Hasbro and 3D Systems Team Up - Licensed 3D Printers Coming Soon?
Saturday, February 15th, 2014 7:14AM CST
Category: Company NewsPosted by: Va'al Views: 16,698
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3D-printed products from multinational toy company Hasbro -- which oversees brands such as Transformers, Star Wars, Scrabble, and Monopoly -- may be a future fixture of children's playrooms, classroom show-and-tell, and family board game night thanks to a partnership that could accelerate the adoption of 3D printers in mainstream settings like households and schools.
The Rhode Island-based company announced Friday that it has partnered with 3D Systems, a maker of wide-ranging 3D printers and accompanying software, to "co-develop, co-venture and deliver new immersive, creative play experiences powered by 3D printing for children and their families later this year."
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Posted by DELTA_prime on February 15th, 2014 @ 7:37am CST
Posted by User897 on February 15th, 2014 @ 7:37am CST
Just make a new one!
Oh yeah....
Posted by Rated X on February 15th, 2014 @ 7:43am CST
Posted by Fuhzimota on February 15th, 2014 @ 7:56am CST
Posted by craggy on February 15th, 2014 @ 8:30am CST
but yeah, it could be a good thing.
Posted by Sodan-1 on February 15th, 2014 @ 8:52am CST
Posted by frogbat on February 15th, 2014 @ 9:47am CST
my main use tho would be to print out replacement parts for my old g1 toys and 3rd party designs as well as missing pieces of modern ones. my mp starscream for example has a broken null ray cannon... a 3d printer would come in handy there. in the future 3rd parties will release their designs for download probably too.
Posted by Spleenzorio on February 15th, 2014 @ 10:03am CST
Posted by Flashwave on February 15th, 2014 @ 11:34am CST
Yeah, it doesn't exactly fit the children and education departments, but what if the software is "pre-loaded" with parts and designs for a series of figures, and you buy the bag of screws, plastics, snd software, "design" your Transformer, and poof, instant kit. That way, Hasbro has some reign on people bootlegging genuine Hasbro-made parts while still beiing in the game.
Obviously, someone somewhere would have to buy the printer of course, but I see that being "Mom/Dad" not "Kid"
Then again, there's the Easy-Bake Oven for cookies and pies, that'd be kinda freaky if there were a plastic printer in the same style...
Posted by Fuhzimota on February 15th, 2014 @ 11:36am CST
Spleenzorio wrote:So since Hasbro would be making this, does that mean there will be better third party ones for four times the price
Yep! And the starter set would include Not-Optimus and Not-Megatron as *GASP* Triple-Changer, Target_Master,Head-Master, Breast-Force Combiner Limbs for Not-Metroplex and Not-Trypticon... all for the reasonable price of 1599.99!!!
Posted by Ultra Markus on February 15th, 2014 @ 12:11pm CST
realistically these printers are way expensive,to justify using this to make TF toys or replacement parts? it would be cheaper to just buy an original TF! maybe if the price on these dropped to under 300 it would be more worth it
Posted by Tresob on February 15th, 2014 @ 1:41pm CST
Posted by Mkall on February 16th, 2014 @ 12:31am CST
Posted by El Duque on May 14th, 2014 @ 4:32pm CDT
International Class 009: Computer software for creating, designing, modifying, customizing, sharing and saving computer generated representations capable of being printed by a three dimensional printer to create physical objects, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
International Class 028: Toys, games and playthings
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
International Class 040: Custom prototype fabrication via three dimensional printing for others of new parts, components and models for others, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
International Class 042: Providing a website featuring technology that enables users to download, modify, and share three-dimensional designs on the Internet for use with computer driven machines for making three-dimensional embodiments of the designs; providing online computer games and interactive multiplayer online games via global networks
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
Posted by Peridot on May 14th, 2014 @ 4:35pm CDT
Posted by Seibertron on May 14th, 2014 @ 4:41pm CDT
Posted by ILL-Star on May 14th, 2014 @ 5:28pm CDT
Posted by Fires_Of_Inferno on May 14th, 2014 @ 6:03pm CDT
Posted by welcometothedarksyde on May 14th, 2014 @ 6:08pm CDT
Metro Prime wrote:I would love to have an Allspark that actually creates Transformers.
If it's actually a good quality product I'd love to get one and create an evil army with it
Posted by craggy on May 14th, 2014 @ 6:44pm CDT
Posted by Bumblevivisector on May 14th, 2014 @ 7:03pm CDT
I hope I'm wrong and there will be no trouble in Transtopia, but I'm still pissed about the KOTOYS crackdown, and even moreso by Impossible Toys going out of business, so that's just the lens I see this through.
Or is there no way any I.P. owners could prevent these printers from doing any design in particular? Or sue a person creating an I.P. violation for themselves with no intention of selling it?
For that matter, do these things have built in scanners, or would you have to buy that separately or just program a design into it? Getting back to Impossible toys, it'd be neat to take a TRNS apart and reproduce it in some Arcee variants they never got around to (Orange like the Blurr remold proto, purple like Marvel), maybe tweaking some improvements into the design along the way.
And perhaps best of all, considering how often these printers have been used to make actual gun parts, these things could surely crank out a few Megatrons that Hasbro will never consider selling themselves.
Posted by Burn on May 14th, 2014 @ 7:34pm CDT
When they do, people will be hitting up sites like Shapeway more often and "printing" off their own toys.
We've discussed it here at work (one aspect of our business is engineering design) and this IS the future and a lot of kids that are starting school will be more focused on design.
Posted by OptimalOptimus2 on May 14th, 2014 @ 7:38pm CDT
craggy wrote:very cool. at the very least we should be able to use it to create new heads for some bots, weapons too. At most, whole custom bots could be assembled.
Also to mention that you could photoshop the picture and make your own comic book. Then I'll be able to make something better for the Creative Roundup than a boring, Revenge of the Evil AOE Grimlock.
Posted by El Duque on August 17th, 2014 @ 11:12pm CDT
An Invite to Submit Your Designs to SuperFanArt
Shapeways is super excited to be working with Hasbro to help bring more 3D printed awesomeness to the masses via SuperFanArt. The first wave of the groundbreaking Intellectual Property and 3D Printing partnership was a huge success, and now we are ready for you to help take it to the next level. Following is an open letter inviting the Shapeways community to participate.
As you may have heard, Hasbro and Shapeways are working together to encourage artists to create and sell 3D designs based on Hasbro’s iconic brands. Our July launch of SuperFanArt.com featured five artists and their My Little Pony-based designs. We’ve generated substantial press and attention for the artists, Shapeways and Hasbro with our story of a major entertainment company empowering fans to engage with their brands. Given this early success, we want to expand this opportunity to include more artists, more Hasbro brands and more 3D printed awesomeness.
This letter is an invitation for you to become part of SuperFanArt and the broader Hasbro and Shapeways communities, so we can help you promote and sell your designs to other fans. If you have a passion to develop 3D-printable art based on any of the following brands, we’d like to hear from you:
• Dragonvale
• Dungeons & Dragons
• Monopoly
• My Little Pony
• Scrabble (to be sold in US and Canada only)
• Transformers
Get your designs ready and visit SuperFanArt.com on August 22 for instructions on how to upload your work for promotion and sale. We hope you’ll join us in expanding the power of 3D printing by becoming a part of this exciting movement!
Your friends at Hasbro & Shapeways.
Posted by Mkall on August 18th, 2014 @ 12:29am CDT
Posted by Rated X on August 18th, 2014 @ 6:37am CDT
Posted by Burn on August 18th, 2014 @ 8:01am CDT
Posted by Bumblevivisector on August 18th, 2014 @ 12:41pm CDT
Scrabble, on the other hand...would the point be printing extra Qs and Zs to stack the bag? Seems a bit unsporting. Or can some printers create objects in candy instead of resin, allowing Chocolate Scrabble enthusiasts to expand into other flavors?
I'd be OK with printing some of my own toys, but I'd personally get bogged down in troop-building.
It'd be nice if cheaper printers reduced sweatshop labor, but the majority of that is still probably geared towards the garment industry. I'd also like to know just how closely the price of the resin is tied to the price of oil.
Posted by rpetras on August 18th, 2014 @ 1:08pm CDT
Posted by SentinelA on August 18th, 2014 @ 2:44pm CDT
Posted by TulioDude on August 18th, 2014 @ 11:08pm CDT
Posted by Va'al on August 26th, 2014 @ 1:00pm CDT
Hasbro and Shapeways want you to profit from your fan-made artwork based on Hasbro toys.
The announcement is an expansion of the two companies’ new partnership; last month they launched a joint venture to allow select independent artists to post and sell their My Little Pony creations on their new collaboration site superfanart.com. The companies would split the revenue from art sales based on the kitschy, popular colorful horses.
[...]
"It was clear to me when we were only doing original work that the next big step is derivative work,” says Shapeways’ cofounder and CEO Peter Weijmarshausen, explaining the movement into a new area for the company. He also explains that the project came together relatively quickly, moving forward in just the last few months after some initial discussions with Hasbro at Maker Faire earlier this year. “Hasbro has the attitude to enable rather than disable,” he says.
Posted by Flashwave on August 26th, 2014 @ 1:05pm CDT
Posted by Convoy on August 26th, 2014 @ 1:15pm CDT
Posted by Gallifreyan Autobot on August 26th, 2014 @ 1:29pm CDT
Posted by Rated X on August 26th, 2014 @ 2:15pm CDT
Posted by Va'al on August 26th, 2014 @ 2:55pm CDT
Autobot tap out wrote:i know this might be a stupid question but would this go for pretty much everything on Creative round up and all of them fanfics?
Nah, just on designs printed and purchased/sold via Shapeways. So figures, not visual art, fiction or the such.
Posted by MCutter on August 26th, 2014 @ 3:17pm CDT
Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
I'm pretty sure that's how you should read it.
Once Hasbro has a foot in the door of the third party market it'll give them grounds to try and take control of those products and profits. Designers should probably expect an increase in cease and desist notices on products that "threaten Hasbro's market", unless one agrees to license their work out to Hasbro.
Posted by Bumblevivisector on August 26th, 2014 @ 5:52pm CDT
Maybe, but I think it'll still be a while before Hasbro can tell just how far its foot can get into the 3D printable market. There be much blurriness between distinct likenesses and same-general-ideas here.MCutter wrote:Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
I'm pretty sure that's how you should read it.
Once Hasbro has a foot in the door of the third party market it'll give them grounds to try and take control of those products and profits. Designers should probably expect an increase in cease and desist notices on products that "threaten Hasbro's market", unless one agrees to license their work out to Hasbro.
I haven't bought anything from Shapeways or Renderform yet, and honestly haven't been following it that closely, but the first thing I will buy when I get around to it is that cassette scorpion. Though close kin of the IDW-esque Rewind in the thumbnail, could Hasbro really do anything about that particular item? Stinger only exists in an early draft of the TF:TM script, without so much as concept art for this or any other toy to bear a distinct likeness to. Just a quick description of something that never officially existed.
Expensive gestalt teams are the 3rd party items that get the most attention while Impossible Toys is going out of business, but the stuff they made their mark with might be most relevant here. If it's a design from TF media that Hasbro never has and never will touch in the official toy department (Quints, Prime hand blasters), what exactly could Hasbro do, and would they even bother? Also, if the printed object was something that would never pass U.S. toy safety standards, might Hasbro be so tepid about having their name associated with it in any way that they wouldn't even try to block it?
Factor in the threat of backlash from biting too many of the hands that feed them via sweeping 3rd party crackdown, since anyone who buys 3rd party stuff surely collects plenty of the real deal as well, and Hasbro will surely be tiptoeing cautiously into this printable minefield.
Posted by ausbot on August 26th, 2014 @ 7:24pm CDT
Posted by SKYWARPED_128 on August 26th, 2014 @ 7:34pm CDT
"...The companies would split the revenue...."
So, what's in it for the artist himself? Free advertising for his work?
A more important question: If a designer's work is not accepted by Hasbro, is he still able to sell them at Shapeways? Except for complete transforming figures (and even that is an open-ended question), AFAIK weapons and accessories aren't officially copyrighted. This is especially true for add-on parts and original weapons, where the designs are 100% made by the artist and not copied from onscreen CGI models or concept art.
Posted by OptimalOptimus2 on August 26th, 2014 @ 7:57pm CDT
Posted by Flashwave on August 26th, 2014 @ 9:01pm CDT
Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
Okay, stop. No. This is not artwork. This is product. Artwork is stuff on canvas, or digital prints or one off customs. And even then sketchy (get it?) If art is being sold en masse by amteur artists Because its still Hasbro intellectual property. There is no difference between Shapeways and Fansproject beyond the material used for assembly.
Posted by SKYWARPED_128 on August 26th, 2014 @ 10:21pm CDT
Flashwave wrote:Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
Okay, stop. No. This is not artwork. This is product. Artwork is stuff on canvas, or digital prints or one off customs. And even then sketchy (get it?) If art is being sold en masse by amteur artists Because its still Hasbro intellectual property. There is no difference between Shapeways and Fansproject beyond the material used for assembly.
The question is, what does Hasbro consider as "derivative work"? Does one consider a transforming cassette robot a derivative work of the Transformers brand, even if it bears no aesthetic resemblance to Hasbro's copyrighted material and has an original transformation sequence?
Weapons and accessories are even more of a gray area.
It's all open to interpretation, so it's really a matter of how generous Hasbro feels in letting independent 3d designers do their own thing. Generally-speaking, though, Hasbro has been quite nice to it's collector fanbase, so it's unlikely that they'll pull a Harmony Gold with this.
Posted by f-primus-unicron on August 26th, 2014 @ 10:26pm CDT
it sure sounded awesome when it was first announced but
hasbro will have all the rights of one's work, to modify, distribute, and do whatever they whant with it, only one getting the markup, and the right to say TRANSFORMERS, but even then they will get money the rights and control of almost everything
i know some great, awesome and beyond that designers already agreed and so but maybe im just not ENOUGHT designer to see the gains
Posted by Deadput on August 26th, 2014 @ 10:36pm CDT
Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
*Facepalm*
Of course thats what it means thats what selling any product and making businesses partnerships is about!
It's money people need it so they have to find ways to earn it.
Jesus Christ wtf is happening to the world where all companies is being accused of being greedy and selfish money makers.
Posted by TulioDude on August 26th, 2014 @ 11:33pm CDT
Posted by Va'al on August 27th, 2014 @ 1:26am CDT
mirageandjazz1197 wrote:Jesus Christ wtf is happening to the world where all companies is being accused of being greedy and selfish money makers.Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
Capitalism.
Posted by hinomars19 on August 27th, 2014 @ 3:15am CDT
Va'al wrote:mirageandjazz1197 wrote:Jesus Christ wtf is happening to the world where all companies is being accused of being greedy and selfish money makers.Convoy wrote:I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
Capitalism.
I think people are just worried that the designers themselves will start missing out. The comment about people needing to earn money is the truest statement of all, and that courtesy needs to be afforded to the artists on shapeways as well. Guys like Renderform need to earn a living too, and these kind of things (heads, accessories) are his way of using his skills to earn said money. Nobody wants to see a huge company like Hasbro, who already have their fare share, take from the little guy. Obviously some of these designs are crossing both a moral and legal line, and it's obvious (and right) that Hasbro get in officially on it, but it needs to be done fairly. Hopefully it will be.
That said, I doubt official Hasbro and Takara designers get much in the way of pay on what is THEIR work, not when you see just how much gets shared out to other people just for the privilege of having a company logo on it. Sadly, that's business.
I still don't see why Hasbro don't scout out the breadth of talent that is out there, both on Shapeways and 3rd party toys. Plenty of fan artists and writers have made the leap to official stuff through Dreamwave and IDW. Why not here? Maybe this Shapeways business is the start of something like that?
Posted by Va'al on August 27th, 2014 @ 3:34am CDT
As you said, venues like deviantArt, Tumblr and the such were great platforms for artists and colourists to make it to professional and freelance position with IDW - this would be a great opportunity to restock the designing team at Hasbro.