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ZeroWolf wrote:This is good news for Hasbro, just hope that Disney give them another mega-hit of frozen proportions Wonder what the decision making was like for something like this.

Disney:
"Hey Hasbro, wanna make our toys?"

Hasbro:

I've heard of this news before. It would be fun to see Disney doing exclusive toys at both DisneyLand and DisneyWorld like do repaints of TF fgiures with Disney elements or do packs with certain TF characters with Disney characters like Optimus paired with Mickey and Megatron with Pete. lol

Safe to assume that now would be a good time to buy a bunch of Hasbro stock. If they're able to produce all the toys for Disney, they will have a secure future.

So... will Starscream get to be the pretty pretty princess he always dreamed he could be?

This is big, I don't think anyone can realize just how big at this time. I honestly thought when the license ran out Disney was going to pull SW and Marvel and bring them to Mattel. Two concerns I have is that Hasbro doesn't make diecast cars like Mattel through Matchbox so I'm curious how cars will work and as my sister pointed out Mattel is known for making fantastic dolls so I'm curious how Hasbro will make the Princes'. Perhaps they'll license the license to Integrity Toys who make the Jem dolls.

Erailea wrote:So... will Starscream get to be the pretty pretty princess he always dreamed he could be?

That almost sounds like something from Insecticomics.

On the surface this doesn't look bad. It's a win for hasbro. My problem is Disney. They are probably the most insidious company out there. Eventually I bet they will try to acquire the rights to Hasbro's properties through some kind of partnership.

Is this bad? Depends.

the people at Marvel apparently have a little autonomy. Look at Marvel branded items. There's no trace of Disney. It's not Disney's Iron Man.

Look at the new Star Wars stuff. Each tag as "Disney" on it. To me, this means Disney has far more control over Star Wars than it does Marvel, perhaps by their own discretion or not.

I just don't want to see Disney's Transformers please. I mean will every decent movie and item end up being owed by one company? That's my fear and although it's probably unfounded, they do control 2 out of 3 of my childhood interests.

I know mickey bought marvel, and this is just a partnership, but if the resluts are anything like what ive seen since they took over marvel.

then god help us all.

Optimizzy wrote:On the surface this doesn't look bad. It's a win for hasbro. My problem is Disney. They are probably the most insidious company out there. Eventually I bet they will try to acquire the rights to Hasbro's properties through some kind of partnership.

Is this bad? Depends.

the people at Marvel apparently have a little autonomy. Look at Marvel branded items. There's no trace of Disney. It's not Disney's Iron Man.

Look at the new Star Wars stuff. Each tag as "Disney" on it. To me, this means Disney has far more control over Star Wars than it does Marvel, perhaps by their own discretion or not.

I just don't want to see Disney's Transformers please. I mean will every decent movie and item end up being owed by one company? That's my fear and although it's probably unfounded, they do control 2 out of 3 of my childhood interests.

The reason is simple, back when Disney bought Marvel it was because they wanted Marvel's customers. Back then Disney had the image of being super kiddy and super girly, to the point that nobody had any faith in them producing something that did not fit the young girl's demographic and when they did try it it was seen as disgusting and weird because "Disney". Remember all the backlash they got for Pirates of the Caribbean, despite it being so successful?
Marvel, however mostly appealed to teenage boys, or at least that was their image. Disney bought them and promised to not interfere at all and that the only thing to change was that Marvel would now have Disney money for all their projects, because Disney really liked what Marvel was doing.

But now Disney has a different image, and Star Wars is a much more mainstream property, so I guess they decided to just straight up brand it as such.

Then again, Marvel was a own company and not just a franchise like Star Wars. With Star Wars you only ever saw, well Star Wars, there was no "Lukas Films' Star Wars" or anything the like, Star Wars was simply the most well known property of another company.

But Marvel evolved as both a company, and its own brand name, so if Disney removed the Marvel Branding from something and decided to put the Disney Stamp on it instead, people might not be interested in it.

I swear, if Disney revamps John Carter and would re-release it under the Marvel Banner, it would be a hit.

To everyone losing themselves over this wonderful news, fretting that the sky is falling and that Transformers has now been ruined FOREVER, I can only say this:

Phineas and Ferb Transformers crossover? I'm not really a fan of P&F(though from what I've seen there's quality), but I really enjoyed the Marvel and Star Wars crossover. Specially the Star Wars crossover. "Hey, I found this perfectly good robe. All's that's wrong with it is it has this hole in it right here".

Imagine if they crossed over with G1 like that. It would be epic.

Mr_Autobot411 wrote:I know mickey bought marvel, and this is just a partnership, but if the resluts are anything like what ive seen since they took over marvel.

then god help us all.

You mean like marvel movies going strength to strength. Taking interesting ideas for comic twists? Yeah. God help us all or whatever. Not like marvel has benefited at all from the buyout, no, not getting more money .

I was hesitant when I heard the news myself but considering marvel is allowed to be marvel, just with more money. Disney won't mess up star wars.anymore then Lucas did. So this deal is great for Hasbro and I hope the deal lasts.

I hate that god damn mouse and all those stupid airheaded princesses...

Most of you misunderstand me. It's disneys underhanded business practices that worry me. And yes, Disney bought Lucasfilm. Not just Star Wars. So they bought a company and branded it as their own. In 10 years kids will assume that Disney was the sole created of all this awesome stuff. It's effective but it's underhanded and I don't really like it. It's a way to gain a monopoly without the legal problems.

Isn't that just what most businesses do? No big deal really (in my opinion, stuff like this rarely bothers once I've looked at it realistically)

Optimizzy wrote::BOOM:

So you don't like my reply then?

Optimizzy wrote:Most of you misunderstand me. It's disneys underhanded business practices that worry me. And yes, Disney bought Lucasfilm. Not just Star Wars. So they bought a company and branded it as their own. In 10 years kids will assume that Disney was the sole created of all this awesome stuff. It's effective but it's underhanded and I don't really like it. It's a way to gain a monopoly without the legal problems.

Yes, I know they bought Lucas Film, and Lucas Arts and Skywalker Sound, but the thing is neither of those entities, save for Lucas Arts reached a similar kind of brand recognition as Marvel.

When someone says Lucas Film, people go "What's that?" "Oh, they made Star Wars? I thought that was George Lucas. Oh wait, that was his company?".

But if you bring up Marvel, people will go "Oh yes, comics, Spider-Man, X-Men, Avengers, Ironman, ..." and over here some will even say Batman because somehow some people think all SUperheroes are Marvel.

Star Wars was known as its own brand, and not as a property of another brand. That's what I'm getting at.

The only ones to really view one of the companies as being an iconic brand of its own are gamers when referring to LucasArts, and even then it's more along the lines of past glories and not a consistent level of quality. The only reason Disney even bothered with buying Lucasarts and Lucasfilm is to get full control over Star Wars, the rest is just dead weight that came with it.


And by the way, all companies eventually merge everything under one banner, think of DC Comics that folded the Carlton Comics Superheroes into their main comicverse, or more recently with the "New 52" incorporating the Wildstorm characters into the main rooster as DC characters.

But Disney hasn't done that with Marvel and likely will never do that, hell after buying Pixar they put them in charge of all of their animation and still keep them separate because Pixar is widely recognized as being the makers of brilliant animated movies.

There isn't even a hint of Disney in a Marvel Comic at all, I just checked with Amazing Spider-Man 1.5, the legal print only mentions Marvel and its divisions as being the owner and copyright holder.

There are have been changes creativly that may or may not be disney. But honestly my point is this: Disney wants to buy up as much nostalgic intellectual properties as it can. The reasons for it are monopolistic.

We hate monopolies when they are oil companies are software developers but we shrug when it's entertainment?

I'm not saying that is what they are now. They aren't buying transformers. But man, I bet they want to.

Disney does like to change things. Remember how Spider-Man used to be married?

I do.

Just saying, the company is more interested in buying and selling the work of others than creating things on their own anymore. I guess I'm just a romantic but I remember when they had the illusion of making art. Yes, entertaining art, profitable art, but art nonetheless.

Wait you're blaming Disney for one more day? that's a new one. Plus Disney do make their own stuff like wreck it ralph. Disney are a very long way from having a monopoly on entertainment. I mean would Warner, DreamWorks, Fox, Blue Sky, Illumination, Aardman, and the rest really let that happen.

You know, my first thought upon hearing this was the possibility of Disney switching all of their Lego products over to Kre-O, but of course that's even less realistic than them buying Hasbro.

No, I have a feeling their relations with Mattel have been souring for a few years now. My first inkling of this was when Ever-After High came out a year ago: Mattel's original characters who're the offspring of fairy-tale characters. A logical expansion of the success of Monster High, and part of the trend in the last few years of basing entertainment properties on old public-domain stories and myths in order to minimize pesky intellectual property lawsuits. Since most of the E.A.H. girls are daughters of P.D. versions of Disney Princesses that Mattel's already been making toys of for decades, Disney surely saw this line as being somewhat parasitic; a way of bypassing licensing fees.

Maybe this is too much of a stretch, but when Disney called their Monsters Inc. prequel Monsters University, I honestly think they were securing rights to the name to make sure that Monster U. couldn't be the place the students of Monster High moved on to after 4 years. I thought that was just a warning-shot/bitch-slap to give Mattel a "friendly" reminder of who they've been licensing half their bread and butter from for the past few decades, but it seems to be much more than that now. Mattel's inability to crank out Elsa dolls fast enough to meet demand may have just been the final straw.

This announcement coming so close to Hasbro's abrupt loss of a controlling interest in the HUB makes sense too: surely this cozy partnership paves the way for a few Hasbro shows to gain wider audiences on some Disney channels, yes?

Which brings me to something I don't think has been mentioned yet: regardless of your opinions on this deal, Bronies are partially to thank/blame for it.

Seriously. Expanding a line of crayola-horses to include a fashion-doll spin-off that also appeals to adult collectors is no mean feat. If Hasbro hadn't just succeeded there, I doubt Disney would trust them to handle their princess stuff, what with most of Hasbro's girl's properties being miniature, playset, and animal based.

And again, we have Monster High to thank for paving the way for Equestria Girls, since that line largely expanded to randomly-rainbow-skinned dolls once they got through the most iconic "kid-friendly" monsters. Ah, the battles between toy brands are as epic as any fought on Cybertron, no?

In an Equestirian town, a dead end world
The East End boys and Equestria girls...

Optimizzy wrote:There are have been changes creativly that may or may not be disney. But honestly my point is this: Disney wants to buy up as much nostalgic intellectual properties as it can. The reasons for it are monopolistic.

We hate monopolies when they are oil companies are software developers but we shrug when it's entertainment?

I'm not saying that is what they are now. They aren't buying transformers. But man, I bet they want to.

Disney does like to change things. Remember how Spider-Man used to be married?

I do.

Just saying, the company is more interested in buying and selling the work of others than creating things on their own anymore. I guess I'm just a romantic but I remember when they had the illusion of making art. Yes, entertaining art, profitable art, but art nonetheless.

Dude, that was One More Day, and happened years before Disney bought Marvel. And yes I remember how he used to be married, I also remember how the writers managed to do f**k all with that, I also remember how they kept trying to work around the marriage to do anything. Remember when MJ was thought dead for like two years, only to come back and then say she doesn't wand to live with him anymore and went to live on her own, only to come back just before One More Day? Then After all that Disney bought Marvel.

What creative changes are you talking about? Are you talking about the character development and constant change of status quo? You know, like Marvel has been doing since day one? Are you talking about the recent diversification, you know the changes that won't even stay a year?

Ah. You are correct. That happened in 2007 and Disney bought them in 2009. I dunno. I just can't ever seem to trust Disney.

ZeroWolf wrote:

Mr_Autobot411 wrote:I know mickey bought marvel, and this is just a partnership, but if the resluts are anything like what ive seen since they took over marvel.

then god help us all.

You mean like marvel movies going strength to strength. Taking interesting ideas for comic twists? Yeah. God help us all or whatever. Not like marvel has benefited at all from the buyout, no, not getting more money .

I was hesitant when I heard the news myself but considering marvel is allowed to be marvel, just with more money. Disney won't mess up star wars.anymore then Lucas did. So this deal is great for Hasbro and I hope the deal lasts.

I Personally think all marvel movies are soft and a kinda of a joke, esp thor, guardians of the galaxy.
I have been reading marvel comics since i was 6 yrs old, im 34 now. Have u open a marvel comic these days, the arts blows and the storylines in hulk, wolverine, capt america just to name a few are a joke.....i dropped all the marvel stuff im reading, and if u think that has nothing to do with disney owning them ur crazy dude what billion dollar company would buy another without their input? i wouldnt..........they soften up to get more readers and money bottom line.
its all about money money money.........

and i have no faith in what star wars will turn out like...........yea lucas last 3 sucked but disney sucks even more, john carter anyone?

ZeroWolf wrote:

Mr_Autobot411 wrote:I know mickey bought marvel, and this is just a partnership, but if the resluts are anything like what ive seen since they took over marvel.

then god help us all.

You mean like marvel movies going strength to strength. Taking interesting ideas for comic twists? Yeah. God help us all or whatever. Not like marvel has benefited at all from the buyout, no, not getting more money .

I was hesitant when I heard the news myself but considering marvel is allowed to be marvel, just with more money. Disney won't mess up star wars.anymore then Lucas did. So this deal is great for Hasbro and I hope the deal lasts.

I Personally think all marvel movies are soft and a kinda of a joke, esp thor, guardians of the galaxy.
I have been reading marvel comics since i was 6 yrs old, im 34 now. Have u open a marvel comic these days, the arts blows and the storylines in hulk, wolverine, capt america just to name a few are a joke.....i dropped all the marvel stuff im reading, and if u think that has nothing to do with disney owning them ur crazy dude what billion dollar company would buy another without their input? i wouldnt..........they soften up to get more readers and money bottom line.
its all about money money money.........

and i have no faith in what star wars will turn out like...........yea lucas last 3 sucked but disney sucks even more, john carter anyone?