Hasbro To Attend Brand Licensing Europe Expo 2016

Saturday, August 13th, 2016 1:37PM CDT

Categories: Event News, Company News
Posted by: Va'al Views: 25,664

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With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK Toy Fair. The news comes from the event's site, here, which lists the following under Hasbro's exhibitor page:

About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)

Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast

Credit(s): BLE 2016

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Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1814957)
Posted by RAR on August 13th, 2016 @ 1:47pm CDT

Prowl4 wrote:David Henderson would want to get his finger out and start giving us waves past one and two!

They'd be better off waiting a bit longer to release things in the UK and then co-shipping wave 1 and 2 at the same time. then the wave 1 glut will not result in as much shelf hugging issues of over produced characters.

--------

I wonder if it was Hasbro in part wanting the last Knight robot mode images released so early as they wanted to show them to Licence holders to put on T-shirts etc..

As it seem likely that Transformers 5 is going to have a harder time making it's money especially in the US so they really need to not sleep walk through the merchandising like they did with Dark of the Moon to some extent and even more so with Age of Extinction.

They made a bit of a pigs ear out of selling the Dinobots to people for example.

I hope Hasbro has enough sense to not be signing any TRU exclusivity deals again.

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1815115)
Posted by Shinkyuseishu on August 14th, 2016 @ 4:21am CDT

Once again we'll get close to nothing in France, especially in interesting Transformers toys line...

All true fans have to order overseas, thank you Hasbro!

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1815117)
Posted by Stuartmaximus on August 14th, 2016 @ 4:31am CDT

Dr Va'al wrote:With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK Toy Fair. The news comes from the event's site, here, which lists the following under Hasbro's exhibitor page:

About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)

Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast

We can but hope that they'll drop more images of TRypticon! as well as other figs....Broadside maybe?

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1853647)
Posted by Va'al on January 22nd, 2017 @ 4:10am CST

Though Hasbro is not participating, as we knew, at Toy Fair UK 2017, there is a new article about the company and its franchises in the latest issue of Licensing Magazine (which you can view in full here). What we find inside are a number of licensed products for My Little Pony, Nerf and obviously Transformers for the upcoming year, from schoolwear to stationery, to easter eggs and books - but of particular interest is a new Panini-released bi-monthly comic featuring a new scenario not far from what we've heard about the next season of Robots in Disguise. Some speculation, however, might point towards a The Last Knight setting too, given that we are in a movie year again, and it would be odd not to have that publicity tie-in. So, some potential spoilers in the article below, and a short transcript beneath it!

The robots return to newsstands with stories that are set after the war between Autobots and Decepticon. The giant robots have left the earth and have returned to Cybertron, where they must reconstruct society that had been divided by thousands of years of conflict... from June 2017, the magazine will be available every two months in comic book stores and bookshops.

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1853651)
Posted by Carnivius_Prime on January 22nd, 2017 @ 4:46am CST

Every two months? Man, I miss getting a Marvel Transformers comic EVERY SATURDAY MORNING! Will lkely buy it if's Last Knight. I enjoyed most of the movieverse strips in the Titan Publishing magazine over the years.

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1853710)
Posted by Prime Nova on January 22nd, 2017 @ 1:22pm CST

The news yesterday reported this was a new Panini comic following the ones they have been producing since 2007 based on the Movies. But Panini UK don't make any movie comics - that was made by Titan UK. Panini gave up with Armada #9 which they never stated at all that it was cancelled anywhere.

Re: Hasbro To Attend Brand Licensing Europe Expo 2016 (1853868)
Posted by Stuartmaximus on January 23rd, 2017 @ 10:42am CST

Transformers Official Licensed Merchandise From London Toy Fair 2017
http://news.tfw2005.com/2017/01/23/tran ... 017-331403