Date: Thursday, May 31st 2007 5:18pm CDT
Categories: Toy News,
Press Releases,
Digital Media News,
Collectables
Posted by: Raymond T. |
Credit(s): www.hasbro.com
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Hasbro has given their official
Press Release for the
Transformers Movie merchandise about to be released world wide. The following has been taken directly from the Press Release.
"MORE THAN MEETS THE EYE" Merchandise Invades Stores Worldwide in Anticipation of This Summer's Live-Action TRANSFORMERS Movie
Wide range of TRANSFORMERS toys, games and consumer products arrive at retail on June 2, 2007
PAWTUCKET, R.I.--(BUSINESS WIRE)--May 31, 2007--This summer, Hasbro (NYSE: HAS) Inc.'s legendary TRANSFORMERS robots "star" in their first-ever live-action feature film, produced by DreamWorks Pictures and Paramount Pictures. While TRANSFORMERS fans will have to wait until July 4 to see the movie, they can start to experience the expanded world of TRANSFORMERS on Saturday, June 2 when Hasbro and its more than 225 licensees launch hundreds of new TRANSFORMERS toys, games, and consumer products at stores nationwide.
The TRANSFORMERS movie line, which can currently be previewed at www.transformers.com, includes, of course, a legion of new action figures featuring the robots from the movies and an awesome voice changer helmet, in addition to products from leading companies such as Activision, HarperCollins, Random House and Extreme Concepts.
"Together with our licensees, Hasbro has created a wide range of innovative toys, games and consumer products that truly deliver on the brand's 'MORE THAN MEETS THE EYE' essence, " said Brian Goldner, Hasbro's Chief Operating Officer and Executive Producer on the film. "The full line of merchandise will be enjoyed by both our long-time fans who have loved TRANSFORMERS for more than 20 years as well as the new fans who are just now discovering the franchise through this summer's most anticipated movie."
TRANSFORMERS is directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen, played by Shia LaBeouf (Disturbia, Holes and Even Stevens), who finds himself in the middle of an intergalactic war being waged on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
Descriptions of some of the TRANSFORMERS toys, games and other products are listed below, all of which will go on sale June 2, 2007.
TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:
VOICE CHANGER: Make your voice sound like a robot!
BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases
CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!
TRANSFORMERS ARM BLASTER assortment
(Approximate retail Price: $29.99; Ages: 5 & up)
Quickly changing from either STARSCREAM'S jet or OPTIMUS PRIME'S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a NERF dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.
TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail Price: $39.99; Ages: 5 & up)
It's Prime time! OPTIMUS PRIME and MEGATRON figures feature lights and sounds in vehicle and robot modes. Additionally, the figures feature new "Automorph Technology", a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON figures.
TRANSFORMERS MOVIE DELUXE and VOYAGER assortments
(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up)
The fun and excitement of 2007's live-action film is placed in kids' hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new "Automorph Technology." Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK, BARRICADE, AUTOBOT JAZZ and BUMBLEBEE figures.
MR. POTATO HEAD OPTIMASH PRIME
(Approximate retail price: $9.99; Ages: 2 & up)
MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. The OPTIMASH PRIME figure comes with fun parts, including shoes, ears, eyes and helmet.
TRANSFORMERS Robot Fighters Game - MEGATRON vs. OPTIMUS PRIME
(Approximate retail price $ 19.99; Ages: 7 & up; Players: 2)
Battle head-to-head as MEGATRON or OPTIMUS PRIME robots! Each player takes control of a hand held robot, knocking your opponent off its base to win a battle. Be the first player to win five battles and you win the game.
TRANSFORMERS 3D Battle-Card Game
(Approximate retail price: $3.99: Ages: 8 & up)
Build 'em! Battle 'em! The TRANSFORMERS 3D battle-card game lets you take total control of your favorite AUTOBOT and DECEPTICON characters. Crack open a pack and start building your 'bots -- or build them in vehicle form, using the same set of pieces. Then, battle away because even though they're fun to put together, they're even more fun to play with. Each pack comes with four randomly inserted constructible cards (enough to build two characters), two stats cards, and token card.
LICENSED PRODUCTS
Hasbro's licensing division, HPG, has inked more than 225 deals in 70 countries resulting in a tremendous lineup of goods that truly embrace the "MORE THAN MEETS THE EYE" theme of the brand. Beginning on June 2, fans of all ages will find a wide range of highly innovative, hip and fun TRANSFORMERS-licensed products ranging from apparel to publishing, digital media, home decor, food and beverage, health and beauty, automotive, and cards/stationery.
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors.
For more information on Hasbro's TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.
HPG, the licensing division of Hasbro, Inc. (NYSE: HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround consumers of all ages worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
CONTACT: For Hasbro, Inc.
Hunter PR
Mark Newman, 212-679-6600 ext 213
mnewman@hunterpr.com
or
Hasbro
Audrey DeSimone, 401-727-5857
SOURCE: Hasbro, Inc.
Date: Friday, March 2nd 2007 7:17pm CST
Categories: Movie Related News,
Game News,
Press Releases,
Digital Media News
Posted by: Seibertron |
Credit(s): Activision
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Views: 74,864
TRANSFORMERS: THE GAME
FACT SHEET FOR ALL VERSIONS (Gameplay information based on console and PC versions)
PRODUCT DESCRIPTION:
Based on TRANSFORMERS, DreamWorks Pictures and Paramount Pictures’ upcoming live-action feature film due out July 4th, and produced in association with Hasbro, TRANSFORMERS: The Game lets gamers control the outcome in the battle for Earth as they choose to protect it as AUTOBOTS or destroy it as DECEPTICONS. Players will also experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE such as BUMBLEBEE, BARRICADE and others.
Click on the image above to view a larger version
KEY FEATURES:
Protect Or Destroy The Earth - As the TRANSFORMERS robot’s war comes to Earth, gamers make the choice to join the AUTOBOTS in protecting our planet or to join the DECEPTICONS in destroying it. With dual campaigns, the fate of the world is in players’ hands.
MORE THAN MEETS THE EYE - Instantly change from a larger than life robot to a high-powered vehicle such as a sports car, fighter jet or helicopter. Seamless transformations leave enemies in the dust or enhance players’ combat strategy with a range of options in both vehicle and robot modes that take full advantage of the characters’ dual forms.
The World Is Your Playground - Players crush, topple and wreck every object, including buildings and vehicles, in their path or use the objects as weapons. It is up to the gamer to decide how best to use their surrounding environment.
Freedom of Choice - An unprecedented line-up lets gamers experience the massive scale, unique abilities and sheer strength of an army of characters from the TRANSFORMERS universe when they choose to play as OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more.
Variety of Combat - For head-to-head battles, fans engage in melee combat that reflects each TRANSFORMERS robot’s character, scale, weight and power along with melee weapons and special moves unique to each character. The game’s ranged combat offers a wide array of projective weapons designed to take out enemies from afar.
PlayStation® Portable Features - The PSP version features 20 playable AUTOBOTS and DECEPTICONS, from both the live-action film and previous generations, that battle through an enhanced version of the film’s storyline. Players can customize their character by choosing more than 10 different weapon types in both single and adhoc multiplayer gameplay.
Publisher: Activision, Inc.
Developer: Traveller’s Tales (PS3, Xbox 360, Wii, PS2, PC), Savage (PSP), Vicarious Visions (NDS)
Release Date: Summer 2007
SRP: TBD
ESRB Rating: "RP" (Rating Pending)
Date: Saturday, February 10th 2007 4:32pm CST
Categories: Movie Related News,
Toy News,
Event News,
Press Releases,
Company News
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Views: 142,789
HASBRO ROLLS OUT TRANSFORMERS TOYS THAT ARE ‘MORE THAN MEETS THE EYE’
FOR THIS SUMMER’S MUCH ANTICIPATED BLOCKBUSTER MOVIE
Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007
Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode.
The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
"Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement."
To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.
The TRANSFORMERS 2007 line includes the following:
TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE
(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)
Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEE will "come to life" with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo’s "Whip It", all add to the interactive experience.
TRANSFORMERS MOVIE DELUXE and VOYAGER assortments
(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up; Available: June 2007)
The fun and excitement of 2007’s live-action film is placed in kids’ hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new "Automorph Technology" that will allow some parts to "automatically" move. Each figure also includes other action features like firing projectiles. Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK™, BARRICADE™, AUTOBOT JAZZ and BUMBLEBEE™.
TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail Price: $39.99; Ages: 5 & up; Available: June 2007)
It’s Prime time! OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in Leader scale figures, which feature lights and sounds in vehicle and robot mode. Additionally, the figures feature new "Automorph Technology", a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON.
TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:
VOICE CHANGER: Make your voice sound like a robot!
BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases
CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!
TRANSFORMERS ARM BLASTER assortment
(Approximate Retail Price: $29.99; Ages: 5 & up; Available: June 2007)
Quickly changing from either STARSCREAM’S jet or OPTIMUS PRIME’S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a Nerf dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.
TRANSFORMERS CYBER STOMPIN’ ROBOT assortments
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: June 2007)
The CYBER STOMPIN’ ROBOT features 12-inch robot-only versions of BUMBLEBEE and OPTIMUS PRIME, the heroes of the TRANSFORMERS movie. Designed to enable easy play for younger fans, each of the figures feature robot stomping sounds, battle sounds and phrases and light-up eyes!
MR. POTATO HEAD OPTIMASH PRIME
(Approximate retail price: $9.99; Ages: 2 & up; Available: June 2007
MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. OPTIMASH PRIME comes with fun parts, including shoes, ears, eyes and helmet.
RISK: THE TRANSFORMERS EDITION
(Approximate retail price $ 24.99; Ages: 8 & up; Players: 2 to 4; Available: June 2007)
The game of Global Domination takes a twist with this version set on CYBERTRON and based on the TRANSFORMERS movie. Fight to gain control of the world on the side of the AUTOBOTS or the DECEPTICON! Choose your side, then play by either classic RISK rules or the TRANSFORMERS variations!
TRANSFORMERS CHESS SET
(Approximate retail price $ 29.99; Ages: 7 & up; Players: 2; Available: June 2007)
This classic game provides an opportunity to pit the AUTOBOTS against the DECEPTICON in a two-player strategy game. The figures are authentically detailed to look like the movie characters.
TRANSFORMERS FUN FIT PUZZLE
(Approximate retail price: $15.99 Ages: 7 & up; Available: June 2007) Two puzzles in one. Assemble OPTIMUS PRIME in robot mode and then with the same puzzle pieces, assemble the AUTOBOT leader in truck mode.
TRANSFORMERS 70PC STICKER PUZZLE
(Approximate Retail Price: $3.99; Ages: 5 & up; Available: June 2007)
TRANSFORMERS 100 PC PUZZLES
(Approximate Retail price: $2.99; Ages: 5 & up; Available: June 2007)
For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit
www.transformers.com and
www.transformersmovie.com.
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