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New Action Brawler Game Planned to Launch this Year Exclusively on Nintendo Platforms
SANTA MONICA, Calif., March 15, 2012 /PRNewswire/ -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. ATVI, is bringing the ultimate TRANSFORMERS video game experience to kids of all ages with the TRANSFORMERS PRIME video game. Based on the hit animated television show produced by Hasbro Studios and currently airing on The Hub television network in the U.S., the game lets fans play as their favorite AUTOBOT characters and embark on an action-packed adventure to save the earth from the evil MEGATRON and his new secret weapon. Players step into the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD and more as they explore unique vistas all around the world with brawler-style combat and diverse driving sequences. Along the way, gamers cultivate friendships with Jack, Miko and Raf – the human characters from the show – as Team Prime sets out to protect mankind and eliminate the DECEPTICONS once and for all.
"Hasbro Studios has done a phenomenal job with the TRANSFORMERS PRIME television show," said David Oxford, Executive Vice President at Activision Publishing. "We are collaborating closely with the series creators to capture all the adventure, humor and friendships from the show to create an authentic action experience for TRANSFORMERS fans of all ages to enjoy."
"Hasbro is thrilled to be working with Activision again on an exciting new TRANSFORMERS video game," said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. "The TRANSFORMERS PRIME animated series has resonated strongly with kids and fans and we're looking forward to delivering this new way to experience the adventure."
TRANSFORMERS PRIME will hit stores later this year and is being developed exclusively for Nintendo's Wii™ system and the Nintendo 3DS™ hand-held system by Now Production (NowPro), and for the Nintendo DS™ hand-held system by Altron Corporation. The game has not yet been rated by the ESRB.
For more information and exclusive updates, fans can visit http://www.TransformersPrimeTheGame.com.
About Hasbro
Hasbro, Inc. HAS is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2012 Hasbro. All Rights Reserved. Game © 2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.
All other trademarks and trade names are the properties of their respective owners.
SOURCE Activision Publishing, Inc.
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This Cyber Monday, get an exclusive first look at the barren desert called the Sea of Rust from upcoming video game Transformers: Fall of Cybertron. It is a harsh and desolate wasteland full of the fallen corpses of an ancient Cybertronian civilization. However, deep within these ruins lies a vital lifeline, one of the last remaining reservoirs of Energon that could be used to power the Autobots’ final exodus…
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Before a huge crowd for the Hasbro/Takara Tomy Brand Development and Product Panel Discussion, Hasbro revealed the first Generations figure to be released as part of wave 1 in 2013: deluxe class Starscream.
Transformers Global Brand Director, Jerry Jiovin, also teased the crowed a little with the potential for the release of FOC Grimlock. When asked by a member of the crowd if we'd see him in the same wave, he sheepishly grinned and answered " Stay tuned..."
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It's Cyber Monday, and we've got a hot new screenshot from Transformers: Fall of Cybertron! With his Autobots on the brink of defeat, Optimus Prime overlooks their last bastion of hope and chance for survival: the Ark…
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I saw a segment where Grimlock had set out to save his captured dino buddy Snarl. Once he got his meter up to transform, he took on waves of Insecticons, smashing them to bits with tails and claws, and then breathing fire on them to make sure they were dead. You'd have to be dead inside to not want to play as Grimlock after seeing this.
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The solution? It turns out these Cybteron games take place about 70 million years ago. When Decepticon Shockwave goes looking for some new transformation forms for a bunch of kickass robots, he happened to get a glimpse of prehistoric earth and the beasts that roamed the planet then. Tieger cautions us not to get too technical about which dinos were on the Earth then; just go with it. It gets us Grimlock in this game, a double-height robot who only can do melee attacks but turns into a marauding mechanical T-Rex (he looks very fun to play as). It also gets us other Dinobots, such as Snarl, Swoop and Sludge, all of whom I caught glimpses of in a level that started players as Starscream and transitioned into a very cool Grimlock rampage.
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