I doubt anyone in a toy-focussed fandom is really unfamiliar with army builders... It's more that, with a few exceptions, it's not really been a thing in TF the way it has in other fandoms (the thing with Stormtroopers is that canonically there really are countless identical white-armoured soldiers in the Empire, and they're Our Heroes' most frequent on-screen opponents; TF is much more about individual characters). Sure, if you go looking, there are Vehicons in Prime, G2 Decepticons, Autotroopers, Insecticons and so on, but they're not generally the focus. Prime's probably the exception here in its 'video-game-y' way of throwing loads of generic enemies at the protagonists rather than having the 'heroes' of each faction duke it out every episode.AllNewSuperRobot wrote:This is interesting to me.
Firstly, because yours is the second instance I've seen. That seems unfamiliar with the army builder concept. Also how popular it is...
The Seekers seem to be a weird case of a self-referential loop - the original trio were high-profile redecos, the cartoon pilot similarly used that character model for one-shot generics, and it became a thing to have loads of different-coloured Seekers because that's the thing you make palette swap variations of, because there are already loads of them (but note that they're still seen as named individuals, not a uniform army). It's practically a franchise in-joke at this point.
To MaximalNui's point about market acceptance of repaints / minor retools of the same toy - as I understand it, isn't that a known point of difference between the Asian and Western markets? That Japanese lines tend to feature many redecos of the same character because the market paradigm is "collect 'em all", but in Western markets they found that repaints don't tend to sell well unless they're marketed as a distinct character? I don't begrudge army builder collectors their kink in any way, and certainly there are plenty out there, but I don't believe they make up a sizeable proportion of TF collectors, much less the mass market. (Unless anyone knows otherwise and can point me to a source?)