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Collider.com has posted images of Director Michael Bay and Rosie Huntington-Whiteley from their visit to the Hasbro Toy Fair Showroom. The duo even posed with the new Ultimate Optimus Prime from the upcoming Transformers Dark of the Moon toy line. These images give us a good sense of the size of the new figure. The images have been mirrored below.
Remember those Optimus Prime photos we brought you from Toy Fair? According to Movieweb Optimus Prime was cited for blocking traffic! Barricade's revenge?
To read the original story click here! There are also a couple of quotes from an interview with DOTM's Rosie Huntington-Whitley, but nothing all that revealing about the movie.
In other Transformers: Dark of the Moon news, Optimus Prime himself visited the American International Toy Fair in New York and received a $115 parking ticket.
The screen-used tractor-trailer version of Optimus Prime was parked on 41st Street near 8th Avenue in front of Times Square after being dropped off on a flatbed in two pieces from Los Angeles. New York City drivers had a hard time making it around the 9 ft vehicle, which was charged with blocking traffic.
Apparently, the truck is only drivable on a movie set, and not street legal. Although Hasbro, who had the truck and trailer shipped in for the Toy Fair, had all of the appropriate street permits, Optimus Prime still received a ticket. There is no word if Hasbro will pay the ticket at this time.
The ever so elegant site moderator and super hero, Counterpunch took the opportunity to speak with the gracious folks at Hasbro during Toy Fair. He was able to get answers to several questions. While these things are likely going to change over time or as circumstances change, it's still good information to take in right now.
General info from Hasbro Reps
-MP Rodimus is not immediately forthcoming-
So, there is real interest in bringing it over. However, don't expect to see anything soon. Essentially, this will depend on a retailer coming through with an exclusive. From the tone of the conversation, it seemed as if that was not going well. Remember though that it took around a year to get Grimlock from Japan to the Western markets. However, we also got info on that at Botcon and SDCC. So, I would look to that as your answer on if we'll see Rodimus in this year or next.
-Powercore Combiners appear to be done...ish-
There was no trace of the line at Toy Fair. The rep seemed surprised that Undertow wasn't at market yet and that the Dinobots were hard to find.
Info from Greg Lombardo, Senior Director of Global Marketing for the Transformers brand at Hasbro
-Those Wal Mart SKUs for Arcee and Starscream-
Those were meant to be the Prime toys. They are NOT Classics style figures. Originally, the Prime toys were going to be fit into the Generations line. Now they are getting their own 4th quarter 2011 line. What we have seen so far is a pre-cursor wave, kind of to avoid the whole Animated show/toy debacle. We will get a new Prime and Megatron in larger sizes. Starscream will not necessarily get a larger toy.
-Mechtech-
The figures are smaller due to the Mechtech toys. It's not a cost of oil/production issue.
-Generations/RtS/United Decos-
How Takara gets the decos they do, is by individual pricing of their figures. For Hasbro, a wave has a cost to it that is split up amongst the figures in the wave. They have to ration out who gets what and how many paint apps. Takara is able to price a figure individually and as such, the budgets are different per figure. They aren't bound internally by wave. So, instead of Jazz costing $12 or 1500Y at retail, they can give him the appropriate deco and charge $13.42 or 1572Y...whatever it takes to cover the cost. It's a matter of flexibility.
-DotM-
Many or most of the toy decisions were made such that the toys would not be a rehashing of what they've already done. There was an effort to ensure that figures were fundamentally different.
Counterpunch can clarify any of these points, but he can't tell you anything about stuff he didn't ask about.
Other things that he took away from the show:
-DotM voyagers are SMALL.
-Hasbro really seems to be taking the product back to kids, perhaps leveling it down by 2 years in the age bracket.
-The Star Wars team really knows their shit.
-The GI Joe collectors are getting really, really, really nice 3 3/4 inch figures. Really.
-Mechtech looks dumb, but it is probably fun for kids.
-Ultimate Optimus Prime is kind of cool looking. Much better than the pics.
-Legends figures have really come into their own. (They're just not coming into Counterpunch's house!)
Seibertron.com - The Ultimate Transformers Resource!
In the heat of Toy Fair 2011 and the subsequent unveiling of Leader Class Sentinel Prime and Ironhide, our insiders overseas have given us a heads up on what's on Takara's pallet for their Dark Of The Moon toy line. It's evident that when a figure is released by Hasbro, you can wait on Takara for a better paint job. While Takara's Autobot Alliance did have variations in their figures, they weren't blatantly better. This won't be the case for Sentinel Prime and Ironhide, as they'll be getting the special treatment as...
Movie Masterpiece MPM-03 Sentinel Prime
Movie Masterpiece MPM-04 Ironhide
Fan of the Legends class size of toys, but always wanted something more? The Legends class is back in the Transformers: Dark Of The Moon toy line however with a new twist, playsets! Transformers Cyberverse is now the collective name of the Legends Class and their interactive playsets. We've got images of the playsets, such as the Autobot Ark, Starscream Orbital Assault Carrier and Bumblebee Mobile Battle Bunker. The Cyberverse figures include Optimus Prime, Sentinel Prime, Ironhide, Powerglide, Megatron, and many more! 54 photos featuring the Cyberverse can be seen here! Enjoy!
Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty five years ago. The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line. The easier conversion and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy! The new CYBERVERSE line features action figures as well as playsets, including the CYBERVERSE ARK PLAYSET, a TRANSFORMERS spaceship that converts to a battle station.
TRANSFORMERS CYBERVERSE Line
Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty five years
ago. The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and
features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line. The easier conversion
and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy! The
new CYBERVERSE line features action figures as well as playsets, including the CYBERVERSE ARK PLAYSET, a
TRANSFORMERS spaceship that converts to a battle station. Following are highlights of the new CYBERVERSE line.
•
TRANSFORMERS CYBERVERSE AUTOBOT ARK Space Craft
(Approximate retail price: $29.99: Ages: 5 & up; Available: 8/1/2011)
No AUTOBOT intergalactic expedition would be complete without the TRANSFORMERS CYBERVERSE
AUTOBOT ARK space craft! “Rocketing through space” to take out the menacing DECEPTICONS,
the AUTOBOT ship has the ability to change into Battle Station Mode revealing multiple play areas for
CYBERVERSE action figures. This playset features electronic lights and sounds, as well as the ability to launch
projectiles. There’s also a holding cell for captured DECEPTICONS! Includes one CYBERVERSE LEGION
CLASS figure. Additional figures sold separately. 2 AA batteries required.
•
TRANSFORMERS CYBERVERSE COMMANDER CLASS and LEGION CLASS Action Figure Assortments
(Approximate retail price: COMMANDER CLASS $7.99; LEGION CLASS $4.99: Ages: 5 & up; Available: 5/16/
2011)
The TRANSFORMERS CYBERVERSE line of action figures are created in fun, small collectible scales,
feature popular characters from the TRANSFORMERS universe and are easy to convert from robot to vehicle!
To play out the battle of the AUTOBOTS vs. the DECEPTICONS, the TRANSFORMERS CYBERVERSE
COMMANDER CLASS figures come with converting accessories and gear to take the battle to the next level.
The TRANSFORMERS CYBERVERSE LEGION CLASS figures sport c-clamp hands that can hold weapons
and interact with CYBERVERSE playsets. More than 20 figures exist within the line to collect. Each figure sold
separately. Subject to availability.
Keep it at Seibertron.com for your Transformers 2011 Toy Fair coverage!
Seibertron.com galleries for the coverage of the Toy Fair 2011 held at New York are up!
In this news article, we will concentrate on the hotly anticipated toy line for the year - Transformers Dark Of The Moon toys.
This year movie figures have some common features - TRANSFORMERS MECHTECH figure. See Hasbro official description of this line:
"TRANSFORMERS MECHTECH Action Figures
One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Leading the way in this new expression is the MECHTECH ULTIMATE OPTIMUS PRIME action figure, one of the largest, most impressive TRANSFORMERS action figures.
• TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
(Approximate retail price: $79.99: Ages: 5 & up; Available: 8/1/2011)
With the upcoming TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore will capture the spotlight as his heroic story becomes the focus of the first-ever 3D TRANSFORMERS movie. Now, an action figure befitting such an icon will be available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure. The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern. The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion – vehicle, robot, and robot with “mech suit.” –The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble. Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike. 3 AA batteries included.
• TRANSFORMERS MECHTECH LEADER Action Figure Assortment
(Approximate retail price: $39.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. The weapons from each figure can connect with weapons from other figures for more powerful play. The TRANSFORMERS MECHTECH TRANSFORMERS LEADER class assortment offers a large scale with tremendous character detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE, IRONHIDE and more. Each figure sold separately. 2 AA batteries included.
• TRANSFORMERS MECHTECH VOYAGER CLASS and DELUXE Action Figure Assortments
(Approximate retail price: Voyager $11.99; Deluxe $19.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH line of action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. Each figure’s weapon can connect with weapons from other figures for more powerful play. The figures in the TRANSFORMERS MECHTECH TRANSFORMERS VOYAGER CLASS scale convert from robot to vehicle and offer a unique MECHTECH weapon. VOYAGER CLASS characters include OPTIMUS PRIME, IRONHIDE and MEGATRON. The TRANSFORMERS MECHTECH DELUXE figures are the smallest scale of the series and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, RATCHET and STARSCREAM. Each figure sold separately. "
Let's move on to the toy images. Feel free to click any of the images that will lead you to the full gallery.
The Revenge of the Fallen toy line gave birth to the Human Alliance concept, and now with the release of the Dark Of The Moon toy line, the concept has branched off into Scout sized figures! We've got our first look at the first waves of MechTech Human Alliance, which features repaints of Bumblebee and Skids in their Dark Of The Moon colors. Sam accompanies Bumblebee, while Sgt. Epps and Elita-1 are with Skids. The first waves of Scout sized figures include a snowmobile, Ice Pick with Sgt. Chaos, and the dune buggy, Sandstorm with Private Dedcliff. Talk about army building! 21 images for you to enjoy in the galleries!
We have a whole bunch of videos coming through from Seibertron.com staff members Seibertron and Counterpunch who are at Toy Fair 2011. We have a video of the toys that tie in with the Transformers: Prime cartoon:
A video of Optimus Prime's shiny alt mode for Dark Of The Moon:
A video of the new Ultimate Optimus Prime figure who can power up using his transformed trailer:
And a video of the Role Play, Robo Fighters and Bash Bots toys:
We get a look at the new Human Alliance figure Sandstorm:
In addition we get to see three new Leader class figures: Bumblebee, Ironhide and Sentinel Prime!
And some more Dark Of The Moon toys:
Some of the Dark Of The Moon deluxes:
Yet more of the DOTM Deluxes:
Some more Human Alliance figures, both repaints and new:
The giant-sized statue display for the new Kre-o toy line:
And the new Playskool figures featuring chunky versions of your G1 favourites:
Visit our Toy Forums to discuss all the latest news and watch this space for more videos and news! And if you prefer photos to videos check out our extensive gallery of Toy Fair 2011 images!
Seibertron staff members - Seibertron & Counterpunch are at Toy Fair 2011, New York to bring you the latest updates regarding Transformers toys as well as related products information.
Transformers Dark Of The Moon Live Action Movie
- TF3 has a much deeper Transformers / robot story
- Much more serious tone, slapstick humor gone/reduced
- Filmed in 3d, tailor made for 3D
Transformers Dark of the Moon Movie Toys launch May 16th
Mechtech (regular line) - Cyberverse (expanded world Scouts / Legends) - Robo Power
Mechtech weapons are interchangeable across all core figures, combination play for more power
- Cyberverse - Collect the World!
- Cyberverse Legion wave 1 - Topsin, Sideswipe, Bumblebee, Crankcase
Commander wave (similar to scouts) - Ironhide and Optimus Prime, Megatron, Sentinel Prime (over 30 figures to collect in the Cyberverse world)
Starscream with triple changing vehicle
- Voyager Megatron mack truck, new Ironhide, new Voyager Optimus Prime, wave 2 Shockwave
- Leader class Sentinel Prime (firetruck), Leader Bumblebee w/ lights and sounds, Leader Class Ironhide
- Ultimate Optimus Prime stands over 22" tall, Peter Cullen voice
- Human Alliance Stealth Bumblebee (black) with Sam
Skids with Elita-1 and Sgt Epps
HA Basic Spike Witwicky & Backfire, Ice Pick (snowmobile) with Sgt. Chaos
- Bumblebee with triple changing vehicle
- Autobot Ark with Roller - Ark converts into Battle Station playset (fall launch)
Kre-o Transformers (building blocks)
* product innovation
* quality bricks
* Hasbro's best brands
* what better brand to launch with than Transformers?
* 2 IN 1 PLAY robot and vehicle, action figure innovation to mini-figure design (looks like an Optimus Prime and Megatron mini-figures), 28 "Kreons" to collect
* Bumblebee 300 pieces comes with Bumblebee, Red Alert and Spike Witwicky
* Starscream 300 pieces
* Optimus Prime - Optimus Prime, Bluestreak, Skywarp and 2 additional Kreons.
Transformers Rescue Bots (part of Playskool Heroes)
- Blades (helicopter), Chase (police car), Heatwave (firetruck), Boulder (constructicon vehicle), Bumblebee, and Optimus Prime
Helps kids
Transformers DOTM - Activision Video Game
- High Moon Studios is developing DOTM game
Showed us a sneak peak, looks pretty good
Robo Power segment
- Activators and Go-Bots
- Robo Fighters - Starscream, Ironhide with flip up armor
- Revving Robots Optimus Prime
Transformers Role Play products
- Energon shock sword
- Optimus Prime Cyber Blaster
- Real D 3D Bumblebee and Optimus Prime masks
Speed Stars and Stealth Force
- Stealth Mini Chargers
- Stealth Force Bumblebee
Transformers Prime toys
- Prime deluxe wave 1 - Bumblebee, Arcee, Starscream
- Entertainment Pack with deluxe Prime and Megatron with 3 kids from show - includes DVD w/ episode
Transformers Prime Animation
- Female Decepticon going to be in TF Prime (didn't specify who)
Important Dates
- May 16th Movie Toys launch worldwide
- June 2 - 5th BotCon
- July 1st TF:DOTM
- July 21 - 24th San Diego Comic-Con
- Prime First Edition toys launch late fall
Stay tuned to Seibertron as we will upload photos and videos of Toy Fair 2011 pretty soon.
In a preview of next week's Toy Fair 2011 in New York, the Today Show featured a segment highlighting some of this year's hottest toys being introduced at the show. Included in the group were Hasbro's Cine-Masks, masks with built in RealD 3D lenses that allow kids and the "young at heart" to dress up as Bumblebee or Optimus Prime for the new movie's 3D release. The lenses can also be moved out of the way too so after the movie, the masks can be worn for everyday play. And, as an added bonus, the masks come with a set of traditional red and blue 3D glasses and a 3D poster for even more 3D fun. The Cine-Masks will retail for $9.99 a piece.
Expect to see these on store shelves in early summer, just in time for the movie release... and on heads of a lot of diehard Transformers fans July 1st.
The segment is embedded below or can be viewed on the NBC site HERE.
* Price and quantities subject to change. Shipping costs, taxes and other fees not included in cost shown. Refer to listing for current price and availability.
-28746.jpg "Transformers News: Movie Masterpiece Sentinel Prime and Ironhide To Be Released By Takara!")
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