Transformers: The Last Knight Is NOT Three Hours And Two Minutes Long

D-Maximus_Prime wrote:Thanks to EvasionModeBumblebee, we have a new and interesting addition to the Transformer: The Last Knight marketing. It appears that come theaters, such as this one in California, are featuring cardboard cutout 3D and LED lit models of Optimus Prime! The cutout has Prime kneeling with his sword, while his eyes glow brightly. Check out the image below, and keep an eye out at your own theaters to see if this Prime makes his way there!

SlyTF1 wrote:Damnit. I just saw the Tweet. There goes my dream of a 4 hour Transformers movie. It makes sense from a marketing perspective though. Shorter run time means more screenings per day, and that means more money. I worked at a movie theater when AOE came out and it was so long, we only had time to show it 3 times a day.

Rent, Buy or Share with Enterprise and the New Movie, Transformers: The Last Knight, from Director Michael Bay

Brand Creates Nostalgic Digital Video Tribute to 10-year Anniversary of Film Franchise Roots, in Celebration of June 21 Theatrical Release

ST. LOUIS June 1, 2017 -- Get ready to roll out: The Autobots and the 'auto rental bots' are joining forces to move us all forward!

Enterprise Rent-A-Car today announced a partnership with Paramount Pictures on the highly anticipated release of the new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21. Through the partnership, Enterprise is producing custom movie-themed digital content and promotion in branches throughout the country.

'While many may know Enterprise as simply a car rental company, we've done some evolving over the years to offer customers much more. Whether you're looking to rent, buy or share a vehicle, Enterprise has you covered,' said Lee Broughton, vice president, Enterprise Brand Marketing. That brand promise, coupled with our new content strategy focused on helping our customers pursue their passions led us to teaming up with Transformers: The Last Knight.

As part of the campaign, Enterprise has created a nostalgic video throwback to Hasbro's Transformers toy television commercials from the 1980s. The video shows two kids using their Autobot action figures to fend off the evil Decepticons, with some added assistance from Enterprise's rent, buy and share offerings. In one scene, as an Enterprise rental car helps take down the Decepticons, one of the children can be heard asking, 'How ya like that customer service, Megatron?'

In addition to the video, Enterprise customers will also notice movie-themed signage inside Enterprise branches through June.

'Enterprise has found a clever and creative way to remind Transformers fans of the toy heritage of the movie franchise while introducing their expanded brand offerings,' said LeeAnne Stables, president worldwide marketing partnerships and licensing for Paramount Pictures. 'This is a great way for us to reach summer travelers and ramp up excitement for the new film.'

For more information and to view Enterprise's Transformers-related video, visit www.enterprise.com/transformers.

About Enterprise
The Enterprise brand which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine's annual list of 'Customer Service Champs' for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have renting, buying or sharing.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Va'al wrote:

SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.

Deadput wrote:

SlyTF1 wrote:I've narrowed down the locations to the specific theater where the premier in Chicago is going to be held. I'm about to order my tickets now. It's a gamble, but I'm sure I'm right.

Could you tell me which one it is so I know just in case I win the sweepstakes? (Been entering in everyday)

Sabrblade wrote:

Va'al wrote:

The anti-movie campaign has grown stronger. Now we are ordered to destroy Transformers: The Last Knight when it hits theaters.

Va'al wrote:

Carnivius_Prime wrote:I want some mini dinobots as pets.

SlyTF1 wrote:2 new posters of Hotrod and Sir Edmond Burton.
https://twitter.com/Cinemark/status/870 ... 48/photo/1

I don't like how Hot Rod's says "rise." I don't like those implications at all.

EvasionModeBumblebee wrote:

SlyTF1 wrote:2 new posters of Hotrod and Sir Edmond Burton.
https://twitter.com/Cinemark/status/870 ... 48/photo/1

I don't like how Hot Rod's says "rise." I don't like those implications at all.

Me neither
My main problem with a Rodimus Prime in the films is that logically, if Prime were to pass on the matrix, it would go to Bumblebee, not Hot Rod. The only way Hot Rod would get the matrix is if Bee was out of the way, which is definitely something I don't want. Fortunately, the films are their own thing and don't rely too heavily on the source material, I'd be interested to see a version of Hot Rod that doesn't become Rodimus.

Incoming transmission from Col. Lennox. Spread the word that the TRF is hunting down #Transformers and allies.

It’s our turn to save them. #Transformers

Megatron Wolf wrote:so all the cons are just reused dead cons with new kibble and mohawk is hideous and stupid looking, dont know why i was expecting anything else this is bayformers after all. Plus im sure they all die 5 minutes after they show up anyway. Decepticons arent allowed to have character development in bayformers after all, unless your megatron then you get a few lines then die.

Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.

Kurona wrote:

Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.

Not to undermine anything, but... Sentinel and Lockdown were specifically not Decepticons in the movies (Lockdown's symbol in the toyline notwithstanding).

I'm also not sure I remember Laserbeak do anything other than look like a tiny pink bumblebee?

Kurona wrote:

Deadput wrote:Movie Laserbeak, Sentinel and Lockdown were great villains as well.

Not to undermine anything, but... Sentinel and Lockdown were specifically not Decepticons in the movies (Lockdown's symbol in the toyline notwithstanding).

I'm also not sure I remember Laserbeak do anything other than look like a tiny pink bumblebee?

Deadput wrote:DOTM Laserbeak was such a creepy, sadistic monster with character he was what I believe the movies were trying to go for with the Decepticons in general but this time actually succeeding in being a good example he also slaughtered a few humans including a family so there's that.