It seems that the Hastings chain has jumped on the bandwagon with other retail stores offering exclusive merchandise with the purchase of the Transformers Movie DVD, on sale tomorrow, October 16th.
Hastings store will be offering a free reversible beanie cap with purchase of the DVD. Also, many other Transformers-related media (like the Movie's soundtrack, and the DVD for the original Transformers Movie 1986) will go on sale.
See the ad from this week's Hastings flyer on their website,
http://www.gohastings.com, by clicking here.