Takara Tomy's "Transformers Animated" Press Release

Takara Tomy published their press release regarding Transformers Animated earlier today. You can view the original file here or at Takara Tomy's website here.

Here's an extremely rough translation, courtesy of Google (with a few minor edits from Seibertron.com):



Dear Journalists,

January 19, 2009

Robot Anime coalesced this year to transform the American born and raised in Japan also became a Hollywood movie!
"Transformers"

Information of content expansion
New Anime

"Animated Transformers"

2010 in April, TV Tokyo TV Aichi development at six other stations start broadcasting Takara Tomy Group wide, large-scale development projects around kids toys and toys on the market in Japan

TOMY Corporation

April 3, 2010 (Sat) from, every Saturday morning at 8:00 TV Tokyo TV Aichi development at six other stations, Kids
New Anime for Transformers Animated will begin broadcasting. 1984 years from birth
Worldwide sales have more than 5 billion, consisting of robots transform the world-famous as the birth of Japan "Tran
Sufoma "? anime due to start broadcasting Animated Transformers, Inc.
Takara Tomy (President: Norio K. Toyama / Tokyo Katsushika / TOMY below) is a new national
The market for kids, especially the toys, Gatsha, apparel, stationery, sundries and a wide range of product development
And expand the licensing business, and the market throughout the year Takara Tomy Group 50 billion Yen.

"Transformers" is a Tomy Co., Ltd. (then: Takara Co., Ltd.) is "Microman" and "Diakron, "a combination toy and transformation" with a view of the world are the same "toys based content has been reorganized as
With toys in the U.S. after its release in 1984 was also a big hit, including animation and comics, toys in Japan in 1985 was
Animation is started, like most other countries has been a big hit. Precise and sophisticated world-class design for Japan
Technology and design, a fusion of the United States came up with the characters and the drama "Transformers" is
130 countries and territories around the world, for the boy's parents on behalf of two robot characters are loved for generations
It continues in 2007, is executive Steven Spielberg, Michael Bay, under the direction,
SF live-action Transformers movie (total global box office: $ 7 billion 20 million DVD sales around the world
Photos, recording more than 90 million copies total in Japan), but in 2009 the sequel "Transformers / Revenge of the Fallen" (World
Total box office income: 800 million 35 million around the world published in 51 countries and regions) have been published, the speedy and powerful
Full of the latest video, "Transformers" world-view through the shock and excitement to the world
And this time, the expansion of the new live-action film released by the target audience of 3 years to 8 years
For, to start Anime Transformers Animated broadcasting, the domestic market, new kids
"Transformers" toys, including, Gatsha, apparel, stationery, and other licensed goods
Developing a large scale, we will strengthen the development of original content.

Transformers Animated Anime is broadcast in December 2007 with a focus on North America from overseas Mon
The anime series in North America, mainly children aged 4 to 8 year-old "Transformers" animated introduction
Work became popular toys, including a series that was broadcast all 42 episodes. This time the broadcast in the domestic
With anime "Beast Wars" movie "Matrix" series, known as dubbing
In addition to the new director of Japan's unique acoustic sound and directed by Miwa Iwanami, more attractive target audience for
The offers enhanced picture quality. All over the spark that has enormous power,
"Prime" and Otobotto Corps, led by Justice, "Megatron" evil, led by Diseputikon
Corps of fighting, the story of what followed the live-action films and animated series, transformers
Animated innovative character designs and expand their own world view. And look at the old titles

Generation grew up, and now with a generation of kids the same age and time, and parents and children can enjoy Anime
we have. Also, the last live-action show "Information Corner" and established as a facilitator, the actor
Mr. Hiroyuki Amano (Kyain / Planning member Asai) to appoint a "Transformers" involving people like that
We hope to introduce the information.



TOMY is ahead of the broadcast Anime Transformers Animated of March 27, 2010
More, the new variant of 3 years to 8 characters in the animated robot that targets children aged
Sequentially released toy cart, the item will be released approximately 50 years (March 27 the first day is a bullet item 11
In this series, and related toys have already been released overseas, giving the paint from the original Japanese version,
Will launch new and improve quality. In setting prices, conventional transformers
Set a lower price items, the main character's main products 3,780 yen (tax Toransufomamu
In Bishirizu is 7,140 yen), the main sub-items 2,415 yen (tax included), product introduction, press the button
Equipped with the ability to transform in an instant, 1,260 yen (tax included) and set to fit in each targeted
Buy and had, at affordable pricing, even preschoolers "Transformers" and world-view,
Deployed as a robot toy series will enjoy the deformed polymer. Also, Takara Tomy Group is
Gatsha, apparel, stationery, business, replete with toys and other goods around, including business licenses,
Aiming to expand its content business, "Transformers" is a typical standard items "miniatures", "Purare
Ru "," Licca-chan "will continue to expand along the main original content.
2010 this summer, from SEGA, Animated Transformers themed commercial
Kizzukadogemu machines (arcade game) will expand.
2010 to the fall, Paramount, Ltd. from Japan, Anime Transformers Animated the
Releasing a Blu-ray DVD.

"Transformers Animated Anime General "
Transformers [title] Animated
[30 min] type 2D animation (the last live-action programs in Information Corner)
[Japanese version] produced TV Aichi / Dentsu / Takaratomientamedia
[Help] TOMY Production / Nikkatsu
[Media] TV Tokyo TV Aichi development office 8:00 to 8:30 every Saturday morning 6 2010-4-03 ~ start broadcasting
[Staff] Director Japanese: Miwa Iwanami
[Cast] Optimus Prime: Bumblebee Hiroki Takahashi: Daisuke Kishio role Sari: Concierge Akira Ban



TOMY
From left: Prowl, Ironhide, Optimus Prime, Bumblebee, Ratchet (Autobots All)

Information Corner Navigator??Amano Hiro's Profile
"Birth" March 24, 1970 "Hometown" Aichi Prefecture
"·Specialty hobby" collecting food and mimic Figia
"Biography" 1991, the duo "Kyai - Icon" form.
And fuzzy nature of a cloud, sharp Amano
The Tsukkomi, young and live in the streets.



"Comment appeared determined Niatari Information Corner"
The transformer, and the age-old nephew playing well, I thought playing in the car five minutes later
I was surprised at the breakthrough that transforms into a robot. Navigator of the transformers that
It's an honor to be heard very diligently! Next week, I want to watch the fun!

"Inquiries about this project from the Media Center"
TEL:03-5654-1280 FAX:03-5654-1380 TOMY Corporation Public Relations Division TEL :03-5654-1280 FAX :03-5654-1380

"Inquiries from readers about products"
TEL 03-5650-1031 http://www.takaratomy.co.jp/ TOMY Corporation