According to a
Reuters Report,
Hasbro Inc. sales for the fourth quarter of 2007 rose by 16.3% to $1.3 Billion.
Hasbro's international sales rose 29% with their operating profit climbing to 40 percent, or $489.2 million, thanks largely to sales of Transformers, Nerf and Furreal product lines.
This good news for the second largest American Toy Company has come on the back of Mattel Inc. claiming record profits, despite a 3% sales drop in the North American Market.
Hasbro expects to continue with high sales through 2008 with the Transformers: Animated, Spiderman and Star Wars lines, with 2 feature films (Transformers 2 and GI Joe) to further boost sales in 2009.
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