I find Hasbro's design choices with these new NEST GLOBAl refresh line molds interesting -- they are not quite aligned with the movie aesthetic, and border more on being outright Universe (Classics 2.0) releases. I think that Hasbro designers initially intended for most of these new molds to be actual Universe releases, but realizing that the younger demographic my not pic up on the significance of the characters, as well as to purely capitalize on the success and popularity of the film franchise, shunted them into the "movie-verse".
Either way, GREAT toy engineering. If these characters are not represented in any IDW movie fiction, then I will use reprolabels' symbol stickers to have Bludgeon, Mindwipe, and the rest of the new molds represent my personal "Classics" version of the Cybertron Empire (Universal Stream Primax 207.1 Epsilon). Win/Win.