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News Credits: 273 · by **Delicon** » Fri Jul 10, 2009 2:23 pm

Fueled mainly by the the toys from the ROTF (Revenge of the Fallen line), Hasbro looks to recover from a recent slump in Transformers sales with a very strong 2009. Here are some projected figures, courtesy of the Wall Street Journal Online.

Hasbro Inc. (HAS) is revving up for bigger sales in the toy aisle thanks to the blockbuster Transformers movie sequel, with merchandise sales topping the 2007 product lineup by as much as 25%, analysts say.

"Transformers: Revenge of the Fallen" is No. 1 at the box office so far this year. Since its June 24 release, the movie has racked up $607.6 million in global ticket sales through July 6, according to reporting service Box Office Mojo.

Industry analysts forecast that Transformers toy-related sales, including licensing fees, could be as high as $600 million by year's end. ...

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News Credits: 2 · by **Cliffjumper Prime** » Fri Jul 10, 2009 2:46 pm

They had a slump in sales because they had a slump in shipments. I never even saw any of the later Universe voyagers or legends, or Predacon Bruticus, and my area gets everything in a timely fashion. I think a lot of people had this problem too, given the high price Universe Inferno is going for on Amazon and Ebay.

sorry, had to rant... still cheesed off... but I hope this bodes well for all of us in the long run and we get some good toys later this year. I also hope Hasbro is smart enough not to rely on RotF toys entirely.

News Credits: 1 · by **karellan** » Fri Jul 10, 2009 2:46 pm

I love how you've appropriated the Roger Ebert quote into a kind of unofficial motto.

News Credits: 273 · by **Delicon** » Fri Jul 10, 2009 3:28 pm

karellan wrote:I love how you've appropriated the Roger Ebert quote into a kind of unofficial motto.

I mix it up with that kind of thing but I always try to get Seibertron.com in there somewhere within the story just in case people surfing in off of google or wherever know where they are reading the story from.

Cliffjumper Prime wrote:They had a slump in sales because they had a slump in shipments. I never even saw any of the later Universe voyagers or legends, or Predacon Bruticus, and my area gets everything in a timely fashion. I think a lot of people had this problem too, given the high price Universe Inferno is going for on Amazon and Ebay.

sorry, had to rant... still cheesed off... but I hope this bodes well for all of us in the long run and we get some good toys later this year. I also hope Hasbro is smart enough not to rely on RotF toys entirely.

Actually that's pretty well-stated. A lot of key figures didn't see the kind of distribution they should while some were a bit overproduced. Hopefully Hasbro lives and learns. Obviously they have adapted over the years being that the brand had lasted this long!

by **JediTray** » Fri Jul 10, 2009 4:12 pm

Of course Hasbro made more money this time around. The prices were all raised! Twice at a Target store!

-JT

News Credits: 4 · by **capellamusic** » Fri Jul 10, 2009 4:19 pm

The sales slumped? Well, I didn't see a single Universe figure in my country (Portugal), anywhere, not even on Toys'R'Us. Many of their released figures aren't sold in my country, which seems to happen in a lot more countries. And if we get Animated and Movie figures, why don't they also sell the other lines on these countries? It seems more like they sold less because they wanted to.

News Credits: 10 · by **Lapse Of Reason** » Fri Jul 10, 2009 5:37 pm

I knew I was spending too much on Transformers.

News Credits: 8 · by **Megatron Wolf** » Fri Jul 10, 2009 11:33 pm

There was a slump cause there were no items on the shelves. Never saw the last waves of Universe or animated. And if they were around it was just a case. And you know how fast that vanished right? All the ROTF toys are flooding the stores so people have some thing to buy now. Not to mention when ever a big movie comes out like ROTF the toys sell well. Remember how much they made when the first movie was out? Same thing is happening now. They just got smarter and ship out more products to fill the demand and still have extra out so the pegs arent empty. Not to mention schools out and there are more kids at the stores. And that means more sales.

News Credits: 5 · by **skywarp-2** » Sat Jul 11, 2009 12:04 am

$600 million and they can't even make a premium chromed out and shinny Prime?? WTF!!!

how about a Proper Silvery, screen accurate, elbow moving, wing added Leader Class retooled ROTF Megatron?? come on Hasbro! you've made enough dough off this, now give a little back to the hardcore fans like us!!

News Credits: 1 · by **Bumblebeast** » Sat Jul 11, 2009 11:22 am

I want an automatic figure of Megatron beating Starscream with his own arm.

Anyways, US$ 600M, well deserved ! Hasbro plays its cards well.

by **JediTray** » Sat Jul 11, 2009 1:26 pm

That's a badass pic of Alien vs. Eddie, Megatron Wolf! Did you make it, or find it online somewhere?

by **Superior Prime09** » Sat Jul 11, 2009 7:24 pm

I'm not suprised that sales were droopy before ROTF toys came out. Infact, wasn't that impressed with the Animated toys and the show itself. The animated show (i thought) was crappy, Weird anime humor and the art itself too "childlike".

The universe figs weren't worth buying for me, not impressed, glad a new movie came out with new toys, very impressed with the new movie toys. Now if only I can find Jetfire in the stores.