Reveal Your Shield Week Day 4 - Laura Haddock and Transformers: The Last Knight Turbo Changer Optimus

Really going all out on these reveals!

Although i get it now, they are advertising the toys that are out in stores now for people to buy. Thats fine but in that case I think it would have been better to just release these videos just like that and not advertise it (to TF news sites) as a reveal week for fans.

It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.

"I show my Autobot allegiance by stealing things."

Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.

Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.

william-james88 wrote:

Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.

Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.

Because PR is general. We're just on the mailing list.

william-james88 wrote:

Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.

Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.

The more hooks you put in the water, the more fish you're likely to catch.
And I doubt Hasbro's marketing department keeps track of what we (seibertron) know and don't know, but they do know we are a valuable and free marketing tool.

Va'al wrote:Because PR is general. We're just on the mailing list.

But me and Jenn are getting so close!

As part of the Reveal Your Shield week at Transformers HQ, their Instagram account has posted a collage of a series of photos celebrating the Autobot faction (as they did for the Decepticons yesterday), as notified to us by Twincaster xRotorstormx. Check it out below, along with an Autobot-tastic video from their Facebook page!

Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!

cloudballoon wrote:Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!

I count three Bees and four Optimus Primes (even if one is just his arm).

Sabrblade wrote:

cloudballoon wrote:Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!

I count three Bees and four Optimus Primes (even if one is just his arm).

actually 4 bees.
one in the middle picture

On the fifth day of the Reveal Your Shield promo campaign from Hasbro Transformers, we have two new clips from the official Facebook page, asking fans to once again get involved on social media by declaring what makes them 'More Than Meets the Eye'... and to encourage people to share, the whole Hasbro Brand team - including Mark Weber and Ben Montano - got involved too! Check them out below.

Whether you pledged allegiance this week to #TeamAutobot or #TeamDecepticon, we’re all More Than Meets The Eye. Show us how you’re More Than Meets The Eye!

At Hasbro HQ, we’re revealing our shields and choosing sides. Show us which side you’re on! Like for Decepticons, Love for Autobots!

That is totally Jon Bailey narrating that first video!