Transformers Company News on Seibertron.com

Hasbro To Attend Brand Licensing Europe Expo 2016

Date: Saturday, August 13th 2016 1:37pm CDT
Categories: Event News, Company News
Posted by: Va'al | Credit(s): BLE 2016

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With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK Toy Fair. The news comes from the event's site, here, which lists the following under Hasbro's exhibitor page:

About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)

Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast

Hasbro Applies for Live Action Transformers Trademark

Date: Saturday, August 13th 2016 1:25pm CDT
Categories: Movie Related News, Company News, Digital Media News
Posted by: Va'al | Credit(s): USPTO

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It may not mean anything significant, really, but via the US Patent and Trademark Office we have news of a new application on behalf of Hasbro for 'Transformers' under the category 'Entertainment services, namely, a series of motion pictures featuring live action and special effects'. What it might have something to do is the first time said trademark was used, all the way back in July 2007, when the first Paramount live-action movie featuring the Cybertronians hit the big screens. In any case, check out the full documentation here, and comment with your thoughts in the Energon Pub!

LIVE/APPLICATION/Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
Status:
New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date:
Aug. 08, 2016

Mark Information
Mark Literal Elements:
TRANSFORMERS
Standard Character Claim:
Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Mark Drawing Type:
4 - STANDARD CHARACTER MARK
Related Properties Information
Claimed Ownership of US Registrations:
2455261, 4301091, 4412057
Goods and Services
Note: The following symbols indicate that the registrant/owner has amended the goods/services:

Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
Asterisks *..* identify additional (new) wording in the goods/services.

For:
Entertainment services, namely, a series of motion pictures featuring live action and special effects
International Class(es):
041 - Primary Class
U.S Class(es):
100, 101, 107
Class Status:
ACTIVE
Basis:
1(a)
First Use:
Jul. 07, 2007
Use in Commerce:
Jul. 07, 2007

San Diego Comic Con Exclusives Listed on Hasbro Toy Shop, not on sale yet: Transformers, Fort Max, Titan Force

Date: Tuesday, August 9th 2016 12:52am CDT
Categories: Toy News, Company News, Digital Media News, Collectables, Store News
Posted by: Bronzewolf | Credit(s): Hasbro Toy Shop

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Views: 55,430

Seibertronians, it's almost time! Thanks to a tip submitted by user Agamemnon, we have been made aware that all the Hasbro SDCC Exclusive Sets are now listed on line! Yes, you'll soon be able get San Diego Comic Con exclusives like the SDCC Fortress Maximus variant, or the Titan Force set, delivered directly to your home from the Hasbro Toy Shop convention exclusive page.

However, as Agamemnon pointed out, the exclusives don't seem to want to ship yet, so you might have to wait until it is technically August 9th.

Interested in any of these figures? Compare them to the regular, not as special retail versions here, using our own, in-house database of Transformers galleries.

Still on the fence? We've been providing coverage of some video reviews of these sets for a while. Check those out here!

And, as always, keep your optics and audio sensors tuned to Seibertron.com! Good night, and have a pleasant tomorrow!

IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts

Date: Wednesday, August 3rd 2016 12:54pm CDT
Categories: Comic Book News, Press Releases, Company News
Posted by: Va'al | Credit(s): IDW

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Continuing in IDW's streak of literacy development programmes, we have a new press release from the San Diego publisher, being rewarded for their work in the field - through Traveling Stories and more - with a Red Balloon Award! Read on below to find out more about their efforts and the award itself.

IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts

San Diego, CA – (August 3, 2016) The inaugural Red Balloon Awards, presented by Traveling Stories, will honor five literacy heroes including IDW Publishing. The event will benefit the organization’s StoryTent program, which provides free reading support to more than 2,000 underserved children in San Diego every year.

Winners of the award are selected based on the literary works they create, their advocacy efforts and the financial support they provide to community programs.

While IDW’s trophy cabinets may already be overflowing with Eisner and Harvey awards, Publisher/CEO Ted Adams said this award is “sometime entirely different.”

“It recognizes the work that the employees of IDW have done to support a local non-profit that is making our community better,” said Adams. “Everyone who works at IDW knows how important literacy and the joy of reading is to having a happy and productive life.”

IDW will receive their award at the Red Balloon Awards dinner and gala event on Saturday, September 17, 2016 from 6 to 9:30 pm at the San Diego Woman’s Club, 2557 Third Ave., San Diego, CA 92130.

Other award recipients include Kevin Eastman (co-creator of the Teenage Mutant Ninja Turtles), Las Patronas, Waypoint Public, and Don & Jo Soderquist. Traveling Stories will also announce a Volunteer of the Year on the night of the event.

This year’s gala, with the theme “Cirque du Livre” (Circus of Books), will begin with a cocktail reception with music by DJ Marcus More and live cirque performances. The event includes a silent auction. In addition, VIP guests will have the chance to visit with former professional U.S. soccer star Landon Donovan for a special cocktail hour.

The awards show will be hosted by Emily Moberly, San Diego Woman of the Year Finalist and Founder of Traveling Stories, and 10-year-old Malika Shaw, a regular attendee at the City Heights StoryTent. Shaw was the guest of honor at Traveling Stories’ 2014 event “A Night Out So They Can Read.” She was recently reclassified from a below-average reader to an accelerated reader at school. Her mom credits this improvement to the weekly visits Shaw makes to the Traveling Stories StoryTent.

“The Red Balloon Awards is a chance to celebrate the transformative power of reading,” said Emily Moberly, Founder of Traveling Stories. “The funds raised from this event are vital for ensuring that children in San Diego become confident readers and attain every opportunity to flourish.”

Key sponsors for the Red Balloon Awards include Mission Federal Credit Union, IDW Publishing, Mike Hess Brewing Company, and St. Petersburg Vodka. Event planning services are provided by Live Life Shredded.

Early-bird ticket registration for the Red Balloon Awards is $65 per person ($75 after 8/15/16) or $450 for a table of eight ($600 for a table of 8 after 8/15/16), while sponsorship opportunities range from $450 to $10,000.

For information on how to purchase tickets or become a sponsor while helping local children and their families fall in love with reading, contact Alyssa Humbert at
619. 919.5115 or Alyssa@travelingstories.org.

Kabam Developing New Transformers Massive Multiplayer Mobile Game

Date: Monday, August 1st 2016 10:50am CDT
Categories: Game News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Transformers Earth Wars is running, Transformers Online is teased and peeked at, and directly from Hasbro, we now also have news of a new mobile game featuring the Transformers currently being developed in Canada, at Kabam Vancouver! The game is listed as AAA - lots of money invested in it - and will be a Massive Multiplayer. Check out the official press release below for more info!

KABAM AND HASBRO TEAM UP TO DEVELOP TRANSFORMERS MOBILE GAME
The AAA Massively Multiplayer Mobile Game Will Feature Iconic Autobots and Decepticons from the “More than Meets the Eye” Franchise

SAN FRANCISCO – August 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced a partnership to develop a AAA massively multiplayer mobile game inspired by the iconic Transformers franchise. The game will deliver action-packed authentic Transformers excitement to fans in 2017.

Over the past three decades the Transformers brand has grown into one of the world’s most recognizable franchises, engaging consumers with award-winning television shows, cutting edge digital entertainment series, consumer products, action figures, clothing, live events, blockbuster feature films and more. This new game from Kabam will further expand the brand’s growing presence in the mobile gaming space, offering Transformers fans the opportunity to engage with Optimus Prime, Megatron and other popular Autobots and Decepticons in a new, high-definition 3D environment. Kabam's action mobile game also provides RPG and strategy elements in a unique Transformers experience for fans and gamers alike.

“The Transformers are loved by consumers around the world and we are thrilled to partner with Hasbro to bring the brand to life with this new mobile game,” said Kent Wakeford, Chief Operating Officer of Kabam. “Kabam strives to develop mobile games that offer players years of entertainment and the Transformers’ many colorful characters will allow us to deliver on that goal. We are working with Hasbro to create a gameplay experience that fans will want to interact with over and over again.”

Kabam has a reputation for translating the world’s largest brands into successful, groundbreaking AAA mobile games, making it a well-suited partner for the multi-billion dollar Transformers franchise

“Hasbro is committed to creating authentic Transformers experiences on every platform where fans have a presence and this partnership with Kabam is the latest step in our ongoing commitment to delivering, rich, engaging stories in the mobile space,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “Kabam is a leader in developing mobile games inspired by popular franchises, and its expertise will help us create a game that thrills long-time Transformers fans and newcomers alike.”

The Transformers mobile game will be developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top 10 grossing game on the App Store.

"The Kabam Vancouver team is filled with Transformers fans and we are beyond stoked to help create a unique mobile game set in this awesome universe," said Tim Fields, Senior Vice President and General Manager for Kabam Vancouver. "Our fans can expect incredible visuals, action-packed gameplay, deep RPG elements, and an immersive world that is truly ‘more than meets the eye.’”


###



About Kabam

Kabam, Inc. (“Kabam”) creates, develops and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at www.kabam.com.



About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Official Images of Rise of Rodimus Prime Platinum Edition Set

Date: Friday, July 29th 2016 12:25pm CDT
Categories: Toy News, Event News, Company News
Posted by: Hellscream9999 | Credit(s): Hasbro

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Views: 73,355

Fellow Seibertronians, hot on the heels of the other Platinum Edition reveal, and after the reveal of the set last night at the Shanghai Cybertron Con, we now get official images of the Rise of Rodimus Prime Platinum Edition set. This set features a repainted Transformers Titanium Rodimus Prime, a repainted Transformers Generations Galvatron, and a Matrix of Leadership for them to fight over. Check out the images of the figures and the box art, and let us know what you think in the comments below.

TFNation 2016 Update - Transformers Earth Wars / Space Ape Games to Attend

Date: Thursday, July 28th 2016 12:24pm CDT
Categories: Event News, Company News, Digital Media News
Posted by: Va'al | Credit(s): TFNation

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Another update from TFNation proves that the new crew are bent on making a big, lasting, loud impression onto the UK scene - as Space Ape Games, the developers of Transformers Earth Wars, are announced as having a presence at the event this coming month! Alongside Angry Birds Transformers, the comics world new and old, and much more, this looks like an event not to miss if you're in the area! Find out more below.

Transmission Initiated
Transmission ID: 000046
TFNation_2016
Operation: Earth Wars! Space Ape Games invades TFNation!

The Decepticons have invaded Earth and only the Autobots can save us now, as the Transformer: Earth wars commence! This past June saw the hugely successful release of the Earth Wars mobile game and we are proud to announce the award-winning Space Ape games, will be in attendance at TFNation 2016!

Based on a story by TFNation guest Simon Furman, published by Backflip Studios and developed by Space Ape Games in partnership with Backflip Studios & Hasbro, Earth Wars puts you in-charge of a veritable army of Cybertronians as you attack and defend precious bases in order to defeat your enemies.

Chris White and the team will be attending on Saturday 20th August, with concept art, posters and development videos running throughout the weekend. The Space Ape crew are eager to meet both existing fans of the game and those new to it, and are busy planning a “beat the base” in-game competition, to those who think they are up to the challenge!


Space Ape have worked with some of the most pivotal people within the Transformers franchise to create this game. They have invested considerable time in shaping the game to please fans of the characters. We urge our attendees to take this chance to meet, and question the Space Ape team, not just as special guests, but as fellow fans of the franchise.

With the game so popular amongst our attendees, there are plans afoot for our own Sunday-based event, at the Space Ape table, to be run by fans, for fans. A great chance to bond with fellow attendees…. Then crush them under your Cybertronian heels!

Further transmissions to follow.

TFNation
Where All Are One
End_transmission

New Hasbro Trademark: 'Prime'

Date: Wednesday, July 27th 2016 3:54am CDT
Categories: Toy News, Company News
Posted by: Va'al | Credit(s): USPTO

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Via on-the-ball Transformers fansite Transformers@The Moon, we have another update on the exciting world of trademarks registered from Hasbro with the USPTO: Prime.

Just Prime. No other information on what is might relate to, other than the category 'Toy robots convertible into other visual toy forms'. Is this to be another subline that we'll see soon? Something else entirely? Sound off in the Energon Pub!

Trademark Details
Trademark Source: USPTO
Mark (in words): PRIME
Serial Number: 87111650
Filing Date: Thursday, 21st of July 2016
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 25th of July 2016
Registration Number:
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 25th of July 2016
Class Status: ACTIVE
Category: Toy robots convertible into other visual toy forms

Press Release: Transformers The Movie 30th Anniversary Blu-Ray Bonus Content Revealed

Date: Friday, July 22nd 2016 10:44pm CDT
Categories: Cartoon News, Event News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Shout! Factory

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Views: 75,603

THE TRANSFORMERS -THE MOVIE 30th ANNIVERSARY EDITION

Featuring All-Star Voice Cast of Peter Cullen, Eric Idle, Judd Nelson, Leonard Nimoy,
Robert Stack, Frank Welker and Orson Welles as UNICRON

RENOWNED CLASSIC ANIMATED MOVIE ADVENTURE REMASTERED FROM A BRAND-NEW 4K TRANSFER OF ORIGINAL FILM ELEMENTS AND DEBUTS FOR THE FIRST TIME ON BLU-RAY™!

COLLECTIBLE LIMITED EDITION 30TH ANNIVERSARY STEELBOOK, SPECIAL TWO-DISC BLU-RAY™ and DVD ARRIVE IN STORES EVERYWHERE SEPTEMBER 13, 2016 FROM SHOUT! FACTORY



Experience the enormously popular animated feature The TRANSFORMERS - THE MOVIE like never before! In celebration of the film’s 30th anniversary, The TRANSFORMERS - THE MOVIE has been meticulously restored and remastered from a spectacular brand-new 4K transfer of the original 35mm film elements. Fans now can immerse themselves in this thrilling animated adventure with stunning picture quality for optimal home entertainment experience.

The TRANSFORMERS - THE MOVIE has captured a special place in the hearts of millions and has been a staple in the pop culture zeitgeist since 1986. Featuring memorable characters - the heroic AUTOBOTS, villainous DECEPTICONS and UNICRON, thrilling action and a heartfelt storyline, The TRANSFORMERS - THE MOVIE is a cultural touchstone that spans generations. Beloved by legions of fans, this full-length animated adventure boasts the voice talent of Orson Welles in his final voice acting role and an all-star voice cast that includes Peter Cullen, Eric Idle, Casey Kasem, Judd Nelson, Leonard Nimoy, Robert Stack and Frank Welker. On September 13, 2016, Shout! Factory, in collaboration with Hasbro Studios, celebrates the 30th anniversary of this iconic movie with three new home entertainment releases. Available for the first time on Blu-ray™, The TRANSFORMERS - THE MOVIE Limited Edition, 30th Anniversary Steelbook (2-Blu-ray™ set + Digital Copy) comes with a highly collectible Steelbook packaging that features striking key art, all-new HD transfer of the movie in widescreen and full frame on 2 Blu-rays™, immersive bonus content including brand-new featurettes, plus a digital copy of the movie. The TRANSFORMERS - THE MOVIE 30th Anniversary Edition Two-Disc Blu-ray™ set includes all-new HD transfer of the movie in widescreen and full frame, new bonus material and a digital copy of the movie. The TRANSFORMERS - THE MOVIE 30th Anniversary Edition DVD features the newly remastered movie in widescreen, new bonus material and a digital copy of the movie. Whether reliving the excitement from childhood or discovering this animated feature for the first time, The TRANSFORMERS - THE MOVIE 30th Anniversary Edition is a must-own for fans and collectors, and makes the ultimate fan gift!

The TRANSFORMERS - THE MOVIE Limited Edition, 30th Anniversary Steelbook
Available at Amazon and in stores at select retail locations
Pre-order now at:
https://www.amazon.com/dp/B01HHGAIHE/ref=cm_sw_r_tw_dp_z9wDxbN86P9XP?tag=seibertron07-20&

The TRANSFORMERS - THE MOVIE 30th Anniversary Two-disc Blu-ray™ set and DVD
Widely available
Pre-order now at:
https://www.amazon.com/dp/B01GU82O9U/ref=cm_sw_r_tw_dp_XHaBxbBG6Q0ZA?tag=seibertron07-20&
https://www.amazon.com/dp/B01GU82O9K/ref=cm_sw_r_tw_dp_WIaBxb0SR36?tag=seibertron07-20&


The TRANSFORMERS - THE MOVIE 30th Anniversary Edition
Featuring the newly remastered movie from a new 4K transfer of original film elements
Special Bonus Content (Limited Edition Steelbook, Blu-ray™ and DVD):
‘Til All Are One - A brand-new, comprehensive documentary looking back at TRANSFORMERS: The Movie with members of the cast and crew, including story consultant Flint Dille, cast members Gregg Berger, Neil Ross, Dan Gilvezan, singer/songwriter Stan Bush, composer Vince Dicola and others!
Audio Commentary with Director Nelson Shin, story consultant Flint Dille and star Susan Blu
Featurettes
Animated Storyboards
Trailers and TV Spots

Movie Synopsis:
The AUTOBOTS, led by the heroic OPTIMUS PRIME, prepare to make a daring attempt to retake their planet from the evil forces of MEGATRON and the DECEPTICONS. Unknown to both sides, a menacing force is heading their way - UNICRON. The only hope of stopping UNICRON lies within the Matrix of Leadership and the AUTOBOT who can rise up and use its power to light their darkest hour. Will the AUTOBOTS be able to save their native planet from destruction or will the DECEPTICONS reign supreme?

TRANSFORMERS - THE MOVIE is co-produced and directed by Nelson Shin; produced by Joe Bacal and Tom Griffin; supervising producer, Jay Bacal; executive producers, Margaret Loesch and Lee Gunther; music score by Vince Dicola and Ed Fruge.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform media company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s entertainment offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Shout! Factory Productions, Scream Factory, Timeless Media Group, Westchester Films, Biograph Records, and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.
# # #

SDCC 2016: eBay Data Reveals Biggest Fandoms of All Time #HasbroSDCC

Date: Thursday, July 21st 2016 10:19am CDT
Categories: Toy News, Event News, Company News
Posted by: D-Maximal_Primal | Credit(s): eBay

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Views: 22,407

Well Transformers fans, do you think you are worthy of being one of the top fandoms in the world? Think Transformers is one of the top selling brands over the past decade? How fast do you think Transformers sell on eBay?

Well, thanks to a release by eBay on the last decade of sales you can take a look and answer those questions finally! eBay's data covers all toys sold from 2006 to 2016 from all kinds of different brands. And if you look, Transformers is pretty prominent. Transformers was the number 3 selling brand over the course of those 10 years, ranking only behind Star Wars and Batman, and ahead of favorites such as Pokemon, Star Trek, Harry Potter and others. Also showing is the speed at which the sales have increased over the past 12 months, with Transformers ranking 9th behind current stars like Suicide Squad, Deadpool, Mr. Robot, and others while still beating Pokemon and Star Wars. Finally, a sales by the second stat was included, and it can be seen that a Transformer is sold on eBay once every 60 seconds.

We have mirrored these stats below for you to check out, and make sure you comment down in the energon pubs! We're big people, we have made Transformers well known!

Velocity stats of popular merchandise on eBay over the last ten years globally:

· Star Wars: one item sold every 14 seconds

· Pokémon: one item sold every 28 seconds

· Batman: one item sold every 37 seconds

· Transformers: one item sold every 60 seconds

· Superman: one item sold every 72 seconds

· Harry Potter: one item sold every 75 seconds