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KABAM AND HASBRO TEAM UP TO DEVELOP TRANSFORMERS MOBILE GAME
The AAA Massively Multiplayer Mobile Game Will Feature Iconic Autobots and Decepticons from the “More than Meets the Eye” Franchise

SAN FRANCISCO – August 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced a partnership to develop a AAA massively multiplayer mobile game inspired by the iconic Transformers franchise. The game will deliver action-packed authentic Transformers excitement to fans in 2017.

Over the past three decades the Transformers brand has grown into one of the world’s most recognizable franchises, engaging consumers with award-winning television shows, cutting edge digital entertainment series, consumer products, action figures, clothing, live events, blockbuster feature films and more. This new game from Kabam will further expand the brand’s growing presence in the mobile gaming space, offering Transformers fans the opportunity to engage with Optimus Prime, Megatron and other popular Autobots and Decepticons in a new, high-definition 3D environment. Kabam's action mobile game also provides RPG and strategy elements in a unique Transformers experience for fans and gamers alike.

“The Transformers are loved by consumers around the world and we are thrilled to partner with Hasbro to bring the brand to life with this new mobile game,” said Kent Wakeford, Chief Operating Officer of Kabam. “Kabam strives to develop mobile games that offer players years of entertainment and the Transformers’ many colorful characters will allow us to deliver on that goal. We are working with Hasbro to create a gameplay experience that fans will want to interact with over and over again.”

Kabam has a reputation for translating the world’s largest brands into successful, groundbreaking AAA mobile games, making it a well-suited partner for the multi-billion dollar Transformers franchise

“Hasbro is committed to creating authentic Transformers experiences on every platform where fans have a presence and this partnership with Kabam is the latest step in our ongoing commitment to delivering, rich, engaging stories in the mobile space,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “Kabam is a leader in developing mobile games inspired by popular franchises, and its expertise will help us create a game that thrills long-time Transformers fans and newcomers alike.”

The Transformers mobile game will be developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top 10 grossing game on the App Store.

"The Kabam Vancouver team is filled with Transformers fans and we are beyond stoked to help create a unique mobile game set in this awesome universe," said Tim Fields, Senior Vice President and General Manager for Kabam Vancouver. "Our fans can expect incredible visuals, action-packed gameplay, deep RPG elements, and an immersive world that is truly ‘more than meets the eye.’”


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About Kabam

Kabam, Inc. (“Kabam”) creates, develops and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at http://www.kabam.com.



About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Iconic Autobots and Decepticons from the “More than Meets the Eye” Franchise

Megatron Wolf wrote:Do you have to live in canada or can anyone apply? I just lost my job so it would be really cool if i could apply.

Developer Kabam and toy company Hasbro today announced Transformers: Forged to Fight, a mobile game based on the well-known franchise.

Described as a "high-definition, action-fighting role-playing game with strategy elements," Forged to Fight claims to offer trademark Transformers action. You will assemble an "ultimate" team of Transformers, including Autobots and Decepticons from across almost every era of the Transformers history, and then do battle. The game is set in a colorful 3D world, and battles take place in a number of varied and unique arenas. Click through the images in the gallery below to get a closer look.

The game is set in a "strange new world where multiple realities collide," which in turn creates a "massive planetary battlefield." So, you know, Transformers stuff. Some of the features include 1v1 battles, RPG elements described as being "deep," and base-rading. Some of the playable Transformers include Optimus Prime, Bumblebee, Megatron, Starscream, and Grimlock. These characters can be leveled up through gameplay, unlocking more abilities over time.

Forged to Fight enters beta in some territories soon, and will be released widely across the world in Spring 2017. The game is in development at Kabam Vancouver, which is the studio that made Fast & Furious: Legacy and Marvel Contest of Champions.

[...]

The release teases a "unique" story that goes beyond purely good and evil--what more can you say on that front--and is this canon?

McCartney: We've worked closely with our partners at Hasbro to create the story of our game. In doing so we've ingested every classic cartoon, comic book, movie, that you can imagine. Our team has immersed ourselves in the Transformers Universe in order to understand each character’s unique personality and quirks. As the game begins Optimus Prime is returning to his home planet of Cybertron after many years of conflict on earth. During the course of his travels his ship encounters a strange anomaly in space and crash lands on a strange planet. Through the course of the game Optimus is attempting to unravel the mystery and escape the planet.

[...]

How much freedom are you afforded in the Transformers universe? It's obviously a massive, revered franchise--but I'm guessing you want to push things forward with your own unique voice, so to speak, as well.

McCartney: We work closely with our partners at Hasbro to ensure that we stay true to the franchise and lore established over the course of the last 30+ years. We also take the history of the Transformers franchise very seriously. For example, before we start work on a new character we have a bit of a classroom session for everyone working in that character. Our Transformers experts walk everyone through the history of the character and his / her personality traits. This gets everyone in the right mindset before starting work on a character. With regard to the story and character dialogue, Hasbro has been amazing. They give us the freedom to create our own vision and then feedback if something isn't true to lore, or if we're pushing something too far. For the most part this interaction has been minimal. We're excited about continuing work with Hasbro in the future and we have a lot of ideas we can't wait to collaborate on.

KABAM AND HASBRO UNVEIL TRANSFORMERS: FORGED TO FIGHT

More Than Thirty Years of Transformers History Collides in an Epic High-Definition 3D Action-Fighting Game

SAN FRANCISCO – December 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced the title and key details of TRANSFORMERS: Forged to Fight, a new high-definition, action-fighting mobile game set in an immersive world. The game will feature authentic Transformers “more than meets the eye” action, allowing players to engage with Optimus Prime, Megatron and many other popular Autobots and Decepticons in a stunning 3D environment. The new title will enter beta testing in select territories soon and will be available worldwide in Spring 2017.

TRANSFORMERS: Forged to Fight will give players access to nearly every era of the franchise’s history, challenging gamers to assemble the ultimate team of Transformers characters, including Autobots and Decepticons from the animated TV series, blockbuster films, as well as fan-favorites from the Transformers comic book series and Hasbro’s line of iconic figures. As fans assemble their team, they will forge alliances, battle other players and dive into a unique storyline that goes beyond good versus evil.

“TRANSFORMERS: Forged to Fight embraces the best that the Transformers brand has to offer, allowing players to collect the most memorable Autobots and Decepticons from every era of the brand’s thirty-plus year history,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “We’re excited to work with Kabam to bring this unique mobile game to life, and think fans will be thrilled with the final product.”

In TRANSFORMERS: Forged to Fight, explore an epic new universe where multiple realities collide to form a massive planetary battlefield. Players will assemble a team of Autobots and Decepticons from across time and space to fight against a world of corrupted Transformers and their villainous overlords. The game features amazing visuals, intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements. Transformers such as Optimus Prime, Bumblebee, Megatron, Starscream and Grimlock will level up over time, unleashing powerful new abilities and devastating robot-vehicle attacks.

“The Transformers franchise and its characters are larger than life, and Kabam is working closely with Hasbro to develop a game that lives up to that expectation,” said Mike McCartney, Executive Producer for TRANSFORMERS: Forged to Fight. “It will be a thrilling experience for long-time fans of the brand as well as newcomers, offering players incredible visuals, action-packed gameplay, and a truly immersive world.”

TRANSFORMERS: Forged to Fight is being developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top grossing game on the App Store.

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About Kabam

Kabam, Inc. (“Kabam”) creates, develops, and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at http://www.kabam.com.



About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Kurona wrote:Visually it's pretty impressive and I like what they've done with the CW toy designs. But a fighting game on a mobile phone still does not sound fun.

Kyleor wrote:

Kurona wrote:Visually it's pretty impressive and I like what they've done with the CW toy designs. But a fighting game on a mobile phone still does not sound fun.

I don't see a Street Fighter/Mortal Kombat style fighting game working on a mobile device unless they drastically dumb down the controls to Atari 2600/NES button levels. Or use some odd set of slide/swipe control mechanics-which I don't see performing well with the graphics level they look to be going for.

The highly polished video of how they want the game to look is pretty though.

MagicDeath wrote:

Kyleor wrote:

Kurona wrote:Visually it's pretty impressive and I like what they've done with the CW toy designs. But a fighting game on a mobile phone still does not sound fun.

I don't see a Street Fighter/Mortal Kombat style fighting game working on a mobile device unless they drastically dumb down the controls to Atari 2600/NES button levels. Or use some odd set of slide/swipe control mechanics-which I don't see performing well with the graphics level they look to be going for.

The highly polished video of how they want the game to look is pretty though.

Wasn't there a Mortal Kombat released for mobile devices a while back?