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Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016

Transformers News: Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016
Date: Friday, October 28th 2016 5:19am CDT
Categories: Toy News, Press Releases, Company News
Posted by: Va'al | Credit(s): TF_pr

Discuss This Topic · Permanent Link
Views: 43,001

Fellow Seibertronian Cyberpath has spotted a new tweet from TF_pr, proudly tootin their own horn as the Takara Tomy Transformers Masterpiece toy line has been awarded the Long Life Design 2016 prize, by Japanese Good Design Award (more info on it here)! The official press release includes a history of the 2003 MP-1 Optimus Prime figure, some more info on the transition from G1 to Masterpiece, a plug for MP32 Optimus Primal, a spotlight on designer Hironoshi Kobayashi, and more. Check it out here!

Transformers News: Takara Tomy Transformers Masterpiece Line Awarded Long Life Design Award 2016

Hasbro Announces New Transformers Fan Club

Transformers News: Hasbro Announces New Transformers Fan Club
Date: Tuesday, October 18th 2016 9:29am CDT
Categories: Toy News, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 45,512

Along with the news of the new multi-franchise event from Hasbro - taking place in Rhode Island next September - we also have the teaser announcement of their new Transformers-dedicated fan club starting up in 2017, after FunPub and the TFCC end their run with the closing of 2016. No further information on this yet, but stay tuned for more here at Seibertron.com!

we are excited to confirm that the Transformers experience is expanding in 2017 with the new Transformers fan club. The new club will replace the existing Transformers Collectors club which ends December 31, 2016. More details will follow in the coming months so be sure to sign up for the new Transformers newsletter to get the latest and to stay up to date on other brand news, promotions, products, fan events and more.


Transformers News: Hasbro Announces New Transformers Fan Club

Hasbro Announces HASCON 2017 - 8-10 September, Rhode Island

Transformers News: Hasbro Announces HASCON 2017 - 8-10 September, Rhode Island
Date: Tuesday, October 18th 2016 9:21am CDT
Categories: Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 38,703

After a lot of speculation, rumours, whispers and CybertronCon in the way, we have official confirmation on Hasbro's plans for its licensed properties and their event showcasing: HASCON 2017 has just been announced! The event's website is already active, and can be found here, the press release is avaliable below, and the details are: 8-10 September 2017, Rhode Island Convention & Dunkin Donuts Center. Check it out below, and join the discussion in the Energon Pub!

Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’

First-of-Its-Kind Convention Will Bring Fans and Families Together for Three Days of Immersive Entertainment Experiences, Talent and Character Appearances, Panels and More in September 2017


PAWTUCKET, R.I.--(BUSINESS WIRE)--Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced it is creating the first-ever HASCON fan and family convention in September 2017. The massive event, which will be held in Providence at the Rhode Island Convention Center and Dunkin Donuts Center from September 8-10, 2017, will treat attendees to three unforgettable days featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.

From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye’ with TRANSFORMERS, Hasbro’s brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro’s imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro’s biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in Hasbro Gaming competitions and purchase special limited-edition Hasbro products.

“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”

For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Third Quarter 2016

Transformers News: Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Third Quarter 2016
Date: Monday, October 17th 2016 3:57pm CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 26,984

Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Third Quarter 2016


Highest Quarterly Revenue and Earnings in Hasbro History
  • Third quarter 2016 revenues grew 14% over 2015 to $1.68 billion, including a negative $2.8 million impact of foreign exchange;
  • Third quarter 2016 revenues grew in all major operating segments: The U.S. and Canada segment increased 16%; International segment increased 13%, including a negative $3.0 million impact of foreign exchange; The Entertainment and Licensing segment increased 8%;
  • Growth in Boys, Games and Girls categories; Franchise Brand revenues up 2% with growth in MAGIC: THE GATHERING, NERF, TRANSFORMERS and PLAY-DOH; Partner Brand revenues grew 19% driven by DISNEY PRINCESS and DISNEY’S FROZEN, DREAMWORKS’ TROLLS and YO-KAI WATCH;
  • Operating profit increased 19% and net earnings increased 24% to $257.8 million or $2.03 per diluted share;
  • Company returned $112.4 million to shareholders in the quarter; $64.0 million in dividends and $48.4 million in share repurchases.

October 17, 2016 06:30 AM Eastern Daylight Time

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the third quarter 2016. Net revenues for the third quarter 2016 increased 14% to $1.68 billion versus $1.47 billion in 2015. Third quarter 2016 revenues include a negative $2.8 million impact from foreign exchange.

“2016 has been a strong year, including our third quarter – which marked the greatest revenue and earnings quarter in Hasbro’s history. We are well positioned for what we believe will be a good holiday season.”Tweet this

Net earnings for the third quarter 2016 increased 24% to $257.8 million, or $2.03 per diluted share, compared to $207.6 million, or $1.64 per diluted share, in 2015. Adjusted net earnings for the third quarter 2015 were $200.5 million, or $1.58 per diluted share. These exclude a pre-tax gain of $9.9 million, or $0.06 per diluted share, from the third quarter 2015 sale of the Company’s manufacturing operations in East Longmeadow, MA and Waterford, Ireland.

“Innovative play experiences, engaging storytelling and global execution of Hasbro’s Brand Blueprint continues to drive consumer and retailer demand for our brand portfolio,” said Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer. “2016 has been a strong year, including our third quarter – which marked the greatest revenue and earnings quarter in Hasbro’s history. We are well positioned for what we believe will be a good holiday season.”

“Throughout 2016 the Hasbro team has delivered strong financial performance, in terms of revenues and earnings growth, supported by a solid balance sheet enabling our business growth,” said Deborah Thomas, Hasbro’s Chief Financial Officer. “The strength of our business enabled us to continue investing in growing Hasbro for the long term, while returning $112 million to shareholders in the quarter.”

Third Quarter 2016 Major Segment Performance
Net Revenues ($ Millions) Operating Profit ($ Millions)
Q3 2016 Q3 2015 % Change Q3 2016 Q3 2015 % Change
U.S. and Canada $932.8 $803.8 +16% $228.0 $187.1 +22%
International $690.7 $612.6 +13% $133.1 $114.2 +17%
Entertainment and Licensing $56.1 $52.1 +8% $14.1

$16.2 -13%

Third quarter 2016 U.S. and Canada segment net revenues increased 16% to $932.8 million compared to $803.8 million in 2015. Revenue growth in the Girls and Games category more than offset declines in the Boys and Preschool categories. The U.S. and Canada segment reported 22% operating profit growth to $228.0 million, or 24.4% of net revenues, compared to $187.1 million, or 23.3% of net revenues, in 2015.

International segment net revenues increased 13% to $690.7 million compared to $612.6 million in 2015. Revenues grew in the Boys, Girls and Preschool categories, and was flat in the Games category. On a regional basis, Europe grew 16%, Latin America increased 9%, and Asia Pacific was up 1%. Emerging markets revenues increased 16% in the quarter. Excluding an unfavorable $3.0 million impact of foreign exchange (FX), International segment revenues grew 13%, increasing 17% in Europe ($0.5 million negative FX impact), 12% in Latin America ($3.2 million negative FX impact) and 1% in Asia Pacific ($0.7 million favorable FX impact). Emerging markets increased approximately 15% absent the impact of foreign exchange. As reported, International segment operating profit grew 17% to $133.1 million, or 19.3% of net revenues, compared to $114.2 million, or 18.6% of net revenues, in 2015.

Entertainment and Licensing segment net revenues increased 8% to $56.1 million compared to $52.1 million in 2015, driven by growth in Consumer Products and Digital Gaming. The Entertainment and Licensing segment operating profit decreased 13% to $14.1 million, or 25.1% of net revenues, compared to $16.2 million, or 31.2% of net revenues, in 2015.

Third Quarter 2016 Product Category Performance
Net Revenues ($ Millions)
Q3 2016 Q3 2015 % Change

Nine Months
2016

Nine Months
2015 % Change
Boys $605.5 $593.1 +2% $1,297.4 $1,206.1 +8%
Games $409.5 $363.5 +13% $868.4 $810.7 +7%
Girls $462.0 $294.8 +57% $799.7 $539.4 +48%
Preschool $202.8 $219.6 -8% $424.5 $425.9 --

Boys category revenues for the third quarter increased 2% to $605.5 million. Revenue growth in the quarter was driven by gains in Franchise Brand NERF and TRANSFORMERS, as well as shipments of YO-KAI WATCH.

Games category revenues for the third quarter increased 13% to $409.5 million, behind growth in multiple gaming formats including face-to-face gaming, off-the-board gaming and digital gaming. Franchise Brand MAGIC: THE GATHERING revenues increased in the quarter, along with growth in PIE FACE, DUEL MASTERS and a number of other brands.

Girls category revenues for the third quarter increased 57% to $462.0 million. The category benefited from shipments of Hasbro’s line of DISNEY PRINCESS and DISNEY’S FROZEN fashion and small dolls and DREAMWORKS’ TROLLS as well as growth in BABY ALIVE and FURBY products.

Preschool category revenues for the third quarter declined 8% to $202.8 million. Revenue growth in Franchise Brand PLAY-DOH was more than offset by declines in PLAYSKOOL HEROES and core PLAYSKOOL items.

Dividend and Share Repurchase

The Company paid $64.0 million in cash dividends to shareholders during the third quarter 2016. The next quarterly cash dividend payment of $0.51 per common share is scheduled for November 15, 2016 to shareholders of record at the close of business on November 1, 2016.

During the third quarter, Hasbro repurchased 598,800 shares of common stock at a total cost of $48.4 million and an average price of $80.87 per share. Through the first three quarters, the Company repurchased 1,344,411 shares of common stock at a total cost of $106.2 million and an average price of $78.97 per share. At quarter-end, $373.1 million remained available in the current share repurchase authorization.

Conference Call Webcast

Hasbro will webcast its third quarter 2016 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro’s web site approximately 2 hours following completion of the call.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro). © 2016 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company’s potential performance in the future, including with respect to anticipated future benefits from investments in the Company’s business and strategic efforts to grow the Company’s brand portfolio and content delivery over the longer-term, and the Company’s ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company’s costs; (ii) downturns in economic conditions affecting the Company’s markets which can negatively impact the Company’s retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company’s products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company’s costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company’s net revenues and earnings, and significantly impact the Company’s costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company’s customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) the inventory policies of the Company’s retail customers, including retailers’ potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners’ planned digital applications or media initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company’s products in the People’s Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company’s products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvii) the impact of litigation or arbitration decisions or settlement actions; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission (“SEC”) filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes non-GAAP financial measures as defined under SEC rules. Other companies may calculate these measures differently. These non-GAAP financial measures include EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions.

The press release also includes certain of the Company’s 2015 cost and expenses, income tax expense, net earnings and diluted earnings per share excluding the impact of the sale of the Company’s manufacturing operations in East Longmeadow, MA and Waterford, Ireland. Management believes that the presentation excluding the impact of the sale better reflects the results of the underlying operations of the Company. In addition, the press release includes the increases in the Company’s International segment and certain region net revenues excluding the impact of changes in exchange rates. The impact of changes in exchange rates is calculated by translating the 2016 local currency revenues at 2015 actual rates and comparing this amount to the 2016 reported revenues. Management believes that the presentation excluding the impact of exchange rate changes provides information that is helpful to an investor’s understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company’s control. These measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

HAS-E
HASBRO, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)

(Thousands of Dollars)
Sept. 25, 2016 Sept. 27, 2015
ASSETS
Cash and Cash Equivalents $ 830,372 $ 551,292
Accounts Receivable, Net 1,452,931 1,390,274
Inventories 607,701 447,090
Other Current Assets

249,394 320,895
Total Current Assets 3,140,398 2,709,551
Property, Plant and Equipment, Net 247,231 219,656
Other Assets 1,560,929 1,637,940
Total Assets $ 4,948,558 $ 4,567,147


LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS
AND SHAREHOLDERS' EQUITY
Short-term Borrowings $ 178,666 $ 113,970
Current Portion of Long-term Debt 349,611 -
Payables and Accrued Liabilities 1,080,853 925,599
Total Current Liabilities 1,609,130 1,039,569
Long-term Debt 1,198,461 1,546,796
Other Liabilities 364,378 396,772
Total Liabilities 3,171,969 2,983,137
Redeemable Noncontrolling Interests 34,829 41,173
Total Shareholders' Equity 1,741,760 1,542,837
Total Liabilities, Redeemable Noncontrolling Interests
and Shareholders' Equity $ 4,948,558 $ 4,567,147
HASBRO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
Quarter Ended Nine Months Ended

(Thousands of Dollars and Shares Except Per Share Data)

Sept. 25,
2016

% Net
Revenues

Sept. 27,
2015

% Net
Revenues

Sept. 25,
2016

% Net
Revenues

Sept. 27,
2015

% Net
Revenues
Net Revenues $ 1,679,757 100.0 % $ 1,470,997 100.0 % $ 3,389,882 100.0 % $ 2,982,155 100.0 %
Costs and Expenses:
Cost of Sales 658,986

39.2 % 579,149 39.4 % 1,270,902 37.5 % 1,122,283 37.6 %
Royalties 134,294 8.0 % 113,950 7.7 % 273,671 8.1 % 230,108 7.7 %
Product Development 70,083 4.2 % 64,793 4.4 % 190,918 5.6 % 174,299 5.8 %
Advertising 154,132 9.2 % 142,029 9.7 % 320,948 9.5 % 288,136 9.7 %
Amortization of Intangibles 8,691 0.5 % 9,031 0.6 % 26,073 0.8 % 35,330 1.2 %
Program Production Cost Amortization 6,282 0.4 % 11,496 0.8 % 17,501 0.5 % 29,812 1.0 %
Selling, Distribution and Administration 285,188 17.0 % 247,022 16.8 % 756,978 22.3 % 668,955 22.4 %
Operating Profit 362,101 21.6 % 303,527 20.6 % 532,891 15.7 % 433,232 14.5 %
Interest Expense 24,305 1.4 % 24,045 1.6 % 72,263 2.1 % 72,816 2.4 %
Other (Income) Expense, Net (8,528 ) -0.5 % (5,135 ) -0.3 % (11,929 ) -0.4 % (12,162 ) -0.4 %
Earnings before Income Taxes 346,324 20.6 % 284,617 19.3 % 472,557 13.9 % 372,578 12.5 %
Income Taxes 90,162 5.4 % 78,242 5.3 % 120,005 3.5 % 100,100 3.4 %
Net Earnings 256,162 15.2 % 206,375 14.0 % 352,552 10.4 % 272,478 9.1 %
Net Loss Attributable to Noncontrolling Interests (1,636 ) -0.1 % (1,224 ) -0.1 % (6,103 ) -0.2 % (3,597 ) -0.1 %
Net Earnings Attributable to Hasbro, Inc. $ 257,798 15.3 % $ 207,599 14.1 % $ 358,655 10.6 % $ 276,075 9.3 %

Per Common Share
Net Earnings Attributable to Hasbro, Inc.
Basic $ 2.05 $ 1.66 $ 2.86 $ 2.21
Diluted $ 2.03 $ 1.64 $ 2.82 $ 2.18

Cash Dividends Declared $ 0.51 $ 0.46 $ 1.53 $ 1.38

Weighted Average Number of Shares
Basic 125,500 125,100 125,414 125,016
Diluted 127,178 126,917 127,056 126,689
HASBRO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(Thousands of Dollars)

Nine Months Ended
Sept. 25, 2016 Sept. 27, 2015
Cash Flows from Operating Activities:
Net Earnings $ 352,552 $ 272,478
Non-cash Adjustments 197,665 174,372
Changes in Operating Assets and Liabilities (396,436 ) (377,292 )
Net Cash Provided by Operating Activities 153,781 69,558

Cash Flows from Investing Activities:
Additions to Property, Plant and Equipment (103,639 ) (97,873 )
Investments and Dispositions (12,436 ) 15,632
Other 25,576 23,447
Net Cash Utilized by Investing Activities (90,499 ) (58,794 )

Cash Flows from Financing Activities:
Net Proceeds from (Repayments of) Short-term Borrowings 14,160 (138,101 )
Purchases of Common Stock (104,273 ) (74,110 )
Stock-based Compensation Transactions 57,227 43,733
Dividends Paid (185,265 ) (168,393 )
Other 762 928
Net Cash Utilized by Financing Activities (217,389 ) (335,943 )

Effect of Exchange Rate Changes on Cash 7,729 (16,696 )

Cash and Cash Equivalents at Beginning of Year 976,750 893,167

Cash and Cash Equivalents at End of Period $ 830,372 $ 551,292
HASBRO, INC.
SUPPLEMENTAL FINANCIAL DATA
(Unaudited)
(Thousands of Dollars)

Quarter Ended Nine Months Ended


Sept. 25,
2016

Sept. 27,
2015

%
Change

Sept. 25,
2016

Sept. 27,
2015

%
Change


Major Segment Results


U.S. and Canada Segment:
External Net Revenues $ 932,844 $ 803,824 16 % $ 1,802,391 $ 1,534,697 17 %
Operating Profit 228,034 187,052 22 % 364,322 275,622 32 %
Operating Margin 24.4 % 23.3 % 20.2 % 18.0 %



International Segment:
External Net Revenues 690,745 612,645 13 % 1,436,911 1,281,118 12 %
Operating Profit 133,075 114,206 17 % 165,582 141,470 17 %
Operating Margin 19.3 % 18.6 % 11.5 % 11.0 %



Entertainment and Licensing Segment:
External Net Revenues 56,130 52,139 8 % 150,521 160,410 -6 %
Operating Profit 14,095 16,245 -13 % 33,367 40,090 -17 %
Operating Margin 25.1 % 31.2 % 22.2 % 25.0 %



International Segment Net Revenues by Major Geographic Region
Europe $ 452,834 $ 389,024 16 % $ 905,081 $ 770,555 17 %
Latin America 154,985 141,901 9 % 307,949 297,877 3 %
Asia Pacific 82,926 81,720 1 % 223,881 212,686 5 %
Total $ 690,745 $ 612,645 $ 1,436,911 $ 1,281,118



Net Revenues by Product Category
Boys $ 605,452 $ 593,094 2 % $ 1,297,358 $ 1,206,118 8 %
Games 409,528 363,470 13 % 868,373 810,748 7 %
Girls 462,021 294,785 57 % 799,700 539,401 48 %
Preschool 202,756 219,648 -8 % 424,451 425,888 0 %
Total Net Revenues $ 1,679,757 $ 1,470,997 $ 3,389,882 $ 2,982,155
HASBRO, INC.
SUPPLEMENTAL FINANCIAL DATA
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
(Unaudited)
(Thousands of Dollars)


Net Earnings and Earnings per Share Excluding Gain on Sale of Manufacturing Operations
Quarter Ended


Sept. 25, 2016

Diluted Per
Share Amount

Sept. 27, 2015

Diluted Per
Share Amount
Net Earnings Attributable to Hasbro, Inc., as Reported $ 257,798 $ 2.03 $ 207,599 $ 1.64
Gain on Sale of Manufacturing Operations - - (7,050 ) (0.06 )
Net Earnings Attributable to Hasbro, Inc., as Adjusted $ 257,798 $ 2.03 $ 200,549 $ 1.58

Nine Months Ended
Sept. 25, 2016

Diluted Per
Share Amount Sept. 27, 2015

Diluted Per
Share Amount
Net Earnings Attributable to Hasbro, Inc., as Reported $ 358,655 $ 2.82 $ 276,075 $ 2.18
Gain on Sale of Manufacturing Operations - - (7,050 ) (0.06 )
Net Earnings Attributable to Hasbro, Inc., as Adjusted $ 358,655 $ 2.82 $ 269,025 $ 2.12


The line items impacted by the gain on sale and the impact on the line excluding the gain as a percentage of revenues is as follows:

As Reported

% Net
Revenues

Less Gain on
Sale on
Manufacturing
Operations

Excluding Gain
on Sale of
Manufacturing
Operations

% Net
Revenues


Quarter ended September 27, 2015
Selling, Distribution and Administration $ 247,022 16.8 % $ 3,061 $ 250,083 17.0 %
Other (Income) Expense, Net (5,135 ) -0.3 % 6,832 1,697 0.1 %
Tax expense 78,242 5.3 % 2,843 75,399 5.1 %



Nine months ended September 27, 2015
Selling, Distribution and Administration $ 668,955 22.4 % $ 3,061 $ 672,016 22.5 %
Other (Income) Expense, Net (12,162 ) -0.4 % 6,832 (5,330 ) -0.2 %
Tax expense 100,100 3.4 % 2,843 97,257 3.3 %


Quarter Ended Nine Months Ended


Reconciliation of EBITDA Sept. 25, 2016 Sept. 27, 2015 Sept. 25, 2016 Sept. 27, 2015
Net Earnings Attributable to Hasbro, Inc. $ 257,798 $ 207,599 $ 358,655 $ 276,075
Net Loss Attributable to Noncontrolling Interests (1,636 ) (1,224 ) (6,103 ) (3,597 )
Interest Expense 24,305 24,045 72,263 72,816
Income Taxes 90,162 78,242 120,005 100,100
Depreciation 32,236 35,644 89,327 86,393
Amortization of Intangibles 8,691 9,031 26,073 35,330
EBITDA $ 411,556 $ 353,337 $ 660,220 $ 567,117

IDW Publishing Joins ComicBlitz Digital Subscription Service - Press Release

Transformers News: IDW Publishing Joins ComicBlitz Digital Subscription Service - Press Release
Date: Wednesday, October 12th 2016 11:25am CDT
Categories: Comic Book News, Press Releases, Company News
Posted by: Va'al | Credit(s): IDW

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We've received a new press release directly from IDW Publishing, concerning their new partnership with comics subscription service ComicBlitz in terms of digital distribution of a number of their titles, including Transformers! You can find out more information about the service below, though it's unclear as to whether this will affect the current deal with ComiXology - more on that as we find out.

IDW PUBLISHING JOINS COMICBLITZ SUBSCRIPTION SERVICE!
The Growing Platform Announces New Premier Publisher and Pricing Structure


San Diego, CA (October 12, 2016) – ComicBlitz, the “All You Can Eat” subscription service, announce a partnership with IDW Publishing, as a digital distributor for the premier comics publisher. Hundreds of comics and graphic novels will be rolling out over the next few months on the platform, starting today with over 125 issues of titles such as Transformers, GI Joe, Star Trek, My Little Pony, Dungeons & Dragons, Locke & Key, The Crow, Angel, Judge Dredd and more. Upcoming titles include 30 Days of Night, Jem and The Holograms, Angry Birds, Skylanders, Samurai Jack, The Maxx, Danger Girl, and even more from the initial wave of titles.

“Partnering with ComicBlitz to make our extensive backlist of titles available to a wider audience is an exciting next step in IDW’s publishing growth,” says IDW Publishing President and COO, Greg Goldstein. “ComicBlitz’s business model is a smart, easy way to discover your new favorite comic and we hope that their subscribers will enjoy what we have to offer.”

“We are proud to have IDW as a partner, and to offer their widely accessible line of books to our readers,” says ComicBlitz co-founder and CEO, Jordan Plosky. “IDW’s diverse line of books are some of the easiest entry points for new readers into the world of comics. We are extremely excited to share them with our readers.”

In conjunction with the release of that content, ComicBlitz is now providing more value than ever for those who sign up. For a limited time, ComicBlitz is lowering the price of their Unlimited Plan from $9.99 to $7.99 per month. For the price of 2 comics, users now have unlimited access to over 4,500 comics and graphic novels at their fingertips.

In addition, ComicBlitz has added an all-new Basic Plan, a low cost entry point for new users! For the price of one new comic, at just $3.99/mo, users have unlimited access to any ten comics of their choosing, as well as access to features like offline reading, bookshelf usage, rating, reviewing, and social media sharing.

“We feel that money should never be the reason for someone not being able to enjoy comics. We love the medium of comics, and want to be able to share it with anyone interested”, says CEO Jordan Plosky. “By creating different price points, we can appeal to a larger audience, and their needs.”

NYCC 2016 Hasbro Transformers Panel #NYCCLive - 1:15 to 1:45 pm ET

Transformers News: NYCC 2016 Hasbro Transformers Panel #NYCCLive - 1:15 to 1:45 pm ET
Date: Thursday, October 6th 2016 10:15am CDT
Categories: Toy News, Event News, Company News, Digital Media News
Posted by: Va'al | Credit(s): Hasbro

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Directly from Hasbro over at New York Comic Con 2016, we have a reminder that they will given the spotlight for NYCCLive - a streaming service organised by the event - for their Transformers panel taking place. You will be able to tune in via this link, and the panel takes place at 1.15 to 1.45 pm ET - so make sure to pop by!

What can we expect to see? Probably official presentations about the toys and toylines revealed during preview night, from Titans Return to Robots in Disguise Combiner Force and more.

The Hasbro Transformers team are hosting a livestream today at NYCC at 1:15 p.m. to 1:45 p.m. ET and we want to make sure you check it out!

Here’s a link to view the livestream online: http://www.newyorkcomiccon.com/Events/NYCCLive/

If you are using an iPad or iPhone, you must download the Twitch App from the App Store.

IDW Publishing New York Comic Con 2016 Panels and Signings Schedule

Transformers News: IDW Publishing New York Comic Con 2016 Panels and Signings Schedule
Date: Friday, September 30th 2016 8:17am CDT
Categories: Comic Book News, Event News, Press Releases, People News, Company News
Posted by: Va'al | Credit(s): IDW

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Views: 42,574

Along with their exclusives release, IDW Publishing have also shared the full schedule for their panels and signings from next week's New York Comic Con 2016! Featuring a big panel on the currently happening Revolution event, and the appearance of artists Andrew Griffith, Corin Howell, Alex Milne, and Livio Ramondelli, make sure to drop by the publisher's area if you're in the Big Apple for the event.

IDW Publishing’s 2016 New York Comic Con Schedule
Panels, Signings, Exclusives, And More!


San Diego, CA (September 30, 2016) – IDW and Top Shelf return to New York Comic Con next weekend to the annual convention held from October 6th – October 9th and are once again bringing along big name creators, essential exclusives, and debuting some of the fall’s most anticipated titles!

Located at booth #1844 the IDW booth will be packed all weekend long with signings featuring television casts, comic creators, and more!

Thursday October 6th

10:00 – 11:00 Who Killed Kurt Cobain? – Nicolas Otero
(*Show debut!)
10:00 – 11:00 The Electric Sublime – W. Maxwell Prince, Martín Morazzo
(*Show debut!)
11:00 – 12:00 Powerpuff Girls – Derek Charm
11:00 – 12:00 Gutter Magic – Rich Douek
12:00 – 1:00 Bloom County – Berkeley Breathed
(*Ticketed signing, see employee for details)
1:00 – 2:00 Teenage Mutant Ninja Turtles – Paul Allor, Caleb Goellner,
Matthew K. Manning
2:00 – 3:00 ROM – Chris Ryall, David Messina
(*Check out the show exclusive variant!)
2:00 – 3:00 The X-Files – Joe Harris, Cat Staggs
3:00 – 4:00 My Little Pony – Tony Fleecs, Brenda Hickey, Andy Price,
Sara Richard, Thom Zahler
4:00 – 5:00 Ragnarök – Walter Simonson
5:00 – 6:00 Transformers – Andrew Griffith, Corin Howell, Alex Milne
5:00 – 6:00 Action Man – Paolo Villanelli
6:00 – 7:00 Star Trek – Donny Cates, Derek Charm, Joe Corroney, David Messina, Tony Shasteen
(*Check out the show exclusive variant!)

Friday October 7th

10:00 – 11:00 Top Shelf Presents – Steve Nedvidek, Jack Lowe (Jekyll Island Chronicles),
Benjamin Frisch (The Fun Family), Van Jensen (Pinocchio Vampire Slayer),
Koren Shadmi (Love Addict)
11:00 – 12:00 Who Killed Kurt Cobain? – Nicolas Otero
11:00 – 12:00 ROM – Chris Ryall, David Messina, Gabriel Rodriguez,
Zach Howard
(*Check out the show exclusive variant!)
12:00 – 1:30 Teenage Mutant Ninja Turtles Animated Series – Ciro Nieli, Greg Cipes, Rob Paulsen, Kevin Michael Richardson, Hoon Lee, Andrea Romano
(*Ticketed signing, see employee for details)
2:00 – 3:00 Bloom County – Berkeley Breathed
(*Ticketed signing, see employee for details)
3:00 – 4:00 G.I. Joe: A Real American Hero – Larry Hama
3:00 – 4:00 The Beauty of Horror – Alan Robert
3:00 – 4:00 Locke & Key, Tales From The Darkside – Gabriel Rodriguez
(*Check out the show exclusive variant!)
4:00 – 5:00 Dirk Gently – Max Landis, Samuel Barnett, Hannah Marks,
Jade Eshete, Mpho Koaho, Arvind Ethan David, Ilias Kyriazis
(*Ticketed signing, see employee for details)
5:00 – 6:00 Wynonna Earp – Melanie Scrofano, Tim Rozon, Emily Andras,
Beau Smith
(*Ticketed signing, see employee for details)
6:00 – 7:00 The X-Files, V-Wars – Jonathan Maberry

Saturday October 8th

10:00 – 11:00 Atomic Robo – Brian Clevinger
10:00 – 11:00 Jekyll Island Chronicles – Steve Nedvidek, Jack Lowe
11:00 – 12:00 Wynonna Earp – Melanie Scrofano, Tim Rozon, Emily Andras,
Beau Smith
(*Ticketed signing, see employee for details)
12:00 – 1:00 Who Killed Kurt Cobain? – Nicolas Otero
12:00 – 1:00 Dirk Gently – Arvind Ethan David, Ilias Kyriazis, Robert Hack
1:00 – 2:00 Jem and the Holograms – Meredith McClaren, Sara Richard,
M. Victoria Robado
2:00 – 3:00 Teenage Mutant Ninja Turtles Universe – Paul Allor
2:00 – 3:00 Star Trek – Donny Cates, Derek Charm, Joe Corroney, Marc Laming, Tony Shasteen
(*Check out the show exclusive variant!)
3:00 – 4:00 Bloom County – Berkeley Breathed
(*Ticketed signing, see employee for details)
4:00 – 5:00 ROM – Chris Ryall, David Messina, Gabriel Rodriguez
(*Check out the show exclusive variant!)
4:00 – 5:00 Half Past Danger – Stephen Mooney
5:00 – 6:00 The Electric Sublime – W. Maxwell Prince, Martín Morazzo
5:00 – 6:00 Crazy Is The New Normal – Tom Tomorrow (Dan Perkins)
(*Show debut!)
6:00 – 7:00 Back to the Future – Marcelo Ferreira
6:00 – 7:00 Locke & Key, Tales From The Darkside – Gabriel Rodriguez
(*Check out the show exclusive variant!)

Sunday October 9th

10:00 – 11:00 My Little Pony – Tony Fleecs, Agnes Garbowska, Brenda Hickey,
Andy Price, Sara Richard
11:00 – 12:00 Who Killed Kurt Cobain? – Nicolas Otero
11:00 – 12:00 Crazy Is The New Normal – Tom Tomorrow (Dan Perkins)
12:00 – 1:00 Top Shelf Presents – Steve Nedvidek, Jack Lowe (Jekyll Island Chronicles),
Benjamin Frisch (The Fun Family), Van Jensen (Pinocchio Vampire Slayer),
Koren Shadmi (Love Addict)
1:00 – 2:00 Locke & Key, Tales From The Darkside – Gabriel Rodriguez
(*Check out the show exclusive variant!)
1:00 – 2:00 Transformers – Corin Howell, Alex Milne, Livio Ramondelli
2:00 – 3:00 Teenage Mutant Ninja Turtles Amazing Adventures – Caleb Goellner, Billy Martin
3:00 – 4:00 Godzilla: Rage Across Time – Kahlil Schweitzer


Don’t miss any of IDW’s panels throughout the weekend, either!


IDW Publishing: The Revolution and Beyond
Thur. October 6 | 5:00p.m. - 6:00p.m. | Room: 1A02
Come experience the latest from IDW! Join a cavalcade of talent along with Chief Creative Officer Chris Ryall, VP of Marketing Dirk Wood, President Greg Goldstein, All-star Editors Scott Dunbier and Sarah Gaydos and other surprise guests as they detail current plans, awesome futuristic plans, and much more. Prizes, HUGE announcements, and Q & A!

DIRK GENTLY’S HOLISTIC DETECTIVE AGENCY –
BBC AMERICAWORLD PREMIERE SCREENING AND Q&A
Fri. October 7 | 10:30a.m | The Theatre at Madison Square Garden
From the studio that brought you The Walking Dead, BBC AMERICA’s next original series Dirk Gently’s Holistic Detective Agency is an adaptation of the wildly popular novels from Douglas Adams (The Hitchhiker’s Guide to the Galaxy, Doctor Who).

Welcome to the world of BBC AMERICA’s Dirk Gently’s Holistic Detective Agency; a trippy mystery that thrusts a reluctant sidekick into the bizarre world of an unconventional detective who believes in the interconnectedness of all things. When washed-up rocker Todd Brotzman (Elijah Wood) stumbles upon the murder scene of a millionaire, all hell breaks loose. Eccentric detective, Dirk Gently (Samuel Barnett), wholly believes they’re destined to untangle the peculiar events surrounding the mystery together, whether Todd likes it or not! A collection of wild and dangerous characters’ further infiltrate and complicate their world, each episode landing them a few random steps closer to uncovering the truth.

The world premiere screening will be followed by a Q&A with stars Samuel Barnett (Penny Dreadful), Hannah Marks (The Amazing Spiderman), Jade Eshete (Dead Beat), Mpho Koaho (Falling Skies) and Fiona Dourif (Manhattan), writer and executive producer Max Landis (Chronicle, American Ultra) and showrunner Robert Cooper (Stargate Atlantis, Stargate Universe). The series is an eight-part co-production of AMC Studios, IDEATE MEDIA, IDW Entertainment and Circle of Confusion producing for BBC AMERICA. Dirk Gently’s Holistic Detective Agency premieres Saturday, October 22, 9/8c on BBC AMERICA.


IDW & SyFy Present: Wynonna Earp
Fri. October 7 | 6:30p.m. - 7:30p.m. | Room: 1A21
By now, the word is out, Wynonna Earp was the TV hit of the Spring, and has been green-lit for a second season! Now, get an exclusive look at the action packed series with the cast and crew! Who is Wynonna Earp? A smoking hot, bad ass demon killer, that’s who. Join stars Melanie Scrofano (Supernatural, Haven) and Tim Rozon (Lost Girl, Being Human), along with showrunner Emily Andras and Wynonna Earp comic creator Beau Smith as they show some looks behind the scenes, spill a few secrets about the upcoming season 2, spin yarns about the Wynonna Earp trade paperback release and upcoming comic series, and participate in a Q&A!

Spotlight on Berkeley Breathed: Bloom County & Beyond
Sat. October 8 | 1:45p.m. - 2:45p.m. | Room: 1A24
In 2015, Pulitzer Prize-winning cartoonist Berkeley Breathed began (without warning!) producing ALL-NEW Bloom County strips—for the first time in more than 25 years! Now, join Berkeley (at his one and only East Coast stop this year) for one of his infamous presentations, focusing on scandals, behind the scenes secrets, and what it’s like to be the last strip cartoonist standing! Presentation followed by
Q & A, if there’s time!

IDW Publishing: Indie Books On The Rise
Sun. October 9 | 1:30p.m. - 2:30p.m. | Room: 1A02
IDW Publishing, long known for their prowess in licensed material, has stealthily risen to the top of the Indie book world, thanks in part to their YOE! Books imprint, the Library of American Comics; and Top Shelf Publications, currently setting the world on fire with Congressman John Lewis's March. Join Top Shelf marketing director Leigh Walton, French sensation Nicolas Otero (the upcoming Who Killed Kurt Cobain?), Dan Perkins (Tom Tomorrow of This Modern World fame) and more surprise guests for a spirited discussion about the state of the graphic novel (here’s a hint. The state of the graphic novel at IDW is STRONG!). Moderated by IDW’s Senior Book Editor and Publishing Guru Justin Eisinger. Announcements, sneak peeks, Q&A, and maybe even a prize or two!

IDW NYCC 2016 Exclusive Revolution Cover and Press Release

Transformers News: IDW NYCC 2016 Exclusive Revolution Cover and Press Release
Date: Thursday, September 29th 2016 9:53am CDT
Categories: Comic Book News, Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): IDW

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With New York Comic Con 2016 just round the corner, we have a press release directly from IDW Publshing with their exclusive releases for the event - but in terms of Transformers, Revolution is the only related title taking the stage! Nonetheless, check out the variant exclusive cover below. And Rom the Spaceknight.

IDW Publishing Announce NYCC 2016 Exclusives & Debuts
IDW Publishing is heading to New York Comic Con with a ton of exclusives you won’t want to miss! See below for a full list of your convention must-haves.

NYCC EXCLUSIVES

Dirk Gently: Salmon of Doubt #1 Metallic Ink Variant
Cover art by Ilias Kyriazis
$10, Limited to 300 copies
*Cast signing at show!*




Jem and the Holograms #19 NYCC B&W Variant
Cover art by Meredith McLaren
$10, Limited to 250 copies
*Meet Meredith McLaren at the show!*




Revolution #1 NYCC B&W Variant
Cover art by Tradd Moore
$10, Limited to 300 copies




ROM: Revolution #1 NYCC Variant
Cover art by Gabriel Rodriguez
$10, Limited to 300 copies
*Meet Gabriel Rodriguez at the show!*




Star Trek 50th Anniversary Cover Celebration NYCC Variant
Cover art by JK Woodward
$10, Limited to 200 copies




Star Trek 50th Anniversary Cover Celebration - Triptych Variant Set
Cover art by JK Woodward
$30, Limited to 50 sets, FREE gift with purchase




Wynonna Earp #8 Photo Edition pre-signed by Katherine Barrell
Katherine Barrell Photo Cover
$20, Limited to 300 copies
*Cast signing at show!*




Bloom County TPB Softcover
Cover art by Berkeley Breathed
$18, Limited to 150 copies
*Meet Berkeley Breathed at the show!*




Crazy Is the New Normal *CONVENTION DEBUT*
Cover art by Tom Tomorrow
$20, Limited to 100 copies
*Meet Tom Tomorrow at the show!*




Locke & Key Master Edition V3 HC Convention Variant
Cover art by Gabriel Rodriguez
$50, Limited to 100 copies
*Meet Gabriel Rodriguez at the show!*




Who Killed Kurt Cobain? *CONVENTION DEBUT*
Cover art by Nicolas Otero
$25, Limited to 100 copies
*Meet Nicolas Otero at the show!*

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About IDW
IDW Media Holdings, Inc. (OTC:IDWM) is a fully integrated media company, which includes publishing, games, entertainment, and the San Diego Comic Art Gallery.

IDW Publishing’s comic book and graphic novel catalog includes some of the world’s most popular entertainment brands, including Transformers, My Little Pony, Star Trek, Teenage Mutant Ninja Turtles, Ghostbusters, and Disney’s classic characters. At IDW’s core is its commitment to creator-owned comics including 30 Days of Night, Locke & Key, Wormwood, Ragnarök, V-Wars, and Archangel by bestselling sci-fi author William Gibson.

IDW Publishing is also home to the acclaimed and award-winning imprints; Top Shelf, The Library of American Comics, Yoe! Books, and Artist Editions, showcasing the greatest original art ever published in American comic books.

IDW Games’ diverse line-up includes the international phenomenon Machi Koro, as well as hit licensed games such as X-Files, Back to the Future, The Godfather, and TMNT.

IDW Entertainment currently serves as the worldwide distributor of Wynonna Earp airing on the Syfy Channel in the U.S. and is producing BBC America’s Dirk Gently, based the best seller by Douglas Adams starring Elijah Wood and Sam Barnett, and Brooklyn Animal Control for USA Network.


Transformers News: IDW NYCC 2016 Exclusive Revolution Cover and Press Release

Transformers News: IDW NYCC 2016 Exclusive Revolution Cover and Press Release

Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers

Transformers News: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers
Date: Tuesday, August 30th 2016 4:34pm CDT
Categories: Toy News, People News, Company News, Digital Media News
Posted by: Va'al | Credit(s): China Daily

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Views: 38,150

It will come as no surprise to people following the news on Transformers - from the Tencent game, to CybertronCon, to the recent Sun Wu Kong rumour, and all the way back to the Age of Extinction collaboration - but China is one of the biggest developing markets and audiences for the robot brand, and the general manager of Hasbro China also believes it to be the case. Speaking to China Daily, Zhang Yuchen had this to say:

The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.

Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.

“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.

“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.


Similar trends have been noticed with the 2007 Paramount live-action movie in Western markets, too, so this is not entirely new. What is new is that the brand is looking to make a big mark in the country through media, movies, games, toys and a themed hotel in Shanghai in 2018. Remember:

The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.

In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.


Find out more here, and let us know what you think about this global development for the Transformers!

Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates
Date: Friday, August 26th 2016 9:51am CDT
Categories: Company News, Digital Media News
Posted by: Va'al | Credit(s): Hasbro

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Views: 23,399

For those of you who were keeping an eye on the official Transformers application for mobile devices, we have just received official news of an update (on both iOS and Android), bringing it up to a 13+ rating and including news (not sure if this will take over the Pulse updates) as well as games and info. Check out more details below, and some screenshot detailing the updates!

Happy Friday! We wanted to share that the Transformers Official App has been updated on both Apple and Google! It’s been given a new look and feel to it, with some cool updated features:

· Complete missions in two modes to save Cybertron

· Read about Transformers news

After this remodeling, the app is now rated 13+.


Transformers Official App

Welcome to the Transformers Official App. Learn about the Prime Wars Trilogy and the battle between the Autobots and Decepticons.


With the TRANSFORMERS Official App, fans can play fun Transformers games with friends as Autobots or Decepticons. Complete missions in two modes to save Cybertron, read Transformers news, cast your vote on Transformers polls, see Toy reveals, watch Transformers videos, browse images, check out character bios, and more in order to earn Energon points for your chosen faction.

Rated 13+


You can download the app at the below links:

Apple: https://itunes.apple.com/us/app/transfo ... 19083?mt=8

Google: https://play.google.com/store/apps/deta ... tion&hl=en

Check back often as content will be updated on a regular basis.


Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

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Transformers Podcast: Twincast / Podcast #349 - Agent of Chaos
Twincast / Podcast #349:
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