Transformers Event News on Seibertron.com

Dairycon 2013 Announcement!

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Top Secret
For Your Eyes Only
Priority Code: Munster

Enter Voice Recognition Passcode Now:
Voice Pattern “Moo” accepted … Identity “Heffer” confirmed.
Proceeding with Autocon Document below:

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Excelsior Moo Believers!
It’s that time again! While 2012 isn’t quite over yet, we’re already gearing up for 2013!
Barring the whole “THE END OF 2012 IS THE END OF THE WORLD!”-thing that many keep yammering on about, we’re looking forward to making the 2013 show even BIGGER than those that have come before it!
It is up to you, dear reader; to clear your calendars! Because April 5th & 6th are coming, and with those dates; so does DAIRYCON 2013!

That’s right! Wisconsin’s Preeminent Fan-Run Transformers Convention is returning to Fabulous Fond Du Lac, Wisconsin! Looking to drive attendance even LARGER than we have in previous, record breaking years; we will once again be commandeering the largest space in the city, the CRYSTAL BALLROOM of the Historic Ramada Plaza Hotel!

Join us for the fan-favorite Dairycon Jumpstarter Races! –The Dairycon Exclusives! – The Prizes! –The Contests!-The *EVEN LARGER* Dealer Space!
Everything you have liked about Dairycon, with all the Cheese-y one-liners you love!

Look for updates on the opening of Pre-Registration soon!
More info on Dairycon, our previous shows & Exclusives; as well as the on-going Dairycon Fanfic – can be found at the official home of Dairycon on the web: HTTP://WWW.DAIRYCON.COM
We hope to see you there!

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END OF LINE
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… Verbal Command “Shush, Heffer!” recognized. System will Self-Destruct in Thirty Seconds.
Have a Nice Day!

Transformers: The Ride 3D Universal Orlando Announcement Coverage

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Transformers: The Ride 3D Officially Confirmed for Universal Orlando - Summer 2013

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The blockbuster mega-attraction, TRANSFORMERS: The Ride – 3D, is coming to Universal Orlando Resort! This action-packed ride will bring you face to face with Megatron as you dodge the Decepticons and fight to save mankind alongside Optimus Prime and the Autobots. Get ready for the greatest battle you’ll ever ride in summer 2013 at Universal Orlando!

Arms Micron Thundercracker / Orion Pax and Possible Arms Micron Weaponizer Bumblebee at Dengeki 20th Anniversary Show

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Twincast / Podcast Episode #55 "NYCC 2012"

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Transformers Featured In Mensa's Bracket Challenge

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Pick your champion
How do you pick 64 toys when there are thousands to choose from? It wasn’t easy — we excluded board games of all types — but we think we came up with a collection of worthy competitors that represent every facet of the plaything kingdom. There are four regions — Timeless, Pre-1950, 1950-1980, and 1981 to Present. Each region is made up of 16 toys, seeded 1 through 16, based on the strength of their resumes. In the first round, the top seed from a given category will face off against the 16th seed from the same region; the second seed will challenge the 15th seed, and so on.

After that, the challengers are in your hands. All winners are chosen by YOU, the readers and, for the first time, the general public. Why should we have all the fun, right? Examine the full bracket and a synopsis of each toy on the following pages.

Voting criteria: In short, there are no criteria. What makes the greatest toy? If you opened up the Millennium Falcon on Christmas morning when you were 6, that likely ranks very highly for you. Feel free to be objective, weighing longevity, cost and number of units sold. We also encourage you to vote for the Teddy Bear simply because you still have your childhood friend sitting on your bed right now, some 40 years later.

Voting Schedule: First round voting begins on October 15. At that time, you’ll have the chance to vote in any and all first-round matchups. Second-round voting will begin on October 22. Round 3 will begin on October 29, and so on. You may vote for the winner of a match only once, so choose wisely. Voting for the Finals begins on November 19. The last toy standing will be announced in the January issue of the magazine and online.

Screw ups: Part of the fun is the discussion, so sound off to http://www.twitter.com/mensabulletin or Bulletin Letters, and let us know what we left out, what toy was seeded too low (or high), etc. If you hosted a selection party, created bracket pools with your coworkers, or made voting a family event (all of which happened last year), we want to hear that, too. Send in your photos of completed brackets or selection parties. We’ll post them to Facebook and Twitter.

Share the fun: You can vote only once per matchup, but that doesn’t mean you can’t try to convince other people to vote your way. Track the fun on Facebook and Twitter. Forward our posts and tweets to get your friends in on the action.

Ready? We are too! The 2012 Mensa Bracket Challenge has begun!

Videos from Hasbro's Transformers NYCC 2012 panel

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Seibertron.com wrote:Panel guests included:

Hasbro Studios (Burbank, CA):

• Mike Vogel - Vice President, development
• Brian Lenard - Executive Director
• Jeff Kline - Producer, Transformers Prime
• Duane Capizzi - Producer, Transformers Prime

Hasbro (Providence, RI):

• Jerry Jivoin - Director, global brand management
• Andy Schmidt - Director, design & development
• Clint Chapman - Global Brand Manageer, Transformers

Showed us a clip reel of Transformers Prime Season 2
Showed us a villians clip
and then showed us Shockwave introducing Predaking from Transformers Prime "Beast Hunters"
The Predacons are Cybertron's versions of Dinosaurs

Transformers Prime
Beast Hunters
Looks like new toys from the ground up, new head sculpts, new "helmets", accessories, etc

Legion Class
Bumblebee with Hawkbow
Smokescreen with Chain Bolter
Airachnid with Novastinger Bow
Twinstrike with Piston Hammer (looks like a Sinnertwin homage)

Commander Class
Bulkhead with Nova Hammer (in Roadbuster colors)
Predaking with Cybervenom Rocket

Cyberverse Vehicles
Sky Claw with Smokescreen (Smokescreen in Alternators color scheme with #7 on doors/wings)
Apex Armor with Breakdown

Deluxe Class
Bumblebee with Hawkbow (loaded with weapons ... looks awesome)
Soundwave & Ravage with Thunder Talon
Wheeljack with Falcon Spear
Lazerback with Toxic Strike Blaster

Voyager Class
Predaking with Hydrafire blasters (robot mode to be revealed later)

New packaging for Beast Hunters
Commented that the Beasts are large and heavy, larger than regular figures. I think they stated that the packaging for the beasts would be larger than others. Not sure if this translates to price or not.
Instructions to have a bit of story in them now (not sure if this replaces bios or not on packaging). Each instructions story leads into anothers. Runs through deluxe and voyager instructions.

Bumblebee instructions text: With the threat of Predaking looming over them all, every AUTOBOT dedicates himself to discovering some means of battling the PREDACON overlord. But it is the scout BUMBLEBEE who discovers what may be the key to victory. Buried deep within data recovered alongside one of the Iacon Relics he finds evidence of a direlict transport starship - a courier packed with weapons more ancient than any relic yet recovered - set adrift ages ago among the asteroids girdling Earth's solar system. With no other way to reach the ancient ship, and not wanting to waste time, he contacts WHEELJACK, hoping the AUTOBOT mercenary can provide transport and - if it turns out to be a trap - an extra blaster. Continued in Chapter 2 deluxe SOUNDWAVE ...

Kre-O Transformers
Ripclaw with Military Officer Kreon and Ripclaw Kreon
Bumblebee with Skystalker + 2 Kreons (Bumblebee is a 4x4 vehicle)
Trailcutter vs Grimwing
Windcharger vs Corhada

Transformers Generations
Different sizes for Generations
Introducting Transformers Generations Platinum Edition ... coming out late 2012/early 2013
Remolded and recolored Energon Omega Supreme (new head with flip down visor, new claw hand)
Energon Optimus Prime in G1 Optimus Prime color scheme
Packaging looks amazing (artwork for Omega Supreme will be revised), gold foil packaging, 5th panel window, G1 comic inspired artwork, carrying handle

Transformers Q&A

• Are the upcoming Masterpieces coming to U.S.? Partnership with Toys R Us. No specific plans. But I would consider that they'll be here.
• Still moving forward with Transformers Universe MMO from Jagex
• Looking into bringing Arms Micron Unicron to U.S., but no set plans yet
• Beast Wars or "who knows what can happen" in 30th anniversary / 2014
• Talked about retail prices ... don't control retail prices
• Sgt Kup and Rumble last two figures before Beast Hunters
• Will we see Dinobots in season 3? Stay tuned!
• Teased that Bruticus in G1 colors at retail?
• Maybe and stay tuned to more Combiners. More to announce soon! Love the deluxe combiners.
• Will Unicron be showing up again? Stay tuned ...
• Keeping close eye on which characters from IDW comics are popular ... might translate as toys. Stay tuned!
• Teased that deluxe Smokescreen might be coming
• Want to make sure that all of the characters from the show make it out as toys
• Voyager Prime Grimlock possibility?

Click on the images below to view the gallery of Hasbro's Transformers brand panel ...

TFSS Breakdown and Jackpot at NYCC

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Hasbro's official Beast Hunters product images, press release and teaser trailer

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Hasbro Reveals TRANSFORMERS PRIME BEAST HUNTERS at New York Comic Con

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The Hunt Begins in 2013 as OPTIMUS PRIME and the AUTOBOTS Face an Unprecedented New Foe in the TRANSFORMERS PRIME Animated Series and Beyond

In a packed room filled with TRANSFORMERS fans, Hasbro, Inc. (NASDAQ: HAS) officially unveiled details about TRANSFORMERS PRIME BEAST HUNTERS during a special panel at New York Comic Con on Thursday. BEAST HUNTERS will be the touchstone for TRANSFORMERS brand entertainment in 2013 driven by the award winning TRANSFORMERS PRIME animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. (Fridays at 7 p.m. ET) and is seen by kids and fans in over 170 countries around the world.

The Voyager scale PREDAKING action figure seen here in 'beast' mode is part of the new TRANSFORMERS PRIME BEAST HUNTERS toy line available in the spring of 2013. Hasbro unveiled TRANSFORMERS PRIME BEAST HUNTERS, including new entertainment and toys, at New York Comic Con on Thursday, October 11. (Photo: Business Wire)

The beasts, comprised of a new TRANSFORMERS faction called the PREDACONS, are led by one of the most imposing and powerful characters in the TRANSFORMERS world - PREDAKING. At New York Comic Con, in addition to giving fans a sneak peek at PREDAKING in the animated series, Hasbro discussed how BEAST HUNTERS will be the driving force behind its product line including toys as well as an extensive licensing program.

"In recent years, TRANSFORMERS fans have seen the AUTOBOTS battle the DECEPTICONS," said Aaron Archer, Vice President of TRANSFORMERS Brand Creative and Design. "The PREDACON faction, made up of menacing beasts that convert in ways mankind has never seen, have now joined the DECEPTICONS to take down the AUTOBOTS. We're looking forward to exploring this new dynamic in the animation, action figures, KRE-O building sets, publishing and more."

As a special early look for fans, Hasbro also unveiled select new toys from the BEAST HUNTERS line that will launch in the spring of 2013 including new KRE-O TRANSFORMERS building sets and TRANSFORMERS PRIME action figures. Both toy lines will be driven by the BEAST HUNTERS theme bringing the AUTOBOTS, DECEPTICONS - and now the PREDACONS - to life in toy form and will be reflective of the compelling and visually stunning aesthetic of the TRANSFORMERS PRIME animated series.

"BEAST HUNTERS is an exciting new direction for TRANSFORMERS brand entertainment and the introduction of the PREDACON faction is a pivotal moment for OPTIMUS PRIME and the heroic AUTOBOTS, impacting the world of TRANSFORMERS which will never be the same," said Jay Duke, Global TRANSFORMERS Brand Vice President at Hasbro. "Kids and fans will be amazed by how Hasbro will bring this story and the 'beasts' to life across the brand's major entertainment platforms in 2013."

To see the TRANSFORMERS PRIME BEAST HUNTERS brand trailer fans were treated to at New York Comic Con, visit the TRANSFORMERS Youtube channel at http://www.Youtube.com/Transformers. Fans can also keep up with the latest news from the TRANSFORMERS brand on the official TRANSFORMERS Facebook page at http://www.Facebook.com/Transformers.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.