This second editorial piece springs, after some deliberation, from a point raised by Twincast Podcaster ScottyP - also one of my fellow administrators on Seibertron.com - about the nature of the fandom more in general. Where last month I looked at how people participate as people in various aspects of Transformers, this month we'll be looking at which part of the franchise is The Hook.
And it really just comes down to two major areas: toys and fiction.
Hypothesis: There is a substantial and distinct divide between those invested in Transformers as toy collectors and those invested in Transformers as a fictional property, and the Venn diagram has an uneven overlap with blurred edges.
This was ScottyP's point, and something that was raised by another point of his on Twitter a while back:
We've seen through the years differing approaches between how the fiction and related toys cross over, merge, find themselves completely out of sync and back again, either with toys supporting the release of a movie or a cartoon series, or the two never really working together at all for a number of logistical reasons (distribution, lack of sales, series cancellation, etc).
Most recently, however, Hasbro themselves have been laying down heavily their new Story First approach to the various brands they have control over, Transformers included. Whether this is actually true in practice is not my aim for the piece, but rather the shift from 'stories written to sell toys' to 'toys that fit a story being told'. And there is that potential divide again.
We've seen in the Transformers fandom a lot of focus on toy collecting, since pretty much the start. Anecdotes tend to talk about seeing a cartoon episode or a movie or a comic, and then 'wanting to go buy a toy of the character(s)'. Given my own approach to this 'collecting' business, the whole conversation piqued my interest even more, and I decided for a totally scientifically accurate exploration of it: ask Transformers Twitter about where they stand. Four options to choose from, and the results are below.
Hey #Transformers Twitter! A question for an upcoming piece: are you in the fandom for mostly...
35% ..toys first, then story.
46% ..story first, then toys.
08% ..just the toys.
11% ..just the stories.
369 votes
Ignoring how the grammar doesn't actually work in the poll, and that only asking this on social media will not give a full picture of the fandom, it's interesting to note that in this part of the conversation, story still comes first - and only very very few people are in it for the toys or the stories alone.
Of course, by story and fiction here I mean a variety of media: comics, old and new; live action movies; animated series, old and new; personal fiction that has been 'officialised' somewhat (accepted or widely known fanon, for example).
The option I did not include, which is perhaps where I place myself even more in line with - along with some impressively dedicated readers of comics (within and outside of the Transformers community) - is artwork. You can see this in the collection of Dutch fan Sprite Anansi, artists such as Andrew Turnbull, TFNation's boss Tori O'Regan, and their different facets of art collecting, from commissions to doujinshi, to original art used in official media and fan commissions.
Moving back to the fiction first faction, though, Marian Hilditch touches on this in her TFSource collector interview, too. New media, especially IDW comics and the live-action movies, have seemingly brought back this new approach of only wanting a limited selection of characters to be immortalised in their plastic forms, be it the Wreckers or the Lost Light crew or Team Bee.
This does speak back to points raised multiple times throughout podcasts, discussion on boards and elsewhere, and something at the foundation of toy collecting in general. As we saw on the Netflix documentary The Toys that Made Us, in the words of sociologist John Tenuto, many of us feel the need to need to touch or hold something physical that represents something intangible. Becka also mentions this point in her blog post at Refined Robo Co, discussing similar topics to this series of articles - though we might engage with fiction, we need that physical presence as a supplement (something not necessary, but that adds value if present) to the experience.
To bring it back to a toy-first approach, from a company perspective, might even result counterproductive, as well as counterintuitive - on this,
ScottyP raises a good point.
ScottyP wrote:I think the "Classics" re-tread toy releases drove me more towards the fiction but not because of anything Hasbro did on purpose - or was it possibly on purpose? G1 provided beloved characters limited in toy form by their era and genesis. Many "needed" new toys, and that they have received them has been great for the hobby. But then you get to the 6th-ish "new" Optimus Prime, 3rd Bumblebee, 2nd Jetfire, 2nd Grimlock, 2nd Mirage, 2nd Megatron, 3rd Starscream, 2nd Skywarp, 2nd Ultra Magnus, and... oh dammit Ramjet I can't finish this joke but regardless, when the re-treads have almost all been re-tread it has led me to want something more out of these things than just the play experience. While that can lead to a feeling of fresh new adventure, repeated incarnations meant to evoke more-or-less the same source material can and does lead to fatigue.
When I think back on the history of Transformers, the most successful times for the franchise outside of G1's early years have been when the cycle of reinvention yields fun toys of new characters supported by good fiction. Beast Wars, Armada, and the 2007 Movie were as successful as they were for a reason, and that was the well timed (or at least sensibly timed, mostly. Usually.) release of new or new-ish characters while a compelling tale about them was still fresh.
We've seen droves of established toy collectors who had taken a break return to the Transformers precisely because of the new fiction rekindling that spark of the hobby - but also, where the lack of adequate fiction was felt, creative fandom rose to its own challenge. And not too long after, those same milestones in the stories told about giant transforming robots (not quite), along with the later addition of IDW's presence too, has brought a whole new story-first set of fans to the experience, and Hasbro seems to have noticed.
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So what about your story? Was it the fiction that first shaped your interest in Transformers? Are the toys your primary way of engaging with Cybertronians? Is it an equal split, or do neither attract you as much as other parts, and you don't see yourself as a collector at all?
This is our space to share these tales, I hope you'll join me.