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Movie Marshal has reported that the opening day takings for Transformers in Australia totalled $2,033,471AUD ($1,724,230.30 USD) making it the 17th highest opening day in Australia.

That's a good start. I'm going to be pretty positive, and guess a $70mil weekend in the States.

Front paged and credited.

Milanion, only $70 mil? More like $235 mil. They have a whole week.

Hey, man, count your blessings! 17th, huh? 17th highest Australian opening in the history of film? And that's out of HOW MANY movies?

THats with thursday being the opening day on a non holiday weekend.

Robinson wrote:THats with thursday being the opening day on a non holiday weekend.

Unless it's a Boxing Day opening, almost all our openings are Thursdays and non-holiday weekends.

Night Raid wrote:Hey, man, count your blessings! 17th, huh? 17th highest Australian opening in the history of film? And that's out of HOW MANY movies?

Only about 60. We don't get very many movies out here.

So here's to you Mr Robinson wrote:THats with thursday being the opening day on a non holiday weekend.

It was the middle of school holidays though.

If you look at the list though all the LOTR movies opened Boxing Day, and i'm sure some of the others were in the middle of holidays as well. So yeah, it's a pretty good achievement.

Actually school was still going. I know because my sisters students were mocking her for being so excited about going to see a kids movie after school. Thats in NSW atleast

That's great. Aussies get to see it first, but fortunately TF is only a few days away in the States and I got my ticket already. Can't wait.

So it's already made a bunch of money. And that's one area. That's a very good sign. Let's see how long it takes the haters to come out and say that it's gonna tank.

Excabition Supreme wrote:Milanion, only $70 mil? More like $235 mil. They have a whole week.

I think your biggest hits only pull in about $135 tops on opening weekend. Also, depends on what they count as "weekend".

To hit $300 mil, you have to have a 100mil+ opening weekend, followed by 2 strong weekends at 50mil+. Then by week 7, you should hit 300mil (major international proceeds kick in at that point.)

fotfom wrote:Actually school was still going. I know because my sisters students were mocking her for being so excited about going to see a kids movie after school. Thats in NSW atleast

You're right, it was only Queensland (my state) and the Northern Territory on holidays with NSW and Victoria starting this week.

So essentially it's opened for the school holidays.

btw, love the use of the JJJ drum logo in the avatar!

Burn wrote:

fotfom wrote:Actually school was still going. I know because my sisters students were mocking her for being so excited about going to see a kids movie after school. Thats in NSW atleast

You're right, it was only Queensland (my state) and the Northern Territory on holidays with NSW and Victoria starting this week.

So essentially it's opened for the school holidays.

Lucky bastard. In SA (home sweet home), it opened in week 9 of the term. And there's 10 weeks. That's why I've got it all planned for July 8th (first Sunday of the holidays). And it shall be awesome.

It could be worse. I could be in a public school and not a private school. They get an extra week of school. SUcks to be them. 'Specially at the end of the year, where they get 9 weeks of Term 4 and we get 8! Sucked in!

Stalinglad wrote:I didn't know that you are a Queenslander, Burn.

Yeah, but no where near you smelly thirsty southern folk.

bobpiecheese wrote:Lucky bastard. In SA (home sweet home), it opened in week 9 of the term. And there's 10 weeks. That's why I've got it all planned for July 8th (first Sunday of the holidays). And it shall be awesome.

It could be worse. I could be in a public school and not a private school. They get an extra week of school. SUcks to be them. 'Specially at the end of the year, where they get 9 weeks of Term 4 and we get 8! Sucked in!

Woo! a fellow SA-er! I saw it on the opening night, on the same day as my last uni exam for the semester.

Enjoy!

bobpiecheese wrote:

Burn wrote:
You're right, it was only Queensland (my state) and the Northern Territory on holidays with NSW and Victoria starting this week.

So essentially it's opened for the school holidays.

Lucky bastard. In SA (home sweet home), it opened in week 9 of the term. And there's 10 weeks. That's why I've got it all planned for July 8th (first Sunday of the holidays). And it shall be awesome.

It could be worse. I could be in a public school and not a private school. They get an extra week of school.

We really must get our school system to co-ordinate their efforts a little better. Don't they realise that there's movie business to be done.

p.s. Thanks burn, the whole image was part of JJJ's smash the drum comp

Good to see a few South Aussies on here, I saw it on Friday night and the cinema was pretty full.

im in W.A and i saw it the night it came out, so **** awsome!, i think it will do really well in the satates, everybody i know (non TF fans included) were dumbfounded at how cool it was. imn going to see it again, and the again after that. this may be one dvd i actually do buy

Whats hurting it earning mega bucks is that it is 2.5 hours long per session. (once you add in trailers and ads.)

This means far fewer sessions in opening week than other films. Blacktown has 10 cinemas (including the biggest non-Imax indoor cinema screen in Australia, that holds about 1000 patrons). It has had 3 nightly screenings since Transformers was released. It only has 9 sessions a day in its opening week, compared to 12 for Shrek 3 and Spiderman 3.

It is also competing against Fantastic Four for the School Boy $$$, and Fantastic Four is still running 8 sessions a day.

I expect School Holidays will bolster the films takings, not as much as if it had have been a Boxing Day release though. It will probably stay in the spotlight for 2 weeks, until Harry Potter is released. PotC3 is still in larger cinemas, and I can see Transformers staying for 6-8 weeks after its release too, a fairly rare feat these days.