Re: Toy Fair 2018 - Hasbro Entertainment Brand Preview #HasbroToyFair #NYTF
Posted: Sat Feb 17, 2018 6:25 pmwill we ever get a 2 foot scorpinok?
The team took questions from a varied assortment of podcasters, fansites, media sites, many of whom we've also collaborated before, on topics such as Masterpiece toys, the relationship with IDW comics, exclusives, the aesthetic of Cyberverse versus what we might see in War for Cybertron, the possibility of Unicron in a crowdfunded effort, the Bumblebee movie and its toyline, and more. We've highlighted below the questions and responses, including the more trivial and brief, for your perusal - take a read, join the discussion, and let us know what you think!
More villains in MPM line? (MPM-1 Starscream already present, but..)
Would love to do that, more MP figures to talk about later in the year, but we do want to balance out the factions.
Difference between MPM and Studio Series, in terms of character selection in particular?
Global accessibility with Studio Series so as many as possible, MPM is more selective by its nature. Trying to catch a new generation of grown kids too. Attempt to create entirely new toys for this demographic, and have fun with the line later down the road.
Bumblebee movie shift affecting the line?
Not in release (April 2018), they were supposed to come out together but only some characters have been moved later to coincide with June release. Studio Series collection will host the movie line, but not intended as a catch-all (Thundercracker an exception). Robot modes are scale-accurate, fit a collector shelf, cautious about the numbering system, a narrative woven into it, including backgrounds and cut-outs.
Future of Generations?
Power of the Primes ends in 2018. War for Cybertron starting in January 2019, no reveal of the new fiction yet so plenty of speculation welcome.
Why another trilogy?
It helps and invites new fans into the franchise, casual fans and kids. Trilogy invites to speculate, not lead to an ecosystem – it’s a storytelling universe, as per Hasbro blueprint.
Comments on unification of Takara Tomy and Hasbro?
The relationship and cooperation has always been there, this just allows for bringing multiple fandom factions – allowing things like Movie Masterpiece and Takara Tomy Masterpiece lines to be accessible to everyone. Cooperation is key, and building on the passions of both teams, in a very genuine way.
Any plans to move away from stickers, or get better?
We hear the concern, but stickers will continue in Prime Wars. Next chapter will be approached with fan feedback in mind – though cannot reveal yet. War for Cybertron is a new take on things, moving a little further away from the callbacks and throwbacks in POTP too, though story can feel a little more familiar.
Masterpiece continuing after the MPM line?
Looking at more Decepticons.
How is Toys R Us situation affecting Hasbro Transformers?
Not much of a comment, though Studio Series Thundercracker is a TRU exclusive. We hope to continue partnership.
Fan-vote: is there an IDW influence, and what is the Hasbro-IDW relationship continuing?
Fans are voting on a pair, not on singles. Yes, the pairings are inspired by elements of IDW, but each can fill in blanks in the toyline in different ways, that those guys can fill them. Fans have a way of organically to play and work in the battleground story. There is intentional conversations, pairings have love/hate elements, and may jar with some.
We are wrapping up current IDW continuities this year, Unicron is coming to devour everybody. The intention is to continue after that, whatever comes next. Towards end of year we should know more, but we will collaborate on more stories.
Do pairings have a gimmick? Are they new molds?
No. War for Cybertron line may include some previous molds, but intention is to give good representation of the characters. Fans are just voting on the idea of which character will best fit a toy.
(TLK Hot Rod, TR Scourge and Highbrow are examples of Partial Tool – technical shorthand klaxon – good deal of model making involved, plans are thought out strategically, already working on War for Cybertron.)
How are changes with movie plans (alleged reboot of film franchise) affecting toyline?
We’re always part of the conversation as partners, but we’re focusing on Bumblebee right now. Lots of toy concepts, lots of Cyberverse, Studio Series, War for Cybertron – we’re just pausing on the movieverse, in no way distracting us.
Bumblebee film will hopefully show what we can do collectively.
Any bets with Star Wars team on who will do best?
Hoping on parents bringing kids to the movies, that’s all. Travis Knight did grow up with G1 like I did [John Warden], so we’re expecting a new fan experience.
Cyberverse: hard G1 inspiration reason rather than RID? Female Decepticon make its way in other aspects of the brand?
Definitely yes on the latter, Shadow Striker in the series. Aesthetic is aimed to engage all generations, for robot mode at least, a currently fragmented fandom interest (BW, G1, etc) – unification of brand, of lines, of generations of fans. Opening up a dialogue and viewership, which is definitely not a G1 story, it starts in current day but there is an element of comfort for parents and older fans.
A lot of families in fan community, it’s exciting to bring them to the brand and share with kids, nieces, nephews. That doesn’t detract from Generations, War for Cybertron appealing more to the older fans and collectors.
Authentics will continue, they’re not tied to any story or fiction – just classic characters for a casual shopper, grandma buying ‘an Optimus’ or you just want ‘a Megatron’.
Exclusives?
Only TRU Thundercracker announced for now, but we do have more lined up for the year.
Would fans want to see a crowdfunded HasLab Unicron? What kind of pricing? Point fans to HasLab, talk about it, read about it, podcast about it. Talk about what you want to see, we’re listening. #Unicron
So we discuss, they listen, woo!