Takara Lead Designer Hideaki Yoke Interview

PW: Did you ever imagine Transformers to become the success that it is today?

HY: Never ever! The franchise we see today is more than something that I could have imagined. All I can say is that all of this is more than a dream come true to me.

PW: Which is harder? Trying to put character and personality into a machine, or trying to design the way the robots Transform? Because it is one thing to see the robots transform on screen, but to have toys that do the same thing? That’s looks like a lot of planning to us.

HY: I understand why this question came up as we keep aiming to amaze customers by designing rich personalities in both vehicle and robot mode with great transforming skills. The fact is however, that they are not that hard to design in either way. There will be some challenges in matching the products with the screen characters, but our designers enjoy accomplishing their job and at the same time, raise the bar a couple of notches.