Transformers Company News on Seibertron.com

TakaraTomy Website Update

Date: Tuesday, February 12th 2008 3:51pm CST
Categories: Toy News, Company News, Collectables
Posted by: i_amtrunks | Credit(s): TakaraTomy.co.jp

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Views: 24,261

TakaraTomy have updated their official Transformers website with 4 new pages, for products to be released in Japan in February 2008.

Encore 07 SkyLynx
Encore 07 SkyLynx Story
Transformers Movie MA20 BlackArcee
Transformers Movie MD23 Stockeade

Botcon Collector's Set Figure Number One-- Evil PrimeTeaser

Date: Monday, February 11th 2008 6:46pm CST
Categories: Toy News, Event News, Press Releases, Company News, Collectables
Posted by: Tigertrack | Credit(s): Botcon 2008 Website, Firebird

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Views: 40,467

Get ready for something totally different! The first promotional picture for the Botcon set is up, and it is...

EVIL OPTIMUS PRIME



Check out the official Botcon web page here.

Stay tuned in the coming weeks as they reveal more of the figures designs and looks in the collectible set.

To Strike or Not To Strike?!

Date: Monday, February 11th 2008 5:24pm CST
Categories: Movie Related News, Company News, Digital Media News
Posted by: Raymond T. | Credit(s): www.upi.com

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Views: 14,222

Contrary to some of the more recent and more popular public reports in regards to the Hollywood writers strike of the The Writers Guild of America, the strike is not yet over!!!

According to a report by United Press International, although, as previously reported, a new contract has been drawn up that looks to settle the current dispute, a vote will be made this tuesday by the members of the Writers Guild to determine if the strike is to end or to continue.

"Remember: until the votes are counted, we are still on strike, although picket lines are suspended. We will announce the vote count later Tuesday night," Michael Winship, president of the WGA East, said Monday on the WGAE Web site.

Transformers Comics Releases: February 13th 2008

Date: Monday, February 11th 2008 4:03pm CST
Categories: Comic Book News, Company News
Posted by: i_amtrunks | Credit(s): Diamond Comics

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Views: 15,436

Diamond Comics have updated their Release Schedule for Wednesday 13th February 2008.

There will be three Transformers related releases for Wednesday the 13th of February, two from IDW Publishing:

- Transformers: Animated Volume 2 Trade Paperback US$7.99
- Beast Wars: The Ascending Trade Paperback US$17.99
- Toyfare Transformers: ANimated Cover #128 US$4.99

So don't forget to head on down to your Comic retailer to pick up these comics.

Hasbro Profit Increased by Transformers

Date: Monday, February 11th 2008 3:49pm CST
Categories: Cartoon News, Toy News, Press Releases, Company News
Posted by: i_amtrunks | Credit(s): Reuters, Yahoo, Hasbro

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Views: 26,961

According to a Reuters Report, Hasbro Inc. sales for the fourth quarter of 2007 rose by 16.3% to $1.3 Billion.
Hasbro's international sales rose 29% with their operating profit climbing to 40 percent, or $489.2 million, thanks largely to sales of Transformers, Nerf and Furreal product lines.

This good news for the second largest American Toy Company has come on the back of Mattel Inc. claiming record profits, despite a 3% sales drop in the North American Market.

Hasbro expects to continue with high sales through 2008 with the Transformers: Animated, Spiderman and Star Wars lines, with 2 feature films (Transformers 2 and GI Joe) to further boost sales in 2009.

To read the full Article, please click here.

How Transformers Transformed the Toy Biz

Date: Sunday, February 10th 2008 12:28pm CST
Categories: Toy News, Company News, Digital Media News
Posted by: Raymond T. | Credit(s): www.brandweek.com

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Views: 18,590

Brandweek.com has posted an article on their site, proposing how the marketing of Transformers and the recent Michael Bay Transformers movie may have changed the face of toy-marketing today. The article was written as response to the fact that Mattel has signed Hollywood deals with Creative Artists Agency for some of their brands, much like Hasbro has done with Dreamworks over their intellectual proporties like Transformers and G.I. Joe. Which in the case of Transformers made 700 million dollars at the box office alone in 2007.

Read the complete article here.

Hasbro Play Rewards

Date: Thursday, February 7th 2008 4:39pm CST
Categories: Toy News, Press Releases, Company News
Posted by: i_amtrunks | Credit(s): Hasbro.com

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Views: 22,672

Hasbro have announced a new promotion "Play Rewards".

You can receive up to $50 in Toy and Games rewards when you purchase Hasbro branded products, including Transformers.

To redeem your Rewards Points, you must mail in an order form as well as copies of your original store receipts.

The "Play Rewards" promotion runs from February 1 200 until March 23 2008, and is open to residents of the United States of America.

To check out the "Play rewards" website, please click here. To download the order form, please click here.

BBTS have Premium Battle Damaged Prime and Arcee in Stock

Date: Thursday, February 7th 2008 4:05pm CST
Categories: Movie Related News, Toy News, Sponsor News, Company News
Posted by: i_amtrunks | Credit(s): BBTS

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Views: 36,646

Big Bad Toy Store have updated their listings with 2 new Transformers Movie figures.

Premium Series Battle Damaged Voyager Optimus Prime and Battle Damaged Arcee are now available to order.

Optimus Prime will cost you US$49.99, while Arcee will set you back US$27.99.

To check out the BBTS order pages, click here for Optimus Prime, and click here for Arcee.

Masterpiece Starscream USA Edition on TakaraTomy Website

Date: Thursday, February 7th 2008 3:59pm CST
Categories: Toy News, Company News
Posted by: i_amtrunks | Credit(s): TakaraTomy.co.jp

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Views: 21,309

Takara Tomy have updated their site with images of the USA Masterpiece Starscream Figure.

It appears that the TakaraTomy release will feature similar weathering and packaging as the USA release, and will cost 10,500 Yen.



To check out the update on the TakaraTomy website, please click here.

Transformers Report from the British Toy Fair

Date: Thursday, February 7th 2008 3:48pm CST
Categories: Cartoon News, Movie Related News, Toy News, Event News, Company News
Posted by: i_amtrunks | Credit(s): Tranformers @ the Moon, Moonbug

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Views: 67,029

Transformers at the Moon have posted their report following the 2008 British Toy Fare.

Unfortunately no Pictures were allowed to be taken, but the Moon Crew have posted some previously unknown detailed information on upcoming Transformers lines. Below is a synopsis of the report:

Transformers: Animated
- Bulkhead and Optimus Prime will be made in Deluxe, Voyager and Leader size classes
- Earth Mode Megatron will be Leader Sized
- Animated Jazz has a G1 style Deco
- Animated will also have a renamed line very similar to the "Fast Action Battlers". This line will feature electronic lights and sounds.

Classics 2.0 / Universe
- Sunstreaker, Prowl, Onslaught and Powerglide were all on display.

Robot Heroes and Movie figures
- Will all make it to UK shores, with the Movie line running until Animated's Release.

Marvel Transformers
- Hulk, Venom and Iron Man will be the first figures released.
- The figures are smaller than megamorphs, and more comparable to SWTF.

To read the full report, please click here.