? It appears that Hasbro's Official Transfomers Website will be getting a 3-D upgrade for it's upcoming Transformers DOTM content. The preview figure comes with a pair of 3-D glasses to view the upcoming content. The banner shown below has now been added to their page.
Creative Exec Michael Vogel Promoted to VP to Oversee Development for Boys, Action, Girls and Preschool Programming; SVP Linda Steiner to Oversee Current Programming
Los Angeles, CA, March 2, 2011 – Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc. (NASDAQ: HAS), has split its boys/action and girls/preschool creative teams into separate series development and current programming groups to meet increased production output. The former heads of both units, which have been in place since the studio’s inception in 2009, have taken on new roles leading the revamped teams, Hasbro Studios President Stephen Davis announced today.
Davis has promoted Mike Vogel from executive director, boys and action programming, to vice president, development. Vogel will be charged with reimagining all boys, action, girls and pre-school creative efforts by the studio.
Linda Steiner, who had served as senior VP, girls and preschool programming, has taken on a new role as senior VP, current programming, managing a growing number of successful studio-produced series once they are on the air.
Additionally, Vice President of Production Kathy Page will lead an expanded team to support the restructured departments with production and post-production services, while continuing to assist in oversight of outside production service relationships.
“With the rapid growth of Hasbro Studios and the increasing number of shows we have on The Hub, as well as airing in international markets, I am making these changes to both streamline the creative process and make our organization operate more efficiently,” Davis said. “Michael, Linda and Kathy have all done outstanding jobs in their respective roles and now, with this restructuring, we will be able to create a more cohesive organization.”
Vogel, who has shepherded Transformers Prime, G.I. Joe Renegades and other well-known Hasbro brands from inception to success on The Hub, previously served as director of animated programming at Sony Pictures Entertainment, overseeing development and current programming for television animation. Vogel had worked on numerous animated series, including the Emmy nominated Jackie Chan Adventures, Stan Lee’s The Spectacular Spiderman for Kid’s WB, the Peabody Award-winning The Boondocks, as well as Sit Down Shut Up.
Steiner joined Hasbro Studios in her previous role in 2009 from Warner Bros. Animation, where she was senior vice president of creative affairs. At Warner Bros., she was responsible for overseeing development and production of some of the most high-profile and highly rated animation programming on television, including The Batman, for which she won an Emmy Award; Legion of Super Heroes and Teen Titans. She joined Warner Bros. in 1998 as vice president, development. Previously, she held senior positions at ABC Entertainment in the network’s children’s entertainment division.
About Hasbro Studios: Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).
Takara Tomy has updated their Transformers webpage with new information on the following:
a) Transformers Dark Of The Moon movie - with link to official Japanese movie website, DOTM toy preview.
b) Transformers 3 Movie Campaign: Target Master Micron Caliburst & Spoilspot
Caliburst is exclusive to Japan Toys R Us stores. Customers are entitle to this figure with the total purchase of Autobot Alliance figures/MPM2 Bumblebee/MP-09 Rodimus Convoys for more than Japanese Yen 3000.
Spoilspot on the other hand is exclusive to Bic Camera/Yodobashi Camera stores.
c) Transformers United Wave 4 - Wheeljack, Frenzy & Rumble, Scourge & G2 Optimus Prime
Kindly click respective images above to view the full details.
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