OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

Tuesday, May 13th, 2014 5:42PM CDT

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OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

First-ever Global Movie Partnership Will Cover Over 35 Countries
New Television Spot from Director Michael Bay to Launch May 15 in over 15 Territories

DEERFIELD, Ill., May 13, 2014 /PRNewswire/ -- OREO, the world's favorite cookie, announced today its partnership with Paramount Pictures for the global release of the upcoming Michael Bay film "Transformers: Age of Extinction," releasing in the U.S. on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.

"We're very excited about this partnership as we're bringing two iconic brands together in a big way around the world," said Jennifer Hull, Brand Manager Global Oreo at Mondelez International. "The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that's sure to surprise and delight consumers everywhere."

From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to Autobot and Decepticon embossed cookies in Asia and Latin America and custom flavors in Southeast Asia, OREO is set to excite Transformers and OREO fans – wherever they are.

"The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "We were fortunate to have Michael Bay dedicate the time, while still in production on 'Transformers: Age of Extinction,' to personally direct this new OREO television campaign, which Transformers movie fans around the world will no doubt love to see."

The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled "Little Help," the spot will air in over 15 markets.

The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.

Are you ready to see OREO in action? Join the OREO community at http://www.facebook.com/oreo to follow the story.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelez International's "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 35 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday in 2012.

About Mondelez International
Mondelez International, Inc. (MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit http://www.mondelezinternational.com and http://www.facebook.com/mondelezinternational.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Credit(s): Yahoo Finance

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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575591)
Posted by El Duque on May 19th, 2014 @ 7:52pm CDT

The Oreo Cookie YouTube has uploaded their special Transformers: Age of Extinction commercial directed by Michael Bay himself. The commercial features some additional footage from the Optimus Prime/Lockdown showdown shown in the previous teasers and trailers. Check out the embedded video below:

Even the most powerful of us can fall. But, what happens when you have an Oreo on hand? Watch to find out and follow us on our facebook page for more Oreo & Transformers 4 ACTION!

Directed by: Michael Bay

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575598)
Posted by OptimalOptimus2 on May 19th, 2014 @ 8:04pm CDT

First of all, what?!! And second, Lockdown ship is missing at the end.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575600)
Posted by autobot1979 on May 19th, 2014 @ 8:10pm CDT

This cgi is so cool :KREMZEEK:

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575606)
Posted by Sabrblade on May 19th, 2014 @ 8:30pm CDT

Looks like footage taken from the aftermath of the Prime vs. Galvatron fight that has Lockdown arrive and gun down Optimus with his face.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575611)
Posted by SlyTF1 on May 19th, 2014 @ 9:03pm CDT

I see Galvatron on the ground. I'm sure this is part of the movie, minus the Oreo kid. I thinking Optimus gets shot from behind like in the previous trailers, turns around, and gets shot in the chest and blown back. Awesome.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575631)
Posted by ausbot on May 19th, 2014 @ 10:59pm CDT

Nike, Pepsi, I-pod, now Oreos, Prime is such a sell-out!

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575640)
Posted by Bumblevivisector on May 19th, 2014 @ 11:35pm CDT

So close to the "How Unicron eats a Reese's Peanut Butter Cup" ad that should've been made for that campaign in the '90s, yet so far...

We just don't see this kind of thing enough during summer blockbuster season. Has there still never been a commercial where Spidey runs out of web fluid, only to be saved by replacing it with the formula for Twizzlers?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575646)
Posted by Cyborgraptor on May 20th, 2014 @ 12:02am CDT

Optimus! What are you doing?! You have no idea where the oreo came from!

I like to believe that kid was working with the Decepticons and gave him a poisoned cookie

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575655)
Posted by Rodimus Prime on May 20th, 2014 @ 12:35am CDT

That. Was. Great.

And yeah, looks like Lockdown shoots Prime more than once.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575672)
Posted by Ravage XK on May 20th, 2014 @ 3:40am CDT

Wonder what other brands they could shoe horn into the footage?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575717)
Posted by MGrotusque on May 20th, 2014 @ 7:43am CDT

Ugh.....i just don't understand. It's such a massive stretch of the imagination. The oreo product is so forced in this ad. It's silly and unnecessary.

Why would you put an oreo cookie on top of a giant robot? Cause that's all that happened. Pointless and contrived.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575728)
Posted by Sabrblade on May 20th, 2014 @ 9:05am CDT

Guys, this is type of advertising hardly anything new.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575730)
Posted by ILL-Star on May 20th, 2014 @ 9:11am CDT

I too run on the fuel of an Oreo.
Actually, no I don't.
I run on the fuel of an entire bag of Oreos.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575784)
Posted by Seibertron on May 20th, 2014 @ 1:17pm CDT

Dammit ... who the heck is eating Oreo's without a glass of milk to dunk them in? Optimus should be ashamed! No milk? No Oreo's! :michaelbay:

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1575871)
Posted by Shockwave7 on May 20th, 2014 @ 7:36pm CDT

Soon afterwards, carved on Optimus' tombstone: "Here Lies Optimus Prime: Who Rushed Into Battle Armed Only With An Oreo Cookie That He Couldn't Even Eat. What A Maroon."

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576142)
Posted by El Duque on May 21st, 2014 @ 7:13pm CDT

We also have a couple of new Transformers: Age of Extinction cross promotional commercial from Duracell and GAC Motors.

Here's Duracell's commercial, additional promotional images can be found on their Facebook page:

And here's the one from GAC Motors. You'll remember they are to have a vehicle featured in the upcoming film, the Trumpchi E-Jet. They have also updated their website with new imagery of their vehicles as robots. Whether these vehicles will actually transform in the movie remains to be seen.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576145)
Posted by Sabrblade on May 21st, 2014 @ 7:17pm CDT

Duracell Singapore, that is.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576148)
Posted by Deadput on May 21st, 2014 @ 7:21pm CDT

Those were hilariously bad.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576217)
Posted by Spleenzorio on May 22nd, 2014 @ 12:10am CDT

Is it actually 4 years after Chicago? So that would mean the movie takes place next year?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1576228)
Posted by Autobot032 on May 22nd, 2014 @ 1:24am CDT

Spleenzorio wrote:Is it actually 4 years after Chicago? So that would mean the movie takes place next year?

If I'm remembering correctly, it does take place 4 years after Chicago. So, yeah. Next year it is.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1577540)
Posted by El Duque on May 27th, 2014 @ 9:21pm CDT

In Celebration of the EPIX Launch on Time Warner Cable, Customers Can Win a Trip to New York for the Red Carpet Premiere of Transformers: Age of Extinction

Customers Can Enter to Win on the TWC Facebook Page – Contest Ends June 6

Time Warner Cable and EPIX, Hollywood’s new home for BIG movies, are giving customers another opportunity to enjoy movies better and bigger by sending one lucky winner and guest to the NY premiere of one of this summer’s most anticipated blockbuster films, Transformers: Age of Extinction. Today through June 6, customers can enter THE EPIX TRANSFORMERS: AGE OF EXTINCTION SWEEPSTAKES for a chance to win a trip for two to New York City to attend the red carpet movie premiere via the TWC Facebook page (http://www.facebook.com/twc). Transformers: Age of Extinction starring Mark Wahlberg, will open in theaters nationwide on June 27.

The Grand Prize Package Includes:
Round trip flights for two to New York City with hotel accommodations
Ground transportation to and from the Transformers: Age of Extinction Premiere
Two tickets to the June 25th Red Carpet Premiere of Transformers: Age of Extinction

Customers will also have an opportunity to score tickets to an advance screening of Transformers: Age of Extinction in select cities across the country via ticket giveaways and additional online and in-store promotions scheduled to launch in June.
Customers can continue to enjoy complimentary access to EPIX and thousands of BIG movies on TV, Online, On Demand, and On the Go now through June 18. For channel listings, go to twc.com/EPIX.
For updates and exclusive offers and extras, customers can like the TWC Facebook page and follow @TWC on Twitter.

Official Rules
No Purchase Necessary to Enter or Win. A Purchase Will Not Improve Your Chances of Winning. Open to legal U.S. residents who are Time Warner Cable residential subscribers in good standing, residing in a serviceable area of Time Warner Cable and those living in the same household in the following states/areas: AL, AZ, CA, CO (only in Gunnison), GA, ID, IL, IN, KS, KY, ME, MA, MI, MO, NE, NH, NJ, NM, NY, NC, OH, PA, SC, TN, TX, VA, WA, WV, or WI, WHO, AS OF MAY 11, 2014, ARE 18 YEARS OF AGE OR OLDER OR THE AGE OF LEGAL MAJORITY IN THEIR JURISDICTION OF RESIDENCE. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

About Time Warner Cable
Time Warner Cable Inc. (TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at http://www.twc.com, http://www.twcbc.com and http://www.twcmedia.com.

ABOUT TRANSFORMERS: AGE OF EXTINCTION
“TRANSFORMERS: AGE OF EXTINCTION” is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.
Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.
Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27, 2014.

ABOUT EPIX
EPIX is the newest premium entertainment network delivering the latest movie releases, classic library titles, plus original films, comedy, music and sports events on TV, on demand, online and on devices. Launched October 2009 as the first multiplatform premium network with online accessibility for subscribers through EPIX.com, EPIX pioneered the development and proliferation of TV Everywhere for American consumers. EPIX was the first premium network to launch on Xbox consoles, first on PlayStation®3 (PS3™) and PlayStation®4 (PS4™) systems, first on Android tablets and phones, first on Roku® players and Windows 8.1 and is available to authenticated subscribers on hundreds of devices including Apple® iPads®, iPhones®, Samsung® Smart TVs and Blu-ray™ players and more. Today EPIX remains the only premium service providing its entire monthly line-up from new Hollywood hits to original programs on all platforms and provides more movies than any other premium network.

EPIX is a joint venture between Viacom Inc. (NASDAQ:VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (LGF), available to over 43 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications, Time Warner Cable and Verizon FiOS.

For more information about EPIX, go to http://www.EPIX.com. Follow EPIX on Twitter @EpixHD (https://www.twitter.com/EpixHD) and on Facebook (https://www.facebook.com/EPIX), YouTube (https://youtube.com/EPIX), Instagram (http://instagram.com/EPIX), Google+ (google.com/+EPIX ) and Pinterest (http://pinterest.com/EPIX).

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1578985)
Posted by El Duque on June 2nd, 2014 @ 10:49pm CDT

Our friends in the Philippines can treat themselves to some delicious Dunkin Donuts and score themselves a Transformers: Age of Extinction figurine! During the month of June they will be offering Optimus Prime, Drift, and Bumblebee figurines with the purchase of a dozen donuts plus a small additional charge. No word on if this promotion will be available domestically. Check out the image below:

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1578995)
Posted by BERSEKAEL on June 3rd, 2014 @ 12:14am CDT

This happymeal toys are actually awesome, better than the actual main toy line, even better than every toy hasbro has shown for AoE :-?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1578998)
Posted by DinobotScorn on June 3rd, 2014 @ 12:22am CDT

Ok, I would go to Dunkin' Donuts for the first time in my life just to get that Drift figure.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579005)
Posted by SKYWARPED_128 on June 3rd, 2014 @ 12:46am CDT

With a nice coat of paint, those would actually make some pretty cool desktop deco.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579015)
Posted by chuiietwom on June 3rd, 2014 @ 2:41am CDT

Except for the eyes, it really has a good mold, including the back

Good looking box, too!

Hopefully they won't run out of the Optimus and Bumblebee ones the next time I buy a dozen donuts.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579020)
Posted by Va'al on June 3rd, 2014 @ 3:58am CDT

We reported the Transformers: Age of Extinction promotion from the Philippines branch of Dunkin' Donuts not too long ago, and already one of our fellow Seibertron.com users cuiietwom has shared images of one of the cup topper figures: Decepticon turned Autobot Drift! Check out the images below.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579032)
Posted by BERSEKAEL on June 3rd, 2014 @ 5:43am CDT

yeap, collectors will remember AoE thanks to Dunkin' Donuts

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579035)
Posted by ConBotFormer on June 3rd, 2014 @ 6:27am CDT

I would like to have these. Will they be sold in America? Not that I even eat junk food, but maybe I could walk in and just buy these...first I gotta find a DD near me.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579043)
Posted by TimothyR on June 3rd, 2014 @ 7:13am CDT

why couldn't the deluxe version be those colors?

i understand that the bugatti is blue when bright sunshine is shining on it.. otherwise, it looks black most of the time.. plus, black plastic would look SOOO much better with those nice light blue highlights.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579069)
Posted by ArmadaPrime on June 3rd, 2014 @ 9:37am CDT

TimothyR wrote:why couldn't the deluxe version be those colors?

i understand that the bugatti is blue when bright sunshine is shining on it.. otherwise, it looks black most of the time.. plus, black plastic would look SOOO much better with those nice light blue highlights.

Brightly coloured toys stand out more on shelves, attracting kid's attention better
I am hoping though for a repaint of drift-I'm sure they could do it as an "obligatory night shadow stealth version" or whatever :lol:

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579246)
Posted by BERSEKAEL on June 3rd, 2014 @ 9:06pm CDT

ArmadaPrime wrote:
TimothyR wrote:why couldn't the deluxe version be those colors?

i understand that the bugatti is blue when bright sunshine is shining on it.. otherwise, it looks black most of the time.. plus, black plastic would look SOOO much better with those nice light blue highlights.

Brightly coloured toys stand out more on shelves, attracting kid's attention better
I am hoping though for a repaint of drift-I'm sure they could do it as an "obligatory night shadow stealth version" or whatever

Kids don't go for inaccurate figures, they have deeper perception for toys than adults by this days. I am a father talking.

Yes a bright color will call their attention at first sight, but the following reaction will be negative.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579254)
Posted by Sabrblade on June 3rd, 2014 @ 10:09pm CDT

BERSEKAEL wrote:
ArmadaPrime wrote:
TimothyR wrote:why couldn't the deluxe version be those colors?

i understand that the bugatti is blue when bright sunshine is shining on it.. otherwise, it looks black most of the time.. plus, black plastic would look SOOO much better with those nice light blue highlights.

Brightly coloured toys stand out more on shelves, attracting kid's attention better
I am hoping though for a repaint of drift-I'm sure they could do it as an "obligatory night shadow stealth version" or whatever

Kids don't go for inaccurate figures, they have deeper perception for toys than adults by this days. I am a father talking.

Yes a bright color will call their attention at first sight, but the following reaction will be negative.

Kindly tell that to Hasbro, PLEASE! They're under the belief that "bright colors = more $$$ than dull colors".

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1579367)
Posted by ArmadaPrime on June 4th, 2014 @ 11:16am CDT

Sabrblade wrote:
BERSEKAEL wrote:
ArmadaPrime wrote:
TimothyR wrote:why couldn't the deluxe version be those colors?

i understand that the bugatti is blue when bright sunshine is shining on it.. otherwise, it looks black most of the time.. plus, black plastic would look SOOO much better with those nice light blue highlights.

Brightly coloured toys stand out more on shelves, attracting kid's attention better
I am hoping though for a repaint of drift-I'm sure they could do it as an "obligatory night shadow stealth version" or whatever

Kids don't go for inaccurate figures, they have deeper perception for toys than adults by this days. I am a father talking.

Yes a bright color will call their attention at first sight, but the following reaction will be negative.
Kindly tell that to Hasbro, PLEASE! They're under the belief that "bright colors = more $$$ than dull colors".

Agreed in all honesty-but that was the designer's word as to why, at least, the dinobots are brightly coloured rather than just 'another black/grey figure'. (Correct me if I'm wrong, I believe it was in the designer's video a bit back?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580288)
Posted by vanessajoygasat on June 8th, 2014 @ 11:41am CDT

Optimus looks good too

I think the weakest of the three design wise is Bumbleebee

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580398)
Posted by ScoutBumblebee on June 8th, 2014 @ 7:26pm CDT

Along with all of the other merchandising we've seen for Transformers: Age of Extinction, there's now a giveaway from Big Red sodas, as well. This giveaway includes some neat Transformers merchandise, and even a 2014 Kawasaki Ninja 300SE motorcycle. You can enter the competition at the following link:

Big Red's Sweepstakes website

Or see their Facebook pages for more information.

Age of Extinction Prize giveaway
2014 Ninja 300SE Sweepstakes

Available prizes include:

Please note that at this time, the contest appears to be open only to US citizens. Check out the pictures below to see available prizes.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580416)
Posted by 80sgeek on June 8th, 2014 @ 8:34pm CDT

So how are you supposed to enter this? The links take you to their Facebook page and there's no info anywhere on their page on how to enter.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580420)
Posted by T-Macksimus on June 8th, 2014 @ 8:59pm CDT

I don't care about any of the other stuff, I just want one of those coolers. I'd be happy with one of those.

And just curious... has there been any mention of a motorcycle character in this new film? I don't recall having heard of one so I fail to see the importance of them giving away a Kawasaki Ninja if it doesn't directly coincide with the film.
Like I said previously, I don't care about any of the other prizes, the bike included, I was just wondering about the connection and whether we could look forward to some silly bastardization of an otherwise nice looking motorcycle making its way into the toy line. I'm running out of stuff to scoff at and have a whole new batch of derisive comments ready to sling Hasbro's direction.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580428)
Posted by ScoutBumblebee on June 8th, 2014 @ 9:52pm CDT

80sgeek wrote:So how are you supposed to enter this? The links take you to their Facebook page and there's no info anywhere on their page on how to enter.

Fixed. Click on the first link that is up there now. Thanks!

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580600)
Posted by mooncake623 on June 9th, 2014 @ 3:56pm CDT

Looking for that perfect Optimus Prime costume for you or your kids to wear to the Transformers Age of Extinction premiere? Seibertron.com's very own jon3.0 stop by to let us know of a Transformers costumes sale. Buycostumes.com is having a $20 off $75 purchase and with free shipping.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1580605)
Posted by Autobot Crosshairs on June 9th, 2014 @ 4:33pm CDT

The optimus prime image in the bottom corner is much different than the one we've seen before on the poster. The arms are different and he has his mouth plate on. :-?

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581150)
Posted by Va'al on June 11th, 2014 @ 12:02pm CDT

We showed you some images a while back of the Philippines Dunkin' Donuts Transformers: Age of Extinction cup toppers, focusing on Drift. Thanks to Seibertron.com fan Joe Balanon who contacted us via our Facebook page, we get another look at some new pictures of the Drift, Bumblebee, and Optimus Prime cup toppers as well as images of the special Dunkin' Donuts Age of Extinction packaging featuring each of the characters. Check them out below!

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581262)
Posted by Peridot on June 11th, 2014 @ 6:04pm CDT

That motorcycle looks like Crosshairs.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581768)
Posted by Va'al on June 13th, 2014 @ 6:45am CDT

The Transformers: Age of Extinction marketing campaigns are really amping up around the globe! From Mumbai, via IndianTelevision.com, we have news of a Hasbro-licensed 12-foot tall, 300kg heavy Optimus Prime statue touring six Indian cities to promote the film release - and give fans a chance to win premiere screening tickets! Check out more info here, and images below.

Aiming to bring viewers a step closer to their favourite hero – Optimus Prime, the makers have made a whopping 12-foot high statue that weighs about 300kg. Warrior, fearless and righteous – Optimus Prime is the ultimate leader of the Autobots who are constantly raging wars against a rival faction of robots called the Decepticons.

Under a special license from Hasbro (American multinational that is one of the largest toy makers in the world), this figurine is made to exact design specifications. The viewing experience of this complex figurine has been enhanced by intricate lighting. Encased in a special package, a dedicated container has been hired to transport the robot locally around India. Optimus Prime will tour six cities, starting with Pune and eventually making his way to Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581777)
Posted by dragons on June 13th, 2014 @ 7:15am CDT

Glad I don't live there to hot nice piece

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581788)
Posted by mooncake623 on June 13th, 2014 @ 8:07am CDT

I'll take my 6.5 feet 3mm yen G1 convoy statue [-(

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581869)
Posted by gantzrunner on June 13th, 2014 @ 2:02pm CDT

For once I don't have to be jealous, because the exact same prime was at Phoenix comic con, along with the obligatory Bumblebee lol

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1581939)
Posted by TimothyR on June 13th, 2014 @ 7:22pm CDT

why does it seem like some of the people who make these don't really pay attention to the actual render of the character..

it's nice an all, and i'm sure a lot of effort was put into making it.. it just doesn't look like there was a lot of effort put into getting it right.

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1582009)
Posted by Ultra Markus on June 14th, 2014 @ 1:07am CDT

it almost looks wearable like a suit of armor!

Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction" (1583022)
Posted by Va'al on June 17th, 2014 @ 7:33am CDT

Have you given in to the Transformers: Age of Extinction hype yet? No? How about a chance to own a gigantic 'Stand together or face extinction' poster? Courtesy of MichaelBay.com/ShootForTheEdit, you can now win this massive piece of promotional material through social media interaction! Either comment on the Facebook post or retweet the S4TE update to enter.

Enter a chance to win a huge Transformers 4 Imax Poster. This poster is about 3/4 the size of a King-size bed (48 x 69 inches | 121.92 x 175.26 centimeters).

Tell us which is your favorite Transformer Age Of Extinction character below.

Contest ends Saturday 12AM Eastern Standard Time.