Retail experts said Toys R Us’s problems were down to a lack of investment in its stores and website. “It would be easy to blame Amazon, but the reality is that Toys R Us has been a victim of complacency,” said Natalie Berg, an analyst at NBK Retail . “As a specialist retailer, the Toys R Us experience should have been a magical one with in-store events, dedicated play areas and product demonstrations. The reality was a soulless shed.
While not totally unexpected, and affecting mainly the British branch of the toy retailer, it could give us a preview of what might happen to the struggling company worldwide. Check out the whole article by clicking here, and let us know what you think about the latest development in the ongoing saga of Toys Я Us below.