This looks almost exactly like the other BH toy commercial!
I.e. Marketing FAIL.
I think they need to show more kids enjoying them or something. And how about having the camera pan around Predaking in a menacing way, showing off his size with a big close up? Maybe throw in a small Cyberverse figure next to him, impressing us with scale?
These just seem very phoned-in commercials, and I'm almost laughing at how badly this will turn out for Hasbro - the toys aren't moving (and they made no mention that Predaking is Target-exclusive!), and this commercial is a further waste of money. But hey, raise the prices on the deluxes again, Hasblow! The collectors will foot the bill and you can keep spamming shelves with unsellable Optimi! WOO!