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BotCon 2014 Cybertronian Knight Devcon Revealed

Transformers News: BotCon 2014 Cybertronian Knight Devcon Revealed

Monday, March 24th, 2014 2:21PM CDT

Categories: Toy News, Event News, Collector's Club News
Posted by: El Duque   Views: 38,962

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The official BotCon 2014 website has revealed the first Knight in this year's Pirates vs. Knight exclusive set, and it's a character many of us have been waiting on for years! Devcon is receiving his first ever figure in the form of a Generations Deluxe Scourge retool/repaint! Devcon made his initial appearance in the original G1 Transformers cartoon episode The Gambler, as an Autobot bounty hunter. Check out the images mirrored below:

Transformers News: Re: BotCon 2014 (Pasadena, CA) Discussion: Toys and Events

Transformers News: Re: BotCon 2014 (Pasadena, CA) Discussion: Toys and Events

Transformers News: Re: BotCon 2014 (Pasadena, CA) Discussion: Toys and Events
Credit(s): BotCon

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Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559789)
Posted by SW's SilverHammer on March 24th, 2014 @ 2:22pm CDT
It's okay, I like it more than ferak that's for damn sure. Though It's funny his autobot symbol will be on his ass XD
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559790)
Posted by ScottyP on March 24th, 2014 @ 2:23pm CDT
Excellent choice of mold, fantastic colors, and cool head sculpt so far. Can't complain about this one, even if it isn't all that surprising.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559793)
Posted by Sabrblade on March 24th, 2014 @ 2:24pm CDT
WAHOO!!!

And now he has a cape! He's both Superman and Batman, now! :KREMZEEK:
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559794)
Posted by craggy on March 24th, 2014 @ 2:26pm CDT
this looks pretty darn good, so that's 2 out of 3 for the set so far.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559801)
Posted by El Duque on March 24th, 2014 @ 2:37pm CDT
SW's SilverHammer wrote:It's okay, I like it more than ferak that's for damn sure. Though It's funny his autobot symbol will be on his ass XD


He prefers the term "tramp stamp".
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559803)
Posted by Seibertron on March 24th, 2014 @ 2:40pm CDT
This is more like what I expect to get from the Club and BotCon. Not Ferak and not a Cannonball update to a toy from 9 years ago that was a filler character. Devcon was long overdue and this looks better than Devcon from the Energon Slugslinger mold. Hopefully this leads to a proper closer-to-show-accuracy Devcon from Hasbro at some point but in the meantime, I can't wait to put this guy next to Smokescreen at long last.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559806)
Posted by Dead Metal on March 24th, 2014 @ 2:43pm CDT
Wow, I was joking and poking fun at his fans, but it turns out I was right? :BOOM:

He looks pretty good.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559807)
Posted by Amelie on March 24th, 2014 @ 2:44pm CDT
El Duque wrote:Image


This is the first time I've seen a Botcon toy and thought "hook me up. I need some of that plastic crack".

Anyone need a Kidney or a Lung? :sad:
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559809)
Posted by Rodimus Prime on March 24th, 2014 @ 2:46pm CDT
Question to all of you who squeed like fangirls over getting Devcon. Will he be staying in the BotCon set, or will he be displayed with G1 figures or at least Generations figures, since he's a very accurate representation of the character?
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559811)
Posted by Amelie on March 24th, 2014 @ 2:47pm CDT
He'd go with my G1 toys, like Darkmount\Straxus did.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559812)
Posted by El Duque on March 24th, 2014 @ 2:47pm CDT
So far this is my first "keeper", Cannonball and Ferak are eBay bound.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559813)
Posted by SW's SilverHammer on March 24th, 2014 @ 2:49pm CDT
El Duque wrote:
SW's SilverHammer wrote:It's okay, I like it more than ferak that's for damn sure. Though It's funny his autobot symbol will be on his ass XD


He prefers the term "tramp stamp".


Devcon's feelin' frisky this year :lol:
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559814)
Posted by El Duque on March 24th, 2014 @ 2:49pm CDT
Rodimus Prime wrote:Question to all of you who squeed like fangirls over getting Devcon. Will he be staying in the BotCon set, or will he be displayed with G1 figures or at least Generations figures, since he's a very accurate representation of the character?


Definitely Classics for me.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559820)
Posted by mblase75 on March 24th, 2014 @ 3:00pm CDT
For those not familiar with the character, his original G1 appearance is written up at http://s90690880.onlinehome.us/jhiaxus/uscartoon/devcon.htm

Image

Image
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559821)
Posted by Delicon on March 24th, 2014 @ 3:02pm CDT
I had very little interest in this set until I saw this figure. I like it better than Scourge, really.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559823)
Posted by Sabrblade on March 24th, 2014 @ 3:09pm CDT
I wonder if the pirates will all be lesser known obscure dudes while the knights are all bigger name dudes like Devcon here.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559824)
Posted by It Is Him on March 24th, 2014 @ 3:09pm CDT
Amelie wrote:
El Duque wrote:


This is the first time I've seen a Botcon toy and thought "hook me up. I need some of that plastic crack".

Anyone need a Kidney or a Lung? :sad:


You want to trade a kidney or a lung for a TFCC toy? I call dibs.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559829)
Posted by LordTwann on March 24th, 2014 @ 3:13pm CDT
Amelie wrote:
El Duque wrote:Image


This is the first time I've seen a Botcon toy and thought "hook me up. I need some of that plastic crack".

Anyone need a Kidney or a Lung? :sad:


I second this. I literally had the exact same reaction. And it also has me wondering if we may see a Devcon as part of the generations line in the future, for all of us that aren't able to spend hundreds on the box.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559835)
Posted by Mkall on March 24th, 2014 @ 3:21pm CDT
Looks good to me!
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559838)
Posted by megatronus on March 24th, 2014 @ 3:24pm CDT
Delicon wrote:I had very little interest in this set until I saw this figure. I like it better than Scourge, really.

Yes to the first sentence, no way to the second sentence.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559843)
Posted by zatara1701 on March 24th, 2014 @ 3:38pm CDT
Funny... I decided to look up this character (especially since he was only in one episode) to see him for myself...

I saw at least 5-6 kitbash/customs using the same mold to make Devcon... Ironic.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559844)
Posted by Rated X on March 24th, 2014 @ 3:39pm CDT
Ok i want this one for sure
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559847)
Posted by shajaki on March 24th, 2014 @ 4:06pm CDT
so much win.

im really clamoring for the rest of this set to be revealed. dont know if ill be ebaying seperate figures or if this is the first time i buy a full set.

(for the record im part of the ferak liking minority)
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559851)
Posted by Sabrblade on March 24th, 2014 @ 4:10pm CDT
If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559853)
Posted by Jelze Bunnycat on March 24th, 2014 @ 4:15pm CDT
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


With only two more to go, what could they have never done before? Original characters? 2009 Landshark. Mini-Con sets? 2008 Predacons.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559854)
Posted by Sabrblade on March 24th, 2014 @ 4:19pm CDT
JelZe GoldRabbit wrote:
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


With only two more to go, what could they have never done before? Original characters? 2009 Landshark. Mini-Con sets? 2008 Predacons.
It might even be a kind of mold they've never used before like a G1 or (though I doubt it) a Titanium.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559856)
Posted by Delicon on March 24th, 2014 @ 4:21pm CDT
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


I have learned that what FP tells me to get excited about isn't always all that exciting.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559861)
Posted by Midnight_Fox on March 24th, 2014 @ 4:36pm CDT
JelZe GoldRabbit wrote:
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


With only two more to go, what could they have never done before? Original characters? 2009 Landshark. Mini-Con sets? 2008 Predacons.


The only thing I could see being truly jaw dropping would be getting to use a mold before Hasbro or Takara use it for retail/announce it. Not impossible, but so improbable as to be nearly so.

I would've added doing an original mold altogether, but they've done that already, too(Vector Sigma).
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559862)
Posted by Burn on March 24th, 2014 @ 4:39pm CDT
Delicon wrote:
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


I have learned that what FP tells me to get excited about isn't always all that exciting.


I don't think there's ever been a time I've gotten excited about anything from them.

Except maybe Runabout and Runamuck. They're about the only good things FP have done.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559869)
Posted by craggy on March 24th, 2014 @ 5:01pm CDT
Sabrblade wrote:I wonder if the pirates will all be lesser known obscure dudes while the knights are all bigger name dudes like Devcon here.

marginally bigger
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559871)
Posted by craggy on March 24th, 2014 @ 5:02pm CDT
Midnight_Fox wrote:
JelZe GoldRabbit wrote:
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


With only two more to go, what could they have never done before? Original characters? 2009 Landshark. Mini-Con sets? 2008 Predacons.


The only thing I could see being truly jaw dropping would be getting to use a mold before Hasbro or Takara use it for retail/announce it. Not impossible, but so improbable as to be nearly so.

I would've added doing an original mold altogether, but they've done that already, too(Vector Sigma).

hmmm...I doubt it, but there might be a reason Arcee and/or Chromia got delayed?

(the reason probably is that one or other of them isn't properly finished yet, but it is an interesting idea)
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559874)
Posted by Seibertron on March 24th, 2014 @ 5:04pm CDT
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


Sleezardo! Sleezardo! Sleezardo!

Or a 3.75" figure from a GI Joe wouldn't be too bad either. Curious to see what they reveal next.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559877)
Posted by Sabrblade on March 24th, 2014 @ 5:08pm CDT
Ooh! What if the "thing they've never done before" is the toy that's being made from an Energon mold, and it turns out to be one of the Kicker molds done up as a knight?

Like, what if they made a G1 Sari Sumdac out of it? :D
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559880)
Posted by craggy on March 24th, 2014 @ 5:16pm CDT
A GI Joe might be a good idea, if they're going to do one of the non-TF members of the pirate crew. I hope it's not EDC Spike or Marissa though, because then I'll have to buy the set.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559888)
Posted by Jelze Bunnycat on March 24th, 2014 @ 5:32pm CDT
Which begs the question: Do any of the G.I. Joe cons have exclusive toys, and if yes, do they retool them from regular toys? I know Hasbro has done it for SDCC's Crossover toys, but this is a little bit different, isn't it?
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559923)
Posted by Madeus Prime on March 24th, 2014 @ 8:04pm CDT
Argh! I was satisfied that this BotCon set was going to be another pass, like last years (Don't get me wrong, they weren't bad, but MW was always weird to me).

Seibertron wrote:
Sabrblade wrote:If you guys think this one was good, according to BotCon's Twitter, we ain't seen nothing yet - https://twitter.com/BotCon/status/448192677893267457

Not to rob Devcon of any of his hype, but we haven't even gotten to the jaw dropping reveal. Something we've never done. #PVK #BotCon2014


Sleezardo! Sleezardo! Sleezardo!

Or a 3.75" figure from a GI Joe wouldn't be too bad either. Curious to see what they reveal next.


Hm...Since we're going with the whole Pirates Vs. Knights thing, let's consider this.

Five figure, three Star-Seekers, two Knights (Correct me if I'm wrong)

Star-Seeker - Cannonball
Star-Seeker - Ferak
Star-Seeker - (plenty to work with here)
Knight - Devcon
Knight - (not so much to work with here)

BTW is it too much to hope for another Breakdown?
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559936)
Posted by toyskingstudio on March 24th, 2014 @ 9:27pm CDT
looks pretty sleek, waiting for more details!
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559943)
Posted by rockman_fan on March 24th, 2014 @ 10:17pm CDT
eeeeh, he looks way to close to scourge's color scheme and placement. i love the mold, but they could've done A LOT better.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559967)
Posted by OptimalOptimus2 on March 24th, 2014 @ 11:56pm CDT
I was waiting for a Devcon toy, but not like this. :SICK:
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559968)
Posted by Sabrblade on March 24th, 2014 @ 11:58pm CDT
OptimalOptimus2 wrote:I was waiting for a Devcon toy, but not like this. :SICK:
Well, what else could they have gone with? There aren't many other broad chested, Floro Dery rounded-style figures out there that could have worked to resemble the character better than this.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1559991)
Posted by ausbot on March 25th, 2014 @ 3:18am CDT
I must say Devcon is perfect, This will sit pride of place in my collection.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560020)
Posted by shockblast2 on March 25th, 2014 @ 8:30am CDT
Yeah, that is not Devcon. It is a shameless Scourge repaint in patriotic colors. Just in time for the fourth of July.........
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560021)
Posted by Sabrblade on March 25th, 2014 @ 8:32am CDT
shockblast2 wrote:Yeah, that is not Devcon. It is a shameless Scourge repaint in patriotic colors. Just in time for the fourth of July.........
Sabrblade wrote:Well, what else could they have gone with? There aren't many other broad chested, Floro Dery rounded-style figures out there that could have worked to resemble the character better than this.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560025)
Posted by shockblast2 on March 25th, 2014 @ 8:44am CDT
OptimalOptimus2 wrote:I was waiting for a Devcon toy, but not like this. :SICK:



I know. Its insulting to think that one should pay a premium for this silly repaint. But, if throwing down $50-100 on a shameless repaint that looks nothing like the G1 character is your thing, knock yourself out. Not me.

What really is silly to me the fact that Hasbro can repaint any past mold with colors that emulate any G1 character and people come out of the woodwork with money in hand just salivating at the thought of buying them. Its a free market though and more power to them if they make money off of it. And the same to the buyers as that is just my OP. People obviously paid for them because if they didn't then Hasbro would not be selling them.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560029)
Posted by shockblast2 on March 25th, 2014 @ 8:50am CDT
Sabrblade wrote:
shockblast2 wrote:Yeah, that is not Devcon. It is a shameless Scourge repaint in patriotic colors. Just in time for the fourth of July.........
Sabrblade wrote:Well, what else could they have gone with? There aren't many other broad chested, Floro Dery rounded-style figures out there that could have worked to resemble the character better than this.



A new mold, maybe. I mean, they are only charging you $50-100 for the thing.

If this is all you expect for that kind of cash then more power to you. But I expect more than just a $2 at cost figure repainted in the same colors as a G1 figure. Especially one that doesn't even resemble the character it is supposed to be save the paint and the head. Kinda reminds me of the situation with GDO Brawn.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560030)
Posted by Sabrblade on March 25th, 2014 @ 8:53am CDT
shockblast2 wrote:A new mold, maybe.
How would that even be possible when Fun Pub can only use existing molds? They don't make all new molds, Hasbro does.

And the fact that Fun Pub is even making a Devcon is a sure sign that Hasbro has no current plans to make one themselves.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560040)
Posted by gothsaurus on March 25th, 2014 @ 9:32am CDT
I remember going to Botcon back when they couldn't even add a new head. We were excited at getting just an exclusive pair of REPAINTS with a new character bio aimed at the fans.

FunPub has a LOT of rules to roll with. (Can't use existing mold, can't use a character on the shelf, can't do a new mold, can't do more than 5 new heads, have to use molds that actually exist and are readily available...etc. etc. etc.) I'm tired of people blaming THEM for the rules Hasbro sets for them.

Let's talk about what they do WITHIN their parameters.

Think about it like this. It's like one of those cooking shows where they give a group of chefs five ingredients to see what they can make out of it. You don't complain "why didn't he make lobster" when there wasn't any provided. You critique the meals based on what is available.

SO, that said... It's a HUGE nod to fans doing these obscure and long-awaited characters. Head sculpts look spot on. Bodies look like good matches. (Plus back in G1 and the comic, MANY of the vehicles were just odd, made-up, wads of spacy looking bits. I'm not sure I'd want a G1 cartoon accurate vehicle for Devcon. It's a bit weird.)

I guess my point is... you can see a lot of thought put into these choices. It's a solid theme and some great characters. That's what makes any of these dumb toys memorable — great characterization through plots, stories, voices. Are they perfect? No, but they're really good — and probably the only versions of these characters we'll EVER, EVER get. (Did I mention EVER?) I'm really grateful to FanPub for giving that to us.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560041)
Posted by shockblast2 on March 25th, 2014 @ 9:33am CDT
Sabrblade wrote:
shockblast2 wrote:A new mold, maybe.
How would that even be possible when Fun Pub can only use existing molds? They don't make all new molds, Hasbro does.

And the fact that Fun Pub is even making a Devcon is a sure sign that Hasbro has no current plans to make one themselves.



Fun Pub exists solely as an outlet of "premium" figures. If Hasbro wanted a new mold to sell thru fun Pub they could do so because they make the rules. Its their money. But, they choose not to because people will buy a repaint mold for $50+ and I wouldn't either if I were them. Why pay for a new mold when people will buy any old mold with a new resin color at a premium price? Try boycotting them. If everyone did that it would not only force them to create new molds, it would force them to lower their profit margin. Don't let them trick you into believing they are spending a lot of money on these. There is less than a 1/4 of an ounce of resin in a transformer and even prime resin is about .80 a pound. Like I said before, about $2 at cost. It kills me to hand over $13 for a figure knowing this, let alone $15 now, let alone these $50 premiums.

But again, its your money and it would not be a free market if a dictator told you what to spend your money on. This is my opinion based on what I know about the plastic injection business, and being an accountant I have an insight into the finance side that most do not, unless they too work for a similar business. I am going to be bias towards the price point just because of my position, let alone being an accountant. That is why I believe that if this is your cup of tea then go for it. Who am I to tell you what to spend your money on?
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560043)
Posted by gothsaurus on March 25th, 2014 @ 9:46am CDT
I don't think your "$2 of plastic" takes into account shipping, engineer, artists, staff, custom printing, labor painting, the moving and reassembling and operating a factory to press a tiny run of product...

Those costs spread out across hundreds of thousands of mass market Bumblebees is one thing, but across a tiny run of figures like Botcon, it runs the price up.

Check out any manufacturing stats. Go to DiscMakers.com and compare making 100 and 10,000 CDs. The price gets cheaper the more you make.

It's not that people get meaner or greedier the fewer CDs you make.

Hoping to educate here... not feed the trolls.


With that, I'm exiting stage right. You may all debate ad nauseam.
Re: BotCon 2014 Cybertronian Knight Devcon Revealed (1560045)
Posted by shockblast2 on March 25th, 2014 @ 10:00am CDT
gothsaurus wrote:I don't think your "$2 of plastic" takes into account shipping, engineer, artists, staff, custom printing, labor painting, the moving and reassembling and operating a factory to press a tiny run of product...

Those costs spread out across hundreds of thousands of mass market Bumblebees is one thing, but across a tiny run of figures like Botcon, it runs the price up.

Check out any manufacturing stats. Go to DiscMakers.com and compare making 100 and 10,000 CDs. The price gets cheaper the more you make.

It's not that people get meaner or greedier the fewer CDs you make.

Hoping to educate here... not feed the trolls.


With that, I'm exiting stage right. You may all debate ad nauseam.



Your flaw is you claim I said there is $2 worth of plastic in a TF. I never said that. There is about .20 worth of plastic in a TF and that is IF they are not blending regrind in with the prime, which most are doing today. You also forget the fact that your model only applies to a new mold, which they are not using. If so, the at cost would be much higher than $2 at reduced production numbers, but nowhere near the price they are charging. Even if at cost is 1000% more, you are still looking at a $20 at cost figure retailing for $50+, which is a profit margin of 250%. Toys have HUGE markups compared to other products, like groceries, that have an average markup of about 50%.

Your assumption about price markups is horribly incorrect.

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