Hub TV News Release: "Thanksgiving Day Kicks Off 'Naughty or Nice' Viewers' Choice Event"

For Immediate Release
November 23, 2011

THANKSGIVING DAY KICKS OFF ‘NAUGHTY OR NICE’ ONLINE EVENT ALLOWING FANS TO VOTE FOR TOP HERO AND VILLAIN

CHARACTER ON THE HUB TV NETWORK

Viewers’ Choices to be Featured in December Two-Hour Programming Event Accompanied by Special Call-In Sweepstakes



LOS ANGELES – Beginning Thanksgiving Day, November 24, fans of The Hub TV Network have the chance to help determine the network’s two-hour programming block on Sunday, December 18, from 1 p.m. – 3 p.m. ET by voting online in the second annual “Naughty or Nice” viewers’ choice event.

Fans can go to http://www.hubworld.com/holiday to choose from a list of “Heroes,” “Friends,” “Villains,” and “Meanies” in a three-round bracket system that will result in the naming of the “Naughtiest” and the “Nicest” character on The Hub. The voting results will be revealed during a two-hour marathon on December 18, as the characters crowned the “Naughtiest” and the “Nicest” will be featured in two half-hour episodes each.

Additionally, The Hub will host a call-in sweepstakes during which viewers of the two-hour programming block on Sunday, December 18 will have the chance to win one of four prize packages, each consisting of a $2,500 cash card and a $1,000 donation to the charity of their choice. The toll-free, call-in number for the sweepstakes will be provided on-screen during the December 18 episodes which will reveal the two characters viewers will have voted to be the “Naughtiest” and the “Nicest.” Winners will be randomly selected from the phone calls that are received. For complete information and official rules visit http://www.hubworld.com/holiday and click the sweepstakes link. Participants must be six years old or older to enter and the sweepstakes is limited to legal residents of the 50 United States & D.C.

The nominees for the “Naughty or Nice” online event are as follows:

Heroes:
· Snake Eyes (“G.I. Joe Renegades”)
· Jem (“Jem and the Holograms”)
· Batman (“Batman The Animated Series”)
· Optimus Prime (“Transformers Prime”)

Friends:
· Pinkie Pie (“”My Little Pony Friendship is Magic”)
· Chris (“Dan Vs.”)
· Strawberry Shortcake (“Strawberry Shortcake’s Berry Bitty Adventures”)
· Cookie (“Pound Puppies”)

Villains:
· Megatron (“Transformers Prime”)
· Baroness (“G.I. Joe Renegades”)
· Joker (“Batman The Animated Series”)
· Discord (“My Little Pony Friendship is Magic”)

Meanies:
· McLeish (“Pound Puppies”)
· Dan (“Dan Vs.”)
· The Tick Monster (“R.L. Stine’s Haunting Hour: The Series”)
· Pizzazz (“Jem and the Holograms”)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub at http://www.hubworld.com for more videos, games and fun!

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