Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack"

Friday, May 25th, 2007 11:22AM CDT

Categories: Movie Related News, Press Releases, Company News
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Snack manufacturer Red Mill Snack Foods has teamed up with Hasbro to support the launch of this summer's Transformers film.

Red Mill's Transform-A-Snack is to be the exclusive snack partner of the live-action Transformers film from Dreamworks and Paramount, which is released around the globe this July.

The Steven Spielberg directed film aims to capitalise on young men's nostalgia for Transformers, a popular cartoon and toy franchise from the 1980s. The online trailer for the film has become the most downloaded movie trailer in Yahoo!'s history.

As well as being the exclusive snack partner, Transform-A-Snack will run an on-pack promotion, offering consumers the chance to win a holiday to Los Angeles, with a tour of the Paramount studios. Runner-up prizes include Xbox 360 consoles, Optimus Prime voice-changers, and other Hasbro Transformer toys.

The Transform-A-Snack range is also to be revamped to coincide with the deal. A new beef flavour will be added to the range, and from next month a Spicy flavoured multipack will be rolled out.

Pack sizes will remain the same for single bags of Transform-A-Snack - 30g retailing at 20p. Multipacks contain seven 20g bags, with one of these bags forming an introductory offer of one extra bag free. These packs have a recommended retail price of 99p.

Transform-A-Snack was first introduced by Red Mill 15 years ago and is especially popular with 8 to 13-year-olds. All snacks are baked rather than fried, and are suitable for vegetarians.

Red Mill's Transform-A-Snack

The press release above is originally from MarketingWeek.co.uk. For more information about Transform-A-Snack, please visit http://www.snacks.co.uk/trans_01.html.

Credit(s): First Gen, MarketingWeek.co.uk

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Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135915)
Posted by Seibertron on May 25th, 2007 @ 11:31am CDT

Thanks for sharing this information with us, my fellow Chicagoan. This information about the UK snack treat has been posted in the news section at http://seibertron.com/news/view.php?id=10433

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135918)
Posted by Milanion on May 25th, 2007 @ 11:33am CDT

I wonder if these snacks will release in June or July?

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135920)
Posted by 1337W422102 on May 25th, 2007 @ 11:35am CDT

What? So how do these transform? From food to crap after you eat them?

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135921)
Posted by magnusupreme on May 25th, 2007 @ 11:35am CDT

doesn't look great

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135926)
Posted by First Gen on May 25th, 2007 @ 11:40am CDT

I've heard of capatilizing on a franchise, but wow. Transform a Snack. Whats next, official Autobot and Decepticon Kool Aid Packets? lol

Thanks for the heads up Seiber, how you keep up with all this info is beyond me.

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135928)
Posted by Robinson on May 25th, 2007 @ 11:42am CDT

First Gen wrote:I've heard of capatilizing on a franchise, but wow. Transform a Snack. Whats next, official Autobot and Decepticon Kool Aid Packets? lol

Thanks for the heads up Seiber, how you keep up with all this info is beyond me.

that could be the energon drink we were making fun of in the other thread

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135943)
Posted by Zeedust on May 25th, 2007 @ 12:03pm CDT

1337W422102 wrote:What? So how do these transform? From food to crap after you eat them?

You think that's bad, try changing them back...

Actualy, I've heard of thse before, there's a little thing mocking them here: http://www.redshirt.co.uk/toys/index.php?subaction=showfull&id=1173567694&archive=&start_from=&ucat=4&

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135944)
Posted by LiegeCentrino on May 25th, 2007 @ 12:04pm CDT

These have been around for years. They're in the shape of men and rings - put the rings on the arms and legs of the men and you have a car. Voila, instant transformation!

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135946)
Posted by First Gen on May 25th, 2007 @ 12:05pm CDT

Nemesis Primal wrote:
1337W422102 wrote:What? So how do these transform? From food to crap after you eat them?

You think that's bad, try changing them back...

Actualy, I've heard of thse before, there's a little thing mocking them here: http://www.redshirt.co.uk/toys/index.php?subaction=showfull&id=1173567694&archive=&start_from=&ucat=4&

Mmmm, pickled onion flavored Hot Shot.....

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135949)
Posted by Skowl on May 25th, 2007 @ 12:08pm CDT

Who the hell is Stephen Spielberg? :???:

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135955)
Posted by First Gen on May 25th, 2007 @ 12:16pm CDT

Skowl wrote:Who the hell is Stephen Spielberg?

I think he's that guy that wrote "The Shining".

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (135959)
Posted by Seibertron on May 25th, 2007 @ 12:24pm CDT

1337W422102 wrote:What? So how do these transform? From food to crap after you eat them?

LOL! That's good!

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (136001)
Posted by Sunstar on May 25th, 2007 @ 1:17pm CDT

I love pickled onion chips.... crisps... yum

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (136040)
Posted by Kayevcee on May 25th, 2007 @ 2:01pm CDT

These things are tops. The guys who do the UK convention Auto Assembly always order in boxes of them to give to attendees. Better than a repainted Minibot!

-Nick

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (136065)
Posted by Roboto750 on May 25th, 2007 @ 2:27pm CDT

Skowl wrote:Who the hell is Stephen Spielberg?

I don't know, but according to the story, he directed the new Transformers movie!

Anyway, I've never heard of these before now (never in the 15 years they claim to have been out). Also, aside from a TF promotion, what the heck kind of name is that for a snack line? :???:

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (136128)
Posted by Liege Evilmus on May 25th, 2007 @ 3:16pm CDT

1 never heard of them, but best of luck.

2 whats that thing on all the boxes?

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (136367)
Posted by Zombie Starscream on May 25th, 2007 @ 6:58pm CDT

Hmmm..suitible for vegitarians. Even the ones that are "beef flavered?"

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (138159)
Posted by Ramrider on May 27th, 2007 @ 8:58am CDT

What? It's a synthetic flavouring. You never heard of that before?

I haven't seen those things in years, but I used to love 'em as a kid. The spicy ones are gorgeous.

Re: Red Mill partners Hasbro for Transformers movie with "Transform-A-Snack" (138167)
Posted by Matrix. on May 27th, 2007 @ 9:13am CDT

Transform-a-snacks are the best things ever. Change from People into cars.