Transformers Press Releases News on Seibertron.com

Toy Fair 2014 Coverage - Hasbro Investor Day Presentation

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IDW Publishing December 2013 Solicits: Dark Cybertron, Dead Universe, Beast Hunters and More

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Transformers: More Than Meets the Eye #24: Dark Cybertron Part 4 (of 12)
James Roberts & John Barber (w) • Atilio Rojo, James Raiz, Nick Roche, Livio Ramondelli, Robert Gill (a) • Casey W. Coller (c)
TRAPPED! Alone on a strange world, the crew of the Lost Light struggle against an unknown enemy—but what does this have to do with SHOCKWAVE’s master plan? Answer: everything. Meanwhile, OPTIMUS PRIME finds an old friend in the Dead Universe!
FC • 32 pages • $3.99

Bullet points:
The biggest Transformers event in comic book history continues!
Variant cover by James Raiz!

Transformers: More Than Meets the Eye #24: Dark Cybertron Part 4 (of 12)—Subscription Variant
James Roberts & John Barber (w) • Atilio Rojo, James Raiz, Nick Roche, Livio Ramondelli, Robert Gill (a) • Phil Jimenez (c)
For subscription customers only… enlist up at your local comic shop! A special variant cover with art by Phil Jimenez!
FC • 32 pages • $3.99

Transformers: Robots in Disguise #24: Dark Cybertron Part 5 (of 12)
John Barber & James Roberts (w) • Robert Gill & Livio Ramondelli (a) • Casey W. Coller (c)
UNDER FIRE! AUTOBOTS and DECEPTICONS unite to battle a common foe… but will it be enough to stop the DARK CYBERTRON prophecy from coming true? SHOCKWAVE’s plan reaches fruition—while in the Dead Universe, secrets are revealed!
FC • 32 pages • $3.99

Bullet points:
Co-written by regular MTMTME writer James Roberts and RID writer John Barber!
Variant cover by Marcelo Matere!

Transformers: Robots in Disguise #24: Dark Cybertron Part 5 (of 12)—
Subscription Variant
John Barber & James Roberts (w) • Robert Gill & Livio Ramondelli (a) • Phil Jimenez (c)
For subscription customers only… enlist up at your local comic shop! A special variant cover with art by Phil Jimenez!
FC • 32 pages • $3.99

Transformers Regeneration One #97
Simon Furman (w) • Guido Guidi (a) • Andrew Wildman, Guidi (c)
DARK FORCES RISE! JHIAXUS—the mysterious senator who deleted himself from Cybertronian history—is back… but as friend or foe? RODIMUS PRIME is forced to question the motives of Primus himself—does he drag the AUTOBOTS into a war they can’t win… or side with an “enemy” who seeks only one thing: universal order?
FC • 32 pages • $3.99

Bullet points:
Continuing the original TRANSFORMERS comic book series!
The COUNTDOWN to # 100 continues—only 4 issues remain!
Variant cover by Geoff Senior!

Transformers Prime: Beast Hunters #8 (of
Mike Johnson & Mairghread Scott (w) • Agustin Padilla & Atilio Rojo (a) • Ken Christiansen (c)
THE FIGHT FOR CYBERTRON! GRIMLOCK and his DINOBOTS meet up with old allies and try to stop the new threat to the planet. But as things get heated, the outcome becomes uncertain. A new beginning… or the end of the DINOBOTS?
FC • 32 pages • $3.99

Bullet points:
Order 10 copies, get one free animation art variant cover!

Transformers: Monstrosity
Chris Metzen & Flint Dille (w) • Livio Ramondelli (a & c)
In the early days of the war on CYBERTRON, OPTIMUS PRIME puts everything on the line to unify the planet—but not everyone agrees that this new Prime should be in charge! Meanwhile, the fallen DECEPTICON leader, MEGATRON, begins a journey that will change everything.
TPB • FC • $19.99 • 112 pages • ISBN: 978-1-61377-750-3

Transformers: Robots In Disguise, Vol. 5
John Barber (w) • Livio Ramondelli, Atilio Rojo, Dheeraj Verma & Andrew Griffith (a) • Casey W. Coller (c)
The fate of Cybertron is sealed—but what is the DECEPTICON scientist SHOCKWAVE planning? In the wastelands of CYBERTRON, he makes his move prompting SOUNDWAVE and the rest of the DECEPTICONS to step up and stop him but in the end they are faced with the ultimate choice, will the DECEPTICONS stand with SHOCKWAVE—or will they join the AUTOBOTS?
TPB • FC • $19.99 • 152 pages • ISBN: 978-1-61377-836-4

Bullet points:
• Collects issues #17–22.

Transformers 30th Anniversary Figures Press Release

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THE TRANSFORMERS BRAND KICKS OFF 30TH ANNIVERSARY AT COMIC-CON INTERNATIONAL
Hasbro Introduces the Thrilling 30 line of Action Figures and Merchandise to Celebrate the TRANSFORMERS Brand Legacy and Fandom Including the Reveal of the First Fan Built Bot Character

San Diego, CA – July 18, 2013 – The TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), an icon of pop-culture, kicks off its 30th Anniversary celebration at Comic-Con International today, the premier event in the world celebrating the popular arts. The prolific TRANSFORMERS brand which spans action figures, comic books, blockbuster movies, video games, award-winning animated series and more, introduces the new CONSTRUCT-BOTS line of customizable action figures, celebrates the TRANSFORMERS PRIME BEAST HUNTERS entertainment and unveils the “Thrilling 30” line of action figures and merchandise for the brand’s ultimate fans at the event.
To celebrate the anniversary with fans, Hasbro is introducing thirty numbered toys in the “Thrilling 30” line representing the remarkable heritage of the brand with characters and expressions from throughout its history. With millions of fans around the world, items within the “Thrilling 30” numbered line will be global in scope with some items available worldwide and others exclusively in Asia or North America. Each of the items represents significant periods of TRANSFORMERS brand legacy including its future with the #11 item: a CONSTRUCT-BOTS action figure! For the first time ever, kids and fans can build, customize, convert and “Unleash the Ultimate TRANSFORMERS” with the CONSTRUCT-BOTS action figure expression. Hasbro announced items numbered 1-11, which will be available in 2013, at Comic-Con International to a room packed with thousands of TRANSFORMERS fans. Non-numbered merchandise in the “Thrilling 30” line celebrating the anniversary will include expansions to the TRANSFORMERS GENERATIONS mainline and to several TRANSFORMERS brand licensees including Loyal Subjects, Acid Free Gallery and New Era.
In addition to the first items being revealed, Hasbro announced the result of the first “Fan Built Bot Poll.” Hosted earlier in the year, the poll asked fans around the world to vote on a series of TRANSFORMERS character elements such as faction, personality, vehicle mode and more. Hasbro combined all of the winning elements and unveiled the newest character to be incorporated into TRANSFORMERS lore and will be made into an action figure, part of the “Thrilling 30” line of numbered figures. The character is WINDBLADE, a female AUTOBOT jet who will appear in the “Thrilling 30” numbered line. The WINDBLADE character will make an appearance in future IDW comics as a lasting part of TRANSFORMERS lore with the opportunity to appear in additional brand expressions in the future. The WINDBLADE character action figure will be #30 in the “Thrilling 30” line and becomes available in late 2014.
“The TRANSFORMERS brand and its ‘MORE THAN MEETS THE EYE’ characters have been part of kids lives for generations and fans have given so much to the brand over the years that we’re tremendously excited to give back and offer the opportunity for them to actively participate in many new ways,” said Jay Duke, Vice President of Global TRANSFORMERS Brand Marketing, Hasbro. “With initiatives like the Fan Built Bot Poll and new customizable CONSTRUCT-BOTS action figure line, the power is increasingly in the hands of fans and kids to make the TRANSFORMERS brand their own.”
The “Thrilling 30” numbered items unveiled at Comic-Con and available in 2013 include:

#1 TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION 
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature red AUTOBOT and purple DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.
 

#2 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration!

#3 PLATINUM EDITION ULTRA MAGNUS Action Figure
PLATINUM EDITION ULTRA MAGNUS launched in Asia at the end of May 2013 in celebration of Children’s Day in China.  The PLATINUM EDITION ULTRA MAGNUS figure marks the character’s WEAPONIZER debut and features four battle modes and the massive Forge of Solus Battle Hammer.  The figure is packed out in PLATINUM EDITION 5th panel packaging with gold foil designs. The iconic ULTRA MAGNUS is an inspiration to the AUTOBOTS under his command, and a source of terror for the DECEPTICONS who fight against him. His ancient hammer – a mighty artifact known as the Forge of Solus – is a symbol of the strength with which he defends AUTOBOT ideals. The thunderous strike of this incredible hammer has been known to topple even the greatest DECEPTICON warriors. (Approximate Retail Price: $49.99)

 #4 TRANSFORMERS PLATINUM EDITION GRIMLOCK VS. BRUTICUS Set
Featuring the popular DINOBOT, GRIMLOCK character and the DECEPTICON COMBINER, BRUTICUS this #4 item in the TRANSFORMERS Thrilling 30 line lets fans bring the epic Cybertronian battle from the popular TRANSFORMERS: FALL OF CYBERTRON video game from Activision to life in action figure form with updated deco for both figures. This set will be available in the Asia region beginning mid-August and in North America at a later date. (Approximate Retail Price: $99.99)

#5 TRANSFORMERS METROPLEX Ani-Con & Game Convention Edition Action Figure
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and the Animation Comic Game Convention in Hong Kong will give fans another opportunity to get their hand on him starting on July 26th! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature silver and gold AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! (Approximate Retail Price: $149.99)

#6 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LAB set
PREDACONS are on the loose in Asia too with a special edition of this set available only in this region beginning at the end of August! The evil DECEPTICON scientist, SHOCKWAVE and his cloning chamber are featured in this special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. The #6 item features an orange hued PREDAKING, differing from the Comic-Con special edition version. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration! (Approximate Retail Price: $49.99)

#7 FIRST LOOK TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME Action Figure
Available in Asia markets in mid-July, it’s an early look at the largest TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME in special edition packaging. The AUTOBOT leader gets an upgrade with the Dragon Assault truck mode and 5 dragon-blasting Firebreath Cyclocannons. In this BEAST HUNTERS faceoff against PREDAKING, OPTIMUS PRIME has to run out of ammo at some point, right? Wrong! (Approximate Retail Price: $59.99)

#8 TRANSFORMERS MASTERPIECE ACID STORM Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this is the Masterpiece debut for ACID STORM – a new Seeker to continue the Masterpiece collection. A tactical specialist, ACID STORM has a very specific and very destructive set of skills. He can control the weather by unleashing armor-eating acid rain. AUTOBOTS without umbrellas beware, this Masterpiece ACID STORM will let it pour for the TRANSFORMERS 30th Anniversary celebration! (Approximate Retail Price: $69.00)

#9 TRANSFORMERS MASTERPIECE SOUNDWAVE Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this Masterpiece SOUNDWAVE figure features the tremendously popular, high ranking DECEPTICON Communications Officer with all five cassette minions. Celebrate the 30th Anniversary of TRANSFORMERS with SOUNDWAVE and all his despicable minions. (Approximate Retail Price: $69.99)

#10 TRANSFORMERS PLATINUM EDITION PREDAKING Action Figure
Available exclusively through Amazon.com com in North America and available later in the year as part of the Asia region’s mainline offering, the PLATINUM EDITION PREDAKING figure is the largest Combiner in this much-anticipated re-release. AUTOBOTS beware, because the ultimate predator is on the hunt for someone to pound! He's more powerful than any PREDACON, because he's made of 5 of them! The PREDACON DIVEBOMB, PREDACON HEADSTRONG, PREDACON RAMPAGE, PREDACON RAZORCLAW and PREDACON TOROX figures all convert from robot mode to beast mode and back. But when the battle calls for a giant warrior, they combine to build one enormous PREDAKING figure! (Approximate Retail Price: $119.99)

#11 TRANSFORMERS CONSTRUCT-BOTS PREDACONS RISING PREDAKING Set
Available exclusively at Target in North America as part of the PREDACONS RISING program, the TRANSFORMERS CONSTRUCT-BOTS PREDAKING set features the first PREDACON CONSTRUCT-BOT figure available during the all new segment launch this fall. The ultimate AUTOBOT hunter is now customizable as kids and fans can use the 59 pieces in this set to build a fierce PREDAKING robot figure! Once built, fans can convert him to fierce dragon mode. (Approximate Retail Price: $24.99)

The remainder of the Thrilling 30 numbered items which will be available in 2014 during the anniversary year will then be announced at international Toy Fairs beginning in January 2014.

# # #

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HasbroToyShop SDCC 2013 Press Release - Transformers and More

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HASBRO AGAIN DELIVERS COVETED SPECIAL EDITION TOYS AT COMIC-CON INTERNATIONAL,
FEATURING TRANSFORMERS, MY LITTLE PONY, G.I. JOE AND MORE

Pawtucket, R.I. – July 15, 2013 — Continuing a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ:HAS) is coming to Comic-Con International in San Diego, California, with a wide selection of special edition action figures and toys that are set to be some of the most coveted items available at the show. The special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as comics, animated series and video games. Fans can expect special edition figures from Hasbro’s G.I. JOE, JEM, MY LITTLE PONY and TRANSFORMERS brands as well as from its licensed properties, ANGRY BIRDS, STAR WARS, MARVEL and STAR WARS at Comic-Con International.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con
International starting on Preview Night, July 17 (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include the TITAN CLASS METROPLEX SDCC Edition figure, the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30 Anniversary. For all the MY LITTLE PONY fans at Comic-Con, Hasbro is excited to offer the DJ PON-3 figure, standing six inches tall, with music notes for a cutie mark, SWAROVSKI® ELEMENTS on her glasses and horn, and a case that lights up!

The comprehensive list of Hasbro’s 2013 Comic-Con International Special Edition Figures features:

G.I. JOE

G.I. JOE SKYSTRIKER VEHICLE WITH JETFIRE DECO AND V.A.M.P. WITH AUTOBOT HOUND DECO AND 3.75-Inch SNAKE EYES & BARONESS & DECEPTICON BLUDGEON Special Edition Pack
(Approximate Retail Price: $99.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The third and final installment of G.I. JOE meets the TRANSFORMERS 2013 SDCC special edition toys! The fan-favorite line goes out in grand style, with two iconic G.I. JOE vehicles—the SKYSTRIKER Jet and the V.A.M.P. Ground Transport—given AUTOBOT decos as the heroic JETFIRE and AUTOBOT HOUND! The set also comes with a 3.75-inch BARONESS action figure with a special edition RAVAGE robotic panther, a 3.75-inch SNAKE EYES figure with special edition AUTOBOT deco and a 3.75-inch figure based on DECEPTICON BLUDGEON. Additionally, the set includes a small boom box with three cassette tapes—better known to TRANSFORMERS fans as the classic alt-mode of AUTOBOT BLASTER along with his AUTOBOT CASSETTES. Figures and vehicles do not convert. Following the convention, a limited number will be available on HasbroToyShop.com. Yo, Joe AND Roll Out!

JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Glitter ‘N Gold JEM/JERRICA BENTON Doll
(Integrity Toys/Approximate Retail Price $140.00/Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will be dazzled by Glitter ‘N Gold JEM/JERRICA BENTON from Integrity Toys! This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden blond accented rooted hair, styled in the JEM signature look. As a tribute to the original doll from 1986, this themed mini-giftset includes two complete looks! The first look, allows JERRICA BENTON to attend the Glitter ‘N Gold Award ceremony in style while the second truly outrageous look completely transforms JERRICA into JEM, the rock 'n roll star with a heart of gold! Set includes doll, two outfits, two pairs of shoes, Jemstar earrings, Glitter ‘N Gold Award (with removable gold album), wireless microphone
accessory, limited edition Glitter ‘N Gold doll display stand and exclusive certificate of
authenticity. Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL

MARVEL LEGENDS SPECIAL EDITION MARVEL’S THUNDERBOLTS Collector Pack
(Approximate retail price: $89.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Justice...like lightning! For the first time, collectors will be able to capture the reformed super-criminals known as MARVEL’S THUNDERBOLTS in the fan-favorite 6-inch MARVEL LEGENDS scale! Featuring team leader LUKE CAGE, GHOST, CROSSBONES, MARVEL’S MOONSTONE and JUDITH CHAMBERS, this set comes in a collectible display box with exclusive art by well-known comic artist Kev Walker! Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL UNIVERSE 3.75-Inch DEADPOOL CORPS Special Edition Figure Set
(Approximate Retail Price $49.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
“Any evil that threatens the universe can eat lead. For the rest of us...tacos!” The Merc with a Mouth teams up with his favorite allies — alternate universe versions of himself — in this highly collectible and unique action figure set. The 3.75-inch MARVEL UNIVERSE figures of DEADPOOL, LADY DEADPOOL and CHAMPION OF THE UNIVERSE, along with figurines of KIDPOOL, DOGPOOL and SQUIRRELPOOL come packaged in individual “taco shells,” all inside a collectible taco truck package! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY

MY LITTLE PONY 2013 Special Edition Pony
(Approximate Retail Price $49.99; Available through HasbroToyShop.com, MY LITTLE PONY Fair & Convention, and Booth #3329 at Comic-Con International in San Diego)
Turn the tables with this year’s special edition MY LITTLE PONY figure, sure to be a cherished fan favorite in 2013! Inspired by the popular DJ PON-3 character from the animated series “My Little Pony Friendship is Magic,” this white unicorn stands six inches tall and ready to rock, featuring music notes for a cutie mark. The DJ PON-3 figure will make a shining addition to any pony collection as she’s embellished with SWAROVSKI ®ELEMENTS on her glasses and horn, and glittery accents that shimmer across her molded blue mane. The special edition MY LITTLE PONY figure will be available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con. Following both conventions, a
limited number will be available on HasbroToyShop.com.

STAR WARS

STAR WARS THE BLACK SERIES 6-INCH BOBA FETT ACTION FIGURE WITH HAN SOLO IN
CARBONITE ACCESSORY
(Approximate Retail Price: $44.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
In 2013, Hasbro takes collectible STAR WARS action figures to the next level with the introduction of THE BLACK SERIES action figure line! For the first time ever, Hasbro is introducing a 6-inch scale of the greatest characters from the STAR WARS universe, and fans will have their first opportunity to start their BLACK SERIES 6-inch figure collection at San Diego Comic-Con with the BOBA FETT action figure which comes with HAN SOLO IN CARBONITE accessory. Following the convention, a limited number will be available on HasbroToyShop.com.

ANGRY BIRDS STAR WARS SPECIAL ACTION FIGURE SET
(Approximate Retail Price: $24.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The original 12 STAR WARS action figures are re-imagined for San Diego Comic-Con with a twist based on the mega-hit mobile game ANGRY BIRDS STAR WARS from Rovio Entertainment! LUKE
SKYWALKER, PRINCESS LEIA, HAN SOLO, OBI-WAN KENOBI, CHEWBACCA, R2-D2, C-3PO, DARTH VADER, STORMTROOPER, SAND PEOPLE, IMPERIAL NAVY COMMANDER and a JAWA are all re-imagined as heroic birds or evil pigs in this set, with each figure in a unique vintage-style blister card featuring ANGRY BIRDS homage to the classic Kenner artwork! The individual blister cards are all packaged together in a collectible package!

TRANSFORMERS

TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting
TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as 12 miniature AUTOBOT and DECEPTICONS figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON
scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate Retail Price: $39.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters — OPTIMUS PRIME, MEGATRON, STARSCREAM,
SOUNDWAVE and GRIMLOCK — this set of five non-converting figures delivers classic G1 styles that fans will love!


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best
Corporate Citizens." Learn more at http://www.hasbro.com.

Hasbro Press Release - SDCC 2013 Transformers Exclusives

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TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate retail price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans' first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as a Legends-scale SCAMPER figure and 12 miniature AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE'S LABORATORY
(Approximate retail price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE'S lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible "Laboratory" packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate retail price: $39.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters - OPTIMUS PRIME, MEGATRON, STARSCREAM, SOUNDWAVE, and GRIMLOCK - this set of five non-converting 6-inch tall figures delivers classic G1 styles that fans will love!

GREGG BERGER AND FLINT DILLE TO APPEAR AT TFEXPO 2013 IN WICHITA, KANSAS

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FOR IMMEDIATE RELEASE
March 18, 2013

GREGG BERGER AND FLINT DILLE TO APPEAR AT TFEXPO 2013 IN WICHITA, KANSAS!

Following last year’s success, TFExpo returns to Holiday Inn at Kellogg & Rock Road in Wichita on August 3rd, 2013 with two brand new guests!

Fans will no doubt remember Gregg Berger’s iconic performance as Grimlock not only in the G1 Transformers cartoon, but also last year’s immensely popular video game “Transformers: The Fall of Cybertron”! Gregg also contributed several other voices to Transformers, including Skyfire, Outback, and Long Haul. With a career spanning more than four decades, Gregg has lent his talents to many other programs as well, including G.I.Joe, Garfield and Friends, Duckman, and many, many more! Gregg will be making appearances and signing autographs throughout the day.

As a story editor and writer for both Transformers and G.I.Joe, Flint Dille was instrumental in crafting the stories of the characters we’ve loved for most of our lives. A writer and designer of video games and interactive novels, Flint recently returned to the world of the Transformers as co-writer of IDW’s digital comic “Autocracy”, as well as its current sequel, “Monstrosity”! Flint will be hosting a Writers Workshop at TFExpo 2013, as well as speaking and making appearances throughout the day.

This year, TFExpo is pleased to announce its very first EXCLUSIVE TOY UPGRADE SET! When a shuttle emerges from the far reaches of the galaxy, a new hero is born! NEBULA STARSHIP is ready to take the fight into the depths of space! This toy upgrade set includes a new head and wings to attach to your existing toy. This set will be given to everyone pre-registering with the TFEXPO ALLIANCE at the Ultra and Premium Levels. (PLEASE NOTE: The TFExpo Exclusive Toy Upgrade Set is an aftermarket accessory, intended to enhance the enjoyment of your toy. It is neither created nor endorsed by Hasbro, Inc. or Takara Tomy.)

Visitors to TFExpo 2013 will enjoy not only our guests and toy upgrade set, they’ll be able to shop in our Dealer’s Room, and enjoy presentations in our Panel Room throughout the day! Other daytime events will be announced as we draw closer to the show.

Following up last year’s dinner party, TFExpo is pleased to host the 2013 Dinner and Script Reading Event! Choose from plated entrées including Prime Rib, Chicken, and Vegetarian options. Dinner entertainment will include an exclusive script reading by our Guest of Honor, Gregg Berger! Live music will follow. And each guest will take home SURPRISE souvenirs! Stay tuned to www.tf-expo.com for further announcements about this event. Seating is limited and you WON’T want to miss out!

REGISTRATION IS OPEN NOW—JOIN THE TFEXPO ALLIANCE TODAY! Visit www.tf-expo.com to register, and keep checking back for updates as we get closer to the show! Also don’t forget to “Like” TFExpo on Facebook and follow us on Twitter!

The Ultimate Beast Hunters Are Back! Grimlock and The Dinobots return this May!

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IDW May 2013 Transformers Solicitations

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Transformers: Fall of Cybertron "Dinobot Destruction Pack" Press Release

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Now that fans have experienced the epic single-player campaigns and multiplayer modes of TRANSFORMERS: FALL OF CYBERTRON, we wanted to let you know that the team at High Moon Studios listened to fans and have been hard at work on exciting downloadable content to support the growing Fall of Cybertron community.

We are thrilled to announce that the legendary DINOBOTS will be playable in online multiplayer modes with the "Dinobot Destructor Pack," set to launch next week for the Xbox 360, PlayStation 3 and PC.

The DLC pack will include the following characters, which includes their full body + individual body parts for use in the multiplayer character creator.

• GRIMLOCK (T-rex)
• SLUG (Triceratops)
• SNARL (Stegosaurus)
• SWOOP (Pteranodon)

The TRANSFORMERS: FALL OF CYBERTRON "Dinobot Destructor Pack" will launch on September 11th. For more information, fans can visit http://www.facebook.com/TransformersGame or http://www.TransformersGame.com.

EXPERIENCE THE FINAL BATTLES OF THE TRANSFORMERS HOME PLANET IN TRANSFORMERS: FALL OF CYBERTRON

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FOR IMMEDIATE RELEASE

EXPERIENCE THE FINAL BATTLES OF THE TRANSFORMERS HOME PLANET IN TRANSFORMERS: FALL OF CYBERTRON

Activision and High Moon Studios Bring the Hasbro Canon Story to Life in the Epic Wars that Lead to the TRANSFORMERS Exodus from Cybertron

Santa Monica, CA - August 21, 2012- Fight through some of the most pivotal moments in the TRANSFORMERS saga with Activision Publishing, Inc.'s (Nasdaq: ATVI)TRANSFORMERS: FALL OF CYBERTRON video game available now at retail outlets nationwide. Created by acclaimed developer High Moon Studios and serving as the official canon story for Hasbro's legendary TRANSFORMERS property, TRANSFORMERS: FALL OF CYBERTRON gives gamers the opportunity to experience the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS, eventually leading to the famed exodus from their dying home planet. With the stakes higher and scale bigger than ever, players will embark on an action-packed journey through a post-apocalyptic, war-torn world designed around each character's unique abilities and alternate forms, including GRIMLOCK's fire-breathing DINOBOT form and the renegade COMBATICONS combining into the colossal BRUTICUS character.

"This is where it all began, it's the epic story of the TRANSFORMERS leaving their home planet," said Peter Della Penna, Studio Head, High Moon Studios. "From day one, we knew we were going to create the definitive TRANSFORMERS video game, a phenomenal action experience combining a deep, emotional tale with one-of-a-kind gameplay that lets you convert from robot to vehicle whenever you want."

"This is the fall of their homeworld, and by far the biggest scale we've ever seen in a TRANSFORMERS game," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "We could not be any happier teaming up with the great talent at High Moon Studios to deliver the official backstory of the colossal battles that led to the TRANSFORMERS' exodus from Cybertron. We can't wait to have fans and gamers experience this amazing title."

TRANSFORMERS: FALL OF CYBERTRON features some of the most recognized voice talent in the franchise, with the iconic Peter Cullen and Gregg Berger, the legendary voices of OPTIMUS PRIME and GRIMLOCK from the original TRANSFORMERS animated TV series, reprising their roles for the game. Also joining the roster are voice-over veterans Nolan North (BRUTICUS, CLIFFJUMPER and BRAWL), Troy Baker (AUTOBOT JAZZ, JETFIRE and KICKBACK), Fred Tatasciore (MEGATRON, RATCHET and METROPLEX) and many more.

After experiencing the game's heart-pounding story campaign, players can take their skills online in competitive multiplayer. TRANSFORMERS: FALL OF CYBERTRON features the most in-depth, advanced customization ever seen in the franchise, allowing fans to choose their head, shoulders, arms, legs, wheels, wings, vehicles, weapons, colors and much more to create the TRANSFORMERS character they've always dreamt of. Players can then take their personalized characters straight into blistering AUTOBOT vs. DECEPTICON multiplayer matches in a variety of game modes to prove their dominance. Additionally, fans can assume the role of their favorite named TRANSFORMERS characters in the four-player co-op Escalation mode. Teamwork is vital as they defeat increasing waves of enemies and band their resources together to purchase weapons and explore new areas.

Hasbro action figures based on several of the key characters in the style of the game including OPTIMUS PRIME, AUTOBOT JAZZ, and SHOCKWAVE are also currently available at select retail locations. More figures based on characters seen in the game, including the combiner BRUTICUS with be available later this year. The fan favorite character GRIMLOCK, will become available in spring 2013.

TRANSFORMERS: FALL OF CYBERTRON is rated "T" (Teen - for Violence) by the ESRB and is available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC.

For more information and exclusive updates, fans can visit http://www.facebook.com/TransformersGame or http://www.TransformersGame.com, and follow the team via Twitter @HighMoonStudios.

Activision Broadcast Media Center
Members of the media can visit Activision Publishing's Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images. Broadcast Media Center: http://www.activisionvideo.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

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HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2012 Hasbro. All Rights Reserved.Game © 2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.