This page contains affiliate links. We may earn commissions when readers interact with or purchase items through these links. For more information, see our affiliate disclosures here.

Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed

Transformers News: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed

Tuesday, March 10th, 2015 6:17PM CDT

Category: Toy News
Posted by: shajaki   Views: 32,768

Topic Options: View Discussion · Sign in or Join to reply

It seems our pal Exhaust is spinning around the rumor mill once again. As reported in the past, MP-23 Exhaust is the Diaclone inspired retool of MP-20 Wheeljack which has come into conflict with US laws prohibiting the sale of children's toys with advertising of tobacco products. And due to intervention of lawyers representing Phillip Morris the figure will not be allowed to be imported to the USA, causing many retailers to issue cancellation notices to all those who have preordered him. See BigBadToyStore's official statement below:

Hello,

We regretfully must announce that all preorders for the Takara MP-23 Exhaust have been cancelled. There has been an ongoing legal problem with this figure due to trademarked Marlboro roof/hood design that is not approved for sale in the USA. Takara modified the original design and went into production using a modified paint deco. It appears the redesigned paint deco did not go far enough to fix the problem, and Phillip Morris USA will still not allow this item for sale in the USA. We have been in contact with the law firm representing Phillip Morris and they told us that the changes were not substantial enough to eliminate potential consumer confusion between the Marlboro trademarked design and the current paint deco on the MP-23 Exhaust.

We apologize for the problem on this item, but we must abide by the requests made by Phillip Morris. We look forward to less complicated future Takara Transformer releases.

Sincerely,

Joel Boblit
BigBadToyStore

Retailer Toyer City has also reported that Hasbro Asia will be cancelling distribution of this cigarette inspired retool. But what does that mean exactly?

In the past you may have read stories of chain stores like ToysRus in Australia seeing Takara Tomy Masterpiece figures on their shelves. That is thanks to the distribution from their local office Hasbro Australia. This is much like the often reported Hasbro Asia which covers territories like China, Hong Kong, and Singapore. Such a cancellation could mean that those territories will not receive the scandalous MP-23. However this does not mean the figure is outright cancelled. An announcement such as that would likely have to come from Takara Tomy themselves which has yet to happen. Many have also speculated that with the recent in-box shots and being slated to release this month, that an outright cancellation is unlikely.

Stay tuned to Seibetron.com for any developments in this Exhausting Saga....

(Special thanks to the all knowing Seibertronian Jelze Goldrabbit!)

Transformers News: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed
Credit(s): Toyer City

News Search

Got Transformers News? Let us know here!

Most Popular Transformers News

Most Recent Transformers News

Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661467)
Posted by shajaki on March 10th, 2015 @ 6:20pm CDT
JelZe GoldRabbit wrote:Why do I get the feeling I was indirectly quoted... :-?
You were ;)

Also credited. Your help was invaluable, thanks Jelzy ;)^
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661472)
Posted by Seibertron on March 10th, 2015 @ 6:35pm CDT
All of this back and forth is exhausting. Makes me want to have a cigarette. :michaelbay: :KREMZEEK:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661473)
Posted by shajaki on March 10th, 2015 @ 6:36pm CDT
Seibertron wrote:All of this back and forth is exhausting. Makes me want to have a cigarette. :michaelbay: :KREMZEEK:
>:oP >:oP

















:lol: :lol: :lol:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661476)
Posted by SW's SilverHammer on March 10th, 2015 @ 6:42pm CDT
I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother fucker.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661477)
Posted by sol magnus on March 10th, 2015 @ 6:45pm CDT
What? Slow news day? :grin:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661479)
Posted by Desslok2201 on March 10th, 2015 @ 6:51pm CDT
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.

Who cares? As long as he gets released in Japan, I will find a way to get that beautiful blue winged bastard.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661482)
Posted by Jelze Bunnycat on March 10th, 2015 @ 6:54pm CDT
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.


Actually, I just thought of something: with no export possibilities to the U.S. or other countries outside of Japan, how would it affect the production numbers? I'd expect them to be lower, with the orders from abroad canceled, but if the figures have already produced, what would happen to them? Better keep an eye on the European stores. :-?

Hah, the Belgium-based Archonia.com still has its Masterpiece Exhaust listing up. That's a good sign...
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661486)
Posted by Rated X on March 10th, 2015 @ 7:00pm CDT
Just because US retailers are scared of the big bad wolf (AKA Phill Morris) that doesnt mean takara is making a smaller run of these guys. Small chinese based retailers like chimungmung and e bay sellers will buy them all up and make a killing. Then comes the inevitable KO. Phill Morris is beating a dead horse with their juvenile legal outburst. Hope canibus is legal in 5 years and phill morris goes out of business due to backyard growers and hookah bars. Screw phill morris and the god damn marlboro man !
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661491)
Posted by SW's SilverHammer on March 10th, 2015 @ 7:06pm CDT
JelZe GoldRabbit wrote:
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.


Actually, I just thought of something: with no export possibilities to the U.S. or other countries outside of Japan, how would it affect the production numbers? I'd expect them to be lower, with the orders from abroad canceled, but if the figures have already produced, what would happen to them? Better keep an eye on the European stores. :-?

Well that's the exact reason I think it's going to shelf warm, I think they produced quite a few knowing it would have broader market appeal her in the US as a novelty. I don't think the Japanese market will have as much appreciation for the Diaclone homage as the U.S would. Also don't Japanese marlboro packages commonly have blue/sea-foam green as their accent color and not red?
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661492)
Posted by Jelze Bunnycat on March 10th, 2015 @ 7:14pm CDT
SW's SilverHammer wrote:
JelZe GoldRabbit wrote:
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.


Actually, I just thought of something: with no export possibilities to the U.S. or other countries outside of Japan, how would it affect the production numbers? I'd expect them to be lower, with the orders from abroad canceled, but if the figures have already produced, what would happen to them? Better keep an eye on the European stores. :-?

Well that's the exact reason I think it's going to shelf warm, I think they produced quite a few knowing it would have broader market appeal her in the US as a novelty. I don't think the Japanese market will have as much appreciation for the Diaclone homage as the U.S would. Also don't Japanese marlboro packages commonly have blue/sea-foam green as their accent color and not red?


A quick Google search shows that's not the case: in Japan the main color is still red. However, the flavored types (think menthol) do have different colors instead of the red.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661506)
Posted by dragons on March 10th, 2015 @ 7:44pm CDT
Desslok2201 wrote:
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.

Who cares? As long as he gets released in Japan, I will find a way to get that beautiful blue winged ****.


Hate to be you when you buy it on ebay half price original fortress maximuss
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661509)
Posted by Desslok2201 on March 10th, 2015 @ 8:03pm CDT
dragons wrote:
Desslok2201 wrote:
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.

Who cares? As long as he gets released in Japan, I will find a way to get that beautiful blue winged ****.


Hate to be you when you buy it on ebay half price original fortress maximuss

Not really sure what one has to do with the other, but I already have one, thanks.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661513)
Posted by sol magnus on March 10th, 2015 @ 8:12pm CDT
Desslok2201 wrote:
dragons wrote:
Desslok2201 wrote:
SW's SilverHammer wrote:I have a feeling without the more American online retailers; Exhaust is going to shelfwarm in Japan like a mother ****.

Who cares? As long as he gets released in Japan, I will find a way to get that beautiful blue winged ****.


Hate to be you when you buy it on ebay half price original fortress maximuss

Not really sure what one has to do with the other, but I already have one, thanks.

I only paid 60 bucks for my Exhaust...
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661519)
Posted by Tsutsukakushi on March 10th, 2015 @ 8:39pm CDT
The only thing I like on this toy is the head sculpt. Think wheeljack's colors look best on this toy.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661522)
Posted by MGrotusque on March 10th, 2015 @ 8:43pm CDT
I keep wanting to buy this fig but i'm hesitant because of the perceived exclusivity of it due to copyright laws and whatnot.

He's cool and all but i don't want to get caught up in the hype and rush out to get it. Also there isn't a whole lot of Decepticon MP's which also makes it very tempting.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661529)
Posted by Tsutsukakushi on March 10th, 2015 @ 8:58pm CDT
JelZe GoldRabbit wrote:
fenrir72 wrote:That being the case, collectors will be importing them by bypassing Hasbro then. Somoene must really be hedging on getting this fig to make a killing in the secondary market.


They'd have to find a middle man in Japan, which there are fortunately. You just need to find them :)


:lol: Thinking some clever Ebay sellers from Japan. Might be able to use clever code words to sell this toy. Like sorry, this is not the right pic or description. You will not be getting Wheeljack. You'll be getting his evil twin brother. That has a different head and red colors. :lol:

When Hasbro asked ebay to forbid sellers from sellers KO's on ebay. Sellers starting using the word reissue. Most buyers knew that HasTak never reissued the G1 dinobots toys. Buyers knew these were KO toys.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661533)
Posted by Flashwave on March 10th, 2015 @ 9:02pm CDT
methinks this battle was over as soon as Phillip Morris became aware of the mold. it didn't matter how much Takara Tommy change the paint scheme the basis of the character was still the same; a Marlboro race car.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661543)
Posted by durroth on March 10th, 2015 @ 9:24pm CDT
If anyone knows anyplace that still seems to be selling them from japan, please message me.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661570)
Posted by fenrir72 on March 10th, 2015 @ 10:26pm CDT
I early pages of this thread I made mention that some Japanese toy/hobby themed companies have sold a somewhat modified Lancia with Malboro decals as an adult collectible. How they got around this stupid issue is beyond me. This is just a big issue because TF is such a hot commodity.

In makes be burst into tears that the very simple means to purchase or sell this item to make sure it isn't purchased by minors is to accept payments via Credit Cards. You can verify the age easily. Below 21 years, don't sell.

Simplicity itself. :BANG_HEAD:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661571)
Posted by fenrir72 on March 10th, 2015 @ 10:26pm CDT
Tsutsukakushi wrote:
JelZe GoldRabbit wrote:
fenrir72 wrote:That being the case, collectors will be importing them by bypassing Hasbro then. Somoene must really be hedging on getting this fig to make a killing in the secondary market.


They'd have to find a middle man in Japan, which there are fortunately. You just need to find them :)


:lol: Thinking some clever Ebay sellers from Japan. Might be able to use clever code words to sell this toy. Like sorry, this is not the right pic or description. You will not be getting Wheeljack. You'll be getting his evil twin brother. That has a different head and red colors. :lol:

When Hasbro asked ebay to forbid sellers from sellers KO's on ebay. Sellers starting using the word reissue. Most buyers knew that HasTak never reissued the G1 dinobots toys. Buyers knew these were KO toys.


This too.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661581)
Posted by Sabrblade on March 10th, 2015 @ 10:44pm CDT
It is disappointing to see how at this point there are still people who think Philip Morris USA is the main force behind this toy's inability to be sold to U.S. consumers, when it is actually a much greater force at work here: The United States government.

No joke, no crazy conspiracy theories; this toy cannot be sold to U.S. consumers not because of some IP infringement or something, but because doing so would be a U.S. Federal law violation.

Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any merchandise to U.S. consumers if said merchandise is perceived to be children's merchandise that even remotely gives off the slightest minuscule impression of advertising tobacco-based goods.

While we fans know good and well that advertising tobacco-based goods to children is not the intention behind this figure's existence at all, no matter how much we may try to separate our hobby from being mere children's playthings and instead being "collectibles" for adults, the courts WILL consider this thing a "toy" and WILL consider its Marlboro-homaging deco as advertisement of tobacco-based goods on that which they consider to be children's merchandise.

As small-minded and ignorant as that sounds, the world we live in is still not yet ready to accept the reality of adults who buy and collect toys, as the concept is still fairly new and infantile in the grand scheme of things.

If this toy were to be sold to U.S. consumers, it is Philip Morris USA who would face federal charges for allowing their brand of tobacco goods to be advertised on children's merchandise, regardless of whether it would be their direct fault for making the toy or not. They would still be at fault for letting it happen, and the courts would most assuredly see that they suffer the consequences of TakaraTomy's actions.

If we put things into perspective, it really isn't Philip Morris USA's fault that TakaraTomy decided to make this toy, but it's their hide on the line here, not Takara.

Had Takara decided to not be so faithful to the real life car's deco in the first place, instead going the route of Hyperspeed Wheeljack by using a deco that gives off only the vaguest hint of the Marlboro chevron, then it is far less likely that Philip Morris USA would have made such a fuss over this toy in the first place since a deco like Hyperspeed Wheeljack's wouldn't be deemed by the U.S. federal courts as something that might be trying to advertise tobacco-based goods on a children's toy.

Even the changes that Takara made to the deco after the fact might have possibly let this toy come to America had they gone with that changed deco from the start. But since they didn't, and had instead begun with the Marlboro-accurate deco, the deco changes came too little too late for them to fix this toy's situation. As soon as word hit everyone's radar that this toy was meant to resemble the Marlboro-sponsored racecar, this toy was forever doomed to its current fate.

The only possible way this toy could be sold to U.S. consumers at this late in the game would be for its deco to be given an extreme, radical, drastic alteration to its deco to make it almost completely dissimilar to the look of the real life Marlboro racecar. Like, by getting rid of the entire amount of its red paint altogether, or something. But that simply isn't economically financially feasible for Takara to do at this point, what with the toy virtually ready and set to go on the Japanese market.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661586)
Posted by SW's SilverHammer on March 10th, 2015 @ 10:58pm CDT
And now they've created a halfway legal, halfway illegal black market, for a toy of all things. Amazing, if only the drafters of this could've seen this in 1998.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661596)
Posted by Convoy on March 10th, 2015 @ 11:17pm CDT
Remarkable.
Why can't it just be rated, "M" for mature? Just restrict the sale to children, like, I don't know, like cigarettes!?

When the hell did kids get in charge anyway? I know they're our future and everything but we're living in the present. (and the past for some.(hence the deco!))

Technically, MP Megatron was/is illegal in the US, yet I was able to get one without orange paint, glued florescent plug, or any plug for that matter.

In summary, I wasn't even that interested before the lame controversy. Just release the figure in the first deco.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661598)
Posted by Sabrblade on March 10th, 2015 @ 11:22pm CDT
Convoy wrote:Remarkable.
Why can't it just be rated, "M" for mature? Just restrict the sale to children, like, I don't know, like cigarettes!?
Sadly, to the majority of the world, a toy is a toy no matter what kind of label is slapped on its box, or what kind of market it is sold to.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661601)
Posted by durroth on March 10th, 2015 @ 11:27pm CDT
Sabrblade wrote:It is disappointing to see how at this point there are still people who think Philip Morris USA is the main force behind this toy's inability to be sold to U.S. consumers, when it is actually a much greater force at work here: The United States government.

No joke, no crazy conspiracy theories; this toy cannot be sold to U.S. consumers not because of some IP infringement or something, but because doing so would be a U.S. Federal law violation.

Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.

While we fans know good and well that that's not the intention behind this figure's existence at all, no matter how much we may try to separate our hobby from being mere children's playthings and instead being "collectibles" for adults, the courts WILL consider this thing a "toy" and WILL consider its Marlboro-homaging deco as advertisement of tobacco-based goods on that which they consider to be a children's product.

As small-minded and ignorant as that sounds, the world we live in is still not yet ready to accept the reality of adults who buy and collect toys, as the concept is still fairly new and infantile in the grand scheme of things.

If this toy were to be sold to U.S. consumers, it is Philip Morris USA who would face federal charges for allowing their brand of tobacco goods to be advertised on a children's product, regardless of whether it would be their direct fault for making the toy or not. They would still be at fault for letting it happen, and the courts would most assuredly see that they suffer the consequences of TakaraTomy's actions.

If we put things into perspective, it really isn't Philip Morris USA's fault that TakaraTomy decided to make this toy, but it's their hide on the line here, not Takara.

Had Takara decided to not be so faithful to the real life car's deco in the first place, instead going the route of Hyperspeed Wheeljack by using a deco that gives off only the vaguest hint of the Marlboro chevron, then it is far less likely that Philip Morris USA would have made such a fuss over this toy in the first place since a deco like Hyperspeed Wheeljack's wouldn't be deemed by the U.S. federal courts as something that might be trying to advertise tobacco-based goods on a children's toy.

Even the changes that Takara made to the deco after the fact might have possibly let this toy come to America had they gone with that changed deco from the start. But since they didn't, and had instead begun with the Marlboro-accurate deco, the deco changes came too little too late for them to fix this toy's situation. As soon as word hit everyone's radar that this toy was meant to resemble the Marlboro-sponsored racecar, this toy was forever doomed to its current fate.

The only possible way this toy could be sold to U.S. consumers at this late in the game would be for its deco to be given an extreme, radical, drastic alteration to its deco to make it almost completely dissimilar to the look of the real life Marlboro racecar. Like, by getting rid of the entire amount of its red paint altogether, or something. But that simply isn't economically financially feasible for Takara to do at this point, what with the toy virtually ready and set to go on the Japanese market.


That's all well and good Sabrblade, and it was the impetus for this whole thing, but PM went well beyond due diligence, almost excessively. Look at the aftermath. We don't have a ban on selling to the US. We have what seems to be a complete stop on shipments ANYWHERE outside japan. We have effectively gone from an embargo on imports to the US to an almost global ban. There is no part of a scorched earth aftermath that doesn't indicate PM's efforts were in drastic excess of their legal obligations.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661605)
Posted by Sabrblade on March 10th, 2015 @ 11:42pm CDT
durroth wrote:That's all well and good Sabrblade, and it was the impetus for this whole thing, but PM went well beyond due diligence, almost excessively. Look at the aftermath. We don't have a ban on selling to the US. We have what seems to be a complete stop on shipments ANYWHERE outside japan. We have effectively gone from an embargo on imports to the US to an almost global ban. There is no part of a scorched earth aftermath that doesn't indicate PM's efforts were in drastic excess of their legal obligations.
The global embargo was more Hasbro's doing than PM since those non-U.S. Hasbro markets that tend to import Takara figures are imported by those foreign branches of Hasbro itself, like Hasbro Asia and Hasbro Australia. Hasbro's foreign branches' not carrying this figure is similar to BBTS's and other retailers' not carrying the figure. And while all of them can't sell it because of PM, PM can't let them sell it because of the federal laws prohibiting it.

If the non-U.S. markets were all handled by a different company than the American-based Hasbro, Inc., then it's possible that the figure could have been easier to get in those non-U.S. markets since a non-U.S. company not bound by U.S. laws wouldn't necessarily have to go along with the wishes of a U.S. tobacco company that doesn't want to get penalized (or even terminated) by the U.S. government. But as it is, both Hasbro and PM have to comply to the laws of their home nation. And even though Hasbro is a global company, since it is primarily an American company, its American regulation/operation influence spreads to the rest of its branches around the world.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661616)
Posted by fenrir72 on March 11th, 2015 @ 12:29am CDT
Sabrblade posted

Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product [b]even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


If that is the verbatim ruling, the more my thesis on selling would be most applicable.

Don't sell to children, even remotely. Check.

Again, I mentioned an overseas company selling a non transforming model of Lancia Malboro (well slightly modified patterns to be exact). (Same as Exhaust with modified decal/stamp graph)

Don't sell to children........process the transaction via Credit Card. The root of this all is selling to children is it not?

If the transaction is NOT at all sanctioned by Hasbro, well fine. They want to play safe, understandable but the way this is being handled borders to hysterically stupid.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661629)
Posted by chuckdawg1999 on March 11th, 2015 @ 1:22am CDT
I wonder if this will effect people trying to sell these on eBay from Japan to US buyers, and US based sellers who imported them from Japan.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661671)
Posted by koolkollectibleskhai on March 11th, 2015 @ 6:24am CDT
Here's the email from RK. Of course I decided to keep my order!!! Hopefully I can pick up the coin off ebay if they somehow "disappear" from whatever warehouse is storing them now :)

Image
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661684)
Posted by sol magnus on March 11th, 2015 @ 7:48am CDT
Hmm...Sabrblade posits the laws regarding Tobacco product marketing is the real reason behind PM's argent pursuit of this matter, but it can't be ALL the reason - if it were the term "trademark infringement" would not have been used.

PM wasn't making a dime off of licensing of their "brand" via this toy. The quotes are there because Exhaust never specifically uses the Marlboro name, but heavily references the design.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661692)
Posted by Kyleor on March 11th, 2015 @ 8:05am CDT
There is an easy and simple fix for this, put an easy to remove sticker or vinyl cling on the figure over the red parts. If it's sold not looking like a PM 'infringing' product and the end user/buyer modifies it problem solved.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661702)
Posted by Sabrblade on March 11th, 2015 @ 8:39am CDT
fenrir72 wrote:Sabrblade posted

Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product [b]even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


If that is the verbatim ruling, the more my thesis on selling would be most applicable.

Don't sell to children, even remotely. Check.

Again, I mentioned an overseas company selling a non transforming model of Lancia Malboro (well slightly modified patterns to be exact). (Same as Exhaust with modified decal/stamp graph)

Don't sell to children........process the transaction via Credit Card. The root of this all is selling to children is it not?

If the transaction is NOT at all sanctioned by Hasbro, well fine. They want to play safe, understandable but the way this is being handled borders to hysterically stupid.
No, it isn't verbatim, but a paraphrasing on my part. But as far as the courts are concerned, any merchandise they deem to be a "toy" would be considered merchandise meant to be sold to children, regardless of who its intended demographic really is. Even if it's being sold to adults, they will come down on PM for letting it be sold, period, because it is perceived as merchandise meant for children.

Perhaps a better wording on my part would have been, it is illegal for any company to sell any merchandise to U.S. consumers if said merchandise is perceived to be children's merchandise that even remotely gives off the slightest minuscule impression of advertising tobacco-based goods.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661726)
Posted by Solrac333 on March 11th, 2015 @ 10:12am CDT
Doesn't Repro Label save everything? Make a white figure and have Repro Labels make stickers.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661727)
Posted by Rated X on March 11th, 2015 @ 10:12am CDT
Sabrblade wrote:Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


Image

Image

Image

Image

:BANG_HEAD: :BANG_HEAD: :BANG_HEAD:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661729)
Posted by Sabrblade on March 11th, 2015 @ 10:16am CDT
Rated X wrote:
Sabrblade wrote:Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


Image

Image

Image

Image

:BANG_HEAD: :BANG_HEAD: :BANG_HEAD:
Comic books aren't considered children's merhandise anymore.

Nor are PG-13 movies.

And that thing on Human Alliance Jazz's packaging isn't advertising anything.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661733)
Posted by Jelze Bunnycat on March 11th, 2015 @ 10:21am CDT
sol magnus wrote:Hmm...Sabrblade posits the laws regarding Tobacco product marketing is the real reason behind PM's argent pursuit of this matter, but it can't be ALL the reason - if it were the term "trademark infringement" would not have been used.

PM wasn't making a dime off of licensing of their "brand" via this toy. The quotes are there because Exhaust never specifically uses the Marlboro name, but heavily references the design.


One reason is used to cover up the other. The change in design may have made the trademark infringement itself practically moot, but the other claim still stands.

To make a long story short, the major problem is the US legislation regarding merchandise referencing tobacco products. All Phillip Morris is doing is acting upon it by trying to eliminate any possible lead to the company via Exhaust (first citing "trademark infringement" to get TakaraTomy to radically change the design and remove the connection). Given he's directly based on the Diaclone figure that bares the Marlboro marks, which is part of its appeal to the hardcore fans, that'll be hard to do.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661739)
Posted by thedistinctroom on March 11th, 2015 @ 10:27am CDT
This topic is so funny to me because right now on eBay, anyone can actually already buy this. However, they are obviously KO's, but they are KO's of an unreleased toy. If the real version does not get released, it's no worry, due to the overwhelming availability of this toy already, albiet in an unfortunate and unscrupulous form.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661742)
Posted by Sabrblade on March 11th, 2015 @ 10:35am CDT
For the sake of pedantic semantic clarity, I've gone back and edited several of my posts to change the words "products" and "items" to "merchandise", in order to better understand what kinds of products these laws refer to. Films and comic books aren't in the same category as the courts wouldn't outright consider either of them (especially a movie like AOE) to be primarily meant for children, like they would for toys.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661745)
Posted by sol magnus on March 11th, 2015 @ 10:36am CDT
JelZe GoldRabbit wrote:
sol magnus wrote:Hmm...Sabrblade posits the laws regarding Tobacco product marketing is the real reason behind PM's argent pursuit of this matter, but it can't be ALL the reason - if it were the term "trademark infringement" would not have been used.

PM wasn't making a dime off of licensing of their "brand" via this toy. The quotes are there because Exhaust never specifically uses the Marlboro name, but heavily references the design.


One reason is used to cover up the other. The change in design may have made the trademark infringement itself practically moot, but the other claim still stands.

To make a long story short, the major problem is the US legislation regarding merchandise referencing tobacco products. All Phillip Morris is doing is acting upon it by trying to eliminate any possible lead to the company via Exhaust (first citing "trademark infringement" to get TakaraTomy to radically change the design and remove the connection). Given he's directly based on the Diaclone figure that bares the Marlboro marks, which is part of its appeal to the hardcore fans, that'll be hard to do.

Oh, I'm well aware they are using one legal bit to enforce another, but my point is that isn't just about "marketing cigarettes to kids". For one thing, it is only enforceable against companies in the US. Yet, Phillip Morris is also pursuing this worldwide. Additionally, if the Master Tobacco Settlement Agreement governs certain types of marketing in THE UNITED STATES OF AMERICA, then okay - no Exhaust marketed and sold - in THE UNITED STATES OF AMERICA. No where in the Tobacco Master Settlement Agreement is there any type or form of concession for sales and marketing overseas (which is evident since Takara did not outright cancel the product). Why a Kapow Toys or Robotkingdom or whomever would have to abide by an American law where they do not directly market their products is unclear to me.

If, as an American I purchase this product out of the United States and have it imported, then the only person at risk for "legal trouble" is me - as I am in possession of an item that could be construed as marketing tobbaco products to a minor. The origin country is under no such limitation...so they go the Trademark violation route. Why? to stop 200 or so of these from reaching American shores? Really? That is nothing, monetarily speaking. No - Takara did not get permission to use their trademark dress, thus they aren't getting paid in the markets where they have no ability to stop the sale of the merchandise in question.

It's the only thing that really makes any sense.

BTW- JelZe, your join date is my birthdate (when I was 31). :lol:
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661747)
Posted by Rated X on March 11th, 2015 @ 10:37am CDT
Sabrblade wrote:
Rated X wrote:
Sabrblade wrote:Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


Image

Image

Image

Image

:BANG_HEAD: :BANG_HEAD: :BANG_HEAD:
Comic books aren't considered children's products anymore.

Nor are PG-13 movies.

And that thing on Human Alliance Jazz's packaging isn't advertising anything.



I guess that would make comic books "adult products" then. Might as well make Archie the new poster boy for the Colorado legalization movement. :lol:

You got me on the movie. But seeing as how it's the flagship of a Hasbro franchise, it makes them look like a bunch of hypocrites over this Marlboor thing. Hasbro technically does own Takara, right ?

On the sideswipe packaging, it is advertising something....its advertising smoking in general.

You quoted "it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children".

A fictional cigarette advertisement on a children's toy box is ok, but an altered red bow tie on the hood of a car is not ? Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won. Is this even the same Hasbro legal department that shut down KO toys and scared the crap out of Chimungmung ? I think not...
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661748)
Posted by Sabrblade on March 11th, 2015 @ 10:40am CDT
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661750)
Posted by megatronus on March 11th, 2015 @ 11:00am CDT
Sabrblade wrote:
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.

Also, people are conflating cigarettes as a product category with Philip Morris the specific brand of cigarettes.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661751)
Posted by Jelze Bunnycat on March 11th, 2015 @ 11:01am CDT
Sabrblade wrote:
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.


The only reason why Hasbro is mentioned is because two of its branches (Australia and Asia) import TakaraTomy products on a regular basis for their own territories.

Also, Hasbro itself did not get warned by Phillip Morris, it's basically any store that can potential sell merchandise to customers in the U.S., or rather where the U.S. is the main target market. I don't know how far the law stretches, but it's safe to assume that any company or store with links to the U.S. (Hasbro Asia included) is a potential target.

I should investigate how European law deals with this matter, but I can tell you this: here in the Netherlands and Belgium we used to have chocolates in the shape of cigarettes back in the day. Emphasis on "used to have" as I haven't seen any in ages.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661753)
Posted by Rated X on March 11th, 2015 @ 11:02am CDT
Sabrblade wrote:
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.



Who legally owns the MP Wheeljack mold ? If there was a dispute between Hasbro and Takara/Tomy, who would wint rights to that mold (or any mold) in court ?

I was under the assumption that Hasbro runs the show and "allows" Takara/Tomy to do their thing. (Hence Hasbro Asia Divison and the molds being stored in China, not Japan) Correct me if Im wrong.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661754)
Posted by Jelze Bunnycat on March 11th, 2015 @ 11:05am CDT
Rated X wrote:
Sabrblade wrote:
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.



Who legally owns the MP Wheeljack mold ? If there was a dispute between Hasbro and Takara/Tomy, who would wint rights to that mold (or any mold) in court ?

I was under the assumption that Hasbro runs the show and "allows" Takara/Tomy to do their thing. (Hence Hasbro Asia Divison and the molds being stored in China, not Japan) Correct me if Im wrong.


It's the other way around: TakaraTomy owns the brand now and licenses it to Hasbro, hence the "Manufactured under license from TOMY Company, ltd."
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661755)
Posted by Sabrblade on March 11th, 2015 @ 11:07am CDT
Rated X wrote:
Sabrblade wrote:
Rated X wrote:Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won.
I think you mean TakaraTomy, not Hasbro, since this toy is all Takara's doing.



Who legally owns the MP Wheeljack mold ? If there was a dispute between Hasbro and Takara/Tomy, who would wint rights to that mold (or any mold) in court ?

I was under the assumption that Hasbro runs the show and "allows" Takara/Tomy to do their thing. (Hence Hasbro Asia Divison and the molds being stored in China, not Japan) Correct me if Im wrong.
The Masterpiece line is all Takara's baby, as it was Takara's idea. Hasbro's fine with Takara making it, but it's all Takara whose behind that particular line.

Hasbro's only ever made one MP mold on their own, that which being the Targtmaster Offshoot figure that came with Hasbro's release of the MP Rodimus mold.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661761)
Posted by Leader_Ultra_Magnus on March 11th, 2015 @ 11:28am CDT
Just give me the Freaking Toy already...!
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661770)
Posted by fenrir72 on March 11th, 2015 @ 12:00pm CDT
Rated X wrote:
Sabrblade wrote:
Rated X wrote:
Sabrblade wrote:Under the Tobacco Master Settlement Agreement and the Family Smoking Prevention and Tobacco Control Act, it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children.


Image

Image

Image

Image

:BANG_HEAD: :BANG_HEAD: :BANG_HEAD:
Comic books aren't considered children's products anymore.

Nor are PG-13 movies.

And that thing on Human Alliance Jazz's packaging isn't advertising anything.



I guess that would make comic books "adult products" then. Might as well make Archie the new poster boy for the Colorado legalization movement. :lol:

You got me on the movie. But seeing as how it's the flagship of a Hasbro franchise, it makes them look like a bunch of hypocrites over this Marlboor thing. Hasbro technically does own Takara, right ?

On the sideswipe packaging, it is advertising something....its advertising smoking in general.

You quoted "it is illegal for any company to sell any product to U.S. consumers if said product even remotely gives off the slightest minuscule impression of advertising tobacco-based goods to children".

A fictional cigarette advertisement on a children's toy box is ok, but an altered red bow tie on the hood of a car is not ? Hasbro's big bad leagal department turned into a bunch of pu**ys. They should have taken Phill Morris to court, for sure they would have won. Is this even the same Hasbro legal department that shut down KO toys and scared the crap out of Chimungmung ? I think not...


That's what you get when you (the people)allow equally stupid know it alls (politicians) to try and legislate the "bad" things away. It WON'T!

Deviate a bit at legislation stupidities. Attempts to legislate the use of firearms in a country founded in the use of firearms hence you get a Megatron with orange caps. You get incidences where a toddler is suspended when he makes a gun gesture bang bang with his hands and fingers. STUPID NO?

Then we have that asinine ruling that's the root case of this controversy. Ayayayay! Ay caramba! :BANG_HEAD:

And that example used by "X", no matter how it not endorsing a particular brand just goes to show how stupid this issue really IS! Smoke cigars, no issue but smoke PM cigars..........ohhhhhh so bad....... #-o
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661802)
Posted by Kibble on March 11th, 2015 @ 1:23pm CDT
The bastard about this whole thing is they jacked up the deco and it's still the same issue and will be canceled in many markets...therefor they shoulda just left the damn thing as it was and released it to the same market as a better figure.
Re: Takara Tomy Transformers Masterpiece MP-23 Exhaust: Cancellation Rumours Addressed (1661804)
Posted by LOST Cybertronian on March 11th, 2015 @ 1:25pm CDT
omega666 wrote:Doesn't Repro Label save everything? Make a white figure and have Repro Labels make stickers.


Reprolabels wont touch Marlboor Wheeljack AKA Exhaust with a ten foot pole. It is a four letter word to them.

Transformers and More @ The Seibertron Store

Visit our store on eBay
These are affiliate links. We may earn commissions when you purchase items or services through these links.
Visit shop.seibertron.com to buy "VOID RIVALS #3 Cvr E 1:50 Image Comics 2023 JUN230379 3E (CA) Clarke (W) Kirkman"
VOID RIVALS #3 Cvr ...
Visit shop.seibertron.com to buy "GI JOE YEARBOOK #1 Marvel Comics 1985 (CA) Golden (W) Hama 220721A"
GI JOE YEARBOOK #1 ...
Visit shop.seibertron.com to buy "GI JOE YEARBOOK #4 Marvel Comics 1988 (CA) Trimpe (W) Hama 220721B"
GI JOE YEARBOOK #4 ...
Visit shop.seibertron.com to buy "GI JOE Real American Hero #306 Cvr C 1:10 Image Comics 0324IM240 306C (CA)Walker"
NEW!
GI JOE Real Americ ...
Visit shop.seibertron.com to buy "VOID RIVALS #1 7th ptg Image Comics 2024 0124IM896 (CA) Di Nicuolo (W) Kirkman"
NEW!
VOID RIVALS #1 7th ...
Visit shop.seibertron.com to buy "GI JOE YEARBOOK #3 Marvel Comics 1987 (CA) Zeck (W) Hama 231208Z"
GI JOE YEARBOOK #3 ...
Visit shop.seibertron.com to buy "GI JOE Real American Hero #303 Cvr B Image Comics 2024 1123IM282 303B (CA)Kubert"
GI JOE Real Americ ...
Visit shop.seibertron.com to buy "DUKE #3 2nd ptg Major Bludd Image Comics 2024 GI JOE 0124IM937 (CA) Howard"
NEW!
DUKE #3 2nd ptg Ma ...
Visit shop.seibertron.com to buy "TRANSFORMERS #2 2nd ptg Cvr A Duke Image Comics 2023 1023IM897 (CA) Howard"
TRANSFORMERS #2 2n ...
Visit shop.seibertron.com to buy "GI JOE Real American Hero #302 Cvr C 1:10 Image Comics 302C 1023IM319 (CA)Walker"
GI JOE Real Americ ...
Visit shop.seibertron.com to buy "GI JOE Real American Hero #302 Cvr B Image Comics 2023 302B 1023IM318 (CA)Kubert"
GI JOE Real Americ ...
Visit shop.seibertron.com to buy "VOID RIVALS #2 Cvr E 1:50 Image Comics 2023 APR238112 2E (CA) Lotay (W) Kirkman"
VOID RIVALS #2 Cvr ...
Visit shop.seibertron.com to buy "DUKE #1 Cvr A Image Comics 2023 1A GI JOE 0623IM806 (A/CA) Reilly (W)WIlliamson"
DUKE #1 Cvr A Imag ...
Visit shop.seibertron.com to buy "DUKE #3 Cvr A Image Comics 2024 3A GI JOE 1223IM271 (A/CA) Reilly (W) WIlliamson"
DUKE #3 Cvr A Imag ...
* Price and quantities subject to change. Shipping costs, taxes and other fees not included in cost shown. Refer to listing for current price and availability.
Find the items above and thousands more at the Seibertron Store on eBay
Transformers Podcast: Twincast / Podcast #349 - Agent of Chaos
Twincast / Podcast #349:
"Agent of Chaos"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Saturday, May 4th, 2024

Featured Products on Amazon.com

These are affiliate links. We may earn commissions when you purchase items or services through these links.
Buy "Transformers: Generations Power of The Primes Legends Class Autobot Tailgate" on AMAZON
Buy "Transformers: Generations Power of The Primes Legends Class Battleslash" on AMAZON
Buy "Transformers Toys Optimus Prime Cyberverse Ultimate Class Action Figure - Repeatable Matrix Mega Shot Action Attack Move - Toys for Kids 6 & Up, 11.5"" on AMAZON
Buy "Transformers Studio Series 10 Deluxe Class Movie 1 Autobot Jazz" on AMAZON
Buy "Transformers Generations Titans Return Deluxe Misfire and Aimless" on AMAZON
Buy "Transformers Studio Series 07 Leader Class Movie 4 Grimlock" on AMAZON
Buy "Transformers Generations Power of The Primes Voyager Class Elita-1" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Dinobot Snarl" on AMAZON
Buy "Transformers Generations Combiner Wars Legends Class Chop Shop Figure" on AMAZON
Buy "Transformers MV5 Titan Changer Megatron Action Figure" on AMAZON
Buy "Transformers Generations Combiner Wars Legends Class Protectobot Groove Figure" on AMAZON
Buy "Transformers Generations Combiner Wars Series PK Bruticus Action Figure	B3899" on AMAZON