Hasbro's Chief Operating Officer Speaks: "We are listening."

Tuesday, May 16th, 2006 11:41AM CDT

Category: Movie Related News
Posted by: Hotrod Views: 18,290

Brian Goldner, Hasbro's Chief Operating Officer, spoken out about the movie on Don Murphy's Message Board. He has made several post concerning the fans and the upcoming movie. Goldner says he will continue to try to answer questions as best as he can. Here are a few of his more important posts so far:

"I am reading all of this...the entire team has been reading along with your discussions since the start. We are listening. The movie is a work in progress, at this point. I will try to answer your questions, or will get the questions to members of the team to give you a proper answer...we are all as passionate as you...this I promise...bg"

The script is still being developed. The writers, producers, and Michael Bay want to ensure that the characters, Decepticons, and Autobots have great, developed personalities that bring the story to life. Again, the characters lines are still being written...for both Autobots and Decepticons.

I will try to dial in with you regularly....I have been reading all along, but felt it might be helpful to answer some questions, and certainly try to settle some rumors (so I signed up). This forum format is new to me, but this project is very important to us all, because we love this brand....this movie is going to be great. It's a great story...

Let me try to cover some important points (some of your other thoughts throw me off the trail, at times)... The team is going to audition original voice talent whereever possible....remember, several people played multiple characters in the animated movie. The characters are still being developed for Autobots, and Decepticons...the writers are very focused on creating great personalities across the board...based on the rich Transformers mythology...this is an origin story. It needs to start at the beginning. Also, you cannot underestimate the impact that LIVE ACTION will have on making our cast of TRANSFORMERS come to life in a way you have never experienced.....

I need to sign off for now. I am speaking to Don and Tom tonight.

We are all working as a team to make a great Transformers Movie...everyone on this project has this as a common goal...everyone.

To read all of the original post go to Don Murphy's Message Board.

Credit(s): Brian Goldner