Transformers Press Releases News on Seibertron.com
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102 total news articles in this section, 10 per page.
Date: Wednesday, April 21st 2010 12:57pm CDT
Categories: Comic Book News,
Press Releases
Posted by: Blurrz |
Credit(s): Titans Comics
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Views: 35,720
We've got a little preview of
Transformers Comic 2.12, which will be going on sale in the United Kingdom tomorrow! The comic follows the movie-verse and this issue includes a new Autobot - Springer!
The newest issue of Transformers comic is full of action-packed features, games, puzzles, competitions and much, much more! Don't miss "Rules of Engagement", a fantastic 8-page comic story written by Transformers legend Simon Furman and featuring art from Jon Davis-Hunt. Check out the sneak peaks attached and find out more on the story from the synopsis below!
SPRINGER One of Optimus Prime's most trusted and battle savvy warriors, Springer is drafted in to whip the new unit into shape ahead of their first full mission. Springer likes things done a certain way, which immediatelyputs him at odds with Jolt, who doesn't follow anyone"s rulebook. ButSpringer's Cybertronian-honed skills don't gel on Earth and he's forced tolearn from his "students."
Please visit Titan's Transformers Comic site at
www.titancomicsuk.com for more details!
Keep it at
Seibertron.com for your latest Transformers news!
Date: Wednesday, January 20th 2010 12:03pm CST
Categories: Cartoon News,
Toy News,
Press Releases,
Company News
Posted by: Seibertron |
Credit(s): Real Devastator
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Views: 102,138
Takara Tomy published their press release regarding Transformers Animated earlier today. You can view the original file
here or at Takara Tomy's website
here.
Here's an extremely rough translation, courtesy of
Google (with a few minor edits from Seibertron.com):
Dear Journalists,
January 19, 2009
Robot Anime coalesced this year to transform the American born and raised in Japan also became a Hollywood movie!
"Transformers"
Information of content expansion
New Anime
"Animated Transformers"
2010 in April, TV Tokyo TV Aichi development at six other stations start broadcasting Takara Tomy Group wide, large-scale development projects around kids toys and toys on the market in Japan
TOMY Corporation
April 3, 2010 (Sat) from, every Saturday morning at 8:00 TV Tokyo TV Aichi development at six other stations, Kids
New Anime for Transformers Animated will begin broadcasting. 1984 years from birth
Worldwide sales have more than 5 billion, consisting of robots transform the world-famous as the birth of Japan "Tran
Sufoma "? anime due to start broadcasting Animated Transformers, Inc.
Takara Tomy (President: Norio K. Toyama / Tokyo Katsushika / TOMY below) is a new national
The market for kids, especially the toys, Gatsha, apparel, stationery, sundries and a wide range of product development
And expand the licensing business, and the market throughout the year Takara Tomy Group 50 billion Yen.
"Transformers" is a Tomy Co., Ltd. (then: Takara Co., Ltd.) is "Microman" and "Diakron, "a combination toy and transformation" with a view of the world are the same "toys based content has been reorganized as
With toys in the U.S. after its release in 1984 was also a big hit, including animation and comics, toys in Japan in 1985 was
Animation is started, like most other countries has been a big hit. Precise and sophisticated world-class design for Japan
Technology and design, a fusion of the United States came up with the characters and the drama "Transformers" is
130 countries and territories around the world, for the boy's parents on behalf of two robot characters are loved for generations
It continues in 2007, is executive Steven Spielberg, Michael Bay, under the direction,
SF live-action Transformers movie (total global box office: $ 7 billion 20 million DVD sales around the world
Photos, recording more than 90 million copies total in Japan), but in 2009 the sequel "Transformers / Revenge of the Fallen" (World
Total box office income: 800 million 35 million around the world published in 51 countries and regions) have been published, the speedy and powerful
Full of the latest video, "Transformers" world-view through the shock and excitement to the world
And this time, the expansion of the new live-action film released by the target audience of 3 years to 8 years
For, to start Anime Transformers Animated broadcasting, the domestic market, new kids
"Transformers" toys, including, Gatsha, apparel, stationery, and other licensed goods
Developing a large scale, we will strengthen the development of original content.
Transformers Animated Anime is broadcast in December 2007 with a focus on North America from overseas Mon
The anime series in North America, mainly children aged 4 to 8 year-old "Transformers" animated introduction
Work became popular toys, including a series that was broadcast all 42 episodes. This time the broadcast in the domestic
With anime "Beast Wars" movie "Matrix" series, known as dubbing
In addition to the new director of Japan's unique acoustic sound and directed by Miwa Iwanami, more attractive target audience for
The offers enhanced picture quality. All over the spark that has enormous power,
"Prime" and Otobotto Corps, led by Justice, "Megatron" evil, led by Diseputikon
Corps of fighting, the story of what followed the live-action films and animated series, transformers
Animated innovative character designs and expand their own world view. And look at the old titles
Generation grew up, and now with a generation of kids the same age and time, and parents and children can enjoy Anime
we have. Also, the last live-action show "Information Corner" and established as a facilitator, the actor
Mr. Hiroyuki Amano (Kyain / Planning member Asai) to appoint a "Transformers" involving people like that
We hope to introduce the information.
TOMY is ahead of the broadcast Anime Transformers Animated of March 27, 2010
More, the new variant of 3 years to 8 characters in the animated robot that targets children aged
Sequentially released toy cart, the item will be released approximately 50 years (March 27 the first day is a bullet item 11
In this series, and related toys have already been released overseas, giving the paint from the original Japanese version,
Will launch new and improve quality. In setting prices, conventional transformers
Set a lower price items, the main character's main products 3,780 yen (tax Toransufomamu
In Bishirizu is 7,140 yen), the main sub-items 2,415 yen (tax included), product introduction, press the button
Equipped with the ability to transform in an instant, 1,260 yen (tax included) and set to fit in each targeted
Buy and had, at affordable pricing, even preschoolers "Transformers" and world-view,
Deployed as a robot toy series will enjoy the deformed polymer. Also, Takara Tomy Group is
Gatsha, apparel, stationery, business, replete with toys and other goods around, including business licenses,
Aiming to expand its content business, "Transformers" is a typical standard items "miniatures", "Purare
Ru "," Licca-chan "will continue to expand along the main original content.
2010 this summer, from SEGA, Animated Transformers themed commercial
Kizzukadogemu machines (arcade game) will expand.
2010 to the fall, Paramount, Ltd. from Japan, Anime Transformers Animated the
Releasing a Blu-ray DVD.
"Transformers Animated Anime General "
Transformers [title] Animated
[30 min] type 2D animation (the last live-action programs in Information Corner)
[Japanese version] produced TV Aichi / Dentsu / Takaratomientamedia
[Help] TOMY Production / Nikkatsu
[Media] TV Tokyo TV Aichi development office 8:00 to 8:30 every Saturday morning 6 2010-4-03 ~ start broadcasting
[Staff] Director Japanese: Miwa Iwanami
[Cast] Optimus Prime: Bumblebee Hiroki Takahashi: Daisuke Kishio role Sari: Concierge Akira Ban
TOMY
From left: Prowl, Ironhide, Optimus Prime, Bumblebee, Ratchet (Autobots All)
Information Corner Navigator??Amano Hiro's Profile
"Birth" March 24, 1970 "Hometown" Aichi Prefecture
"·Specialty hobby" collecting food and mimic Figia
"Biography" 1991, the duo "Kyai - Icon" form.
And fuzzy nature of a cloud, sharp Amano
The Tsukkomi, young and live in the streets.
"Comment appeared determined Niatari Information Corner"
The transformer, and the age-old nephew playing well, I thought playing in the car five minutes later
I was surprised at the breakthrough that transforms into a robot. Navigator of the transformers that
It's an honor to be heard very diligently! Next week, I want to watch the fun!
"Inquiries about this project from the Media Center"
TEL:03-5654-1280 FAX:03-5654-1380 TOMY Corporation Public Relations Division TEL :03-5654-1280 FAX :03-5654-1380
"Inquiries from readers about products"
TEL 03-5650-1031
http://www.takaratomy.co.jp/ TOMY Corporation
Date: Wednesday, December 16th 2009 11:06am CST
Categories: Game News,
Press Releases,
Company News,
Digital Media News
Posted by: Seibertron |
Credit(s): Activision
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Views: 171,012
TRANSFORMERS™: WAR FOR CYBERTRON EXPLORES A BRAND NEW, PIVOTAL CHAPTER IN TRANSFORMERS LORE
New Action Game Delves Deep into the TRANSFORMERS Universe, Introduces All-New Visualizations of Iconic Characters in 2010
Santa Monica, CA – December 16, 2009 – Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers™: War for Cybertron is in development by award-winning High Moon Studios. Based on Hasbro’s legendary TRANSFORMERS property, the game takes players to the TRANSFORMERS characters’ home planet of CYBERTRON for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time.
“Transformers: War for Cybertron is an origins story, taking players on a gripping, adrenaline-fueled journey that precedes the TRANSFORMERS characters’ arrival on Earth,” said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. “The game transports players to a living, metallic planet where they will battle as giant converting robots in single player, online co-op or head-to-head multiplayer matches that are fully immersive from start to finish.”
“For the first time, Hasbro is working with Activision to drive the TRANSFORMERS fiction forward into new story arcs, demonstrating pivotal moments in Transformers history that defined who they are,” said Aaron Archer, Senior Design Director, Hasbro. “This remarkable video game helps us to tell a critical event in TRANSFORMERS lore that will be used as canon for future storylines in a way we could have only dreamed of a few years ago. It is a testament to the success of the TRANSFORMERS brand and a key element to the story we look forward to telling in 2010 and beyond.”
Transformers: War for Cybertron features two distinct storylines: the AUTOBOT campaign tells a story of heroism to save their home planet against overwhelming odds, and the DECEPTICON campaign tells a story of an unquenchable thirst for power to control the universe. For the first time in a TRANSFORMERS title, fans will be able to play the game with their friends through team-based online co-op, or go head to head in a variety of intense, online multiplayer game modes. The game features a sci-fi art style that introduces to fans the entire living, metallic world of CYBERTRON, as well as all-new visualizations of the iconic TRANSFORMERS characters in their original Cybertronian forms.
Transformers: War for Cybertron is in development for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Windows PC, Wii™ and Nintendo DS™, and is not yet rated by the ESRB.
For more information and to receive exclusive updates about the Transformers: War for Cybertron video game, visit
http://www.TransformersGame.com.
----------------------------------------------------------------------------------------------------
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.
----------------------------------------------------------------------------------------------------
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website,
http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
# # #
HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. Game © 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.
All other trademarks and trade names are the properties of their respective owners.
Date: Thursday, July 23rd 2009 9:30am CDT
Categories: Cartoon News,
Game News,
Press Releases,
Company News,
Digital Media News
Posted by: Seibertron |
Credit(s): Shout! Factory
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Views: 70,423
SHOUT! FACTORY, HASBRO AND PLAYSTATION TEAM UP TO OFFER THE TRANSFORMERS: THE COMPLETE FIRST SEASON 25th ANNIVERSARY EDITION TO PLAYSTATION® USERS
LOS ANGELES, CA (7/23/09) - Shout! Factory, in collaboration with Hasbro, Inc. (NYSE: HAS), and Sony Computer Entertainment America (SCEA) announced today that THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition from Shout! Factory will be available on PlayStation®Network’s video delivery service for PLAYSTATION®3 (PS3™) and PSP® (PlayStation®Portable) systems in the United States. All season one episodes of THE TRANSFORMERS, in the order they were intended and with remastered audio, will be available for electronic purchase beginning today.
“As the home entertainment experience continues to expand through a variety of digital entertainment platforms, we are excited to announce this phase of our digital distribution program for Hasbro’s original animated TV property THE TRANSFORMERS,” states Shout! Factory founding partner and COO Bob Emmer. “We’ve had exceptional results with the June 2009 DVD release of THE TRANSFORMERS: The Complete First Season 25th Anniversary Edition. We are thrilled to bring this property in a digital format to PlayStation users.”
“Millions of PlayStation Network users are already enjoying a large library of content offerings and this deal with Shout! Factory & Hasbro furthers that growth by bringing a variety of pop culture movies, TV and video content," said Eric Lempel, director of PlayStation Network Operations and Strategic Planning, SCEA. "PlayStation delivers an unparalleled combination of hardware, software and online services for consumers to enjoy at home and on the go with the PSP."
This collaboration expands the PlayStation Network video delivery service now to over 2,000 movies and over 10,000 TV episodes, many available in both SD and HD, making the PS3 system the ultimate entertainment platform, and the PSP system a leader in portable entertainment. Additionally, PlayStation Network offers movies in HD from all major motion picture studios and gives PS3 users the largest selection of movies on any gaming platform.
For more information about the content available on PlayStation Network visit:
http://www.us.playstation.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.
About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit
www.shoutfactory.com.
About PlayStation®Network
The PlayStation®Network is an entertainment network that unites people and innovative entertainment to deliver captivating experiences worldwide. In addition to offering new and original forms of entertainment, the PlayStation Network supports free* and community-centric online gameplay, communication tools, and PSP® (PlayStation®Portable) and PLAYSTATION®3 connectivity. As of June 2009, the PlayStation Network has more than 25 million registered accounts worldwide.
*User responsible for internet fees.
"PlayStation", "PLAYSTATION" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
Date: Wednesday, June 24th 2009 7:19pm CDT
Categories: Movie Related News,
Press Releases,
Company News
Posted by: Seibertron |
Credit(s): Fandango
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Transformers: Revenge of the Fallen enjoyed a spectacular debut on Tuesday night and Wednesday morning, according to Fandango, the nation’s leading movie ticketing destination. Among the stats:
• Last night Fandango sold out more than 2,000 midnight and late night/early morning show times nationwide.
• Fandango has been selling more than 8 Transformers tickets per second during peak periods, prior to opening day. That number could rise today.
• Transformers 2 currently represents 94% of all ticket sales on Fandango (as of 9:00 a.m. PT today).
• Transformers 2 now ranks as Fandango’s biggest pre-sales title of the year to date.
• Transformers 2 is selling twice as many tickets as Iron Man sold on Fandango at the same point in that film’s sales cycle.
• Midnight showtimes of Transformers 2 were sold out across the country, from Abingdon, Maryland to Yuba City, CA. One theater in Las Vegas sold out as many as ten midnight showtimes.
• Theater owners are continually adding new show times throughout the day to accommodate the fan demand.
“The film’s success proves that fans are ready for the summer and looking for an escape,” says Rick Butler, Chief Operating Officer of Fandango. “Moviegoers should certainly buy their tickets in advance before heading to the theater, as Transformers: Revenge of the Fallen may end up enjoying one of the top-selling opening days for a weekday in the history of our company.”
About Fandango
One of the Web’s top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at
http://www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.
Fandango theater partners include the nation’s leading exhibitors: AMC Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres, Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg Theatres and Winchester Theatres.
Date: Wednesday, June 24th 2009 11:02am CDT
Categories: Movie Related News,
Press Releases,
People News,
Digital Media News
Posted by: Seibertron |
Credit(s): Stan Bush
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Views: 33,346
"The Touch - Sam's Theme" is up on iTunes!
http://itunes.apple.com/WebObjects/MZSt ... 9&s=143441
The music video of this song has gotten over 150,000 plays! A lot of
people have been asking if the song is available on iTunes. Since
Transformers 2 ROTF is just released, the timing is perfect!
Praised as a world-class rock singer, Stan Bush is best known for his
song "The Touch" featured in the Transformers Movie. An anthem for
Transformers fans around the world, "The Touch" has just been released
as a download for Guitar Hero WT on May 29, 2009! Stan was the
featured performer at the Transformers convention (BOTCON 09) at
Paramount Studios in Los Angeles. Also Hasbro has just released two
new Transformers 2 ROTF toys featuring "The Touch".
"The Touch" is available on Stan's latest album, "In This Life," named
'Album of the Year' for 2007 (Rockunited.com).
Date: Sunday, June 21st 2009 2:22pm CDT
Categories: Movie Related News,
Press Releases
Posted by: Dead Metal |
Credit(s): New York Times
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Views: 18,494
Media Decoder reports an article of the New York Times stating that Transformers Revenge of The Fallen has earned 50% more at UK box-office on Friday then it's predecessor Transformers the Movie two years ago.
Click
here to see the original post.
You can’t tell much from the box office performance of a film on a single night, in a single foreign territory. But Paramount executives were congratulating themselves on Saturday over the Friday night results of “Transformers: Revenge of the Fallen,” in the United Kingdom. Word had it that the movie had done roughly 50 percent better than its predecessor, which two years ago went on to take in $389 million in foreign markets, and $319 at the domestic box office.
With the hot start in England, company executives were privately speculating that the new “Transformers” film had a shot at becoming Paramount’s second-highest grossing film, behind “Titanic,” which took in a monstrous $1.8 billion worldwide under a split deal with Fox.
That would be a nice start for Adam Goodman, who was named president of the movie group on Friday, as two fellow executives, John Lesher and Brad Weston, were ushered out. Both were offered producer deals. The betting here is that Mr. Weston will accept, while Mr. Lesher strikes for greener pastures.
Stay tuned to seibertron.com for all your transformers related news!
Date: Monday, June 1st 2009 5:23pm CDT
Categories: Movie Related News,
Press Releases,
Company News
Posted by: Seibertron |
Credit(s): 7-Eleven
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7-Eleven®’s Superhero Summer Continues with Tie-in to Much-Awaited TRANSFORMERS Movie Sequel
DALLAS--(BUSINESS WIRE)--It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.
“The first TRANSFORMERS movie broke attendance records when it opened in 2007, and ‘Transformers: Revenge of the Fallen’ has fans eagerly anticipating this movie’s opening,” said Jay Wilkins, 7-Eleven brand manager for cold beverages. “We know Slurpee enthusiasts are going to have fun with the TRANSFORMERS brand this summer at 7-Eleven stores. The movie is, at its heart, a story about a kid and his car. What better vehicle for Slurpee than that!”
In honor of one of the movie’s main robot hero characters, 7-Eleven’s iconic Slurpee beverage will be available in an appropriately colored orange-yellow mango-passion fruit flavor called BUMBLEBEE Blast. The new, fruity flavor was named after the popular BUMBLEBEE AUTOBOT character, the mechanical sidekick and protector of Sam Witwicky (played by Shia LaBeouf). The flavor was among the top vote-getters in nationwide taste tests 7-Eleven held last summer.
“7-Eleven continues to be an incredible place for us to reach movie audiences in creative ways to interact with elements from our movie even prior to its release in theaters,” commented LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures. “This program helps us build on the fun and excitement that the new film will deliver to millions of TRANSFORMERS fans.”
Lenticular Slurpee cups feature four of the TRANSFORMERS characters from the film – two AUTOBOTS, BUMBLEBEE and OPTIMUS PRIME, along with two of the DECEPTICONS, MEGATRON and RAVAGE.
Straws with removable TRANSFORMERS characters – BUMBLEBEE, OPTIMUS PRIME, MEGATRON and THE FALLEN – “climbing” up the side are merchandised alongside the Slurpee machine with a suggested retail price of $1.99.
In addition to the four plastic 3D cups, 7-Eleven has created a blue refillable Slurpee mug, shaped like the head of OPTIMUS PRIME, and a 12-ounce plastic cup with exciting movie background art and removable TRANSFORMERS decals, which can adhere to the cup to recreate multiple film scenes.
Two paper Slurpee cups will also feature movie graphics along with Slurpee Nation reward codes which can be used to enter an online instant-win sweepstakes at
http://www.slurpee.com. For this month only, UPC codes on limited-edition “Transformers: Revenge of the Fallen” Mars Snackfood US, M&M’S Brand Chocolate Candies and SNICKERS Nougabot Bars packaging can be redeemed for rewards points. Each TRANSFORMERS-themed paper cup and Mars Snackfood US UPC code earns two rewards points, enough for one entry into the sweepstakes.
Hundreds of prizes will be awarded in the month-long sweepstakes including LG surround systems, LG Blu-ray Disc Players, Xbox 360 Entertainment Systems, DVDs, movie tickets, copies of the “Transformers: Revenge of the Fallen” video game for the Xbox 360 video game and entertainment system from Microsoft, and 7-Eleven and Xbox LIVE Gold subscriptions.
Those with TRANSFORMERS fever can also stock up on collectibles like character bobbleheads, key chains, flashlight keychain and – currently exclusive to 7-Eleven – the first TRANSFORMERS movie DVD with a molded-plastic case that, when unfolded, becomes DECEPTICON MEGATRON. Retailing for $22.99, the DVD, special video features and case will be available at participating stores while supplies last.
7-Eleven partnered with Mars Snackfood US on the marketing campaign supporting the month-long promotion with an online sweepstakes, local radio promotions in select markets and prize-pack and movie ticket give-aways. Working with 7-Eleven in developing the partnerships and promotions for the “Transformers: Revenge of the Fallen” program is FreshWorks, a consortium of Omnicom companies serving as 7-Eleven, Inc.’s advertising and marketing agency.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,000 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine’s Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at
http://www.7-Eleven.com.
About “Transformers: Revenge of the Fallen”
In the highly-anticipated "Transformers: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay by Ehren Kruger & Roberto Orci & Alex Kurtzman.
“Transformers” was the highest grossing original film and bestselling DVD of 2007. The film also received three Oscar® nominations and won “Best Movie” at the MTV Movie Awards.
TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com (C) 2009 Hasbro, Inc. All Rights Reserved.
DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film “Transformers: Revenge of the Fallen” starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro’s Transformers™ Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has been rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material.
About Mars Snackfood US
Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM. For more information, please visit
http://www.mars.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website,
http://www.activision.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg ... 86&lang=en
Date: Monday, June 1st 2009 1:23pm CDT
Categories: Movie Related News,
Toy News,
Press Releases,
Company News
Posted by: Seibertron |
Credit(s): Kmart
Discuss This Topic · Permanent Link
Views: 65,725
HOFFMAN ESTATES, Ill., June 1 /PRNewswire/ -- Kmart(R) announced today its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of "TRANSFORMERS: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The promotion launches June 7 and runs through July 4, 2009.
The program kicks-off with Kmart's most robust Father's Day promotion to date; themed to the film. Beginning June 7th through Father's Day on June 21st, Kmart will encourage consumers to "TRANSFORM YOUR DAD" with a variety of merchandise and will offer 2 free movie tickets to see "TRANSFORMERS: Revenge of the Fallen" with a $50 menswear purchase, exclusions apply.
Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men's apparel, the movie ticket offer and the film. The micro-site (
http://www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download "TRANSFORMERS: Revenge of the Fallen"-themed content, watch movie trailers and purchase TRANSFORMERS merchandise.
For the second half of the promotion, June 22 - July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. "Headquarters for TRANSFORMERS will be located in the front of each Kmart retail location and will house everything TRANSFORMERS: toys, video games, men's and boy's apparel, bedding, and much more.
Kmart also created synergies with fellow "TRANSFORMERS: Revenge of the Fallen" movie partners: Burger King Corp. and Mars Snackfood. Participating BURGER KING (R) restaurants will distribute TRANSFORMERS toy and footwear coupons, redeemable at Kmart stores through its BK(R) Kids Meal. Kmart will also be featured in its kids-directed "BK(R) Adventures" newsletter and email newsletter. Mars Snackfood will bring the cross-partnership with Kmart to life by creating "TRANSFORMERS: Revenge of the Fallen"-themed window displays and hosting in-store events at both Penn Station and Astor Place, New York City store locations.
Additional support includes: circular advertisements, email blasts, signage, in-store radio and TRANSFORMERS-themed gift cards. And for the first time ever, Kmart created a 24-page movie-themed comic book which will be distributed in select theaters during the promotional period. The comic book is the movie adaptation of "TRANSFORMERS: Revenge of the Fallen" and includes several Kmart ads highlighting the movie ticket offer and TRANSFORMERS licensed merchandise. It also contains a page of coupons designed to drive traffic both in-store and online.
Paramount Pictures releases "TRANSFORMERS: Revenge of the Fallen" on June 24, 2009.
The Kmart partnership was executed by Norm Marshall & Associates.
About Kmart:
Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's Web site at
http://www.kmart.com or the Sears Holdings Corporation Web site at
http://www.searsholdings.com.
About "TRANSFORMERS: Revenge of the Fallen":
In the highly-anticipated "TRANSFORMERS: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the AUTOBOTS against their sworn enemies, the DECEPTICONS. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.
TRANSFORMERS is a brand of Hasbro, Inc. (NYSE: HAS). Hasbro is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at
http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.
DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro's Transformers(TM) Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet been rated.
About Burger King Corporation:
The BURGER KING(R) system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at
http://www.bk.com.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SNICKERS(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit
http://www.mars.com.
Date: Saturday, May 23rd 2009 12:22pm CDT
Categories: Press Releases,
People News,
Company News,
Digital Media News
Posted by: First Gen |
Credit(s): HASBRO
Discuss This Topic · Permanent Link
Views: 23,751
Lots of moving parts going on in Pawtucket, Rhode Island.
HASBRO Inc. has just
announced its Quarterly Cash Dividends to be paid to share holders this quarter. $0.20 USD for every share held by stock holders as of August 3rd, 2009. The dividends are scheduled for release on August, 17th 2009.
Also happening at the toy company, the
joint venture with Discovery Communications has just been closed in which Hasbro purchased a 50 percent interest in a joint venture which holds the Discovery Kids Network in the United States. Hasbro and Discovery plan for the joint venture to create a rebranded television network dedicated to high-quality children’s and family entertainment.
The rebranded network is scheduled to premiere in late 2010. The network will feature content from Hasbro’s rich portfolio of entertainment and educational properties, and content from Discovery’s extensive library of award-winning children’s educational programming, as well as programming from third-party producers.
And finally, we at Seibertron.com would like to congratulate
Deb Thomas for being named Chief Financial Officer. Ms. Thomas will report directly to David Hargreaves, the Company’s Chief Operating Officer, who had been serving as Hasbro’s COO and CFO prior to the appointment of Ms. Thomas.
“Deb is an outstanding and experienced professional who has been an important contributor on many levels throughout her career at Hasbro,” said Mr. Goldner, CEO of HASBRO Inc. “She has clearly and consistently demonstrated her financial acumen and industry expertise as head of Corporate Finance, and we are pleased that she will now be taking on added responsibilities as Hasbro’s CFO.”
-----------------------------------
PAWTUCKET, R.I. & SILVER SPRING, Md.--(BUSINESS WIRE)--May. 22, 2009-- Hasbro, Inc. (NYSE:HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) announced today the closing of Hasbro’s purchase of a 50 percent interest in a joint venture which holds the Discovery Kids Network in the United States. Hasbro and Discovery plan for the joint venture to create a rebranded television network dedicated to high-quality children’s and family entertainment.
The rebranded network is scheduled to premiere in late 2010. The network will feature content from Hasbro’s rich portfolio of entertainment and educational properties, and content from Discovery’s extensive library of award-winning children’s educational programming, as well as programming from third-party producers.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including www.HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
Certain statements contained in this press release, including statements related to the future expectations and timing for the rebranding of the network, the types of content which the parties currently plan to create and distribute via the network, and expectations for the performance of the rebranded network, constitute forward-looking statements. Such forward-looking statements are subject to known and unknown risks and the actual actions or results may differ from these current expectations. Factors which might cause a difference between actual and expected events include: (i) greater than expected costs or unexpected delays associated with the steps necessary to rebrand the network, (ii) greater than expected costs or unexpected delays related to Hasbro’s establishment and development of the team and infrastructure to create and produce content for the network, (iii) changes in plans with respect to the future content to be created for the network or the timing for its development, or with respect to the branding and marketing for the network, (iv) consumer interest in and acceptance of the network and its programming, or in entertainment-related product associated with the network, (v) the financial performance of the network and other factors which impact the resources the network has available and/or determines to spend on programming, advertising and marketing, (vi) the willingness and ability of Hasbro and Discovery to assist the network in meeting any financial shortfalls it may experience or to otherwise support the network, (vii) increased costs associated with, or delays in the production of, planned content for the network, (viii) other factors which may lead to changes in the branding of the network and/or the content to be developed for the network, as well as (ix) other factors which are discussed in Hasbro’s and Discovery’s public announcements and SEC filings. Neither party undertakes any obligation to update these forward-looking statements for events occurring after the date of this press release.
Source: Hasbro, Inc.
News Media Contacts:
For Hasbro:
Wayne Charness, 401-727-5983
wcharness@hasbro.com
or
For Discovery:
Tammy Shea, 240-662-6506
Tammy_Shea@discovery.com
or
Investor Relations Contacts:
For Hasbro:
Karen Warren, 401-727-5401
kwarren@hasbro.com
or
For Discovery:
Craig Felenstein, 212-548-5109
craig_felenstein@discovery.com
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