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Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Full Year 2014

Transformers News: Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Full Year 2014
Date: Monday, February 9th 2015 9:53am CST
Categories: Press Releases, Company News
Posted by: william-james88 | Credit(s): Hasbro

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Hasbro has just released their 2014 year end financial report, along with their Fourth Quarter and Full-Year 2014 Product Category Performance.

The largest increas over the previous year was in the Boys category (20%) and the Transformers brand is highlighted as a major contributor to this. The following quote also lists Rescue Bots as having well performed but not enough to offest losses in other prescholl toys.


Full-year 2014 Boys category revenues increased 20% to $1.48 billion. Growth in TRANSFORMERS, NERF and MARVEL properties more than offset declines in BEYBLADE.

Games category revenues declined 4% for the year to $1.26 billion. Growth in Franchise Brands MAGIC: THE GATHERING and MONOPOLY, as well as SIMON and THE GAME OF LIFE in 2014, was offset by declines in DUEL MASTERS, TWISTER and ANGRY BIRDS games.

2014 Girls category revenues grew 2% to $1.02 billion. Revenue growth in MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, NERF REBELLE and the introduction of PLAY-DOH DOHVINCI offset declines in FURBY.

Preschool category revenues decreased 4% to $510.8 million for the full-year 2014. PLAY-DOH and TRANSFORMERS RESCUE BOTS revenue growth was more than offset by declines in other Preschool initiatives, including core PLAYSKOOL and SESAME STREET products.


Below is the entire report.

Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Full Year 2014

2014 full-year net revenues increased 5% to $4.28 billion compared to 2013 revenues of $4.08 billion; Absent a negative $93.4 million impact of Foreign Exchange, 2014 net revenues grew 7%;
2014 revenues grew in all major operating segments: U.S. and Canada, International and Entertainment and Licensing; Emerging Markets revenues increased 20%;
Franchise Brand revenues grew 31% for full-year 2014; Boys and Girls category revenues increased;
2014 adjusted operating profit increased 7%; Adjusted net earnings increased 10% to $408.7 million or $3.15 per diluted share; As reported, operating profit increased 36% and net earnings increased 45% to $415.9 million or $3.20 per diluted share;
Company Board of Directors raises quarterly dividend 7% or $0.03 per share to $0.46 per share;
Board authorizes additional $500 million in share repurchase authorization;
In 2014 Hasbro returned $677.6 million of cash to shareholders through $216.9 million in dividend payments and $460.7 million for the repurchase of 8.5 million shares of common stock. Cash at year end 2014 was $893.2 million.
PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the full year and fourth quarter 2014. Net revenues for the full-year 2014 increased 5% to $4.28 billion compared to $4.08 billion in 2013. Excluding a negative $93.4 million impact from foreign exchange, 2014 revenues increased 7%.

As reported net earnings for the full-year 2014 were $415.9 million, or $3.20 per diluted share, compared to $286.2 million, or $2.17 per diluted share, in 2013. Adjusted net earnings for the full-year 2014 were $408.7 million, or $3.15 per diluted share. Adjusted net earnings exclude pre-tax charges of $28.3 million associated with restructuring of the Company's joint venture television network and $5.2 million associated with other restructuring activities which were more than offset by a pre-tax benefit of $36.0 million from the sale of licensed rights for intellectual property and $6.6 million in favorable tax adjustments related to tax exam settlements.

Net earnings for the full-year 2013 include pre-tax charges of $36.7 million associated with restructuring, $7.0 million of related pension costs, $61.1 million associated with the settlement of an adverse arbitration award, $40.6 million of charges related to certain non-strategic brands as well as a $23.6 million favorable tax adjustment. Excluding these items, 2013 adjusted net earnings were $372.4 million, or $2.83 per diluted share.

"2014 was a good year for Hasbro. We grew revenues, profitability and returned significant capital to our shareholders," said Brian Goldner, Hasbro's President and Chief Executive Officer. "These results highlight the power of building innovative brand experiences based firmly in global consumer insights and supported by compelling stories. Investments in our brand blueprint are unlocking value in our brand portfolio and we begin 2015 well positioned to capitalize on our efforts in ‘Creating the World's Best Play Experiences.'"

"The underlying strength of Hasbro's brands and financials enabled us to grow revenues and earnings despite a significant fourth quarter negative impact from foreign exchange," said Deborah Thomas, Hasbro's Chief Financial Officer. "In 2014, foreign exchange had a $93 million negative impact on revenues and approximately a $25 million negative impact on net earnings. Despite this, our focus on profitable growth delivered our highest operating profit margin in recent years, while generating $454 million in operating cash flow. In 2015, we have tremendous brand initiatives and entertainment upon which to capitalize, but anticipate foreign exchange will remain a significant headwind throughout the year."

Fourth Quarter 2014 Financial Results

For the fourth quarter 2014, net revenues increased 1% to $1.30 billion versus $1.28 billion in 2013. Excluding a negative $75.4 million impact from foreign exchange, fourth quarter 2014 revenues increased 7%.

As reported net earnings for the fourth quarter 2014 were $169.9 million, or $1.34 per diluted share, compared to $129.8 million, or $0.98 per diluted share, in 2013. Adjusted net earnings for the fourth quarter were $154.9 million, or $1.22 per diluted share. Adjusted net earnings exclude pre-tax charges of $16.8 million associated with restructuring of the Company's joint venture television network and $5.2 million associated with other restructuring activities which were more than offset by a pre-tax benefit of $36.0 million from the sale of licensed rights for intellectual property and $6.9 million in favorable tax adjustments related to tax exam settlements.

Fourth quarter 2013 as reported net earnings included pre-tax charges of $48.8 million associated with restructuring and related pension costs and product-related charges, and a benefit of $15.4 million related to the settlement of an adverse arbitration award for less than the previously recorded charge. Excluding these items, as adjusted fourth quarter 2013 net earnings were $148.8 million, or $1.12 per diluted share.

Full-Year 2014 Major Segment Performance

Net Revenues ($ Millions) Operating Profit ($ Millions)
FY 2014 FY 2013 % Change FY 2014 FY 2013 % Change
U.S. and Canada $ 2,022.4 $ 2,006.1 +1 % $ 334.7 $ 313.7 +7 %
International $ 2,023.0 $ 1,873.0 +8 % $ 270.5 $ 235.5 +15 %
Entertainment and Licensing $ 219.5 $ 191.0 +15 % $ 60.6 $ 45.5 +33 %

Note: The impact on full-year 2014 and 2013 segment operating profit from restructuring of equity method investment and restructuring, pension curtailment and settlement, product-related and arbitration award settlement charges is outlined in the attached table: Restructuring of Equity Method Investment and Restructuring, Pension Curtailment and Settlement, Product-related and Arbitration Award Settlement Charges - by Segment.

Full-year 2014 U.S. and Canada segment net revenues increased 1% to $2.02 billion compared to $2.01 billion in 2013. Growth in the Boys category offset declines in the Girls, Games and Preschool categories. The U.S. and Canada segment reported operating profit growth of 7% to $334.7 million, or 16.5% of revenues, compared to $313.7 million, or 15.6% of revenues, in 2013.

International segment net revenues increased 8% to $2.02 billion compared to $1.87 billion in 2013. Revenues grew 13% excluding a negative $87.7 million impact from foreign exchange. Revenues in the International segment reflect 6% growth in Europe, 14% growth in Latin America and 10% growth in the Asia Pacific region, as well as growth in the Boys, Girls and Preschool categories, partially offset by a decline in the Games category. In total, Emerging Markets revenues increased 20% to $689.8 million. The International segment reported operating profit growth of 15% to $270.5 million, or 13.4% of revenues, compared to $235.5 million, or 12.6% of revenues, in 2013.

Entertainment and Licensing segment net revenues increased 15% to $219.5 million compared to $191.0 million in 2013. The segment primarily benefited from growth in lifestyle licensing globally. The Entertainment and Licensing segment reported 33% operating profit growth to $60.6 million, or 27.6% of revenues, compared to $45.5 million, or 23.8% of revenues, in 2013.

Fourth Quarter and Full-Year 2014 Product Category Performance

Net Revenues ($ Millions)
Q4 2014 Q4 2013 % Change FY 2014 FY 2013 % Change
Boys $421.9 $349.1 +21% $1,484.0 $1,237.6 +20%
Games $418.3 $437.4 -4% $1,259.8 $1,311.2 -4%
Girls $312.4 $348.8 -10% $1,022.6 $1,001.7 +2%
Preschool $146.0 $146.4 -- $510.8 $531.6 -4%

Full-year 2014 Boys category revenues increased 20% to $1.48 billion. Growth in TRANSFORMERS, NERF and MARVEL properties more than offset declines in BEYBLADE.

Games category revenues declined 4% for the year to $1.26 billion. Growth in Franchise Brands MAGIC: THE GATHERING and MONOPOLY, as well as SIMON and THE GAME OF LIFE in 2014, was offset by declines in DUEL MASTERS, TWISTER and ANGRY BIRDS games.

2014 Girls category revenues grew 2% to $1.02 billion. Revenue growth in MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, NERF REBELLE and the introduction of PLAY-DOH DOHVINCI offset declines in FURBY.

Preschool category revenues decreased 4% to $510.8 million for the full-year 2014. PLAY-DOH and TRANSFORMERS RESCUE BOTS revenue growth was more than offset by declines in other Preschool initiatives, including core PLAYSKOOL and SESAME STREET products.

Dividend and Share Repurchase

In 2014, Hasbro returned $677.6 million to shareholders including $216.9 million in cash dividends. Hasbro's Board of Directors has declared a quarterly cash dividend of $0.46 per common share. This represents an increase of $0.03 per share, or 7%, from the previous quarterly dividend of $0.43 per common share. The dividend will be payable on May 15, 2015 to shareholders of record at the close of business on May 1, 2015.

In addition, the Board of Directors has authorized the Company to repurchase an additional $500 million of its common stock. At year-end, $64.2 million remained available in the current share repurchase authorization. In 2014, Hasbro repurchased 8.5 million shares at a total cost of $460.7 million and an average price of $54.26 per share.

Conference Call Webcast

Hasbro will webcast its fourth quarter and full-year 2014 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the Company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at http://www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

© 2015 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to anticipated future benefits from investments in the Company's business and strategic efforts to grow the Company's brand portfolio and content delivery over the longer-term, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's costs; (ii) downturns in economic conditions affecting the Company's markets which can negatively impact the Company's retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company's costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners' planned digital applications or media initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvii) the impact of litigation or arbitration decisions or settlement actions; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. However, this measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

The press release also includes the Company's costs and expenses, operating profit, net earnings and diluted earnings per share excluding the impact of charges related to the restructuring of the Company's investment in the Hub Network joint venture in 2014, charges related to restructuring activities in both 2014 and 2013, restructuring related pension charges in 2013, product-related charges in 2013 from brands which the Company exited or have reduced expectations, charges related to the settlement of an adverse arbitration award in 2013, a gain on sale of intellectual property license rights in 2014, and certain favorable tax adjustments in both 2014 and 2013 related to the settlement of tax examinations. Management believes that presenting this data excluding these charges, benefits and tax adjustments assists investors in understanding the performance of the Company's underlying business and the results of operations.

IDW And Hasbro Celebrate 10 Years By Extending Their Relationship - Press Release

Date: Monday, February 9th 2015 6:11am CST
Categories: Comic Book News, Press Releases, Company News
Posted by: Va'al | Credit(s): IDW

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Just in from IDW Publishing is the following press release, confirming that their licensed links to Hasbro properties, such as our own Transformers titles, are not only going strong, but seem to be continuing to do so for a long time still! Take a read below, as the two companies celebrate ten years of partnership - and remember how it all started with the transforming robots, back in 2005..

IDW And Hasbro Celebrate 10 Years By
Extending Their relationship



San Diego, CA (February 9, 2015) – This year marks the Tenth anniversary of IDW Publishing and Hasbro being in business together, a relationship that began in 2005 with the publication of IDW’s first TRANSFORMERS title. To celebrate a decade of creativity, innovation, and success, the two companies are announcing the extension of their blockbuster relationship.


Once TRANSFORMERS was established as an immediate success, IDW expanded its comic line to include the Hasbro property G.I. JOE, then eventually the smash-hit MY LITTLE PONY and coming this March, JEM & THE HOLOGRAMS! IDW will also continue to publish the LITTLEST PET SHOP and DUNGEONS & DRAGONS comics. These titles have become perennial staples at IDW, and will continue to play key roles in IDW’s publishing slate going forward, in all existing formats, both print and digital. Fans of the line can expect much more of the quality products they’ve come to expect: Comics, Trade Paperbacks, Hardcovers, Micro Comic Fun Packs, IDW Limited collections, and more.

“At this point, I almost feel I’ve run out of superlatives for Hasbro. They remain an absolutely fantastic collaborator on every level,” said IDW CEO & Publisher, Ted Adams. “After ten years in business together, it’s clear what a huge part of our success Hasbro has been, and what an appropriate time this is to solidify our relationship well into the future.”

2014 was full of hits that captivated fans and critics alike. From the hit TRANSFORMERS event Dark Cybertron, to the celebratory 25th issue of My Little Pony: Friendship is Magic, readers were treated to some truly monumental stories. The critically acclaimed TRANSFORMERS vs G.I. JOE, series found itself among 8 “Best Of” lists for 2014, with VICE Magazine proclaiming, “If you were a child in the ‘80s and remember playing with these toys, this comic will work for you on that level. If you appreciate some of the most beautiful drawings currently being published in a comic book, then this can work for you on that level, too.”

“IDW embodies all of the great qualities Hasbro looks for in a publisher, and we share common values,” said Michael Kelly, Hasbro’s Director of Global Publishing. “With IDW, we know we can count on superb storytelling, innovative distribution strategies, and bold thinking. We’ve come a long way together in ten years, but this is only the beginning.”

Announced recently by Diamond Comic Distributors, Inc. the fan-favorite series My Little Pony: Friendship is Magic was voted the Best All-Ages Series and earned the coveted Diamond Gem award for 2014! This marks the second Diamond Gem award earned by the series, the previous being Best Licensed TP/HC in 2013.

With an extension on most licenses and formats moving into the future, it’s clear that 2015 is only the beginning for IDW and Hasbro.

Hasbro Studios Animated Series Including Transformers Available on TubiTV Streaming Site

Transformers News: Hasbro Studios Animated Series Including Transformers Available on TubiTV Streaming Site
Date: Sunday, February 8th 2015 3:37pm CST
Categories: Cartoon News, Company News, Digital Media News
Posted by: Va'al | Credit(s): TubiTV, Variety

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Views: 39,885

In April 2014, an online streaming service, similar to and rivalling the likes of Netflix, Amazon Prime Instant Video and Hulu Plus made its way to the surface of the tubes: Tubitv. You can read more about its launch here.

What is relevant to us today, however, is the fact that Hasbro Studios, after ending its agreement with Netflix, seems to have allowed several of its programming to be streamed via the ad-supported site! This is definitely true for Transformers Generation 1, taking the spotlight on the main Family Entertainment page, but also applies to Armada, Cybertron, Energon and Animated - will we see Transformers: Prime and Beast Hunters joining them too?

Transformers News: Hasbro Studios Animated Series Including Transformers Available on TubiTV Streaming Site

Hasbro Transformers Combiner Wars Fan Poll Results - The Faction: Autobot

Transformers News: Hasbro Transformers Combiner Wars Fan Poll Results - The Faction: Autobot
Date: Thursday, February 5th 2015 11:52am CST
Categories: Toy News, Company News
Posted by: Va'al | Credit(s): Transformers Facebook

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The results for the second Hasbro Transformers fan poll are in, and the official Facebook page is slowly releasing details about them. The first part to be revealed is the faction of the fan built Combiner Wars team - sorry, purplecons, the Autobots have a new ally, with a 63% vs 37% score!

The humans have spoken. Congratulations, Autobots, the Fan Built Combiner character will join your faction in the near feature. How do you feel about the outcome?


Stay tuned to Seibertron.com to find out more about this story, as we update with more details as they become available.

Transformers News: Hasbro Transformers Combiner Wars Fan Poll Results - The Faction: Autobot

IDW CEO & Publisher Ted Adams Joins Traveling Stories Board of Directors

Transformers News: IDW CEO & Publisher Ted Adams Joins Traveling Stories Board of Directors
Date: Wednesday, February 4th 2015 3:31am CST
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): IDW

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Here's some good karma news from our friends over at IDW Publishing, reporting their CEO Ted Adams' joining the board of directors for pro-literacy organisation Traveling Stories. If you haven't encountered the organisation before, they are devoted to increase literacy with underprivileged children, by using donations to fund books, libraries, lessons and more. With Adams joining them, IDW, publishers of the Transformers comics and book, has agreed to give an incentive to anyone wishing to also spare some time and resources for the cause, by rewarding future Reading Warriors with a Traveling Stories t-shirt and a free IDW book - read on below for more!

IDW CEO & Publisher Ted Adams
Joins Traveling Stories Board of Directors


San Diego, CA (February 3, 2015) – IDW Publishing is honored to announce that CEO/Publisher Ted Adams has been selected to sit on the Board of Directors for Traveling Stories.

Traveling Stories is a San Diego-based nonprofit that is outsmarting poverty one book at a time and inspiring a love for reading. Since 2010, they've established 7 libraries in book-poor villages around the world and three StoryTent programs that provide free literacy coaching to kids.

"I've always been an avid reader, even when I was little. As a publisher, I'm excited to give kids in underprivileged areas around the world the same literary experience I was lucky enough to have," Adams stated.

With this development, Adams has a platform for sharing his lifelong passion for reading on a global scale and further expanding IDW’s reach in the book-loving community.

If you want to join Adams in supporting Traveling Stories, visit http://www.travelingstories.org to sign up for updates about the organization and initiatives he is working on. You can also join him in becoming a Reading Warrior and donating $10 per month so Traveling Stories can continue to give children access to books. For a limited time, those who become a Reading Warrior will receive a free Traveling Stories t-shirt of their choice and a free IDW book.

Visit http://www.travelingstories.org/readingwarriors to learn more!

Netflix and Hasbro Not Reaching Agreement, Transformers Series Removed From Streaming Service

Transformers News: Netflix and Hasbro Not Reaching Agreement, Transformers Series Removed From Streaming Service
Date: Saturday, January 17th 2015 6:39am CST
Categories: Cartoon News, Company News, Digital Media News
Posted by: Va'al | Credit(s): Hasbro News, The Wrap, Netflix

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Views: 61,386

We have been treating it with uncertainty so far, since our first reporting of the news, but multiple Seibertronians, discussion threads, news sources and the official Hasbro Twitter account appear to confirm that the toy company and Netflix have indeed not reached an agreement for the continuation of several of their series. Relevant to our interests, Transformers: Prime, Beast Hunters, Rescue Bots and G1 will all be removed as a result - read more on this below, and head here for a full piece.

Netflix is dropping “My Little Pony” and “Transformers” from its streaming service next month after a failure to come to terms with Hasbro Studios on a new deal.

Other shows coming off on Feb. 2 are “G.I. Joe,” “Pound Puppies” and “Chuck and Friends.” Netflix began carrying Hasbro’s content in 2012.

A Netflix spokeswoman told TheWrap she couldn’t give details about the deal, but added, “Netflix has such a broad set of content that no one vendor accounts for a significant amount of viewing on a consistent basis.”




Hasbro Invites Transformers Fans To Create Massive Transformers Character To Enlist In Combiner Wars

Transformers News: Hasbro Invites Transformers Fans To Create Massive Transformers Character To Enlist In Combiner Wars
Date: Thursday, January 15th 2015 12:00pm CST
Categories: Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 56,330

Transformers News: Hasbro Invites Transformers Fans To Create Massive Transformers Character To Enlist In Combiner Wars

HASBRO INVITES TRANSFORMERS FANS TO CREATE MASSIVE TRANSFORMERS CHARACTER TO ENLIST IN THE COMBINER WARS

Fans Can Soon Create an All New Transformers Character in “Fan Built Combiner Poll”

Pawtucket, R.I. (January 15, 2015) —TRANSFOMERS fans around the world are invited to help create a new character for the popular TRANSFORMERS brand — but not just any character. Following on the heels of the 30th anniversary “Fan Built Bot” poll, which led to the fan-assisted creation of the popular new AUTOBOT character, WINDBLADE, Hasbro, Inc. (NASDAQ: HAS) is launching the new “Fan Built Combiner” poll. This crowdsourcing project seeks fan input to create a new team of TRANSFORMERS robots that combine into one giant new character in celebration of the theme of the 2015 TRANSFORMERS GENERATIONS line, COMBINER WARS!

Starting soon, with exact dates to be announced, the official TRANSFORMERS brand app (formerly the official TRANSFORMERS: AGE OF EXTINCTION app) will be updated and fans will be able to log-in and answer a round of questions to help shape the identity of the new Combiner characters. The Fan Built Combiner poll will allow fans to determine everything from the types of vehicles involved, to whether the characters will be AUTOBOTS or DECEPTICONS, and eventually the name of the new character.

Voting for each round will be open for one week, after which the results will be announced and a new round of voting will begin the following week, with three rounds of questions in all. A full reveal of the new Fan Built Combiner is expected later this year, with the character available as a toy in 2016.

“The first ‘Fan Built Bot’ effort was massive, resulting in the creation of WINDBLADE who has her own widely popular comic series from IDW Publishing and toy product,” said Tom Warner, senior vice president of the TRANSFORMERS franchise at Hasbro. “With the TRANSFORMERS GENERATIONS: COMBINER WARS line celebrating the venerable COMBINER characters from throughout TRANSFORMERS history this year, this is the perfect time to let fans help create something even bigger than a new TRANSFORMERS character — a Combiner team that will become part of TRANSFORMERS lore.”

The new “Fan Built Combiner” character will be part of the TRANSFORMERS GENERATIONS: COMBINER WARS toy line. Like all the toys in the line, which debut in stores this month, the new Combiner figure will be able to mix-and-match limbs with other figures in the line so kids and fans can create their own custom TRANSFORMERS COMBINERS figures.

To participate in the vote, fans will need to download the free official TRANSFORMERS brand app on iOS (http://hasb.ro/TF4APAIT514) and Android (http://hasb.ro/TF4APAS514). Starting with the Fan Built Combiner update, launching soon, the refreshed app will become the premiere destination for TRANSFORMERS fans and will feature first-look and behind-the-scenes images and information on new TRANSFORMERS: GENERATIONS toys. Additional information will be available at TRANSFORMERS.COM as well as the official TRANSFORMERS Facebook page at Facebook.com/Transformers.

# # #
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

Press Release - Cartoon Network Acquires Global Rights to Transformers: Robots In Disguise

Transformers News: Press Release - Cartoon Network Acquires Global Rights to Transformers: Robots In Disguise
Date: Wednesday, January 14th 2015 4:38am CST
Categories: Cartoon News, Company News
Posted by: Va'al | Credit(s): Hasbro Studios

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While it does not come as a surprise - we had already heard from Hasbro Studios about Cartoon Network being the channel for Transformers: Robots in Disguise in October - another press release has been circulated concerning the global broadcast rights for the upcoming animated series featuring beast-like Decepticons, Drift and mini-cons, and the main cast of Bumblebee, Grimlock, Sideswipe and Strongarm. Read up below!

CARTOON NETWORK ACQUIRES GLOBAL RIGHTS TO HASBRO STUDIOS’ NEWEST SERIES, TRANSFORMERS: ROBOTS IN DISGUISE

Next Series in Beloved Franchise to Air on Cartoon Network Channels in Europe, Latin America, Asia, Africa and the Middle East Following Earlier U.S. Deal




Los Angeles, Jan. 13, 2015 – Cartoon Network has acquired the global rights to start airing the brand new series, TRANSFORMERS: Robots in Disguise, beginning in 2015. The agreement follows Cartoon Network’s previous U.S. deal for the show with Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). Stephen Davis, Chief Content Officer of Hasbro, Inc., made the announcement today.

“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” Davis said. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise on Cartoon Network around the globe, from hubs in the U.S. and Europe to Latin America, Asia, the Middle East and Africa.

Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, added, “Cartoon Network makes a tremendous launch pad for TRANSFORMERS: Robots in Disguise. Complemented by additional Turner channels, Cartoon Network provides the ideal fit across the board for our series, reaching a core demographic of boys 6-11 and kids of all ages.”

The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and overly excited mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

The highly innovative TRANSFORMERS franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); as well as gaming; apps; publishing; transmedia events; toys, games and licensing.

Hasbro Send Transformers Themed Support to New England Patriots Julian Minitron Edelman

Transformers News: Hasbro Send Transformers Themed Support to New England Patriots Julian Minitron Edelman
Date: Sunday, January 11th 2015 8:37am CST
Categories: People News, Company News
Posted by: Va'al | Credit(s): Hasbro News

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You must surely remember the purple Calvin Johnson Megatron figure that Hasbro released (and in case you don't, check out our gallery!). It now looks like as though they're supporting another player, from the New England Patriots: Julian “Minitron” Edelman. Check out their tweet below, featuring a custom job of the Warrior class Robots in Disguise Bumblebee (work by Mister Etips).

Best of luck to Minitron/@Edelman11 & the @Patriots in today's playoff game! Roll out! #PatriotsNation #TRANSFORMERS


Transformers News: Hasbro Send Transformers Themed Support to New England Patriots Julian Minitron Edelman

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