Hasbro Speaks of New Distribution Approach Where Retailers can Order Specific Characters
Friday, February 15th, 2019 9:43AM CST
Categories: Toy News, Event NewsPosted by: william-james88 Views: 18,110
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While specific details were not given, Jeff Jackson said in the presentation that character specific orders will be available to e-commerce merchants in part of their new supply chain endeavor. It may take time to see that come into effect but this can have a tremendous impact for collectors. Of course, remember that this will only be for e-commerce for now.
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Posted by Nemesis Maximo on February 15th, 2019 @ 10:00am CST
Posted by WeatherManNX01 on February 15th, 2019 @ 10:02am CST
And, hopefully, it will also mean a better chance of picking up individuals instead of having to get a whole case in order to get a specific figure. Siege has been tough to pick up online, since I'm not interested in EVERY figure like I have been in the last few years. I don't want to buy a case just for one figure and then have to deal with the rest.
Posted by kurthy on February 15th, 2019 @ 10:02am CST
Posted by ScottyP on February 15th, 2019 @ 10:18am CST
Posted by sol magnus on February 15th, 2019 @ 10:52am CST
Long term, I guess Hasbro will just stop marketing characters with less overall popularity if no one is ordering them.
Posted by leokearon on February 15th, 2019 @ 12:36pm CST
Posted by william-james88 on February 15th, 2019 @ 12:48pm CST
leokearon wrote:Good in theory bad in practice, chances are the stores will start overstocking on the popular characters, because they think they will keep selling. Also it means the shops will have to track individual products instead of waves
But this is just for online stores like BBTS and the like. Why would BBTS, which caters to fans, overstock on BB and Optimus?. And plus the idea of being more flexible in ordering means you no longer need to overstock. You see what sells best in your current stock and then order that character more. Why would you overstock?
Posted by TF-fan kev777 on February 15th, 2019 @ 12:49pm CST
leokearon wrote:Good in theory bad in practice, chances are the stores will start overstocking on the popular characters, because they think they will keep selling. Also it means the shops will have to track individual products instead of waves
This only applies to e-commerce retailers, not brick and mortar stores. E-commerce retailers already do track individual products, but currently have to order them in waves. This gives them the benefit of being able to order a case of 1 character that may have already sold out on their site instead of a wave case where they will blow through the desired character and get stuck with even more of the harder to sell ones.
Posted by leokearon on February 15th, 2019 @ 1:05pm CST
william-james88 wrote:leokearon wrote:Good in theory bad in practice, chances are the stores will start overstocking on the popular characters, because they think they will keep selling. Also it means the shops will have to track individual products instead of waves
But this is just for online stores like BBTS and the like. Why would BBTS, which caters to fans, overstock on BB and Optimus?. And plus the idea of being more flexible in ordering means you no longer need to overstock. You see what sells best in your current stock and then order that character more. Why would you overstock?
You could still overstock by over-estimating demand.
Posted by william-james88 on February 15th, 2019 @ 1:33pm CST
leokearon wrote:william-james88 wrote:leokearon wrote:Good in theory bad in practice, chances are the stores will start overstocking on the popular characters, because they think they will keep selling. Also it means the shops will have to track individual products instead of waves
But this is just for online stores like BBTS and the like. Why would BBTS, which caters to fans, overstock on BB and Optimus?. And plus the idea of being more flexible in ordering means you no longer need to overstock. You see what sells best in your current stock and then order that character more. Why would you overstock?
You could still overstock by over-estimating demand.
Overstocking isnt the problem nor the issue. The idea here is that now you can order just what you need more of. Overstocking isnt even relevant in this discussion, it's the bizarro world version of this thread.
Posted by Burn on February 15th, 2019 @ 2:47pm CST
Posted by D-Maximal_Primal on February 18th, 2019 @ 7:29pm CST
Posted by Emerje on February 23rd, 2019 @ 11:17pm CST
Emerje