Toy Fair US 2015 Coverage - Hasbro Press Release

Friday, February 13th, 2015 10:22AM CST

Categories: Event News, Press Releases, Company News
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Company Unveils New Introductions from MONOPOLY, MY LITTLE PONY, NERF and More

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) will showcase its 2015 lineup of innovative brand experiences at the American International Toy Fair in New York City.

"Following successful receptions at the Nuremberg, London and Hong Kong Toy Fairs earlier in the year, we look forward to unveiling our latest introductions of our consumer-insights led, storytelling-driven brands in New York City, and engaging with customers and fans," said John Frascotti, President, Hasbro Brands. "In 2015, Hasbro will continue to deliver the world's best play experiences with our robust portfolio of properties including our own franchise brands, LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS and our partner brands including STAR WARS, MARVEL, SESAME STREET and JURASSIC WORLD."

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

© 2015 Hasbro, Inc. All Rights Reserved.

HAS-PR

Credit(s): Hasbro

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Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650542)
Posted by TheMuffin on February 13th, 2015 @ 10:43am CST

I'm truly hoping Devastator doesn't feel flimsy and cheap. Great looking figure but if he's cheap feeling I will be forced to skip him.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650549)
Posted by Rated X on February 13th, 2015 @ 10:56am CST

Hasbrostator looks pretty good when someone who knows how to properly transform him sets up the display. Its still a shame he isnt the same size as other CW Combiners. Hopefully somebody creates a fix for that mixmaster foot. He was probally the last figure designed and the designer got lazy.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650571)
Posted by reluctantyouth on February 13th, 2015 @ 11:29am CST

Funny,

Why has no one mentioned the fact yet that the artwork on box shows Mixmaster reversed with cab as foot? :-?

Why in the heck would someone screw that up basing the iconic image of G1 only to have the toy look like he has a clubbed foot? I'm hoping he is just mistransformed and Mixmaster can go the other way!!!

~reluctantyouth~

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650704)
Posted by Noideaforaname on February 13th, 2015 @ 2:44pm CST

Oh hey, Kre-O's still around.

There's a lot of color differences between package art Devastator and the real thing.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650708)
Posted by william-james88 on February 13th, 2015 @ 2:50pm CST

reluctantyouth wrote:Funny,

Why has no one mentioned the fact yet that the artwork on box shows Mixmaster reversed with cab as foot? Why in the heck would someone screw that up basing the iconic image of G1 only to have the toy look like he has a clubbed foot? I'm hoping he is just mistransformed and Mixmaster can go the other way!!!

~reluctantyouth~

I dont get it, it looks like the picture. He does have the cab as his foot. There are even windows on it.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650860)
Posted by Sabrblade on February 13th, 2015 @ 7:35pm CST

william-james88 wrote:
reluctantyouth wrote:Funny,

Why has no one mentioned the fact yet that the artwork on box shows Mixmaster reversed with cab as foot? Why in the heck would someone screw that up basing the iconic image of G1 only to have the toy look like he has a clubbed foot? I'm hoping he is just mistransformed and Mixmaster can go the other way!!!

~reluctantyouth~

I dont get it, it looks like the picture. He does have the cab as his foot. There are even windows on it.

Look closer at the Vehicle Mode pic on the box.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650861)
Posted by william-james88 on February 13th, 2015 @ 7:39pm CST

Sabrblade wrote:
william-james88 wrote:
reluctantyouth wrote:Funny,

Why has no one mentioned the fact yet that the artwork on box shows Mixmaster reversed with cab as foot? Why in the heck would someone screw that up basing the iconic image of G1 only to have the toy look like he has a clubbed foot? I'm hoping he is just mistransformed and Mixmaster can go the other way!!!

~reluctantyouth~

I dont get it, it looks like the picture. He does have the cab as his foot. There are even windows on it.
Look closer at the Vehicle Mode pic on the box.

Oh, I see, he means he has a reverse drum. I get it.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650934)
Posted by Sabrblade on February 13th, 2015 @ 11:29pm CST

I honestly don't see why the new-style cement mixer altmode for Mixmaster is such a big turn-off for people. Isn't this the same kind of upgrade that Classics-esque lines are known for? I don't see how it's any different from Classics Astrotrain turning into a Shinkansen instead of a locomotive. Or Classics Bumblebee turning into a sports car instead of a VW Bug. Or Universe Ironhide and Ratchet turning into SUVs instead of Vanettes. Or Reveal the Shield Perceptor turning into a treaded truck instead of a microscope. Or Generations Blurr turning into an Earth car instead of a Cybertronian hover car. Or Generations Straxus turning into a tank instead of a flying cannon. Or Generations Sergeant Kup turning into an old Earth truck instead of a Cybertronian truck. If anything, I'd say some of those (especially Perceptor) were more radical changes than Mixmaster now having his drum facing forward instead of back. At least the Devastator leg mode still resembles Devastator's iconic leg look. Besides, who is honestly going to be displaying Mixmaster in altmode?

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650968)
Posted by SKYWARPED_128 on February 14th, 2015 @ 4:04am CST

Looking at the new pic, it seems that even a 3r party Devy head might not be possible. The crane kibble on Hook seems to barely have any clearance for the tiny stock head to rotate. A larger head might not even fit.

I do hope I'm wrong about that.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1650978)
Posted by Va'al on February 14th, 2015 @ 5:45am CST

Been peering at that Hasbro area picture for a bit, trying to pick out what they're showcasing.

Left to right, in a clockwise sweep:

RID - Hyperchange Grimlock, BB, OP; Super Bumblebee (cf Toy Fair UK); Legion, One-Step, Warriors (I see little in terms of new figures right now).

I can either see Kre-O Battle Changers or Construct-Bots next to that.

Kre-O - Probably mostly RID sets and figures.

Devastator - Box and gestalt, can't tell if some figures are displayed in front of the box too.

Combiner Wars - Menasor with Voyager boxes; deluxes with Superion in background, mostly Stunticons and Aerialbots.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651010)
Posted by william-james88 on February 14th, 2015 @ 8:35am CST

Va'al wrote:Been peering at that Hasbro area picture for a bit, trying to pick out what they're showcasing.

Left to right, in a clockwise sweep:

RID - Hyperchange Grimlock, BB, OP; Super Bumblebee (cf Toy Fair UK); Legion, One-Step, Warriors (I see little in terms of new figures right now).

I can either see Kre-O Battle Changers or Construct-Bots next to that.

Kre-O - Probably mostly RID sets and figures.

Devastator - Box and gestalt, can't tell if some figures are displayed in front of the box too.

Combiner Wars - Menasor with Voyager boxes; deluxes with Superion in background, mostly Stunticons and Aerialbots.

Streetwise is there too, its the white car at the edge of the second block, unless that's Breakdown. What saddens m is that I cant spot those G1 reissues anywhere. I really want to know how those look like and know where and when they will be released. They were at the nuremberg toyfair.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651016)
Posted by Va'al on February 14th, 2015 @ 8:48am CST

william-james88 wrote:
Va'al wrote:Been peering at that Hasbro area picture for a bit, trying to pick out what they're showcasing.

Left to right, in a clockwise sweep:

RID - Hyperchange Grimlock, BB, OP; Super Bumblebee (cf Toy Fair UK); Legion, One-Step, Warriors (I see little in terms of new figures right now).

I can either see Kre-O Battle Changers or Construct-Bots next to that.

Kre-O - Probably mostly RID sets and figures.

Devastator - Box and gestalt, can't tell if some figures are displayed in front of the box too.

Combiner Wars - Menasor with Voyager boxes; deluxes with Superion in background, mostly Stunticons and Aerialbots.

Streetwise is there too, its the white car at the edge of the second block, unless that's Breakdown. What saddens m is that I cant spot those G1 reissues anywhere. I really want to know how those look like and know where and when they will be released. They were at the nuremberg toyfair.

I think that may be Breakdown, to be honest. :-?

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651704)
Posted by Va'al on February 15th, 2015 @ 12:44pm CST

Shifting our focus away from toys for a bit, ScottyP reports live from the New York Toy Fair, giving us a look at officially licensed Transformers hats from Elope, Inc. The designs mirror Optimus Prime, Bumblebee and Megatron, and are offered in two different styles - check them out below!

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651769)
Posted by Va'al on February 15th, 2015 @ 3:59pm CST

As ScottyP continues and concludes his field reporting from New York Toy Fair, we have a number of news pieces scattered from the exhibition centre about licensed Transformers products to share with everyone. First off, it appears that Hexbug and Tech4, who make the Mash 'Ems toys, aren't doing Transformers products in the upcoming year.

Up to speed with current Transformers releases, on the other hand, the candy producer Radz has a series of Robots in Disguise themed robot heads which dispense sweets on their tongues - much like the Pez of times gone by! Featuring Bumblebee, Strongarm, Grimlock, Sideswipe, Steeljaw and Optimus Prime, check them out below.

From Vivitar, we have a surprising amount of varied products, from headphones to joysticks to spy kits and accessories, walkie talkies, drum kits, electronic keyboards, tablet and smartphone cases, gadgets, trinkets and doodads - all with a Robots in Disguise theme. Find out more in the mirrored images that follow!

From Cardinal Industries, we have a number of Transformers themed puzzles - though it seems still from the older Age of Extinction related catalogues. See images mirrored below.

Via Trends International, we have a bunch of stationery and trinkets with both an Age of Extinction and G1 style to them, from pens to erasers to temporary tattoos.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651831)
Posted by megatronus on February 15th, 2015 @ 6:09pm CST

Anyone else feel the brand might be over-extending a bit?

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651866)
Posted by Peridot on February 15th, 2015 @ 8:02pm CST

...So...much...tangential...merchandise! :shock:

Did we go back in time three decades, or what?

megatronus wrote:Anyone else feel the brand might be over-extending a bit?

Not really. G1 had just as much, if not more redundant licensed products. Stuff like this tends to increase brand awareness.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651873)
Posted by megatronus on February 15th, 2015 @ 8:24pm CST

Metro Prime wrote:...So...much...tangential...merchandise! Did we go back in time three decades, or what?
megatronus wrote:Anyone else feel the brand might be over-extending a bit?

Not really. G1 had just as much, if not more redundant licensed products. Stuff like this tends to increase brand awareness.

I'm fairly sure it's the other way around. People don't buy Transformers candy [or insert extension here] and then become aware of the brand - they are aware of and like the brand, and thus buy the product.

Either way, though, you're right - all of this stuff is bound to come out eventually.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651882)
Posted by CrankyOldTruck on February 15th, 2015 @ 8:50pm CST

It was all fun and games until I saw the drum kit, keyboard and mic. set. Seriously?? And all RID themed? Sorry, but no. Unless that keyboard has a preset/Demo with Stan Bush doing the full 1986 version of "The Touch" then those things don't need to exist in conjunction with this brand. This is Transformers not Hannah freaking Montana. You want to give the kids music, give 'em a working Soundwave/Blaster MP3 players and a 20$ off mail in coupon for lessons at Guitar Center packaged with it. Then let them use their toys for imaginary battles like they were intended.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651887)
Posted by william-james88 on February 15th, 2015 @ 9:13pm CST

It was all that spy gear that threw me off. I remember back when I was a teen how spy gear was the new in stuff, but I have no clue how it needs to have the backing of the transformers brand. Kinda takes the cool cutting edge aspect out of it and makes it more kiddie.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651890)
Posted by Agamemnon on February 15th, 2015 @ 9:21pm CST

Because, if only transformers toys were intended for kids...

[Edit] And I know, water is wet. I use my son as a test. He's 8. If he says something is cool and that he wants it...

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651891)
Posted by william-james88 on February 15th, 2015 @ 9:23pm CST

Agamemnon wrote:Because, if only transformers toys were intended for kids...

[Edit] And I know, water is wet. I use my son as a test. He's 8. If he says something is cool and that he wants it...

But those walkie talkies and spy gear arent transformers toys. Or are they?

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1651898)
Posted by Agamemnon on February 15th, 2015 @ 9:50pm CST

william-james88 wrote:
Agamemnon wrote:Because, if only transformers toys were intended for kids...

[Edit] And I know, water is wet. I use my son as a test. He's 8. If he says something is cool and that he wants it...

But those walkie talkies and spy gear arent transformers toys. Or are they?

Depends on what you mean... While they may not actually transform, they have the theme. Wouldn't that make them "Transformers toys?" And you'd be surprised what kids will come up with related to playing transformers. I remember my best friend and I using baseball bats and other things pretending to be Megatron, Soundwave, Skywarp, Mirage, and Optimus. We had a blast!

Of course that was just the other week... 8-}

(Yes, I'm kidding. This was circa 1985 or so...)

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1652043)
Posted by dragons on February 16th, 2015 @ 9:01am CST

Agamemnon wrote:
william-james88 wrote:
Agamemnon wrote:Because, if only transformers toys were intended for kids...

[Edit] And I know, water is wet. I use my son as a test. He's 8. If he says something is cool and that he wants it...

But those walkie talkies and spy gear arent transformers toys. Or are they?

Depends on what you mean... While they may not actually transform, they have the theme. Wouldn't that make them "Transformers toys?" And you'd be surprised what kids will come up with related to playing transformers. I remember my best friend and I using baseball bats and other things pretending to be Megatron, Soundwave, Skywarp, Mirage, and Optimus. We had a blast!

Of course that was just the other week... (Yes, I'm kidding. This was circa 1985 or so...)

how dissapointing i was going to look for video of it on youtube with two of you using baseball bats disguise as transformers :-(

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1652151)
Posted by LOST Cybertronian on February 16th, 2015 @ 2:18pm CST

Our last Toy Fair US 2015 gallery covers the many miscellaneous products on display. Check out the licensed miscellaneous product that runs the gambit from Karaoke Radios, Digital Video Camcorders, Headphones, G1 Metal Earth 3D models and much more. Click the images below to see the full galleries.

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1652154)
Posted by Sabrblade on February 16th, 2015 @ 2:23pm CST

You know what this reminds me of?

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1652183)
Posted by Agamemnon on February 16th, 2015 @ 3:22pm CST

dragons wrote:
Agamemnon wrote:
william-james88 wrote:
Agamemnon wrote:Because, if only transformers toys were intended for kids...

[Edit] And I know, water is wet. I use my son as a test. He's 8. If he says something is cool and that he wants it...

But those walkie talkies and spy gear arent transformers toys. Or are they?

Depends on what you mean... While they may not actually transform, they have the theme. Wouldn't that make them "Transformers toys?" And you'd be surprised what kids will come up with related to playing transformers. I remember my best friend and I using baseball bats and other things pretending to be Megatron, Soundwave, Skywarp, Mirage, and Optimus. We had a blast!

Of course that was just the other week... (Yes, I'm kidding. This was circa 1985 or so...)

how dissapointing i was going to look for video of it on youtube with two of you using baseball bats disguise as transformers

Picture a 10 year old with a baseball bat strapped to his arm pretending it was Megatron's Fusion Cannon, only to say that I was a spy, and was really Mirage. (I got Mirage and Hound's abilities mixed up as a kid...)

Re: Toy Fair US 2015 Coverage - Hasbro Press Release (1652456)
Posted by a Cobra Viper on February 17th, 2015 @ 10:54am CST

Those Metal Earth pieces look awesome. I wanted some of the Star Wars ones, but never dropped the cash for them.