Hasbro Released Full HASCON 2017 Schedule - Transformers Comics, Toys, Guests and More

FRIDAY

11:30AM

More than Meets the Eye

Location: HASCON Main Stage

Get a glimpse behind the scenes of the Transformers toy line, sneak a peek at never-released development process imagery, meet the team behind the magic, and be the first to get a glimpse of the future toy range. Hosted by the Transformers brand team

12:30PM

IDW - Transformers Comics: How Artists and Writers Bring Stories to Life

Location: HASCON Main Stage

Have you ever wanted to know how a comic book comes to life? Hear from the artists and writers that create the Transformers comics. Learn how story ideas are developed and brought to life by the amazing team of writers and artists at IDW.

1:30PM

Takara Tomy Autograph Session

Location: Transformers Brand Area

Transformers designers Shogo Hasui, Takashi Kunihiro, and Hideaki Yoke

2:30PM

From Unicron to Megatron - Explore the Villains of Transformers

Location: HASCON Main Stage

It feels good to be bad. Dive into the history of some of the most evil bots in the Transformers universe. Hosted by the Transformers brand team.

4PM

IDW Autograph Session

Location: Transformers Brand Area

Meet and greet autographs from Marcelo Matere and Chris Mowry, some of the creative minds at IDW involved with bringing Transformers comic books to life

A L L

TRANSFORMERS BRAND EXPERIENCE

Location: Transformers Brand Area

Immerse yourself in the world of Transformers where things are “More than Meets the Eye”! We take you behind-the-scenes through the latest entertainment from movies to animation to comics, and have fun with the latest toys, hearing from the designers themselves how they bring this amazing brand to life! Ready to roll out? Highlights and hands-on experiences include:

Get up close to an epic collection of Transformers movie props
Meet and get your picture with Optimus Prime and Bumblebee costume characters
Photo Ops featuring statues of Optimus Prime, Bumblebee, Sqweeks, and more
Photo Ops with Camaro Bumblebee and the IMSA/NASCAR TRANSFORMERS: The Last Knight racing car
Hands-on play with the latest Transformers toys, plus previews of 2018 action figures and toys
Historical products from the Hasbro Vault
Designer Archives featuring prototypes and imagery of never-before released toys

Plus, enjoy Transformers panels and VIP/add-on experiences, including:

TRANSFORMERS: THE LAST KNIGHT in the Making - the making of Transformers: The Last Knight with producer Lorenzo di Bonaventura, Mark Wahlberg, and special guests
More than Meets the Eye – get a glimpse behind the scenes of the Transformers toy line
PETER AND FRANK SOUND OFF: The Voices of Optimus Prime & Megatron!
IDW - Transformers Comics: How Artists and Writers Bring Stories to Life
THE PRIME WARS TRILOGY: See the story come to life!
TRANSFORMERS: Special Dinner Event with Mark Walhberg, Peter Cullen, Frank Welker, Stan Bush, and more special guests (add-on or VIP ticket purchase required)

SATURDAY
10AM

Stan Bush Autograph Session (TRANSFORMERS Brand Area)

Location: Transformers Brand Area

12PM

PETER AND FRANK SOUND OFF: The Voices of Optimus Prime & Megatron!

Location: HASCON Main Stage

The powerful voices behind two of the most iconic adversaries — the heroic Autobot Optimus Prime and villainous Decepticon Megatron — come together as friends and share stories around the legacy they have helped create. With more than 30 years of Transformers voice acting history and decades of friendship, these two will fill the air with untold stories and glimpses behind the microphone of some of the most memorable recording sessions.

3PM

TRANSFORMERS: 'THE LAST KNIGHT' in the Making

Location: HASCON Main Stage

Discuss the making of Transformers: 'The Last Knight' with producer Lorenzo di Bonaventura, Mark Wahlberg, Isabela Moner and special guests.

4PM

Peter Cullen and Frank Welker - Autograph session

Location: Transformers Brand Area

5PM

Susan Blu Autograph Session (TRANSFORMERS Brand Area)

Location: Transformers Brand Area

6:30PM

TRANSFORMERS: Special Dinner Event

*VIP or Add-On Ticket Purchase Required

Price: $200*

Location: The Dunkin' Donuts Center Overlook Lounge

Celebrate 10 years of Transformers film magic at this special VIP event! Join celebrities and producers, including Mark Wahlberg, Isabela Moner, Brian Goldner and Stephen Davis, from Transformers: The Last Knight as we look back at the magic moments from the franchise’s cinematic legacy. Peter Cullen and Frank Welker will give a special introduction to the first ever HASCON Transformers Hall of Fame ceremony, with a special appearance from past inductee Yoke-san, famed toy designer from TakaraTomy, along with a special guest. The Transformers design and brand teams will offer a sneak preview of select 2018 toys and this special evening will be capped off by an exclusive live performance from Stan Bush. Dinner will be served. Plus, participate in a raffle for special prizes including signed posters from Mark Wahlberg, Transformers merchandise, and more. Each VIP attendee will receive a special Transformers Super Fan gift bag including a pre-signed autograph from Peter and Frank, Special Comic reprints for HASCON, and a VIP HASCON-exclusive pin set.

A L L

TRANSFORMERS BRAND EXPERIENCE

Location: Transformers Brand Area

SUNDAY

10AM

Stan Bush Autograph Session (TRANSFORMERS Brand Area)

Location: Transformers Brand Area

11AM

THE PRIME WARS TRILOGY: See the story come to life!

Location: FANmily Stage Room

Enjoy designs behind the celebrated Combiner Wars chapter of the Prime Wars Trilogy, animated in partnership with Machinima, as well as a peek at the upcoming Titans Return animated series. Learn how Hasbro enlisted the fan universe to expand their story world and the beloved characters that have brought the story to life. Fans in attendance will also be the first to see exciting reveals from the popular mobile game Transformers: Earth Wars published by Backflip and developed by Space Ape games.

12PM

PETER AND FRANK SOUND OFF: The Voices of Optimus Prime & Megatron!

Location: HASCON Main Stage

12:45PM

Susan Blu Autograph Session (TRANSFORMERS Brand Area)

Location: Transformers Brand Area

1PM

IDW - Transformers Comics: How Artists and Writers Bring Stories to Life

Location: Discovery Family Stage

Have you ever wanted to know how a comic book comes to life? Hear from the artists and writers that create the Transformers comics. Learn how story ideas are developed and brought to life by the amazing team of writers and artists at IDW.

2PM

The Women of Transformers

Location: FANmily Stage Room

These amazing women have brought to life some of the most memorable and iconic stories and characters in the Transformers Universe. From film to comics to animation and toys, these talented women have helped shape the modern day Transformers franchise. For the first time together, hear the inspiring commentary from fan favorite Susan Blu and the 1980's G1 Animated Series and go behind the design with Hasbro toy development, engineering and marketing teams.

2PM

Peter Cullen and Frank Welker - Autograph session

Location: Transformers Brand Area

3PM

More than Meets the Eye

Location: Discovery Family Stage

Get a glimpse behind the scenes of the Transformers toy line, sneak a peek at never-released development process imagery, meet the team behind the magic, and be the first to get a glimpse of the future toy range. Hosted by the Transformers brand team

A L L

TRANSFORMERS BRAND EXPERIENCE

Location: Transformers Brand Area

HASBRO UNVEILS FULL ENTERTAINMENT PROGRAM FOR FIRST-EVER HASCON
Newly added special guests including NEW ENGLAND PATRIOT Danny Amendola and Online Filmmaker Zach King, join previously announced guests Mark Wahlberg, Isabela Moner, James Gunn, Stan Lee and more

Full Schedule Now Available Online at https://hascon.hasbro.com/schedule

Attendees will get the chance to celebrate their iconic brands with an abundance of entertainment programming. These include behind-the-scenes panels with their brands, larger-than-life games to play, meet-and-greets with HASCON’s talented guests and unforgettable brand experiences. Fans of Hasbro’s iconic franchises, including TRANSFORMERS, MY LITTLE PONY, G.I. JOE, NERF, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and premier partner brands such as MARVEL, STAR WARS and DISNEY PRINCESS will have many ways to experience the joy and power of play during the three-day event.

Fans will have a chance to meet and snap a pic with Zach King, the online filmmaker whose magical and inventive videos have entertained millions of fans across the globe. Joining Zach on stage will also be Internet Personality Action Movie Kid, Actor/Filmmaker and Impressionist Jamie Costa and Internet Make-Up Sensation Charisma Star.

HASCON activity highlights include:

Newly added talent including New England Patriot player Danny Amendola and online filmmaker Zach King
Over 45 individual panels that highlight the breadth of Hasbro’s popular brands, from comic books and toys to television, film and games – with select panels featuring notable guests such as Mark Wahlberg, Stan Lee, Isabela Moner, Candace Payne and James Gunn among others
VIP and add-on events for attendees interested in a more intimate and engaging fan experience with TRANSFORMERS, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING, and top talent such as Mark Wahlberg, and Dude Perfect.
Musical performances from award-winning musicians, including Flo Rida, Daya, and Hasbro’s own Toys 2 Men
Check out the latest VR, game tech and sneak peeks of digital games for some of Hasbro’s biggest brands, including TRANSFORMERS, MONOPOLY and MY LITTLE PONY at the HASCON HASCADE
Over 20 individual meet and greet / autograph sessions with HASCON talent, including Daya, Dude Perfect, the voices of My Little Pony: Friendship is Magic, Flo Rida, James Gunn, Peter Cullen, Frank Welker, Maddie Ziegler David Ortiz, James White and more
The IDW Publishing Artist Alley that features appearance from industry-recognized comic illustrators, artists and designers.
Opportunities for youth fans (Ages 3-15) to audition for the opportunity to be in a real Hasbro video.
Activities for Hasbro’s youngest fans including PLAY-DOH creation stations, photo opps with costume characters and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.
Access to merchandise for purchase (including exclusives) at HASCON’s on-site Hasbro FANmily™ Boutique from TRANSFORMERS, MY LITTLE PONY, MAGIC: THE GATHERING, MARVEL, STAR WARS and more.

HASCON will bring Hasbro’s most iconic and imaginative brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE BURST, DREAMWORKS TROLLS and SESAME STREET. Fans will get a sneak peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

To view the full list of HASCON panels, guests and an overall schedule, visit https://hascon.hasbro.com/schedule

HASCON is set in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from Sept. 8-10, 2017. To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

The inaugural HASCON FANmily™ event is presented in part by IDW Publishing, Ultra PRO, Discovery Family and Norwegian Airlines.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).© 2017 Hasbro, Inc. All Rights Reserved.